Is diamond art pens profitable to sell on Amazon United Kingdom?

The niche generates £128K/yr across 45 tracked products. 0 of 18 products launched in the last 360 days are still selling. 90-day search growth is -26.4%. Flapen's verdict: Worth a look (56/100).

How competitive is the diamond art pens niche?

33 brands and 39 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 50% of demand.

What do buyers complain about in diamond art pens?

Top complaints mined from reviews: Durability, Charging, Functionality-Overall. The return rate is 1.1%.

When does demand for diamond art pens peak?

Demand peaks in Jan–Feb; the busiest month runs 2.0× the quietest.

What does it cost to enter the diamond art pens niche?

Listings span £3.05–£18.36; the average listing price is £8.63 (sweet spot $15–$100). The average incumbent carries 243 reviews — the moat a new listing must climb.

diamond art pens

Worth a look

Shows low returns (1.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Great1.1%

return rate — above 5% kills the launch gate

Review moat

Great243.11

avg incumbent reviews — the moat a new listing must climb

Brand share

Great50%

top-5 brand share — no brand owns this niche

Competition

Great33%

top-5 click share — an open shelf

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Conversion

Good4.6%

search→purchase rate — share of searches ending in a sale

Market size

Okay£128K

£128K/yr · 323K searches

Avg price

Bad£8.63

avg listing price — sweet spot $15–$100

Price range

Bad£3.05–£18.36

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-26.4%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon United Kingdom niche tracking, diamond art pens is a £128K/yr Amazon United Kingdom market (323K searches/yr). The top 5 brands hold 50% of demand. Demand peaks in Jan–Feb. Verdict: Worth a look — 56/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

diamond art pens market data

Units sold / yr: 13K–15K; avg 100–250/product
Revenue / yr: £108K–£129K; units × avg price
Conversion rate: 4.6%
Avg BSR: #113
Page quality: 0%
Prime: 100%
Sponsored: 98%
Out of stock: 16.1%
Avg brand age: 18 months
Avg seller age: 219 days

Competition & brand share

Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.

Brands

33 falling

Sellers

Top-5 brand share

50%

Top 20: 89%

Top-5 click share

33%

Top 20: 76%

Open market

46%

SPOKKI13%
Dacitiery13%
ARTDOT8%
papasgix8%
Sheryl&Rain7%
INBOLM4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -26.4% search growth over the last 90 days.

Peak months: Jan, Feb · busiest ÷ quietest = 2.0×

Open Trend

Top diamond art pens search terms

diamond art pens134K/yr -26.6%3.3% conv.
diamond art pen69K/yr -23.1%2.7% conv.
diamond painting pens43K/yr -24.8%2.0% conv.
dimond art pen22K/yr -23.5%2.3% conv.
diamond painting pen21K/yr -12.3%1.9% conv.
diamond painting pen tool8K/yr -41.9%2.4% conv.
diamond art accessories pen12K/yr -28.5%2.1% conv.
diamond art pens no wax needed8K/yr -57.3%2.1% conv.
crystal art pen6K/yr -49.0%4.2% conv.

All search terms

Top diamond art pens products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Dacitiery 26PCS Resin Diamond Art Painting Pens 5D DIY Diamond Art Painting Pen Diamond Drawing Kits Point Drill Pen with Clay Boxes for Gem Jewel Wax Picker Supplies Crystal Drill Bead

Dacitiery£6.294.5★528 rev

Sheryl&Rain 23Pcs Diamond Painting Accessories 12 Grids Diamond Painting Storage Boxes Diamonds Art Accessories 6Pcs Drill Pens Trays Spoon Labels Tweezers Diamond Embroidery Tools for Adults

Sheryl&Rain£4.284.5★444 rev

papasgix 20 Pcs Diamond Painting Pens Kits Diamond Art Metal Drill Pen Tips with Multi Replacement Pen Heads 5D Diamond Painting Accessories Tools for DIY Craft Crystal Drill Bead (Orange 6 Pcs)

papasgix£7.764.3★407 rev

INBOLM 5D DIY Art Painting Pen Art Pens Diamond Painting Pens Kits Art Pen Accessories with 6 Metal Pen Tips 6 Clear Pen Tips and Storage Box Art Accessories

INBOLM£10.024.2★34 rev

ARTDOT Electric Diamond Art Vacuum Pen Kits for adults Wireless Pen as Diamond Painting Accessories and Tools

ARTDOT£16.634.3★1,439 rev

Newest

by launch date

INBOLM 5D DIY Art Painting Pen Art Pens Diamond Painting Pens Kits Art Pen Accessories with 6 Metal Pen Tips 6 Clear Pen Tips and Storage Box Art Accessories

INBOLM£10.0234 rev

3w ago

Electric Diamond Art Pen Electric Vacuum Diamond Painting Pen for Adults Wireless&Quite No Wax Long Battery Life Light Weight Ergonomic Design Diamond Painting Tools for Women Girls

Virenex£11.4413 rev

5mo ago

ARTDOT Electric Diamond Art Vacuum Pen Kits for Adults Wireless Pen as Diamond Painting Accessories and Tools (Purple)

ARTDOT£16.45519 rev

6mo ago

Orawiss£16.28178 rev

6mo ago

PYue Electric Diamond Art Pen Vacuum Diamond Painting Pen Wireless & Quite No Wax VFast charging(Include Type-C Cable) Long Battery Life Lightweight design Specifically Designed for Diamond Art

PYue£15.837 rev

7mo ago

What buyers say about diamond art pens

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Use21%

“easy to hold”

Quality-Overall11%

“Great quality arrived quickly”

Value For Money9%

“Good value for money”

Charging7%

“charges quickly”

Comfort-Overall5%

“this is really comfortable”

Advertised Vs Actual Product5%

“Works like a dream”

Adhesion/Stickiness4%

“Very good so much better than the old sticky things”

Durability3%

“it last day very well”

Design-Overall3%

“The design is very cute”

Weight Light3%

“Fairly lightweight”

What buyers complain about

Durability12%

“Broke straight away”

Charging9%

“Not usb rechargeable”

Functionality-Overall7%

“Doesn't work well”

Quality-Overall7%

“there seems to be huge quality gaps in their diamond paintings”

Size-Overall4%

“The fixtures don't fit properly”

Suction4%

“Suction isnt that great”

Ease Of Use4%

“so pushing it to the end was a tad tricky as it does not move easily”

Value For Money3%

“Very expensive”

Add-Ons/Attachments3%

“needs attachments aswell x”

Advertised Vs Actual Product3%

“False advertising at its finest”

Top return reasons

Functionality-Overall37%

Charging9%

Defective Material/Parts6%

Size-Overall5%

Durability5%

Suction5%

Strength4%