Is diamond painting profitable to sell on Amazon United Kingdom?

The niche generates £1.1M/yr across 73 tracked products. 2 of 24 products launched in the last 360 days are still selling. 90-day search growth is -18.0%. Flapen's verdict: Worth a look (60/100).

How competitive is the diamond painting niche?

46 brands and 72 sellers compete. The top 5 products take 22% of clicks and top 5 brands hold 48% of demand.

What do buyers complain about in diamond painting?

Top complaints mined from reviews: Color, Adhesion/Stickiness, Advertised Vs Actual Product. The return rate is 0.3%.

When does demand for diamond painting peak?

Demand peaks in Dec; the busiest month runs 1.8× the quietest.

What does it cost to enter the diamond painting niche?

Listings span £2.88–£61.14; the average listing price is £8.83 (sweet spot $15–$100). The average incumbent carries 1,910 reviews — the moat a new listing must climb.

diamond painting

Worth a look

Shows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Competition

Great22%

top-5 click share — an open shelf

Brand share

Great48%

top-5 brand share — no brand owns this niche

Market size

Great£1.1M

£1.1M/yr · 5.6M searches

Price range

Great£2.88–£61.14

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay1,910.3

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Okay2.3%

search→purchase rate — share of searches ending in a sale

Avg price

Okay£8.83

avg listing price — sweet spot $15–$100

Growth

Bad-18.0%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon United Kingdom niche tracking, diamond painting is a £1.1M/yr Amazon United Kingdom market (5.6M searches/yr). The top 5 brands hold 48% of demand. Demand peaks in Dec. Verdict: Worth a look — 60/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

diamond painting market data

Units sold / yr: 100K–125K; avg 1,250–1,500/product
Revenue / yr: £883K–£1.1M; units × avg price
Conversion rate: 2.3%
Avg BSR: #108
Page quality: 0%
Prime: 93%
Sponsored: 75%
Out of stock: 2.4%
Avg brand age: 23 months
Avg seller age: 193 days

Competition & brand share

Clicks spread well past the top 5 (22% combined) — an open shelf where new products get seen.

Brands

46 falling

Sellers

Top-5 brand share

48%

Top 20: 79%

Top-5 click share

22%

Top 20: 58%

Open market

48%

cdsnxore16%
BEAYIOU12%
ARTDOT9%
Hongyrjy7%
CLYCTIP5%
HKLIOPU4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -18.0% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 1.8×

Open Trend

Top diamond painting search terms

diamond art2.4M/yr -15.0%0.8% conv.
diamond art kits adults800K/yr -27.1%0.9% conv.
diamond painting839K/yr -22.1%0.6% conv.
diamond art kits256K/yr -6.0%0.5% conv.
dimond art for adults204K/yr -9.3%0.8% conv.
crystal art231K/yr -26.1%0.4% conv.
gem art139K/yr -26.5%0.7% conv.
diamond painting kit99K/yr -0.1%0.6% conv.
dimond art107K/yr -18.5%0.5% conv.
disney diamond art93K/yr -26.2%0.9% conv.

All search terms

Top diamond painting products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

BEAYIOU 9 Pack Animal Diamond Painting Kits for Adults5D DIY Cow Elephant Dragon Diamond Art Kits for Beginners Round Full Drill Painting with Diamonds Gem Art for Home Wall Decor Gift12X16Inch

BEAYIOU£18.044.6★324 rev

ARTDOT 60 Slots Diamond Art Storage Boxes Kits for Adults Portable Diamond Painting Accessories and Tools Kit for Bead Organization and Storage

ARTDOT£12.974.8★47,817 rev

Hongyrjy Sunrise Diamond Painting Landscape Diamond Art Kits Adults 5d Diamond Painting Kits for Adults Landscape Gem Art Kits Adult and Crafts Home Decor 12x16inch

