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Desk Air Conditioner

Pass

Desk Air Conditioner scores 75 out of 100, a Pass. Shoppers spend $92K a year here, search demand grew >1,000% this quarter, and returns run at 0.4% of orders.

Flapen Score
75
75 / 100
Top 1% of 5,777 Home & Garden niches · +24 vs the category median of 51
Market size
£92K/yr196K searches / yr
90-day growth
>1,000%search demand this quarter
Competition
31%top-5 click share · 42 brands · 254 sellers

Flapen Score

Desk Air Conditioner against its category

The dotted line is the Home & Garden average. Past it, Desk Air Conditioner is stronger. Inside it, weaker.

75Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Desk Air Conditioner market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Desk Air Conditioner 196K times last year and spent an estimated £92K. The top 5 brands take 44% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 75 out of 100, a Pass.

01 · Demand

1.3% of searches ended in a purchase last week.

Shoppers searched for this 196K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.3% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated £92K a year.

Searches, last 12 months
196K
Growth, 90 days vs prior 90
>1,000%
Conversion, latest week
1.3%
Market size, estimated
£92Ka year
Peak month
June71.0× the quietest month
Top search term
mini air cooler68K searches a year

02 · Price

A sale here is worth £35.54.

Listings sell for £35.54 on average, from £12.50 to £70.52. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £35.54 that is £0 to £4K a year per listing.

Average price
£35.54inside the $15 to $100 sweet spot
Price range
£12.50–£70.52
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£4K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 77% ship with Prime. On an average day, 31.4% of listings are out of stock. The average listing ranks #171 within Heating, Cooling & Air Quality. It carries 211 reviews at 2.87 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
77%
Out of stock, average day
31.4%
Average rank
#171in Heating, Cooling & Air Quality
Average rating
2.87 starsAmazon United Kingdom average 4.36 stars
Average reviews
211per listing
Listings tracked
62

04 · Newcomers

Amazon counts 38 of last year's 47 launches as successful.

47 products launched here in the last 12 months. Amazon counts 38 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 19 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
47
Successful launches
38Amazon's first-year sales bar
Average brand age
19 months

Products

Top Desk Air Conditioner products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 31% of clicks. An open shelf where new products get seen.

£0£3K£6K£8K£11K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

42 falling

Sellers

254

Top-5 brand share

44%

Top 20: 81%

Top-5 click share

31%

Top 20: 65%

Open market

51%

  • Ylkf12%
  • Mifull10%
  • Generic9%
  • JML7%
  • HomHou6%
  • Tiptop Home5%

Demand

Desk Air Conditioner search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KSpike '25Spike '26JulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: May, Jun, Jul · busiest ÷ quietest = 71.0×

Search terms

Top Desk Air Conditioner search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mini air cooler68K/yr
  • personal air conditioner19K/yr
  • mini portable air conditioner18K/yr
  • desktop air conditioner15K/yr
  • desk air conditioner16K/yr
  • rechargeable air conditioner13K/yr
  • usb air conditioner10K/yr
  • portable air cooler fan8K/yr
  • water fan cooler8K/yr
  • mini air-conditioner7K/yr

Reviews and returns

What reviews say buyers love and hate about Desk Air Conditioner

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money19%−0.36

A little expensive too

It isnt worth even half the price

even though it's not a cheap price

Quality-Overall13%−0.21

Really cheap and bad quality

Awful cheap quality

Bad quality

Noise Level9%+0.31

Too loud

Quite noisy

It is noisy

Functionality-Overall8%−0.32

Poor performance

Did not work

Hardly works

Size-Overall7%+0.35

did not fit

It's small

a little large

Love

Value For Money12%−0.36

Fairly priced

Money well spent

Amazing value

Quality-Overall10%−0.21

Seems to be of very reasonable quality

the build quality is solid

EXCELLENT PRODUCT

Noise Level10%+0.31

low noise

Low noise level

no noise at all

Portability9%+0.89

Easy to carry

It is portable

Portable air

Ease Of Use8%+0.93

Ease of use

handy

easy to fill

Return

0.4% Return rate 23% Fixable by listing

Functionality-Overall24%█▄▄▆▇▇

Poor performance

Did not work

Hardly works

Size-Overall11%▅▅█▄▄▄

did not fit

It's small

a little large

Advertised Vs Actual Product9%▁▁▁▃▇█

False description

Misleading description

False advertising

Defective Material/Parts8%█▁▆▂▂▃
Strength7%▁█▁▃▃▃

Isnt very strong

Not robust

Not as strong as I thought

FAQ

Common Desk Air Conditioner questions

Answered from the same tracked data.