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Diamond Art Pens

Maybe

Returns run at only 1.1% of orders. But demand is soft, at -26.4% this quarter, so Diamond Art Pens is a Maybe.

Flapen Score
56
56 / 100
Top 29% of 5,777 Home & Garden niches · +5 vs the category median of 51
Market size
£128K/yr323K searches / yr
90-day growth
-26.4%search demand this quarter
Competition
33%top-5 click share · 33 brands · 39 sellers

Flapen Score

Diamond Art Pens against its category

The dotted line is the Home & Garden average. Past it, Diamond Art Pens is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Diamond Art Pens market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Diamond Art Pens 323K times last year and spent an estimated £128K. The top 5 brands take 50% of clicks. Demand peaks in Jan–Feb. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

4.6% of searches ended in a purchase last week.

Shoppers searched for this 323K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.6% of those searches ended in a purchase. Searches in the last 90 days moved -26.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £128K a year.

Searches, last 12 months
323K
Growth, 90 days vs prior 90
-26.4%
Conversion, latest week
4.6%
Market size, estimated
£128Ka year
Peak month
January2.0× the quietest month
Top search term
diamond art pens134K searches a year

02 · Price

A sale here is worth £8.63.

Listings sell for £8.63 on average, from £3.05 to £18.36. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At £8.63 that is £863 to £2K a year per listing.

Average price
£8.63under the $15 to $100 sweet spot
Price range
£3.05–£18.36
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
100–250
Revenue per listing a year
£863–£2K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

98% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 16.1% of listings are out of stock. The average listing ranks #113 within Mosaic Making. It carries 243 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings
98%
Prime listings
100%
Out of stock, average day
16.1%
Average rank
#113in Mosaic Making
Average rating
4.23 starsAmazon United Kingdom average 4.36 stars
Average reviews
243per listing
Listings tracked
45

04 · Newcomers

Amazon counts 0 of last year's 18 launches as successful.

18 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 18 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
18
Successful launches
0Amazon's first-year sales bar
Average brand age
18 months

Products

Top Diamond Art Pens products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 33% of clicks. An open shelf where new products get seen.

£0£5K£10K£15K£20K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

33 falling

Sellers

39

Top-5 brand share

50%

Top 20: 89%

Top-5 click share

33%

Top 20: 76%

Open market

46%

  • SPOKKI13%
  • Dacitiery13%
  • ARTDOT8%
  • papasgix8%
  • Sheryl&Rain7%
  • INBOLM4%

Demand

Diamond Art Pens search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KHoliday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 2.0×

Search terms

Top Diamond Art Pens search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • diamond art pens134K/yr
  • diamond art pen69K/yr
  • diamond painting pens43K/yr
  • dimond art pen22K/yr
  • diamond painting pen21K/yr
  • diamond painting pen tool8K/yr
  • diamond art accessories pen12K/yr
  • diamond art pens no wax needed8K/yr
  • crystal art pen6K/yr

Reviews and returns

What reviews say buyers love and hate about Diamond Art Pens

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability12%−0.17

Broke straight away

Broken after one use

But didn't last

Charging9%

Not usb rechargeable

It couldn't be used when charging

HOWEVER, nothing to say how long it takes to charge

Functionality-Overall7%−0.06

Doesn't work well

Does not work

It does not work as expected

Quality-Overall7%

there seems to be huge quality gaps in their diamond paintings

Poor quality

Rubbish

Size-Overall4%−0.05

The fixtures don't fit properly

The metal stub end is too short

These are approximately 2.2cm long

Love

Ease Of Use21%+2.18

easy to hold

Ease of use

Easy to hold and use

Quality-Overall11%

Great quality arrived quickly

It is a good-quality piece with a robust build

Excellent product

Value For Money9%+0.96

Good value for money

Good value for money

Good value

Charging7%

charges quickly

Long charge

Charge lasts a long time

Comfort-Overall5%+0.30

this is really comfortable

Comfortable to use

Comfortable to hold

Return

1.1% Return rate 11% Fixable by listing

Functionality-Overall37%█▇▇▆▇▅

Doesn't work well

Does not work

It does not work as expected

Charging9%█▅▄▂▅▃

Not usb rechargeable

It couldn't be used when charging

HOWEVER, nothing to say how long it takes to charge

Defective Material/Parts6%▁▅█▂▆▄
Size-Overall5%▅▆▃▅▆█

The fixtures don't fit properly

The metal stub end is too short

These are approximately 2.2cm long

Durability5%▄█▃▆█▁

Broke straight away

Broken after one use

But didn't last

FAQ

Common Diamond Art Pens questions

Answered from the same tracked data.