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Diamond Painting

Maybe

Returns run at only 0.3% of orders. But demand is soft, at -18.0% this quarter, so Diamond Painting is a Maybe.

Flapen Score
60
60 / 100
Top 18% of 5,777 Home & Garden niches · +9 vs the category median of 51
Market size
£1.1M/yr5.6M searches / yr
90-day growth
-18.0%search demand this quarter
Competition
22%top-5 click share · 46 brands · 72 sellers

Flapen Score

Diamond Painting against its category

The dotted line is the Home & Garden average. Past it, Diamond Painting is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Diamond Painting market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Diamond Painting 5.6M times last year and spent an estimated £1.1M. The top 5 brands take 48% of clicks. Demand peaks in Dec. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

2.3% of searches ended in a purchase last week.

Shoppers searched for this 5.6M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -18.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.1M a year.

Searches, last 12 months
5.6M
Growth, 90 days vs prior 90
-18.0%
Conversion, latest week
2.3%
Market size, estimated
£1.1Ma year
Peak month
December1.8× the quietest month
Top search term
diamond art2.4M searches a year

02 · Price

A sale here is worth £8.83.

Listings sell for £8.83 on average, from £2.88 to £61.14. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 1,250 to 1,500 of them. At £8.83 that is £11K to £13K a year per listing.

Average price
£8.83under the $15 to $100 sweet spot
Price range
£2.88–£61.14
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
100K–125K
Units per listing a year
1,250–1,500
Revenue per listing a year
£11K–£13K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #108 within Mosaic Making. It carries 1,910 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
93%
Out of stock, average day
2.4%
Average rank
#108in Mosaic Making
Average rating
4.55 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,910per listing
Listings tracked
73

04 · Newcomers

Amazon counts 2 of last year's 24 launches as successful.

24 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
24
Successful launches
2Amazon's first-year sales bar
Average brand age
23 months

Products

Top Diamond Painting products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 22% of clicks. An open shelf where new products get seen.

£0£34K£68K£102K£136K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

46 falling

Sellers

72

Top-5 brand share

48%

Top 20: 79%

Top-5 click share

22%

Top 20: 58%

Open market

48%

  • cdsnxore16%
  • BEAYIOU12%
  • ARTDOT9%
  • Hongyrjy7%
  • CLYCTIP5%
  • HKLIOPU4%

Demand

Diamond Painting search demand

Weekly searches over the year, seasonality beneath. Pick a range.

150K100KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.8×

Search terms

Top Diamond Painting search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • diamond art2.4M/yr
  • diamond art kits adults800K/yr
  • diamond painting839K/yr
  • diamond art kits256K/yr
  • dimond art for adults204K/yr
  • crystal art231K/yr
  • gem art139K/yr
  • diamond painting kit99K/yr
  • dimond art107K/yr
  • disney diamond art93K/yr

Reviews and returns

What reviews say buyers love and hate about Diamond Painting

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Color29%−0.06

Color slightly different

Colour shade was very bad

sometimes can be a little dark

Adhesion/Stickiness12%−0.03

To sticky

no glue on it surface smooth very disappointing as was far in to doing it

The glue is very sticky

Advertised Vs Actual Product12%−0.03

False advertising

Doesnt match my picture

it is false advertising as far as Im concerned

Quality-Overall6%+0.45

Rubbish, really rubbish

Not very good quality

Rubbish

Size-Overall6%0.00

is to be expected with the size

There are more dud. too small

I did find the diamonds much smaller than ones I had previously encountered

Love

Quality-Overall19%+0.45

this is a quality set

Absolutely wonderful quality

Good quality kit

Value For Money14%+1.00

low price

Good value for money

Excellent value

Fun/Entertainment Experience8%+0.83

Fun to make

keeps them entertained for hours

Great fun

Color7%−0.06

Colours are accurate

beautiful colours

the colours are vibrant

Advertised Vs Actual Product7%−0.03

Just what I needed

Better than expected

As described

Return

0.3% Return rate 63% Fixable by listing

Size-Overall40%▆▄▄▅█▅

is to be expected with the size

There are more dud. too small

I did find the diamonds much smaller than ones I had previously encountered

Quality-Overall11%▂▃█▃▂▁

Rubbish, really rubbish

Not very good quality

Rubbish

Gifting Purpose11%▇█▁▅▁▁

Was supposed to be a gift

Got as a gift

I wouldnt say its particularly giftable as it just comes in a plastic bag

Advertised Vs Actual Product10%▃██▂▃▅

False advertising

Doesnt match my picture

it is false advertising as far as Im concerned

Color5%█▄▁▅▁▇

Color slightly different

Colour shade was very bad

sometimes can be a little dark

FAQ

Common Diamond Painting questions

Answered from the same tracked data.