Hongyrjy£5.834.5★199 rev

Gifts for 5 6 7 8 9 10 Year Old Girls:Diamond Art Bookmark Arts and Crafts Kits for Kids Age 6-12 Diamond Painting Kit Girl Birthday Presents Personalised Ideas Toys for 5-6-7-8-9 Years Old Girls Boys

Dikence£11.014.6★220 rev

CEOVR Diamond Painting Kits Adults DIY Diamond Art Kits Adults 30x40cm 5D Gem Art Craft Set for Leisure Time (Pink)

CEOVR£4.964.7★878 rev

Newest

by launch date

cdsnxore Diamond Painting Kits for Adults London Bridge Diamond Art Kits Diamond Art Craft for Home Wall Decor 30 * 30cm (359)

cdsnxore£2.88260 rev

2mo ago

CLYCTIP Diamond Art Kits for Adults Aurora Lake Diamond Painting Kits Landscapes Art Paint for Home Wall Decor 30x40 cm (Blue)

CLYCTIP£3.3314 rev

3mo ago

Hongyrjy 6 Pack Cocktail Diamond Painting - Diamond Art Kits Adults Cocktail 5D Diamond Painting Kits for Adults Cocktail Gem Art Kits Adult and Crafts Home Decor 12x10inch

Hongyrjy£13.81175 rev

7mo ago

Dikence£11.01220 rev

8mo ago

Starry Sky Diamond Art Kits for Adults 5D Aurora Lake Diamond Painting Kits for Beginners Fantastic Landscapes DIY Full Drill Dots Gem Art Paint for Home Wall Decor 30x40 cm

Offito Art£5.6839 rev

10mo ago

What buyers say about diamond painting

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall19%

“this is a quality set”

Value For Money14%

“low price”

Fun/Entertainment Experience8%

“Fun to make”

Color7%

“Colours are accurate”

Advertised Vs Actual Product7%

“Just what I needed”

Ease Of Use6%

“Easy to use”

Storage Capacity5%

“easy to store”

Gifting Purpose5%

“Great gift”

Image/Picture Clarity4%

“the pictures are beautiful”

Design-Overall3%

“Great design”

What buyers complain about

Color29%

“Color slightly different”

Adhesion/Stickiness12%

“To sticky”

Advertised Vs Actual Product12%

“False advertising”

Quality-Overall6%

“Rubbish, really rubbish”

Size-Overall6%

“is to be expected with the size”

Print Quality5%

“Print. All the numbers are blur”

Display Colors4%

“Colour mapping all wrong”

Gifting Purpose3%

“Was supposed to be a gift”

Paint Quality2%

“Leaves gaps inbetween painting”

Brightness/Shine/Glow2%

“Rubbish art that doesnt look sparkly like it shows in the picture”

Top return reasons

Size-Overall40%

Quality-Overall11%

Gifting Purpose11%

Advertised Vs Actual Product10%

Color5%

Value For Money5%

Adhesion/Stickiness3%

Functionality-Overall3%

Display Colors2%

Defective Material/Parts2%

Common questions

Is diamond painting profitable to sell on Amazon United Kingdom?: The niche generates £1.1M/yr across 73 tracked products. 2 of 24 products launched in the last 360 days are still selling. 90-day search growth is -18.0%. Flapen's verdict: Worth a look (60/100).
How competitive is the diamond painting niche?: 46 brands and 72 sellers compete. The top 5 products take 22% of clicks and top 5 brands hold 48% of demand.
What do buyers complain about in diamond painting?: Top complaints mined from reviews: Color, Adhesion/Stickiness, Advertised Vs Actual Product. The return rate is 0.3%.
When does demand for diamond painting peak?: Demand peaks in Dec; the busiest month runs 1.8× the quietest.
What does it cost to enter the diamond painting niche?: Listings span £2.88–£61.14; the average listing price is £8.83 (sweet spot $15–$100). The average incumbent carries 1,910 reviews — the moat a new listing must climb.