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Denby Mugs

Fail

Shoppers spend an estimated $15K a year here, so Denby Mugs is a Fail.

Flapen Score
37
37 / 100
Ranks 5,154 of 5,777 Home & Garden niches · −14 vs the category median of 51
Market size
£15K/yr92K searches / yr
90-day growth
-10.5%search demand this quarter
Competition
30%top-5 click share · 11 brands · 34 sellers

Flapen Score

Denby Mugs against its category

The dotted line is the Home & Garden average. Past it, Denby Mugs is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Denby Mugs market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Denby Mugs 92K times last year and spent an estimated £15K. The top 5 brands take 96% of clicks. Demand peaks in Jan–Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 92K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -10.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £15K a year.

Searches, last 12 months
92K
Growth, 90 days vs prior 90
-10.5%
Conversion, latest week
0.5%
Market size, estimated
£15Ka year
Peak month
December2.1× the quietest month
Top search term
denby mugs76K searches a year

02 · Price

A sale here is worth £30.97.

Listings sell for £30.97 on average, from £11.21 to £339.60. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £30.97 that is £0 to £3K a year per listing.

Average price
£30.97inside the $15 to $100 sweet spot
Price range
£11.21–£339.60
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
2.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

30% of listings pay for placement with sponsored ads. 63% ship with Prime. On an average day, 33.6% of listings are out of stock. The average listing ranks #5,733 within Glassware. It carries 409 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
30%
Prime listings
63%
Out of stock, average day
33.6%
Average rank
#5,733in Glassware
Average rating
4.57 starsAmazon United Kingdom average 4.36 stars
Average reviews
409per listing
Listings tracked
67

04 · Newcomers

1 of last year's 15 launches cleared the first-year sales bar.

15 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
15
Successful launches
1Amazon's first-year sales bar
Average brand age
45 months

Products

Top Denby Mugs products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 30% of clicks, no more. An open shelf where new products get seen.

£0£307£614£921£1K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

11 rising

Sellers

34

Est. top-5 brand share

96%

Top 20: 100%

Est. top-5 click share

30%

Top 20: 72%

Open market

3%

  • Denby81%
  • LE CREUSET6%
  • vancasso5%
  • Ava Nord3%
  • ARTKETTY1%
  • Goldmeet1%
  • Open — no brand owns it (5 brands, 3%)

Demand

Denby Mugs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KPrime Day '25Spike '25Black Friday '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Dec · busiest ÷ quietest = 2.1×

Search terms

Top Denby Mugs search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • denby mugs76K/yr
  • denby mugs sale7K/yr
  • denby mug8K/yr

Reviews and returns

What reviews say buyers love and hate about Denby Mugs

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Quality-Overall”
17%of negative reviews mention “Size-Overall”
2.4%of orders come back
“may not fit”
A buyer, on “Size-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Denby Mugs questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data