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Denby Dinner Set

brand-locked demand (top 5 brands take 100% of clicks) — Denby Dinner Set doesn't clear our bar today.

Flapen Score

31
Skip it
Market size 6Growth 17Conversion 5Competition 46Returns 58Price range 32Avg price 76Brand share 0Review moat 81Quality gap 48
This niche Category average

Is Denby Dinner Set profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Denby Dinner Set is a £25K/yr Amazon United Kingdom market (64K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 31/100.

Denby Dinner Set: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -16.0% over the last 90 days and 0.4% of searches end in a purchase.

£25K

revenue / yr

Units sold / yr500
Search volume / yr-16.0%64K
Conversion rate0.4%
Avg price£96.56

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers5 · 15
Top-5 product click share57%
Open market0%
Avg brand age54 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 27 products

Sponsored placement44%
New entrants (1y)5· 0 succeeded
Avg rating4.5★
Avg reviews372

Top Denby Dinner Set products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.

£0£3K£5K£8K£10K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 flat

Sellers

15

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

57%

Top 20: 91%

Open market

0%

  • Denby76%
  • vancasso12%
  • HaWare5%
  • Home VSS4%
  • PURE LIVING INTERIOR DESIGN4%

Denby Dinner Set demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume64KCVR0.4%Products27Brands5Top 5 Brands100%OOS Rate24.6%Rating4.5★Reviews372Avg BSR#292
7K5KSpike '25Prime Day '25Black Friday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.4×

What reviews say buyers love and hate about Denby Dinner Set

What buyers mention most, as a share of all reviews.

What buyers love

87% of reviews
Quality-Overall37%

They are renowned worldwide for their quality

Color16%

Beautiful colour

Value For Money6%

Well worth the money

Dishwasher Safe5%

Dishwasher and microwave proof

Design-Overall5%

Love the design

What buyers complain about

67% of reviews
Value For Money14%

Its an expensive set so expected better

Size-Overall10%

Disappointing bowl size

Color8%

definitely less lavender than blue

Microwave Safe8%

Two plates have now cracked in the microwave when it is supposed to be microwave safe

Durability7%

breakable these items are

Denby Dinner Set return rate & reasons

Why buyers send it back, as a share of all return requests.

2.7%

Return rate

58%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Color
29%
2Size-Overall
17%
3Defective Material/Parts
8%
4Advertised Vs Actual Product
8%
5Scratch Resistance
7%

Common Denby Dinner Set questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Denby Dinner Set 31/100 on Amazon United Kingdom — Skip it. The niche generates £25K/yr across 27 tracked products. 0 of 5 products launched in the last 360 days are still selling. Search demand moved -16.0% over the last 90 days.
Search demand for Denby Dinner Set on Amazon United Kingdom peaks in Oct–Nov–Dec, where the busiest month runs 3.4× the quietest.