diamond art keyrings
Worth a lookShows low returns (0.5%), but prices mostly outside the sweet spot ($3.74–$12.86) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Review moat
Incredible99.48avg incumbent reviews — the moat a new listing must climb
Brand share
Great44%top-5 brand share — no brand owns this niche
Competition
Great34%top-5 click share — an open shelf
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Avg price
Bad£7.74avg listing price — sweet spot $15–$100
Growth
Bad-14.9%90-day search growth — must beat 0% to launch
Market size
Bad£16K£16K/yr · 43K searches
Price range
Bad£3.74–£12.86cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, diamond art keyrings is a £16K/yr Amazon United Kingdom market (43K searches/yr). The top 5 brands hold 44% of demand. Demand peaks in Aug–Oct. Verdict: Worth a look — 51/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
diamond art keyrings market data
- Units sold / yr
- 1K–2K
- avg 0–100/product
- Revenue / yr
- £10K–£12K
- units × avg price
- Conversion rate
- 5.0%
- Avg BSR
- #679
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 89%
- Out of stock
- 33.8%
- Avg brand age
- 19 months
- Avg seller age
- 197 days
Competition & brand share
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.Brands
33 rising
Sellers
46
Top-5 brand share
44%
Top 20: 86%
Top-5 click share
34%
Top 20: 76%
Open market
52%
- Jodsen12%
- LFSX08289%
- REBECASKYENS9%
- CAYUDEN7%
- GMBANK7%
- VEGCOO4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -14.9% search growth over the last 90 days.Peak months: Aug, Oct · busiest ÷ quietest = 1.9×
Top diamond art keyrings search terms
- diamond art keyrings23K/yr
- diamond art keyring kits10K/yr
- diamond painting keyrings7K/yr
- diamond painting keyring kits1K/yr
- diamond painting keychain649/yr
- stitch diamond art keyrings441/yr
Top diamond art keyrings products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
12 Pcs Diamond Art Painting Keychain Double Sided Flower Art Full Drill DIY Diamond Keychains 5D Drill Painting Keyring Pendants Rhinestone Key Rings Chains Making Kits for Purse Key Pendant
REBECASKYENS£8.634.8★18 rev
LFSX0828 6 Pcs DIY Diamond Art Keyrings Double Sided Diamond Painting Keychains Kits for Adults 5D Full Drill Gem Art Keyrings Backpack Handbag Ornaments Decoration
LFSX0828£6.174.3★18 rev
GMBANK 12 Pcs DIY Diamond Painting Keyrings Making Kit 5d Double Sided Diamond Art Keychains Personalised Diamond Art Dimond Art Kit Cute Diamond Painting Keychains Kits for Kids Adult Beginners
GMBANK£6.724.2★5 rev
Jodsen 12 Pcs 5D DIY Diamond Painting Keychains Dog Double Sided Mosaic Decoration Diamonds Art Keyrings Kids Dog Animal Crystal Art Diamond Painting Keyrings Kits for Kids Adult Beginners
Jodsen£7.994.2★51 rev
CAYUDEN Diamond Painting Keychains 15pcs Animal Diamond Art Keychains 5D Diamond Art Kits Decorative Crystal Art Kits for Kids DIY Gem Keyring Making Kit Gem Art and Craft for Kids Ages 4 6 8 10 12
CAYUDEN£10.004.2★41 rev
Newest
by launch date
BeoTnp 15 Pcs Diamond Art Keyrings Keyring Making Kit Personalised Diamond Art Backpack Purse Phone and Bag Handbag Ornaments Decoration Birthday Decor Gifts for Adult and Beginners
BeoTnp£7.590 rev
Yongyann 6Pcs Diamond Art Keyrings Creative Gem Painting Kits for Kids
Yongyann£5.970 rev
MXCFZX 10pack kit Kids Diamond Art Painting Keyrings - Double Sided MC Mosaic Kits for Boys and Girls - Arts and Crafts for Ages 6+12 Mini Gem Art Birthday and Festival Gift Key Pendant Decor
MXCFZX£7.934 rev
Gifts for 5 6 7 8 9 10 Year Old Girls: Diamond Painting Art Keychain Kits Unicorn Gifts Craft Kits for Kids Girls Toys age 5 6 7 8 Gem Arts and Crafts for Kids age 5-12 5 6 7 8 Year Old Girl Gifts
lelechong£9.6138 rev
GMBANK 12 Pcs DIY Diamond Painting Keyrings Making Kit 5d Double Sided Diamond Art Keychains Personalised Diamond Art Dimond Art Kit Cute Diamond Painting Keychains Kits for Kids Adult Beginners
GMBANK£6.725 rev
Trending
90-day click momentumYongyann 6Pcs Diamond Art Keyrings Creative Gem Painting Kits for Kids
Yongyann£5.970.0★
BeoTnp 15 Pcs Diamond Art Keyrings Keyring Making Kit Personalised Diamond Art Backpack Purse Phone and Bag Handbag Ornaments Decoration Birthday Decor Gifts for Adult and Beginners
BeoTnp£7.590.0★
MXCFZX 10pack kit Kids Diamond Art Painting Keyrings - Double Sided MC Mosaic Kits for Boys and Girls - Arts and Crafts for Ages 6+12 Mini Gem Art Birthday and Festival Gift Key Pendant Decor
MXCFZX£7.934.2★
CGJIANG Football Keyring 6Pcs Football Diamond Art Painting Keyrings 5D DIY Football Diamond Keychians for Handbag Backpack
CGJIANG£7.055.0★
Gifts for 5 6 7 8 9 10 Year Old Girls: Diamond Painting Art Keychain Kits Unicorn Gifts Craft Kits for Kids Girls Toys age 5 6 7 8 Gem Arts and Crafts for Kids age 5-12 5 6 7 8 Year Old Girl Gifts
lelechong£9.614.5★
What buyers say about diamond art keyrings
What buyers praise and complain about, mined from review topics.What buyers love
“Keeps them entertained”
“Ideal for Gifting”
“Easy to use”
“Good value for money”
“They are stunning once made”
“The designs are really cute”
“bright and colourful”
“adhere well”
“they're a good size making it easy for even younger children to create these”
“a bit of sparkle”
What buyers complain about
“However, the quality is a bit hit-or-miss—the adhesive on some pieces isnt always strong, and the tiny gems can be tricky to handle, particularly for younger children without supervision”
“The pieces are small”
“One colour was not supplied at all”
“My daughter was upset by this as was a birthday present”
“The instructions are not great”
“a bit cheap looking”
“Probably not worth the money”
“was very hard to do”
“Designs are not even”
“They cant really be used with keys etc as they are too flimsy”
Top return reasons
Common questions
- Is diamond art keyrings profitable to sell on Amazon United Kingdom?
- The niche generates £16K/yr across 44 tracked products. 2 of 15 products launched in the last 360 days are still selling. 90-day search growth is -14.9%. Flapen's verdict: Worth a look (51/100).
- How competitive is the diamond art keyrings niche?
- 33 brands and 46 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 44% of demand.
- What do buyers complain about in diamond art keyrings?
- Top complaints mined from reviews: Adhesion/Stickiness, Size-Overall, Color. The return rate is 0.5%.
- When does demand for diamond art keyrings peak?
- Demand peaks in Aug–Oct; the busiest month runs 1.9× the quietest.
- What does it cost to enter the diamond art keyrings niche?
- Listings span £3.74–£12.86; the average listing price is £7.74 (sweet spot $15–$100). The average incumbent carries 99 reviews — the moat a new listing must climb.