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Devola Fan

Pass

Devola Fan scores 68 out of 100, a Pass. Shoppers spend $22K a year here, search demand grew >1,000% this quarter, and returns run at 0.6% of orders.

Flapen Score
68
68 / 100
Top 5% of 5,777 Home & Garden niches · +17 vs the category median of 51
Market size
£22K/yr32K searches / yr
90-day growth
>1,000%search demand this quarter
Competition
25%top-5 click share · 43 brands · 76 sellers

Flapen Score

Devola Fan against its category

The dotted line is the Home & Garden average. Past it, Devola Fan is stronger. Inside it, weaker.

68Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Devola Fan market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Devola Fan 32K times last year and spent an estimated £22K. The top 5 brands take 52% of clicks. Flapen scores it 68 out of 100, a Pass.

01 · Demand

1.5% of searches ended in a purchase last week.

Shoppers searched for this 32K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.5% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated £22K a year.

Searches, last 12 months
32K
Growth, 90 days vs prior 90
>1,000%
Conversion, latest week
1.5%
Market size, estimated
£22Ka year
Top search term
large fans cooling 60 inch23K searches a year

02 · Price

A sale here is worth £46.55.

Listings sell for £46.55 on average, from £13.81 to £99.77. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £46.55 that is £0 to £5K a year per listing.

Average price
£46.55inside the $15 to $100 sweet spot
Price range
£13.81–£99.77
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
£0–£5K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 45% ship with Prime. On an average day, 20.2% of listings are out of stock. The average listing ranks #81 within Heating, Cooling & Air Quality. It carries 2,452 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
45%
Out of stock, average day
20.2%
Average rank
#81in Heating, Cooling & Air Quality
Average rating
4.30 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,452per listing
Listings tracked
82

04 · Newcomers

Amazon counts 15 of last year's 20 launches as successful.

20 products launched here in the last 12 months. Amazon counts 15 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
20
Successful launches
15Amazon's first-year sales bar
Average brand age
31 months

Products

Top Devola Fan products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 25% of clicks. An open shelf where new products get seen.

£0£440£880£1K£2K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

43 rising

Sellers

76

Top-5 brand share

52%

Top 20: 87%

Top-5 click share

25%

Top 20: 58%

Open market

44%

  • Devola21%
  • DREO11%
  • Midea8%
  • Honeywell6%
  • Amazon Basics5%
  • Senelux4%

Reviews and returns

What reviews say buyers love and hate about Devola Fan

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Noise Level17%−0.03

VERY LOUD

It is noisy

Too loud

Quality-Overall9%

Poor Quality control

low quality product

not the best build quality

Value For Money8%+1.10

Too expensive

the price is abit much

there may be cheaper if you can find it

Size-Overall7%−0.01

It is HUGE

not near the size they show

But small

Durability7%−0.14

Failed within a month

Didnt last

almost falling apart

Love

Value For Money15%+1.10

Money well spent

Fair price

Decent price

Strength13%+0.69

Looks good and is stable

Sturdy with a strong base

Good strong

Noise Level13%−0.03

Quiet and Powerful

Not noisy

Fairly quiet

Quality-Overall12%

The build quality feels excellent

A+ quality

Great build quality

Assembly/Installation7%+0.48

Easy to build

Easy assemble

Easy assembly

Return

0.6% Return rate 27% Fixable by listing

Size-Overall19%▆▇█▆▅▆

It is HUGE

not near the size they show

But small

Functionality-Overall17%▆█▇▆▇█

Not functional

the functionality is poor

Did not work

Noise Level15%▄▇█▇█▇

VERY LOUD

It is noisy

Too loud

Strength9%█▃▄▄▅▅

Not strong at all

not very steady

So flimsy

Defective Material/Parts6%█▄▅█▅▅

FAQ

Common Devola Fan questions

Answered from the same tracked data.