Denby Mugs
a small market ($15K/yr) — Denby Mugs doesn't clear our bar today.
Flapen Score
Is Denby Mugs profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Denby Mugs is a £15K/yr Amazon United Kingdom market (92K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 37/100.
Denby Mugs: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -10.5% over the last 90 days and 0.5% of searches end in a purchase.
£15K
revenue / yr
Who owns the niche?
The top 5 brands hold 96% of demand, so 4% of the market is open.
4%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 67 products
Top Denby Mugs products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Denby - Elements Blue Coffee Mug Set of 4 - 330ml Stoneware Ceramic Tea Mug Set For Home & Office - Dishwasher Safe Microwave Safe - Blue White - Chip Resistant
- Price
- £38.76
- Rating
- 4.5/5
- Reviews
- 552
- Age
- 8y ago
Denby - Azure Haze Blue Coffee Mug Set of 2-400ml Large Stoneware Ceramic Tea Mug Set for Home & Office - Dishwasher Safe Microwave Safe - Blue White Reactive Gradient Glaze - Chip Resistant
- Price
- £22.43
- Rating
- 4.5/5
- Reviews
- 169
- Age
- 6y ago
Denby - Imperial Blue Coffee Mug Set of 2 - 340ml Craftmans Curved Stoneware Ceramic Tea Mug Set For Home & Office - Dishwasher Safe Microwave Safe - Blue White Brown - Chip Resistant
- Price
- £41.63
- Rating
- 4.8/5
- Reviews
- 219
- Age
- 7y ago
Denby - Elements Light Grey Coffee Mug Set of 4 - 330ml Stoneware Ceramic Tea Mug Set For Home & Office - Dishwasher Safe Microwave Safe - Pale Grey White - Chip Resistant
- Price
- £36.72
- Rating
- 4.5/5
- Reviews
- 552
- Age
- 8y ago
LE CREUSET Stoneware Coffee Mug 350 ml Flint 70302354440002
- Price
- £11.21
- Rating
- 4.7/5
- Reviews
- 5,172
- Age
- 7y ago
Trending
90-day click momentum
Denby - Elements Coffee Mug & Cereal Bowl 8 Piece Set - Blue Glaze Dishwasher & Microwave Safe Stoneware - 4 x 330ml Tea Cups & Cereal Bowls for Soup - Ceramic Chip Resistant for Everyday Use
- Price
- £85.18
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 9mo ago
Denby CMG-112V Cascade Mug Stoneware Heritage Veranda
- Price
- £19.54
- Rating
- 4.7/5
- Reviews
- 7
- Age
- 12y ago
Denby Linen Coffee Beaker Mug 10 cm
- Price
- £16.90
- Rating
- 4.8/5
- Reviews
- 33
- Age
- 20y ago
Denby Studio Blue Accent Large Mug
- Price
- £17.57
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 2y ago
Denby Stoneware Studio Blue Cobalt Ridged Mug
- Price
- £18.87
- Rating
- 4.4/5
- Reviews
- 7
- Age
- 4y ago
Newest
by launch dateDenby - Elements Coffee Mug & Cereal Bowl 8 Piece Set - Blue Glaze Dishwasher & Microwave Safe Stoneware - 4 x 330ml Tea Cups & Cereal Bowls for Soup - Ceramic Chip Resistant for Everyday Use
- Price
- £85.18
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 9mo ago
Ava Nord 400 ml Coffee Mugs Set of 4 Ceramic Coffee Mugs with Handle Reactive Glaze Stoneware Coffee Mug Set for Tea Latte Cappuccino Cocoa Hot Chocolate Microwave & Dishwasher Safe - Blue
- Price
- £24.08
- Rating
- 4.7/5
- Reviews
- 149
- Age
- 10mo ago
vancasso Coffee Mugs Set of 6 16oz/480ml Reactive Glaze Ceramic Tea Mugs Moroccan Style Handmade Cups for Latte Cappuccino Hot Cocoa Lavender Blue Onion Series Dishwasher & Microwave Safe
- Price
- £30.33
- Rating
- 4.7/5
- Reviews
- 202
- Age
- 11mo ago
Denby Halo Speckle Mug
- Price
- £16.30
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 2y ago
Denby Studio Blue Accent Large Mug
- Price
- £17.57
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 2y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.
Brands
11 rising
Sellers
34
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
30%
Top 20: 72%
Open market
3%
- Denby81%
- LE CREUSET6%
- vancasso5%
- Ava Nord3%
- ARTKETTY1%
- Goldmeet1%
- Open — no brand owns it (5 brands, 3%)
Denby Mugs demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Dec · busiest ÷ quietest = 2.1×
Top Denby Mugs search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- denby mugs76K/yr
- denby mugs sale7K/yr
- denby mug8K/yr
What reviews say buyers love and hate about Denby Mugs
What buyers mention most, as a share of all reviews.
What buyers love
83% of reviews“Great quality mugs”
“Love the colour”
“Great size”
“Good value”
“Very well made and sturdy”
What buyers complain about
70% of reviews“may not fit”
“They was a bit expensive”
“heavier than I expected”
“A little thicker than I prefer”
“they're really a light beigey brown colour on the insides”
Denby Mugs return rate & reasons
Why buyers send it back, as a share of all return requests.
2.4%
Return rate
57%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Denby Mugs questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
