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Desk Drawer Organiser

Fail

Shoppers spend only $54K a year here, so Desk Drawer Organiser is a Fail.

Flapen Score
48
48 / 100
Ranks 3,444 of 5,777 Home & Garden niches · −3 vs the category median of 51
Market size
£54K/yr125K searches / yr
90-day growth
-23.9%search demand this quarter
Competition
47%top-5 click share · 28 brands · 44 sellers

Flapen Score

Desk Drawer Organiser against its category

The dotted line is the Home & Garden average. Past it, Desk Drawer Organiser is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Desk Drawer Organiser market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Desk Drawer Organiser 125K times last year and spent an estimated £54K. The top 5 brands take 53% of clicks. Demand peaks in Aug–Sep–Oct–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

3.7% of searches ended in a purchase last week.

Shoppers searched for this 125K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -23.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £54K a year.

Searches, last 12 months
125K
Growth, 90 days vs prior 90
-23.9%
Conversion, latest week
3.7%
Market size, estimated
£54Ka year
Peak month
September4.4× the quietest month
Top search term
desk drawer organiser75K searches a year

02 · Price

A sale here is worth £11.64.

Listings sell for £11.64 on average, from £6.44 to £24.26. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £11.64 that is £0 to £1K a year per listing.

Average price
£11.64under the $15 to $100 sweet spot
Price range
£6.44–£24.26
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

79% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 9.2% of listings are out of stock. The average listing ranks #73 within Racks & Holders. It carries 1,745 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
85%
Out of stock, average day
9.2%
Average rank
#73in Racks & Holders
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,745per listing
Listings tracked
33

04 · Newcomers

Amazon counts 2 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
2Amazon's first-year sales bar
Average brand age
33 months

Products

Top Desk Drawer Organiser products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£3K£5K£6K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

28 rising

Sellers

44

Top-5 brand share

53%

Top 20: 95%

Top-5 click share

47%

Top 20: 90%

Open market

40%

  • Amtido12%
  • Stackzy11%
  • Kutesna11%
  • Vtopmart10%
  • Osco9%
  • Newthinking7%

Demand

Desk Drawer Organiser search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KHoliday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct, Dec · busiest ÷ quietest = 4.4×

Search terms

Top Desk Drawer Organiser search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • desk drawer organiser75K/yr
  • table top drawers11K/yr
  • stationery drawers8K/yr
  • stationery drawer organiser7K/yr
  • desk drawer tidy7K/yr
  • tabletop drawers5K/yr
  • desk drawer organizer6K/yr
  • table top storage drawers5K/yr

Reviews and returns

What reviews say buyers love and hate about Desk Drawer Organiser

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall43%−0.31

small trays tiny

size selection poor

Too small

Quality-Overall10%

Quality was really bad draws dont open

Theses are rubbish quality

Poor quality

Advertised Vs Actual Product5%−0.01

Cheap tat not as described

The sizes aren't given in the listing description

It wasn't clear in the advert

Value For Money4%+2.04

Also the product is overpriced

It is slightly pricey

Storage Capacity4%+0.69

They dont save space

Takes alot of room space

Love

Quality-Overall21%

Appears to be well made

Amazing quality

Great quality storage

Value For Money18%+2.04

Excellent value for money

Good value

Amazing value

Size-Overall10%−0.31

They fit really well in my drawers

fit perfectly in my drawers

The varying sizes is really good

Advertised Vs Actual Product7%−0.01

Exactly as shown

Exactly what I was looking for

Exactly as advertised

Strength7%+0.41

Theyre surprisingly well built

Sturdy material

It looks sturdy with stickers under

Return

1.1% Return rate 84% Fixable by listing

Size-Overall76%████▇▇

small trays tiny

size selection poor

Too small

Quality-Overall5%▆▃▅█▆▇

Quality was really bad draws dont open

Theses are rubbish quality

Poor quality

Defective Material/Parts4%▅▄█▆▆▃
Compatibility-Overall2%▄▃▃▁▅█
Advertised Vs Actual Product2%█▆▆▄▂▆

Cheap tat not as described

The sizes aren't given in the listing description

It wasn't clear in the advert

FAQ

Common Desk Drawer Organiser questions

Answered from the same tracked data.