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Diamond Art Christmas Cards

Fail

Prices span $2.59–$11.72, mostly outside the sweet spot, so Diamond Art Christmas Cards is a Fail.

Flapen Score
48
48 / 100
Ranks 3,444 of 5,777 Home & Garden niches · −3 vs the category median of 51
Market size
£39K/yr172K searches / yr
90-day growth
-12.0%search demand this quarter
Competition
35%top-5 click share · 33 brands · 45 sellers

Flapen Score

Diamond Art Christmas Cards against its category

The dotted line is the Home & Garden average. Past it, Diamond Art Christmas Cards is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Diamond Art Christmas Cards market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Diamond Art Christmas Cards 172K times last year and spent an estimated £39K. The top 5 brands take 56% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 2.9% of those searches ended in a purchase.

Shoppers searched for this 172K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -12.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £39K a year.

Searches, last 12 months
172K
Growth, 90 days vs prior 90
-12.0%
Conversion, latest week
2.9%
Market size, estimated
£39Ka year
Peak month
November3.5× the quietest month
Top search term
diamond art cards35K searches a year

02 · Price

A sale here is worth £7.67.

Listings sell for £7.67 on average, from £2.59 to £11.72. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At £7.67 that is £0 to £767 a year per listing.

Average price
£7.67under the $15 to $100 sweet spot
Price range
£2.59–£11.72
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
£0–£767
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

68% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 39.3% of listings are out of stock. The average listing ranks #2,973 within Mosaic Making. It carries 27 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
68%
Prime listings
71%
Out of stock, average day
39.3%
Average rank
#2,973in Mosaic Making
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
27per listing
Listings tracked
59

04 · Newcomers

0 of last year's 24 launches cleared the first-year sales bar.

24 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 21 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
24
Successful launches
0Amazon's first-year sales bar
Average brand age
21 months

Products

Top Diamond Art Christmas Cards products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 35% of clicks, no more. An open shelf where new products get seen.

£0£1K£2K£4K£5K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

33 falling

Sellers

45

Est. top-5 brand share

56%

Top 20: 91%

Est. top-5 click share

35%

Top 20: 67%

Open market

38%

  • Generic15%
  • Kunoli11%
  • Leseogye11%
  • CAYUDEN10%
  • LFSX082810%
  • Awesocrafts6%

Demand

Diamond Art Christmas Cards search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25Black Friday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 3.5×

Search terms

Top Diamond Art Christmas Cards search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • diamond art cards35K/yr
  • diamond art christmas cards59K/yr
  • diamond art cards kits13K/yr
  • diamond painting cards14K/yr
  • crystal art cards9K/yr
  • diamond painting christmas cards16K/yr
  • diamond art christmas cards kits12K/yr
  • diamond art xmas cards7K/yr
  • crystal art christmas cards7K/yr

Reviews and returns

What reviews say buyers love and hate about Diamond Art Christmas Cards

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Fun/Entertainment Experience”
25%of negative reviews mention “Print Quality”
0.4%of orders come back
“In my opinion this set of Diamond art cards has a bad printing mistake”
A buyer, on “Print Quality”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Diamond Art Christmas Cards questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data