devola fan
Worth a lookShows demand growing >1,000% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible>1,000%90-day search growth — must beat 0% to launch
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Avg price
Great£46.55avg listing price — sweet spot $15–$100
Price range
Great£13.81–£99.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great25%top-5 click share — an open shelf
Brand share
Great52%top-5 brand share — no brand owns this niche
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Okay2,452avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Market size
Bad£22K£22K/yr · 32K searches
According to Flapen's Amazon United Kingdom niche tracking, devola fan is a £22K/yr Amazon United Kingdom market (32K searches/yr). The top 5 brands hold 52% of demand. Verdict: Worth a look — 68/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
devola fan market data
- Units sold / yr
- 500–750
- avg 0–100/product
- Revenue / yr
- £23K–£35K
- units × avg price
- Conversion rate
- 1.5%
- Avg BSR
- #81
- Page quality
- 0%
- Prime
- 45%
- Sponsored
- 96%
- Out of stock
- 20.2%
- Avg brand age
- 31 months
- Avg seller age
- 186 days
Competition & brand share
Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.Brands
43 rising
Sellers
76
Top-5 brand share
52%
Top 20: 87%
Top-5 click share
25%
Top 20: 58%
Open market
44%
- Devola21%
- DREO11%
- Midea8%
- Honeywell6%
- Amazon Basics5%
- Senelux4%
Top devola fan products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Devola 9 Inch Desk Fan Quiet & Powerful Air Circulator with 9 Speeds Horizontal & Vertical Oscillation 3 Modes Timer & Remote Control Energy Efficient Table Fan for Bedroom Office & Home
Devola£51.994.6★254 rev
Honeywell TurboForce Power Fan (Quiet Operation Cooling 90 Variable Tilt 3 Speed Settings Wall Mount Feature Table Fan) HT900E
Honeywell£23.044.5★28,487 rev
Midea MPF23MTBUK 50W Pedestal Fan 3 Speed Settings 7 Bionic Blades 90 Oscillation Adjustable Height Stand Fan 2H Timer AC Motor For Powerful and Quiet Operation Black
Midea£30.754.2★193 rev
Neo High Velocity Quiet Portable Steel Metal Floor Standing Freestanding Industrial Gym Cooling Fan 3 Speeds (12 Inch)
Neo£32.784.1★471 rev
Noctua NF-A14 iPPC-3000 PWM Heavy Duty Cooling Fan 4-Pin 3000 RPM (140mm Black)
Noctua£23.534.6★3,490 rev
Newest
by launch date
Devola Quiet 8 DC Pedestal Fan with Remote Control 12 Speeds 4 Adjustable Heights Quiet Oscillating Desk & Standing Fan 15 Hour Timer Aroma Diffuser Sleep Mode Quiet Mark Certified - White
Devola£69.5432 rev
Devola 8 inch Pedestal Fan & Air Circulator with Remote Control 12 Speeds 4 Adjustable Heights Multi directional Oscillation 15 Hr Timer Aroma Diffuser Sleep Mode Quiet Mark Certified - Black
Devola£69.1432 rev
Air Pro 20 Floor Fan - Powerful Air Cooling Fan High Velocity Circulating Fan with 3 Speed Setting & Adjustable Tilt Indoor Home Office Gym Fan Portable Electric Fan Metal Fan With 1.6m Long Cable
Air Pro£49.36518 rev
NebulaFlow Mist Fan 2026 Upgraded 4L Large Water Tank Mister Cooling Fan 5 Speeds 3 Modes Misting Standing Fan Pedestal Fan with Remote Oscillating Floor Fan for Bedroom Home Office Patio
NebulaFlow£85.5494 rev
Midea MPF23MTBUK 50W Pedestal Fan 3 Speed Settings 7 Bionic Blades 90 Oscillation Adjustable Height Stand Fan 2H Timer AC Motor For Powerful and Quiet Operation Black
Midea£30.75193 rev
Trending
90-day click momentumDevola 8 inch Pedestal Fan & Air Circulator with Remote Control 12 Speeds 4 Adjustable Heights Multi directional Oscillation 15 Hr Timer Aroma Diffuser Sleep Mode Quiet Mark Certified - Black
Devola£69.144.5★
Midea MPF25MBUK 40W Pedestal Fan 3 Speed Settings 90 Oscillation Adjustable Height Stand Fan Powerful Airflow and Quiet Operation Ideal For Home & Office Black
Midea£16.184.3★
Amazon Basics Height & Tilt Angle Adjustable Oscillating Digital Dual 3-Blade 3-Speed Standing Pedestal Fan with Remote Control Black
Amazon Basics£30.204.6★
Homiu 16 Inch Floor Fan - 3 Speed High Velocity Fan - Standing Cooling Cold Air Circulation - Adjustable Tilting Electric Industrial Fan - For Home Gym Office Garage Outdoor Indoor
Homiu£46.704.3★
Midea MPF23MTBUK 50W Pedestal Fan 3 Speed Settings 7 Bionic Blades 90 Oscillation Adjustable Height Stand Fan 2H Timer AC Motor For Powerful and Quiet Operation Black
Midea£30.754.2★
What buyers say about devola fan
What buyers praise and complain about, mined from review topics.What buyers love
“Money well spent”
“Looks good and is stable”
“Quiet and Powerful”
“The build quality feels excellent”
“Easy to build”
“love the remote”
“Ease of use”
“Absolutely fantastic in this heat”
“As advertised”
“Brilliant design”
What buyers complain about
“VERY LOUD”
“Poor Quality control”
“Too expensive”
“It is HUGE”
“Failed within a month”
“Not strong at all”
“Assembly instructions are dreadful”
“Not functional”
“Overheating Motor”
“this listing is misleading”
Top return reasons
Common questions
- Is devola fan profitable to sell on Amazon United Kingdom?
- The niche generates £22K/yr across 82 tracked products. 15 of 20 products launched in the last 360 days are still selling. 90-day search growth is >1,000%. Flapen's verdict: Worth a look (68/100).
- How competitive is the devola fan niche?
- 43 brands and 76 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 52% of demand.
- What do buyers complain about in devola fan?
- Top complaints mined from reviews: Noise Level, Quality-Overall, Value For Money. The return rate is 0.6%.
- What does it cost to enter the devola fan niche?
- Listings span £13.81–£99.77; the average listing price is £46.55 (sweet spot $15–$100). The average incumbent carries 2,452 reviews — the moat a new listing must climb.