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Dessert Plates

Fail

Shoppers spend only $42K a year here, so Dessert Plates is a Fail.

Flapen Score
47
47 / 100
Ranks 3,643 of 5,777 Home & Garden niches · −4 vs the category median of 51
Market size
£42K/yr118K searches / yr
90-day growth
-24.0%search demand this quarter
Competition
40%top-5 click share · 26 brands · 38 sellers

Flapen Score

Dessert Plates against its category

The dotted line is the Home & Garden average. Past it, Dessert Plates is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dessert Plates market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dessert Plates 118K times last year and spent an estimated £42K. The top 5 brands take 59% of clicks. Demand peaks in Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

2.4% of searches ended in a purchase last week.

Shoppers searched for this 118K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -24.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £42K a year.

Searches, last 12 months
118K
Growth, 90 days vs prior 90
-24.0%
Conversion, latest week
2.4%
Market size, estimated
£42Ka year
Peak month
December2.3× the quietest month
Top search term
dessert plates33K searches a year

02 · Price

A sale here is worth £14.86.

Listings sell for £14.86 on average, from £7.55 to £24.73. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £14.86 that is £0 to £1K a year per listing.

Average price
£14.86under the $15 to $100 sweet spot
Price range
£7.55–£24.73
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
2.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

87% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 20.2% of listings are out of stock. The average listing ranks #59 within Dishware & Serving Pieces. It carries 881 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
92%
Out of stock, average day
20.2%
Average rank
#59in Dishware & Serving Pieces
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
881per listing
Listings tracked
38

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Dessert Plates products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 40% of clicks. An open shelf where new products get seen.

£0£2K£4K£6K£8K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

26 falling

Sellers

38

Top-5 brand share

59%

Top 20: 94%

Top-5 click share

40%

Top 20: 81%

Open market

41%

  • Argon Tableware33%
  • Miicol9%
  • Nicola Spring5%
  • Olympia4%
  • Comptoir de famille4%
  • Frcctre4%

Demand

Dessert Plates search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KHoliday '24Spike '25Black Friday '25Holiday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Dec · busiest ÷ quietest = 2.3×

Search terms

Top Dessert Plates search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dessert plates33K/yr
  • tea plates14K/yr
  • white side plates13K/yr
  • salad plates8K/yr
  • small side plates8K/yr
  • desert plates7K/yr
  • tea plates set of 45K/yr
  • 8 inch plates5K/yr
  • small plates set of 45K/yr
  • sandwich plates5K/yr

Reviews and returns

What reviews say buyers love and hate about Dessert Plates

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall51%−0.36

So small

the size was wrong

they are larger than I expected

Value For Money7%+1.17

however a little expensive

Look more expensive than they are

I just think they are a little overpriced

Quality-Overall5%+0.44

Not recommended, look cheap

Very poor quality

Weight Heavy3%+0.09

They are also significantly heavier than porcelain

Be aware that some people with hand mobility issues such as arthritis may find these just a bit on the heavier side

They are rather heavy

Color2%+0.85

Greige rather than beige

I'd say they are slightly off white

The only thing I would say is that they are not bright white

Love

Quality-Overall22%+0.44

Great product see review

Good quality

Good quality plates

Value For Money16%+1.17

really great well worth the money

Good value

Good value for money

Size-Overall9%−0.36

great size

the size was perfect for what I needed

Good size that suits small portions

Color9%+0.85

Lovely colours

Great colours

Beautiful blue colour

Design-Overall6%+0.44

Elegant Design

I like the modern design which is quite stylish

They have a beautiful ripple design

Return

2.0% Return rate 90% Fixable by listing

Size-Overall83%▇▇▇███

So small

the size was wrong

they are larger than I expected

Quality-Overall4%▅▄▇▆▃█

Not recommended, look cheap

Very poor quality

Color2%▆▃█▁▁▆

Greige rather than beige

I'd say they are slightly off white

The only thing I would say is that they are not bright white

Weight Heavy1%▁█▁▁▇▂

They are also significantly heavier than porcelain

Be aware that some people with hand mobility issues such as arthritis may find these just a bit on the heavier side

They are rather heavy

Value For Money1%▆▆▃█▃▃

however a little expensive

Look more expensive than they are

I just think they are a little overpriced

FAQ

Common Dessert Plates questions

Answered from the same tracked data.