- Flapen Score
- 37 / 100Ranks 5,154 of 5,777 Home & Garden niches · −14 vs the category median of 5137
- Market size
- £15K/yr92K searches / yr
- 90-day growth
- -10.5%search demand this quarter
- Competition
- 30%top-5 click share · 11 brands · 34 sellers
Flapen Score
Denby Mugs against its category
The dotted line is the Home & Garden average. Past it, Denby Mugs is stronger. Inside it, weaker.
Market
The Denby Mugs market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Denby Mugs 92K times last year and spent an estimated £15K. The top 5 brands take 96% of clicks. Demand peaks in Jan–Dec. Flapen scores it 37 out of 100, a Fail.
01 · Demand
0.5% of searches ended in a purchase last week.
Shoppers searched for this 92K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -10.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £15K a year.
- Searches, last 12 months
- 92K
- Growth, 90 days vs prior 90
- -10.5%
- Conversion, latest week
- 0.5%
- Market size, estimated
- £15Ka year
- Peak month
- December2.1× the quietest month
- Top search term
- denby mugs76K searches a year
02 · Price
A sale here is worth £30.97.
Listings sell for £30.97 on average, from £11.21 to £339.60. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £30.97 that is £0 to £3K a year per listing.
- Average price
- £30.97inside the $15 to $100 sweet spot
- Price range
- £11.21–£339.60
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 1K–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£3K
- Returns
- 2.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
30% of listings pay for placement with sponsored ads. 63% ship with Prime. On an average day, 33.6% of listings are out of stock. The average listing ranks #5,733 within Glassware. It carries 409 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 30%
- Prime listings
- 63%
- Out of stock, average day
- 33.6%
- Average rank
- #5,733in Glassware
- Average rating
- 4.57 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 409per listing
- Listings tracked
- 67
04 · Newcomers
Amazon counts 1 of last year's 15 launches as successful.
15 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 15
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top Denby Mugs products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Denby - Elements Blue Coffee Mug Set of 4 - 330ml Stoneware Ceramic Tea Mug Set For Home & Office - Dishwasher Safe Microwave Safe - Blue White - Chip Resistant
- Price
- £38.76
- Rating
- 4.5/5
- Reviews
- 552
- Age
- 8y ago

Denby - Azure Haze Blue Coffee Mug Set of 2-400ml Large Stoneware Ceramic Tea Mug Set for Home & Office - Dishwasher Safe Microwave Safe - Blue White Reactive Gradient Glaze - Chip Resistant
- Price
- £22.43
- Rating
- 4.5/5
- Reviews
- 169
- Age
- 6y ago

Denby - Imperial Blue Coffee Mug Set of 2 - 340ml Craftmans Curved Stoneware Ceramic Tea Mug Set For Home & Office - Dishwasher Safe Microwave Safe - Blue White Brown - Chip Resistant
- Price
- £41.63
- Rating
- 4.8/5
- Reviews
- 219
- Age
- 7y ago

Denby - Elements Light Grey Coffee Mug Set of 4 - 330ml Stoneware Ceramic Tea Mug Set For Home & Office - Dishwasher Safe Microwave Safe - Pale Grey White - Chip Resistant
- Price
- £36.72
- Rating
- 4.5/5
- Reviews
- 552
- Age
- 8y ago

LE CREUSET Stoneware Coffee Mug 350 ml Flint 70302354440002
- Price
- £11.21
- Rating
- 4.7/5
- Reviews
- 5,172
- Age
- 7y ago
Trending
90-day click momentum
Denby - Elements Coffee Mug & Cereal Bowl 8 Piece Set - Blue Glaze Dishwasher & Microwave Safe Stoneware - 4 x 330ml Tea Cups & Cereal Bowls for Soup - Ceramic Chip Resistant for Everyday Use
- Price
- £85.18
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 9mo ago

Denby CMG-112V Cascade Mug Stoneware Heritage Veranda
- Price
- £19.54
- Rating
- 4.7/5
- Reviews
- 7
- Age
- 12y ago

Denby Linen Coffee Beaker Mug 10 cm
- Price
- £16.90
- Rating
- 4.8/5
- Reviews
- 33
- Age
- 20y ago

Denby Studio Blue Accent Large Mug
- Price
- £17.57
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 2y ago

Denby Stoneware Studio Blue Cobalt Ridged Mug
- Price
- £18.87
- Rating
- 4.4/5
- Reviews
- 7
- Age
- 4y ago
Newest
by launch date
Denby - Elements Coffee Mug & Cereal Bowl 8 Piece Set - Blue Glaze Dishwasher & Microwave Safe Stoneware - 4 x 330ml Tea Cups & Cereal Bowls for Soup - Ceramic Chip Resistant for Everyday Use
- Price
- £85.18
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 9mo ago

Ava Nord 400 ml Coffee Mugs Set of 4 Ceramic Coffee Mugs with Handle Reactive Glaze Stoneware Coffee Mug Set for Tea Latte Cappuccino Cocoa Hot Chocolate Microwave & Dishwasher Safe - Blue
- Price
- £24.08
- Rating
- 4.7/5
- Reviews
- 149
- Age
- 10mo ago

vancasso Coffee Mugs Set of 6 16oz/480ml Reactive Glaze Ceramic Tea Mugs Moroccan Style Handmade Cups for Latte Cappuccino Hot Cocoa Lavender Blue Onion Series Dishwasher & Microwave Safe
- Price
- £30.33
- Rating
- 4.7/5
- Reviews
- 202
- Age
- 11mo ago

Denby Halo Speckle Mug
- Price
- £16.30
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 2y ago

Denby Studio Blue Accent Large Mug
- Price
- £17.57
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 30% of clicks. An open shelf where new products get seen.
Brands
11 rising
Sellers
34
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
30%
Top 20: 72%
Open market
3%
- Denby81%
- LE CREUSET6%
- vancasso5%
- Ava Nord3%
- ARTKETTY1%
- Goldmeet1%
- Open — no brand owns it (5 brands, 3%)
Demand
Denby Mugs search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Dec · busiest ÷ quietest = 2.1×
Search terms
Top Denby Mugs search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- denby mugs76K/yr
- denby mugs sale7K/yr
- denby mug8K/yr
Reviews and returns
What reviews say buyers love and hate about Denby Mugs
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
may not fit
the bowls are a little small
Too big
They was a bit expensive
Not worth the price
Bit pricey
heavier than I expected
They look heavy
Only downside is they are heavy so possibly not ideal for everybody
A little thicker than I prefer
Thick and uncomfortable to hold
They are thicker
they're really a light beigey brown colour on the insides
they are a horrible shade of grey
Inside colour doesn't match pictures
Love
Great quality mugs
Excellent quality
Good quality Mugs
Love the colour
Colours are so vibrant
natural colours
Great size
The size and the quality let my expectations
not too small
Good value
Well worth the money
Excellent value
Very well made and sturdy
Gorgeous sturdy well decorated mugs
Strong
Return
2.4% Return rate 57% Fixable by listing
may not fit
the bowls are a little small
Too big
they're really a light beigey brown colour on the insides
they are a horrible shade of grey
Inside colour doesn't match pictures
heavier than I expected
They look heavy
Only downside is they are heavy so possibly not ideal for everybody
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Denby Mugs questions
Answered from the same tracked data.









