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Desk Fan 16 Inch

Pass

Desk Fan 16 Inch scores 67 out of 100, a Pass. Shoppers spend $33K a year here, search demand grew >1,000% this quarter, and returns run at 0.7% of orders.

Flapen Score
67
67 / 100
Top 6% of 5,777 Home & Garden niches · +16 vs the category median of 51
Market size
£33K/yr71K searches / yr
90-day growth
>1,000%search demand this quarter
Competition
41%top-5 click share · 22 brands · 83 sellers

Flapen Score

Desk Fan 16 Inch against its category

The dotted line is the Home & Garden average. Past it, Desk Fan 16 Inch is stronger. Inside it, weaker.

67Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Desk Fan 16 Inch market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Desk Fan 16 Inch 71K times last year and spent an estimated £33K. The top 5 brands take 58% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 67 out of 100, a Pass.

01 · Demand

1.8% of searches ended in a purchase last week.

Shoppers searched for this 71K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.8% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated £33K a year.

Searches, last 12 months
71K
Growth, 90 days vs prior 90
>1,000%
Conversion, latest week
1.8%
Market size, estimated
£33Ka year
Peak month
July61.2× the quietest month
Top search term
desk fan 16 inch33K searches a year

02 · Price

A sale here is worth £25.40.

Listings sell for £25.40 on average, from £11.48 to £65.20. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £25.40 that is £0 to £3K a year per listing.

Average price
£25.40inside the $15 to $100 sweet spot
Price range
£11.48–£65.20
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

69% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 14.8% of listings are out of stock. The average listing ranks #357 within Heating, Cooling & Air Quality. It carries 3,341 reviews at 3.96 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
50%
Out of stock, average day
14.8%
Average rank
#357in Heating, Cooling & Air Quality
Average rating
3.96 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,341per listing
Listings tracked
36

04 · Newcomers

Amazon counts 2 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
2Amazon's first-year sales bar
Average brand age
34 months

Products

Top Desk Fan 16 Inch products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£3K£4K£5K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

22 rising

Sellers

83

Top-5 brand share

58%

Top 20: 98%

Top-5 click share

41%

Top 20: 81%

Open market

35%

  • Status17%
  • Signature13%
  • Prem-i-air10%
  • Schallen9%
  • Russell Hobbs9%
  • Igenix7%

Demand

Desk Fan 16 Inch search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KHoliday '24Spike '25Prime Day '25Spike '26Prime Day '26DecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 61.2×

Search terms

Top Desk Fan 16 Inch search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • desk fan 16 inch33K/yr
  • table fan 16 inch25K/yr
  • 16 inch desk fan13K/yr

Reviews and returns

What reviews say buyers love and hate about Desk Fan 16 Inch

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Noise Level20%−0.23

Makes alot of noise

Too loud

Very Noisy

Quality-Overall12%−0.05

Awful quality

Very cheap quality

Very disappointed with the quality control

Size-Overall8%+0.54

It's small

probably because it doesnt fit properly

They are large

Value For Money7%+1.33

If it had been half the price

Far too expensive

maybe a bit cheap

Assembly/Installation7%

Impossible to assemble

Pain to put together

Assembly was a nightmare

Love

Value For Money17%+1.33

not expensive

affordable price

Cheap price

Strength14%+1.18

Strong fan too

Strong enough to tackle the heat

It is sturdy

Quality-Overall12%−0.05

Excellent quality ideal for bedroom

Excellent product

Seems to be of reasonable quality

Noise Level9%−0.23

low noise

Not noisy

Fairly quiet

Assembly/Installation8%

Simple assembly

Easy to assemble

Easy to build

Return

0.7% Return rate 19% Fixable by listing

Noise Level18%▄█▇▆▆▆

Makes alot of noise

Too loud

Very Noisy

Functionality-Overall17%▃▆█▇▆▇

just doesn't work properly

Did not work

doesn't work very well

Size-Overall14%█▇▆▅▅▅

It's small

probably because it doesnt fit properly

They are large

Defective Material/Parts12%█▄▅▆▅▅
Strength7%█▄▂▃▃▄

feels flimsy

Not strong enough

Very weak

FAQ

Common Desk Fan 16 Inch questions

Answered from the same tracked data.