diamond art christmas cards
Skip itPrices mostly outside the sweet spot ($2.59–$11.72) — this niche doesn't clear our bar today.
Review moat
Incredible26.66avg incumbent reviews — the moat a new listing must climb
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Competition
Great35%top-5 click share — an open shelf
Brand share
Great56%top-5 brand share — no brand owns this niche
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Avg price
Bad£7.67avg listing price — sweet spot $15–$100
Growth
Bad-12.0%90-day search growth — must beat 0% to launch
Market size
Bad£39K£39K/yr · 172K searches
Price range
Bad£2.59–£11.72cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, diamond art christmas cards is a £39K/yr Amazon United Kingdom market (172K searches/yr). The top 5 brands hold 56% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 48/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
diamond art christmas cards market data
- Units sold / yr
- 5K–6K
- avg 0–100/product
- Revenue / yr
- £38K–£46K
- units × avg price
- Conversion rate
- 2.9%
- Avg BSR
- #2,973
- Page quality
- 0%
- Prime
- 71%
- Sponsored
- 68%
- Out of stock
- 39.3%
- Avg brand age
- 21 months
- Avg seller age
- 193 days
Competition & brand share
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.Brands
33 falling
Sellers
45
Top-5 brand share
56%
Top 20: 91%
Top-5 click share
35%
Top 20: 67%
Open market
38%
- Generic15%
- Kunoli11%
- Leseogye11%
- CAYUDEN10%
- LFSX082810%
- Awesocrafts6%
Demand & seasonality
Weekly Amazon search volume, last 89 weeks — -12.0% search growth over the last 90 days.Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 3.5×
Top diamond art christmas cards search terms
- diamond art cards35K/yr
- diamond art christmas cards59K/yr
- diamond art cards kits13K/yr
- diamond painting cards14K/yr
- crystal art cards9K/yr
- diamond painting christmas cards16K/yr
- diamond art christmas cards kits12K/yr
- diamond art xmas cards7K/yr
- crystal art christmas cards7K/yr
Top diamond art christmas cards products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Kunoli 6pcs 5D Diamond Painting Christmas Greeting Cards for Adults DIY Diamond Art Kits for Family Friends Christmas Xmas Birthday Gift (White)
Kunoli£6.794.5★126 rev
CAYUDEN Diamond Painting Christmas Cards 12 Pack DIY Diamond Greeting Card Kits for Adults Gem Painting Merry Christmas Cards with Envelopes Craft Set Gifts for Families Friends Partners
CAYUDEN£11.024.8★75 rev
LFSX0828 12 Pcs DIY Diamond Painting Card Kit with Envelope Diamond Art Birthday Cards for Adults Art Crafts Kit Creative Gift (Owl)
LFSX0828£11.724.3★51 rev
6pcs Diamond Art Cards DIY Crystal Painting Art Greeting Cards Kits Diamond Painting Tools Whit Envelopes Butterfly Plant Mosaic Festival Craft Gift
Leseogye£7.004.5★74 rev
6 Pcs Diamond Art Birthday Cards & Making Kits For Adults Paper & Plastic DIY Greeting Cards With Envelopes Animal-Themed Crystal Art Cards Festival Gift Card For Birthdays (Multi-Colour) (Style 1)
Qubitly£6.854.3★9 rev
Newest
by launch date
6 Packs DIY Diamond Art Christmas Cards with Envelopes 5D Crystal Diamond Art Painting Card Kits for Family and Friends Handmade Postcard Gifts for XMAS
Generic£5.802 rev
6pcs Diamond Art Cards DIY Crystal Painting Art Greeting Cards Kits Diamond Painting Tools Whit Envelopes Festival Craft Gift (Butterfly2)
Leseogye£8.1274 rev
6 PCS Landscape Diamond Art Cards Landscape Painting Exquisite Crystal Art Kits 5D Gemstone Diamond Painting Greeting Cards Kits for Adults
Leseogye£7.6374 rev
6Pcs Diamond Art Birthday Cards Floral Butterfly Diamond Art Cards
LUMIREX£7.522 rev
6 Pcs Diamond Art Birthday Cards & Making Kits For Adults Paper & Plastic DIY Greeting Cards With Envelopes Animal-Themed Crystal Art Cards Festival Gift Card For Birthdays (Multi-Colour) (Style 1)
Qubitly£6.859 rev
Trending
90-day click momentum6 Packs DIY Diamond Art Christmas Cards with Envelopes 5D Crystal Diamond Art Painting Card Kits for Family and Friends Handmade Postcard Gifts for XMAS
Generic£5.804.0★
6pcs Diamond Art Cards DIY Crystal Painting Art Greeting Cards Kits Diamond Painting Tools Whit Envelopes Festival Craft Gift (Butterfly2)
Leseogye£8.124.5★
6 PCS Landscape Diamond Art Cards Landscape Painting Exquisite Crystal Art Kits 5D Gemstone Diamond Painting Greeting Cards Kits for Adults
Leseogye£7.634.5★
6Pcs Diamond Art Birthday Cards Floral Butterfly Diamond Art Cards
LUMIREX£7.525.0★
6 Pcs Christmas Diamond Painting Greeting Card Set DIY Diamond Art Painting Cards Folding Greeting Card Crafts - Christmas Elements Mosaic Handmade Creative Postcards
AMZGSHOP£8.314.4★
What buyers say about diamond art christmas cards
What buyers praise and complain about, mined from review topics.What buyers love
“Fun for 10 to 80 yr olds”
“They are well made”
“Value for money”
“Lovely cards”
“A really you good colours”
“Very pleased as describe”
“quick to do”
“making it straightforward to follow the design accurately during application”
“Excellent present my friend is looking forward to doing these for Christmas”
“Nice size”
What buyers complain about
“In my opinion this set of Diamond art cards has a bad printing mistake”
“The listing doesnt show it”
“We were short of one colour”
“Rubbish......Not enough silver diamonds”
“rather small”
“Lovely pictures easy to do only problem I had was that there was excess glue all over the cards”
“Cards were all stuck together hard to remove them”
“This really doesnt make any sense on a Birthday card so I dont feel that I would want to give this card to anyone”
Top return reasons
Common questions
- Is diamond art christmas cards profitable to sell on Amazon United Kingdom?
- The niche generates £39K/yr across 59 tracked products. 0 of 24 products launched in the last 360 days are still selling. 90-day search growth is -12.0%. Flapen's verdict: Skip it (48/100).
- How competitive is the diamond art christmas cards niche?
- 33 brands and 45 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 56% of demand.
- What do buyers complain about in diamond art christmas cards?
- Top complaints mined from reviews: Print Quality, Advertised Vs Actual Product, Display Colors. The return rate is 0.4%.
- When does demand for diamond art christmas cards peak?
- Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 3.5× the quietest.
- What does it cost to enter the diamond art christmas cards niche?
- Listings span £2.59–£11.72; the average listing price is £7.67 (sweet spot $15–$100). The average incumbent carries 27 reviews — the moat a new listing must climb.