denby dinner set
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Great371.67avg incumbent reviews — the moat a new listing must climb
Avg price
Great£96.56avg listing price — sweet spot $15–$100
Returns
Good2.7%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Price range
Okay£38.07–£234.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-16.0%90-day search growth — must beat 0% to launch
Market size
Bad£25K£25K/yr · 64K searches
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, denby dinner set is a £25K/yr Amazon United Kingdom market (64K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 31/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
denby dinner set market data
- Units sold / yr
- 250–500
- avg 0–100/product
- Revenue / yr
- £24K–£48K
- units × avg price
- Conversion rate
- 0.4%
- Avg BSR
- #292
- Page quality
- 0%
- Prime
- 81%
- Sponsored
- 44%
- Out of stock
- 24.6%
- Avg brand age
- 54 months
- Avg seller age
- 202 days
Competition & brand share
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.Brands
5 flat
Sellers
15
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
57%
Top 20: 91%
Open market
0%
- Denby76%
- vancasso12%
- HaWare5%
- Home VSS4%
- PURE LIVING INTERIOR DESIGN4%
Demand & seasonality
Weekly Amazon search volume, last 82 weeks — -16.0% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.4×
Top denby dinner set products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Denby - Halo Speckle Coupe Dinner Set for 4-12 Piece Ceramic Reactive Glaze Tableware Plate & Bowl Set - Dishwasher Microwave Safe Stoneware Crockery - 4 x Dinner Plates Medium Plates Cereal Bowls
Denby£105.284.6★206 rev
Denby - Elements Light Grey Dinner Set For 4 - 12 Piece Ceramic Stoneware Tableware Plate & Bowl Set - Dishwasher Microwave Safe Crockery - 4 x Dinner Plates Medium Plates Cereal Bowls
Denby£82.694.5★814 rev
Denby - Blue Haze Dinner Set for 4-12 Piece Ceramic Coupe Tableware - Blue Glaze Plate and Bowl Set - Dishwasher Microwave Safe Crockery - Includes 4 x Dinner Plates Small Plates Cereal Bowls
Denby£122.044.7★38 rev
Denby - Elements Fossil Grey Dinner Set For 4 - 12 Piece Ceramic Tableware Set - Dishwasher Microwave Safe Crockery Set - 4 x Dinner Plates 4 x Medium Plates 4 x Cereal Bowls
Denby£90.624.5★814 rev
vancasso Playa Dinner Sets for 6 People 24 Pieces Stoneware Plates and Bowls Set Scratch Resistant Dinnerware Sets for Everyday Dining Dishwasher and Microwave Safe Lavender Blue
vancasso£78.454.2★216 rev
Newest
by launch date
Denby - Elements 8 Piece Dinner Set For 2 - Light Grey Dishwasher Microwave Safe Oven Proof Plate & Bowl Set - 4 x Lunch Plates Dinner Plates Cereal Bowls & Coffee Mugs - Chip Resistant Tableware
Denby£89.74814 rev
Denby - Elements Dinner & Lunch Plate 8 Piece Set - Light Grey Dishwasher Safe 4 x Medium & Large Plates - Microwave & Oven Proof Stoneware Lunch & Dinner Dishes - Chip Resistant for Everyday Use
Denby£78.004 rev
Denby - Elements Dinner & Lunch Plate 8 Piece Set - Black Glaze Dishwasher Safe 4 x Medium & Large Plates - Microwave & Oven Proof Stoneware Lunch & Dinner Dishes - Chip Resistant for Everyday Use
Denby£90.444 rev
HomeVSS Highland 16pc Dinnerware Set Unique Organic Shape Double Bowl Stoneware Plate & Bowl Dish Set Service for 4 Scratch Resistant Microwave & Dishwasher Safe Natural Reactive Glaze Blue
Home VSS£68.3440 rev
vancasso Reno Stoneware Dinner Set for 6 18 Pieces Plates and Bowls Set with Dinner Plates Dessert Plates & Cereal Bowls Beige Speckled Crockery Set Chip & Scratch Resistant
vancasso£52.5657 rev
Trending
90-day click momentum
24 Piece Dinner Sets for 6 People - Beautiful Mediterranean Style Stoneware Dinner Set for 6 - Dishwasher & Microwave Safe Plates and Bowls Set for 6 - Dinnerware Sets by Pure Living in Smokey Blue
PURE LIVING INTERIOR DESIGN£108.594.2★
Denby - Elements Dinner & Lunch Plate 8 Piece Set - Black Glaze Dishwasher Safe 4 x Medium & Large Plates - Microwave & Oven Proof Stoneware Lunch & Dinner Dishes - Chip Resistant for Everyday Use
Denby£90.444.3★
24 piece Dinner Sets for 6 People - Beautiful Country Style Stoneware Dinner Set for 6 - Dishwasher & Microwave Safe Plates and Bowls Set for 6 - Dinnerware Sets by Pure Living in Smoky Blue
PURE LIVING INTERIOR DESIGN£106.534.6★
Denby - Elements 8 Piece Dinner Set For 2 - Light Grey Dishwasher Microwave Safe Oven Proof Plate & Bowl Set - 4 x Lunch Plates Dinner Plates Cereal Bowls & Coffee Mugs - Chip Resistant Tableware
Denby£89.744.5★
Denby - Elements Dinner & Lunch Plate 8 Piece Set - Light Grey Dishwasher Safe 4 x Medium & Large Plates - Microwave & Oven Proof Stoneware Lunch & Dinner Dishes - Chip Resistant for Everyday Use
Denby£78.004.3★
What buyers say about denby dinner set
What buyers praise and complain about, mined from review topics.What buyers love
“They are renowned worldwide for their quality”
“Beautiful colour”
“Well worth the money”
“Dishwasher and microwave proof”
“Love the design”
“They are a good size”
“Better than expected”
“Durable, good quality”
“The set is much lighter than shown”
“strong material”
What buyers complain about
“Its an expensive set so expected better”
“Disappointing bowl size”
“definitely less lavender than blue”
“Two plates have now cracked in the microwave when it is supposed to be microwave safe”
“breakable these items are”
“I expected better”
“Two plates from set came scratched which isnt good enough for the price”
“on plate had a very uneven surface”
“I am very disappointed because the description is misleading”
“The colouring has come off some plates at rims”
Top return reasons
Common questions
- Is denby dinner set profitable to sell on Amazon United Kingdom?
- The niche generates £25K/yr across 27 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -16.0%. Flapen's verdict: Skip it (31/100).
- How competitive is the denby dinner set niche?
- 5 brands and 15 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in denby dinner set?
- Top complaints mined from reviews: Value For Money, Size-Overall, Color. The return rate is 2.7%.
- When does demand for denby dinner set peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 3.4× the quietest.
- What does it cost to enter the denby dinner set niche?
- Listings span £38.07–£234.60; the average listing price is £96.56 (sweet spot $15–$100). The average incumbent carries 372 reviews — the moat a new listing must climb.