Desk Chair

Shoppers searched for this 10.8M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -14.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £9.1M a year.

Searches, last 12 months

10.8M

Growth, 90 days vs prior 90

-14.2%

Conversion, latest week

1.4%

Market size, estimated

£9.1Ma year

Peak month

October1.7× the quietest month

Top search term

office chair3.1M searches a year

Listings sell for £62.46 on average, from £21.83 to £173.94. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 4,000 to 5,000 of them. At £62.46 that is £250K to £312K a year per listing.

Average price

£62.46inside the $15 to $100 sweet spot

Price range

£21.83–£173.94

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

125K–150K

Units per listing a year

4,000–5,000

Revenue per listing a year

£250K–£312K

Returns

0.2%of orders · Amazon United Kingdom median 0.6%

92% of listings pay for placement with sponsored ads. 40% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #38 within Furniture. It carries 2,194 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

40%

Out of stock, average day

0.5%

Average rank

#38in Furniture

Average rating

4.27 starsAmazon United Kingdom average 4.36 stars

Average reviews

2,194per listing

Listings tracked

25

4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

3Amazon's first-year sales bar

Average brand age

39 months