denby mugs
Skip itA small market ($15K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible£30.97avg listing price — sweet spot $15–$100
Competition
Great30%top-5 click share — an open shelf
Review moat
Great409.21avg incumbent reviews — the moat a new listing must climb
Returns
Good2.4%return rate — above 5% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Price range
Okay£11.21–£339.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-10.5%90-day search growth — must beat 0% to launch
Brand share
Bad96%top-5 brand share — brand-locked demand
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Market size
Bad£15K£15K/yr · 92K searches
According to Flapen's Amazon United Kingdom niche tracking, denby mugs is a £15K/yr Amazon United Kingdom market (92K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 37/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
denby mugs market data
- Units sold / yr
- 1K–1K
- avg 0–100/product
- Revenue / yr
- £31K–£39K
- units × avg price
- Conversion rate
- 0.5%
- Avg BSR
- #5,733
- Page quality
- 0%
- Prime
- 63%
- Sponsored
- 30%
- Out of stock
- 33.6%
- Avg brand age
- 45 months
- Avg seller age
- 183 days
Competition & brand share
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.Brands
11 rising
Sellers
34
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
30%
Top 20: 72%
Open market
3%
- Denby81%
- LE CREUSET6%
- vancasso5%
- Ava Nord3%
- ARTKETTY1%
- Goldmeet1%
- Open — no brand owns it (5 brands, 3%)
Demand & seasonality
Weekly Amazon search volume, last 83 weeks — -10.5% search growth over the last 90 days.Peak months: Jan, Dec · busiest ÷ quietest = 2.1×
Top denby mugs search terms
- denby mugs76K/yr
- denby mugs sale7K/yr
- denby mug8K/yr
Top denby mugs products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Denby - Elements Blue Coffee Mug Set of 4 - 330ml Stoneware Ceramic Tea Mug Set For Home & Office - Dishwasher Safe Microwave Safe - Blue White - Chip Resistant
Denby£38.764.5★552 rev
Denby - Azure Haze Blue Coffee Mug Set of 2-400ml Large Stoneware Ceramic Tea Mug Set for Home & Office - Dishwasher Safe Microwave Safe - Blue White Reactive Gradient Glaze - Chip Resistant
Denby£22.434.5★169 rev
Denby - Imperial Blue Coffee Mug Set of 2 - 340ml Craftmans Curved Stoneware Ceramic Tea Mug Set For Home & Office - Dishwasher Safe Microwave Safe - Blue White Brown - Chip Resistant
Denby£41.634.8★219 rev
Denby - Elements Light Grey Coffee Mug Set of 4 - 330ml Stoneware Ceramic Tea Mug Set For Home & Office - Dishwasher Safe Microwave Safe - Pale Grey White - Chip Resistant
Denby£36.724.5★552 rev
LE CREUSET Stoneware Coffee Mug 350 ml Flint 70302354440002
LE CREUSET£11.214.7★5,172 rev
Newest
by launch date
Denby - Elements Coffee Mug & Cereal Bowl 8 Piece Set - Blue Glaze Dishwasher & Microwave Safe Stoneware - 4 x 330ml Tea Cups & Cereal Bowls for Soup - Ceramic Chip Resistant for Everyday Use
Denby£85.182 rev
Ava Nord 400 ml Coffee Mugs Set of 4 Ceramic Coffee Mugs with Handle Reactive Glaze Stoneware Coffee Mug Set for Tea Latte Cappuccino Cocoa Hot Chocolate Microwave & Dishwasher Safe - Blue
Ava Nord£24.08149 rev
vancasso Coffee Mugs Set of 6 16oz/480ml Reactive Glaze Ceramic Tea Mugs Moroccan Style Handmade Cups for Latte Cappuccino Hot Cocoa Lavender Blue Onion Series Dishwasher & Microwave Safe
vancasso£30.33202 rev
Denby Halo Speckle Mug
Denby£16.303 rev
Denby Studio Blue Accent Large Mug
Denby£17.571 rev
Trending
90-day click momentumDenby - Elements Coffee Mug & Cereal Bowl 8 Piece Set - Blue Glaze Dishwasher & Microwave Safe Stoneware - 4 x 330ml Tea Cups & Cereal Bowls for Soup - Ceramic Chip Resistant for Everyday Use
Denby£85.185.0★
Denby CMG-112V Cascade Mug Stoneware Heritage Veranda
Denby£19.544.7★
Denby Linen Coffee Beaker Mug 10 cm
Denby£16.904.8★
Denby Studio Blue Accent Large Mug
Denby£17.575.0★
Denby Stoneware Studio Blue Cobalt Ridged Mug
Denby£18.874.4★
What buyers say about denby mugs
What buyers praise and complain about, mined from review topics.What buyers love
“Great quality mugs”
“Love the colour”
“Great size”
“Good value”
“Very well made and sturdy”
“I know they're just what is wanted”
“Elegant Design”
“A present”
“hold the heat well which is needed on colder days”
“Good glaze, good shap to hold in your hand”
What buyers complain about
“may not fit”
“They was a bit expensive”
“heavier than I expected”
“A little thicker than I prefer”
“they're really a light beigey brown colour on the insides”
“The description says dishwasher safe but they absolutely arent”
“the handles are a bit difficult to hold which make them hard to hold without them drooping”
“It is a slow leak which unfortunately disguised by the pattern”
“They stain”
“I find that the inner very difficult to clean as easily stained with black tea or coffee”
Top return reasons
Common questions
- Is denby mugs profitable to sell on Amazon United Kingdom?
- The niche generates £15K/yr across 67 tracked products. 1 of 15 products launched in the last 360 days are still selling. 90-day search growth is -10.5%. Flapen's verdict: Skip it (37/100).
- How competitive is the denby mugs niche?
- 11 brands and 34 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 96% of demand.
- What do buyers complain about in denby mugs?
- Top complaints mined from reviews: Size-Overall, Value For Money, Weight Heavy. The return rate is 2.4%.
- When does demand for denby mugs peak?
- Demand peaks in Jan–Dec; the busiest month runs 2.1× the quietest.
- What does it cost to enter the denby mugs niche?
- Listings span £11.21–£339.60; the average listing price is £30.97 (sweet spot $15–$100). The average incumbent carries 409 reviews — the moat a new listing must climb.