Skip to content

Diamond Painting

Maybe

An estimated 0.3% of orders come back. But demand is soft, at -18.0% this quarter, so Diamond Painting is a Maybe.

Flapen Score
60
60 / 100
Top 18% of 5,777 Home & Garden niches · +9 vs the category median of 51
Market size
£1.1M/yr5.6M searches / yr
90-day growth
-18.0%search demand this quarter
Competition
22%top-5 click share · 46 brands · 72 sellers

Flapen Score

Diamond Painting against its category

The dotted line is the Home & Garden average. Past it, Diamond Painting is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Diamond Painting market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Diamond Painting 5.6M times last year and spent an estimated £1.1M. The top 5 brands take 48% of clicks. Demand peaks in Dec. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

An estimated 2.3% of those searches ended in a purchase.

Shoppers searched for this 5.6M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -18.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.1M a year.

Searches, last 12 months
5.6M
Growth, 90 days vs prior 90
-18.0%
Conversion, latest week
2.3%
Market size, estimated
£1.1Ma year
Peak month
December1.8× the quietest month
Top search term
diamond art2.4M searches a year

02 · Price

A sale here is worth £8.83.

Listings sell for £8.83 on average, from £2.88 to £61.14. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 1,250 to 1,500 of them. At £8.83 that is £11K to £13K a year per listing.

Average price
£8.83under the $15 to $100 sweet spot
Price range
£2.88–£61.14
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
100K–125K
Units per listing a year
1,250–1,500
Revenue per listing a year
£11K–£13K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #108 within Mosaic Making. It carries 1,910 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
93%
Out of stock, average day
2.4%
Average rank
#108in Mosaic Making
Average rating
4.55 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,910per listing
Listings tracked
73

04 · Newcomers

2 of last year's 24 launches cleared the first-year sales bar.

24 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
24
Successful launches
2Amazon's first-year sales bar
Average brand age
23 months

Products

Top Diamond Painting products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 22% of clicks, no more. An open shelf where new products get seen.

£0£34K£68K£102K£136K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

46 falling

Sellers

72

Est. top-5 brand share

48%

Top 20: 79%

Est. top-5 click share

22%

Top 20: 58%

Open market

48%

  • cdsnxore16%
  • BEAYIOU12%
  • ARTDOT9%
  • Hongyrjy7%
  • CLYCTIP5%
  • HKLIOPU4%

Demand

Diamond Painting search demand

Weekly searches over the year, seasonality beneath. Pick a range.

150K100KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.8×

Search terms

Top Diamond Painting search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • diamond art2.4M/yr
  • diamond art kits adults800K/yr
  • diamond painting839K/yr
  • diamond art kits256K/yr
  • dimond art for adults204K/yr
  • crystal art231K/yr
  • gem art139K/yr
  • diamond painting kit99K/yr
  • dimond art107K/yr
  • disney diamond art93K/yr

Reviews and returns

What reviews say buyers love and hate about Diamond Painting

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
29%of negative reviews mention “Color”
0.3%of orders come back
“Color slightly different”
A buyer, on “Color”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Diamond Painting questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data