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Dessert Plates

a small market ($42K/yr) — Dessert Plates doesn't clear our bar today.

Flapen Score

47
Skip it
Market size 10Growth 13Conversion 30Competition 75Returns 75Price range 57Avg price 74Brand share 76Review moat 65Quality gap 45
This niche Category average

Is Dessert Plates profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Dessert Plates is a £42K/yr Amazon United Kingdom market (118K searches/yr). The top 5 brands hold 59% of demand. Demand peaks in Dec. Verdict: Skip it — 47/100.

Dessert Plates: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -24.0% over the last 90 days and 2.4% of searches end in a purchase.

£42K

revenue / yr

Units sold / yr4K
Search volume / yr-24.0%118K
Conversion rate2.4%
Avg price£14.86

Who owns the niche?

The top 5 brands hold 59% of demand, so 41% of the market is open.

41%

open market share

Brands · sellers26 · 38
Top-5 product click share40%
Open market41%
Avg brand age40 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 38 products

Sponsored placement87%
New entrants (1y)3· 0 succeeded
Avg rating4.5★
Avg reviews881

Top Dessert Plates products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.

£0£2K£4K£6K£8K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

26 falling

Sellers

38

Top-5 brand share

59%

Top 20: 94%

Top-5 click share

40%

Top 20: 81%

Open market

41%

  • Argon Tableware33%
  • Miicol9%
  • Nicola Spring5%
  • Olympia4%
  • Comptoir de famille4%
  • Frcctre4%

Dessert Plates demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume118KCVR2.4%Products38Brands26Top 5 Brands59%OOS Rate20.2%Rating4.5★Reviews881Avg BSR#59
4K3KHoliday '24Spike '25Black Friday '25Holiday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Dec · busiest ÷ quietest = 2.3×

Top Dessert Plates search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • dessert plates33K/yr
  • tea plates14K/yr
  • white side plates13K/yr
  • salad plates8K/yr
  • small side plates8K/yr
  • desert plates7K/yr
  • tea plates set of 45K/yr
  • 8 inch plates5K/yr
  • small plates set of 45K/yr
  • sandwich plates5K/yr

What reviews say buyers love and hate about Dessert Plates

What buyers mention most, as a share of all reviews.

What buyers love

83% of reviews
Quality-Overall22%

Great product see review

Value For Money16%

really great well worth the money

Size-Overall9%

great size

Color9%

Lovely colours

Design-Overall6%

Elegant Design

What buyers complain about

73% of reviews
Size-Overall51%

So small

Value For Money7%

however a little expensive

Quality-Overall5%

Not recommended, look cheap

Weight Heavy3%

They are also significantly heavier than porcelain

Color2%

Greige rather than beige

Dessert Plates return rate & reasons

Why buyers send it back, as a share of all return requests.

2.0%

Return rate

90%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
83%
2Quality-Overall
4%
3Color
2%
4Weight Heavy
1%
5Value For Money
1%

Common Dessert Plates questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Dessert Plates 47/100 on Amazon United Kingdom — Skip it. The niche generates £42K/yr across 38 tracked products. 0 of 3 products launched in the last 360 days are still selling. Search demand moved -24.0% over the last 90 days.
Search demand for Dessert Plates on Amazon United Kingdom peaks in Dec, where the busiest month runs 2.3× the quietest.