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Denby Mugs

Fail

Shoppers spend only $15K a year here, so Denby Mugs is a Fail.

Flapen Score
37
37 / 100
Ranks 5,154 of 5,777 Home & Garden niches · −14 vs the category median of 51
Market size
£15K/yr92K searches / yr
90-day growth
-10.5%search demand this quarter
Competition
30%top-5 click share · 11 brands · 34 sellers

Flapen Score

Denby Mugs against its category

The dotted line is the Home & Garden average. Past it, Denby Mugs is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Denby Mugs market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Denby Mugs 92K times last year and spent an estimated £15K. The top 5 brands take 96% of clicks. Demand peaks in Jan–Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

0.5% of searches ended in a purchase last week.

Shoppers searched for this 92K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -10.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £15K a year.

Searches, last 12 months
92K
Growth, 90 days vs prior 90
-10.5%
Conversion, latest week
0.5%
Market size, estimated
£15Ka year
Peak month
December2.1× the quietest month
Top search term
denby mugs76K searches a year

02 · Price

A sale here is worth £30.97.

Listings sell for £30.97 on average, from £11.21 to £339.60. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £30.97 that is £0 to £3K a year per listing.

Average price
£30.97inside the $15 to $100 sweet spot
Price range
£11.21–£339.60
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
2.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

30% of listings pay for placement with sponsored ads. 63% ship with Prime. On an average day, 33.6% of listings are out of stock. The average listing ranks #5,733 within Glassware. It carries 409 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
30%
Prime listings
63%
Out of stock, average day
33.6%
Average rank
#5,733in Glassware
Average rating
4.57 starsAmazon United Kingdom average 4.36 stars
Average reviews
409per listing
Listings tracked
67

04 · Newcomers

Amazon counts 1 of last year's 15 launches as successful.

15 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
15
Successful launches
1Amazon's first-year sales bar
Average brand age
45 months

Products

Top Denby Mugs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 30% of clicks. An open shelf where new products get seen.

£0£307£614£921£1K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

11 rising

Sellers

34

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

30%

Top 20: 72%

Open market

3%

  • Denby81%
  • LE CREUSET6%
  • vancasso5%
  • Ava Nord3%
  • ARTKETTY1%
  • Goldmeet1%
  • Open — no brand owns it (5 brands, 3%)

Demand

Denby Mugs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KPrime Day '25Spike '25Black Friday '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Dec · busiest ÷ quietest = 2.1×

Search terms

Top Denby Mugs search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • denby mugs76K/yr
  • denby mugs sale7K/yr
  • denby mug8K/yr

Reviews and returns

What reviews say buyers love and hate about Denby Mugs

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall17%+1.09

may not fit

the bowls are a little small

Too big

Value For Money14%−0.02

They was a bit expensive

Not worth the price

Bit pricey

Weight Heavy9%−0.04

heavier than I expected

They look heavy

Only downside is they are heavy so possibly not ideal for everybody

Thickness7%−0.03

A little thicker than I prefer

Thick and uncomfortable to hold

They are thicker

Color5%+0.35

they're really a light beigey brown colour on the insides

they are a horrible shade of grey

Inside colour doesn't match pictures

Love

Quality-Overall26%+1.92

Great quality mugs

Excellent quality

Good quality Mugs

Color16%+0.35

Love the colour

Colours are so vibrant

natural colours

Size-Overall15%+1.09

Great size

The size and the quality let my expectations

not too small

Value For Money7%−0.02

Good value

Well worth the money

Excellent value

Strength4%+0.31

Very well made and sturdy

Gorgeous sturdy well decorated mugs

Strong

Return

2.4% Return rate 57% Fixable by listing

Size-Overall32%▆▅▅█▆▇

may not fit

the bowls are a little small

Too big

Defective Material/Parts19%█▇▇▅▅▆
Color15%▅▇▅▅█▄

they're really a light beigey brown colour on the insides

they are a horrible shade of grey

Inside colour doesn't match pictures

Weight Heavy6%▁▂▃▅█▄

heavier than I expected

They look heavy

Only downside is they are heavy so possibly not ideal for everybody

Maintenance And Repair4%▅▄▆▁▇█

FAQ

Common Denby Mugs questions

Answered from the same tracked data.