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Delonghi Water Filter

brand-locked demand (top 5 brands take 96% of clicks) — Delonghi Water Filter doesn't clear our bar today.

Flapen Score

45
Skip it
Market size 56Growth 12Conversion 99Competition 24Returns 99Price range 61Avg price 72Brand share 11Review moat 23Quality gap 19
This niche Category average

Is Delonghi Water Filter profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Delonghi Water Filter is a £420K/yr Amazon United Kingdom market (150K searches/yr). The top 5 brands hold 96% of demand. Verdict: Skip it — 45/100.

Delonghi Water Filter: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -25.9% over the last 90 days and 19.0% of searches end in a purchase.

£420K

revenue / yr

Units sold / yr30K
Search volume / yr-25.9%150K
Conversion rate19.0%
Avg price£14.69

Who owns the niche?

The top 5 brands hold 96% of demand, so 4% of the market is open.

4%

open market share

Brands · sellers6 · 40
Top-5 product click share71%
Open market4%
Avg brand age44 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 13 products

Sponsored placement85%
New entrants (1y)0· 0 succeeded
Avg rating4.7★
Avg reviews7,010

Top Delonghi Water Filter products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.

£0£63K£126K£189K£252K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 flat

Sellers

40

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

0%

  • De'Longhi57%
  • Waterdrop15%
  • GOLDEN ICEPURE10%
  • Caehomly8%
  • Mutital6%
  • FILSWA4%

Delonghi Water Filter demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume150KCVR19.0%Products13Brands6Top 5 Brands96%OOS Rate0.0%Rating4.7★Reviews7,010Avg BSR#21
4K3KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Top Delonghi Water Filter search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • delonghi water filter72K/yr
  • delonghi coffee machine filter12K/yr
  • delonghi filter11K/yr
  • delonghi filter replacement8K/yr
  • delonghi water filter for coffee machines9K/yr
  • delonghi magnifica evo water filter11K/yr
  • de longhi water filter9K/yr
  • delonghi rivelia water filter3K/yr
  • dlsc0024K/yr
  • delonghi coffee machine water filter3K/yr

What reviews say buyers love and hate about Delonghi Water Filter

What buyers mention most, as a share of all reviews.

What buyers love

95% of reviews
Value For Money27%

Good price

Size-Overall21%

Good fit

Quality-Overall17%

Original quality for cheap

Filtration10%

Lasts much longer than official water filters

Advertised Vs Actual Product6%

Does the job perfectly

What buyers complain about

67% of reviews
Filtration18%

No idea if the filtration is as effective as the OEM filters

Compatibility-Overall14%

Not compatible with Magnifica s smart as described

Value For Money13%

Theres probably cheaper options out there

Functionality-Overall7%

my coffee machine didnt work

Natural Resource Wastage4%

Waste

Delonghi Water Filter return rate & reasons

Why buyers send it back, as a share of all return requests.

0.3%

Return rate

22%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Compatibility-Overall
36%
2Filtration
21%
3Size-Overall
15%
4Functionality-Overall
12%
5Advertised Vs Actual Product
6%

Common Delonghi Water Filter questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Delonghi Water Filter 45/100 on Amazon United Kingdom — Skip it. The niche generates £420K/yr across 13 tracked products. Search demand moved -25.9% over the last 90 days.
Search demand for Delonghi Water Filter on Amazon United Kingdom is steady year-round — the busiest month runs 1.5× the quietest.