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Denby Dinner Set

Fail

The top 5 brands take 100% of clicks, so Denby Dinner Set is a Fail.

Flapen Score
31
31 / 100
Ranks 5,515 of 5,777 Home & Garden niches · −20 vs the category median of 51
Market size
£25K/yr64K searches / yr
90-day growth
-16.0%search demand this quarter
Competition
57%top-5 click share · 5 brands · 15 sellers

Flapen Score

Denby Dinner Set against its category

The dotted line is the Home & Garden average. Past it, Denby Dinner Set is stronger. Inside it, weaker.

31Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Denby Dinner Set market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Denby Dinner Set 64K times last year and spent an estimated £25K. All 5 brands take every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 31 out of 100, a Fail.

01 · Demand

0.4% of searches ended in a purchase last week.

Shoppers searched for this 64K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -16.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £25K a year.

Searches, last 12 months
64K
Growth, 90 days vs prior 90
-16.0%
Conversion, latest week
0.4%
Market size, estimated
£25Ka year
Peak month
November3.4× the quietest month
Top search term
denby dinner set59K searches a year

02 · Price

A sale here is worth £96.56.

Listings sell for £96.56 on average, from £38.07 to £234.60. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £96.56 that is £0 to £10K a year per listing.

Average price
£96.56inside the $15 to $100 sweet spot
Price range
£38.07–£234.60
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
£0–£10K
Returns
2.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

44% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 24.6% of listings are out of stock. The average listing ranks #292 within Dinnerware Sets. It carries 372 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
44%
Prime listings
81%
Out of stock, average day
24.6%
Average rank
#292in Dinnerware Sets
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
372per listing
Listings tracked
27

04 · Newcomers

Amazon counts 0 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
54 months

Products

Top Denby Dinner Set products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£5K£8K£10K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 flat

Sellers

15

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

57%

Top 20: 91%

Open market

0%

  • Denby76%
  • vancasso12%
  • HaWare5%
  • Home VSS4%
  • PURE LIVING INTERIOR DESIGN4%

Demand

Denby Dinner Set search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '25Prime Day '25Black Friday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.4×

Reviews and returns

What reviews say buyers love and hate about Denby Dinner Set

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money14%−0.12

Its an expensive set so expected better

its an expensive way to get a set of plates

Not worth the money

Size-Overall10%−0.02

Disappointing bowl size

much larger than our usual breakfast bowls

though they do seem quite small

Color8%+1.03

definitely less lavender than blue

Not colored properly

Microwave Safe8%

Two plates have now cracked in the microwave when it is supposed to be microwave safe

Multiple plates fail in microwave

Do not use in microwave

Durability7%−0.03

breakable these items are

all the large plates chipped cracked or broke in a year

Love

Quality-Overall37%+2.49

They are renowned worldwide for their quality

well made

Fabulous product

Color16%+1.03

Beautiful colour

Beautiful colours

Starry Green - beautiful

Value For Money6%−0.12

Well worth the money

On sale I think they are a good value

worth every penny

Dishwasher Safe5%+0.55

Dishwasher and microwave proof

The colours and glazing are exactly as described, and are microwave and dishwasher safe well worth the cost

It's dishwasher and microwave safe

Design-Overall5%+0.07

Love the design

Loved the designs of each plate

it looks great on the table

Return

2.7% Return rate 58% Fixable by listing

Color29%▃▃█▄▂▂

definitely less lavender than blue

Not colored properly

Size-Overall17%▇█▂▆▂▁

Disappointing bowl size

much larger than our usual breakfast bowls

though they do seem quite small

Defective Material/Parts8%▃▁▁█▁▅
Advertised Vs Actual Product8%▁▃▃▂█▆

I am very disappointed because the description is misleading

Scratch Resistance7%▁▁▁▃█▁

Two plates from set came scratched which isnt good enough for the price

FAQ

Common Denby Dinner Set questions

Answered from the same tracked data.