Denby Dinner Set
FailThe top 5 brands take 100% of clicks, so Denby Dinner Set is a Fail.
- Flapen Score
- 31 / 100Ranks 5,515 of 5,777 Home & Garden niches · −20 vs the category median of 5131
- Market size
- £25K/yr64K searches / yr
- 90-day growth
- -16.0%search demand this quarter
- Competition
- 57%top-5 click share · 5 brands · 15 sellers
Flapen Score
Denby Dinner Set against its category
The dotted line is the Home & Garden average. Past it, Denby Dinner Set is stronger. Inside it, weaker.
Market
The Denby Dinner Set market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Denby Dinner Set 64K times last year and spent an estimated £25K. All 5 brands take every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 31 out of 100, a Fail.
01 · Demand
An estimated 0.4% of those searches ended in a purchase.
Shoppers searched for this 64K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -16.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £25K a year.
- Searches, last 12 months
- 64K
- Growth, 90 days vs prior 90
- -16.0%
- Conversion, latest week
- 0.4%
- Market size, estimated
- £25Ka year
- Peak month
- November3.4× the quietest month
- Top search term
- denby dinner set59K searches a year
02 · Price
A sale here is worth £96.56.
Listings sell for £96.56 on average, from £38.07 to £234.60. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £96.56 that is £0 to £10K a year per listing.
- Average price
- £96.56inside the $15 to $100 sweet spot
- Price range
- £38.07–£234.60
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 250–500
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£10K
- Returns
- 2.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
44% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 24.6% of listings are out of stock. The average listing ranks #292 within Dinnerware Sets. It carries 372 reviews at 4.46 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 44%
- Prime listings
- 81%
- Out of stock, average day
- 24.6%
- Average rank
- #292in Dinnerware Sets
- Average rating
- 4.46 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 372per listing
- Listings tracked
- 27
04 · Newcomers
0 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 54 months
Products
Top Denby Dinner Set products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Denby - Halo Speckle Coupe Dinner Set for 4-12 Piece Ceramic Reactive Glaze Tableware Plate & Bowl Set - Dishwasher Microwave Safe Stoneware Crockery - 4 x Dinner Plates Medium Plates Cereal Bowls
- Price
- £105.28
- Rating
- 4.6/5
- Reviews
- 206
- Age
- 12y ago

Denby - Elements Light Grey Dinner Set For 4 - 12 Piece Ceramic Stoneware Tableware Plate & Bowl Set - Dishwasher Microwave Safe Crockery - 4 x Dinner Plates Medium Plates Cereal Bowls
- Price
- £82.69
- Rating
- 4.5/5
- Reviews
- 814
- Age
- 8y ago

Denby - Blue Haze Dinner Set for 4-12 Piece Ceramic Coupe Tableware - Blue Glaze Plate and Bowl Set - Dishwasher Microwave Safe Crockery - Includes 4 x Dinner Plates Small Plates Cereal Bowls
- Price
- £122.04
- Rating
- 4.7/5
- Reviews
- 38
- Age
- 6y ago

Denby - Elements Fossil Grey Dinner Set For 4 - 12 Piece Ceramic Tableware Set - Dishwasher Microwave Safe Crockery Set - 4 x Dinner Plates 4 x Medium Plates 4 x Cereal Bowls
- Price
- £90.62
- Rating
- 4.5/5
- Reviews
- 814
- Age
- 5y ago

vancasso Playa Dinner Sets for 6 People 24 Pieces Stoneware Plates and Bowls Set Scratch Resistant Dinnerware Sets for Everyday Dining Dishwasher and Microwave Safe Lavender Blue
- Price
- £78.45
- Rating
- 4.2/5
- Reviews
- 216
- Age
- 1y ago
Trending
estimated 90-day click momentum
24 Piece Dinner Sets for 6 People - Beautiful Mediterranean Style Stoneware Dinner Set for 6 - Dishwasher & Microwave Safe Plates and Bowls Set for 6 - Dinnerware Sets by Pure Living in Smokey Blue
- Price
- £108.59
- Rating
- 4.2/5
- Reviews
- 256
- Age
- 2y ago

