Is dessert plates profitable to sell on Amazon United Kingdom?

The niche generates £42K/yr across 38 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -24.0%. Flapen's verdict: Skip it (47/100).

How competitive is the dessert plates niche?

26 brands and 38 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 59% of demand.

What do buyers complain about in dessert plates?

Top complaints mined from reviews: Size-Overall, Value For Money, Quality-Overall. The return rate is 2.0%.

When does demand for dessert plates peak?

Demand peaks in Dec; the busiest month runs 2.3× the quietest.

What does it cost to enter the dessert plates niche?

Listings span £7.55–£24.73; the average listing price is £14.86 (sweet spot $15–$100). The average incumbent carries 881 reviews — the moat a new listing must climb.

dessert plates

Skip it

A small market ($42K/yr) — this niche doesn't clear our bar today.

Brand share

Great59%

top-5 brand share — no brand owns this niche

Competition

Great40%

top-5 click share — an open shelf

Returns

Good2.0%

return rate — above 5% kills the launch gate

Avg price

Good£14.86

avg listing price — sweet spot $15–$100

Review moat

Good880.89

avg incumbent reviews — the moat a new listing must climb

Price range

Good£7.55–£24.73

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Okay2.4%

search→purchase rate — share of searches ending in a sale

Growth

Bad-24.0%

90-day search growth — must beat 0% to launch

Market size

Bad£42K

£42K/yr · 118K searches

According to Flapen's Amazon United Kingdom niche tracking, dessert plates is a £42K/yr Amazon United Kingdom market (118K searches/yr). The top 5 brands hold 59% of demand. Demand peaks in Dec. Verdict: Skip it — 47/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

dessert plates market data

Units sold / yr: 3K–4K; avg 0–100/product
Revenue / yr: £45K–£59K; units × avg price
Conversion rate: 2.4%
Avg BSR: #59
Page quality: 0%
Prime: 92%
Sponsored: 87%
Out of stock: 20.2%
Avg brand age: 40 months
Avg seller age: 182 days

Competition & brand share

Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.

Brands

26 falling

Sellers

Top-5 brand share

59%

Top 20: 94%

Top-5 click share

40%

Top 20: 81%

Open market

41%

Argon Tableware33%
Miicol9%
Nicola Spring5%
Olympia4%
Comptoir de famille4%
Frcctre4%

Demand & seasonality

Weekly Amazon search volume, last 84 weeks — -24.0% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 2.3×

Open Trend

Top dessert plates search terms

dessert plates33K/yr -27.6%0.8% conv.
tea plates14K/yr -22.5%1.8% conv.
white side plates13K/yr -25.3%5.7% conv.
salad plates8K/yr -15.2%0.4% conv.
small side plates8K/yr -23.2%1.4% conv.
desert plates7K/yr -17.2%1.0% conv.
tea plates set of 45K/yr -20.2%1.6% conv.
8 inch plates5K/yr +19.4%0.7% conv.
small plates set of 45K/yr -26.0%2.2% conv.
sandwich plates5K/yr -21.0%1.5% conv.

All search terms

Top dessert plates products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Argon Tableware 6X White 15.4cm (6 Inch) Wide Rimmed Side Plates - Desert Serving Dinner Set Bread Plate - Dishwasher and Microwave Safe Ceramic

Argon Tableware£9.314.1★1,295 rev

Argon Tableware 6X White Dessert Plates 19cm (7.5) - Wide Rim Small Dinner & Bread Plates - Elegant Dessert Serving Set for Home & Restaurants - Microwave & Dishwasher Safe

Argon Tableware£11.524.5★1,063 rev

Argon Tableware 12x White Dessert Plates 19cm (7.5) - Wide Rim Small Dinner & Bread Plates - Elegant Dessert Serving Set for Home & Restaurants - Microwave & Dishwasher Safe

Argon Tableware£15.524.5★1,063 rev

Nicola Spring Hand-Printed Side Plates - 18cm - 6 Colours - Pack of 6 - Porcelain Decorative Patterned Dining Dish Plates for Snacks Starters Dinner Dessert

Nicola Spring£16.944.3★1,012 rev

Miicol Small Dessert Plates Side Plates Set of 6 Ceramic White Appetizer Tea Plates 15cm / 6 Inch Mini Porcelain Serving Plate for Cake Bread Salad Snack

Miicol£13.404.6★1,736 rev

Newest

by launch date

Herogo Dessert Plates Set of 6 Stoneware Tableware Side Plates 8 Inch / 20.3 cm Reactive Glaze Serving Dish Small Plate for Party Wedding Birthday BBQ Dishwasher & Microwave Safe - Grayish Blue

Herogo£17.2329 rev

4mo ago

Herogo Dessert Plates Set of 6 Stoneware Tableware Side Plates 8 Inch / 20.3 cm Reactive Glaze Serving Dish Small Plate for Party Wedding Birthday BBQ Dishwasher & Microwave Safe - Elegant White

Herogo£13.6829 rev

4mo ago

6 pcs Textured Glass Plates Wavy Edge Decorative Clear Modern Hammered Ice Appetizer Plates Set. Glass Serving Tray Dinner Appetizer Artistic Dinnerware Frosted Elegant (Clear Medium (5.9in / 15cm))

Coolcapis£11.1622 rev

1y ago

Rammento Set of 6 Lead-Free Crystal Glass Dessert Plates Clear | Floral Embellished Decorative Side Dishes & Tea Plates | Small Side Dishes Glass Dinner Set of 6 | Household Plate Made in Italy

Rammento£8.426 rev

1y ago

MATANA 20 Premium Clear Plastic Dessert Plates with Gold Rim 19cm / 7 Inch - Elegant & Reusable Small Side Plates Starter Plates for Weddings Birthdays Picnic Parties

MATANA£8.07117 rev

2y ago

What buyers say about dessert plates

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall22%

“Great product see review”

Value For Money16%

“really great well worth the money”

Size-Overall9%

“great size”

Color9%

“Lovely colours”

Design-Overall6%

“Elegant Design”

Baking6%

“great for a party or Christmas for a starter or dessert”

Strength5%

“don't feel flimsy at all”

Advertised Vs Actual Product4%

“exactly what I wanted”

Durability3%

“Seem very durable”

Dishwasher Safe2%

“Dishwasher safe and good size”

What buyers complain about

Size-Overall51%

“So small”

Value For Money7%

“however a little expensive”

Quality-Overall5%

“Not recommended, look cheap”

Weight Heavy3%

“They are also significantly heavier than porcelain”

Color2%

“Greige rather than beige”

Thickness2%

“lack depth”

Durability1%

“and the unbreakable broke”

Material Quality1%

“Very bad material”

Storage Capacity1%

“They are not large capacity nor are they serving bowls”

Advertised Vs Actual Product1%

“Not as advertised - misleading the customer”

Top return reasons

Size-Overall83%

Quality-Overall4%

Color2%

Weight Heavy1%

Value For Money1%

Thin1%