Denby - Elements Dinner & Lunch Plate 8 Piece Set - Black Glaze Dishwasher Safe 4 x Medium & Large Plates - Microwave & Oven Proof Stoneware Lunch & Dinner Dishes - Chip Resistant for Everyday Use
- Price
- £90.44
- Rating
- 4.3/5
- Reviews
- 4
- Age
- 9mo ago

24 piece Dinner Sets for 6 People - Beautiful Country Style Stoneware Dinner Set for 6 - Dishwasher & Microwave Safe Plates and Bowls Set for 6 - Dinnerware Sets by Pure Living in Smoky Blue
- Price
- £106.53
- Rating
- 4.6/5
- Reviews
- 143
- Age
- 2y ago

Denby - Elements 8 Piece Dinner Set For 2 - Light Grey Dishwasher Microwave Safe Oven Proof Plate & Bowl Set - 4 x Lunch Plates Dinner Plates Cereal Bowls & Coffee Mugs - Chip Resistant Tableware
- Price
- £89.74
- Rating
- 4.5/5
- Reviews
- 814
- Age
- 9mo ago

Denby - Elements Dinner & Lunch Plate 8 Piece Set - Light Grey Dishwasher Safe 4 x Medium & Large Plates - Microwave & Oven Proof Stoneware Lunch & Dinner Dishes - Chip Resistant for Everyday Use
- Price
- £78.00
- Rating
- 4.3/5
- Reviews
- 4
- Age
- 9mo ago
Newest
by launch date
Denby - Elements 8 Piece Dinner Set For 2 - Light Grey Dishwasher Microwave Safe Oven Proof Plate & Bowl Set - 4 x Lunch Plates Dinner Plates Cereal Bowls & Coffee Mugs - Chip Resistant Tableware
- Price
- £89.74
- Rating
- 4.5/5
- Reviews
- 814
- Age
- 9mo ago

Denby - Elements Dinner & Lunch Plate 8 Piece Set - Light Grey Dishwasher Safe 4 x Medium & Large Plates - Microwave & Oven Proof Stoneware Lunch & Dinner Dishes - Chip Resistant for Everyday Use
- Price
- £78.00
- Rating
- 4.3/5
- Reviews
- 4
- Age
- 9mo ago

Denby - Elements Dinner & Lunch Plate 8 Piece Set - Black Glaze Dishwasher Safe 4 x Medium & Large Plates - Microwave & Oven Proof Stoneware Lunch & Dinner Dishes - Chip Resistant for Everyday Use
- Price
- £90.44
- Rating
- 4.3/5
- Reviews
- 4
- Age
- 9mo ago

HomeVSS Highland 16pc Dinnerware Set Unique Organic Shape Double Bowl Stoneware Plate & Bowl Dish Set Service for 4 Scratch Resistant Microwave & Dishwasher Safe Natural Reactive Glaze Blue
- Price
- £68.34
- Rating
- 4.7/5
- Reviews
- 40
- Age
- 10mo ago

vancasso Reno Stoneware Dinner Set for 6 18 Pieces Plates and Bowls Set with Dinner Plates Dessert Plates & Cereal Bowls Beige Speckled Crockery Set Chip & Scratch Resistant
- Price
- £52.56
- Rating
- 4.4/5
- Reviews
- 57
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 57% of clicks. Leaders hold, but buyers still shop past them.
Brands
5 flat
Sellers
15
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
57%
Top 20: 91%
Open market
0%
- Denby76%
- vancasso12%
- HaWare5%
- Home VSS4%
- PURE LIVING INTERIOR DESIGN4%
Demand
Denby Dinner Set search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.4×
Reviews and returns
What reviews say buyers love and hate about Denby Dinner Set
We read the reviews and the return reasons for every product selling here.
“Its an expensive set so expected better”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Denby Dinner Set questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









