delonghi water filter
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible19.0%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Avg price
Good£14.69avg listing price — sweet spot $15–$100
Price range
Good£6.55–£28.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good£420K£420K/yr · 150K searches
Competition
Bad71%top-5 click share — a locked-up shelf
Review moat
Bad7,009.62avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-25.9%90-day search growth — must beat 0% to launch
Brand share
Bad96%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, delonghi water filter is a £420K/yr Amazon United Kingdom market (150K searches/yr). The top 5 brands hold 96% of demand. Verdict: Skip it — 45/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
delonghi water filter market data
- Units sold / yr
- 25K–30K
- avg 2,000–2,500/product
- Revenue / yr
- £367K–£441K
- units × avg price
- Conversion rate
- 19.0%
- Avg BSR
- #21
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 85%
- Out of stock
- 0.0%
- Avg brand age
- 44 months
- Avg seller age
- 185 days
Competition & brand share
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 flat
Sellers
40
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
0%
- De'Longhi57%
- Waterdrop15%
- GOLDEN ICEPURE10%
- Caehomly8%
- Mutital6%
- FILSWA4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -25.9% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top delonghi water filter search terms
- delonghi water filter72K/yr
- delonghi coffee machine filter12K/yr
- delonghi filter11K/yr
- delonghi filter replacement8K/yr
- delonghi water filter for coffee machines9K/yr
- delonghi magnifica evo water filter11K/yr
- de longhi water filter9K/yr
- delonghi rivelia water filter3K/yr
- dlsc0024K/yr
- delonghi coffee machine water filter3K/yr
Top delonghi water filter products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
De Longhi Water Filter DLSC002 (Pack of 1) White
De'Longhi£6.554.7★54,566 rev
Waterdrop Coffee Water Filter Replacement for DeLonghi Water Filter (4)
Waterdrop£12.904.7★4,626 rev
Delonghi Water Filter DLSC002 (Pack of 3)
De'Longhi£20.554.8★1,496 rev
GOLDEN ICEPURE Coffee Machines Water Filter Compatible with DeLonghi DLSC002 SER3017 & 5513292811 De Longhi ECAM Esam ETAM BCO EC-Series 3 Pieces
GOLDEN ICEPURE£10.454.6★5,480 rev
6 Pack DLSC002 Water Filter for DeLonghi Coffee Machine
Caehomly£15.414.7★678 rev
Newest
by launch date
Mutital Coffee Machine Water Filter Replacement Compatible with DeLonghi ECAM Series Dinamica Cappuccino System Magnifica ETAM Autentica and Various Esam Models (4-Pack)
Mutital£11.602,033 rev
6 Pack DLSC002 Water Filter for DeLonghi Coffee Machine
Caehomly£15.41678 rev
4 Pack DLSC002 Water Filter for DeLonghi Coffee Machine
Caehomly£11.80678 rev
Mutital 6-Pack Delonghi Coffee Machine Water Filter for Delonghi Replacement for ECAM Series Dinamica Cappuccino System Magnifica ETAM Autentica and Various Models from Esam (6)
Mutital£16.312,033 rev
Water Filter Softener Compatible with Delonghi ECAM Coffee Machines Dinamica Magnifica S Rivelia ETAM Authentica Esam DLSC002 Filter for Delonghi Coffee Machine
FILSWA£15.362,756 rev
Trending
90-day click momentumMutital Coffee Machine Water Filter Replacement Compatible with DeLonghi ECAM Series Dinamica Cappuccino System Magnifica ETAM Autentica and Various Esam Models (4-Pack)
Mutital£11.604.7★
Waterdrop Coffee Water Filter Replacement for DeLonghi Water Filter (6)
Waterdrop£16.754.7★
De Longhi Water Filter DLSC002 (Pack of 1) White
De'Longhi£6.554.7★
Waterdrop Coffee Water Filter Replacement for DeLonghi Water Filter (4)
Waterdrop£12.904.7★
GOLDEN ICEPURE Coffee Machines Water Filter Compatible with DeLonghi DLSC002 SER3017 & 5513292811 De Longhi ECAM Esam ETAM BCO EC-Series (3 Count (Pack of 1))
GOLDEN ICEPURE£10.594.6★
What buyers say about delonghi water filter
What buyers praise and complain about, mined from review topics.What buyers love
“Good price”
“Good fit”
“Original quality for cheap”
“Lasts much longer than official water filters”
“Does the job perfectly”
“Easy to install”
“Works well”
“It's compatible with my delonghi coffee machine”
“Easy to use”
“cleaned so I can enjoy my coffee”
What buyers complain about
“No idea if the filtration is as effective as the OEM filters”
“Not compatible with Magnifica s smart as described”
“Theres probably cheaper options out there”
“my coffee machine didnt work”
“Waste”
“Good cheaper alternative to branded however not recognised by machine”
“Did not fit la specialista delonghi coffee machine it goes in”
“did have a little difficulty seating it”
“Id recommend watching a YouTube video to set up rather than the instructions as there not the most helpful thing in the world”
Top return reasons
Common questions
- Is delonghi water filter profitable to sell on Amazon United Kingdom?
- The niche generates £420K/yr across 13 tracked products. 90-day search growth is -25.9%. Flapen's verdict: Skip it (45/100).
- How competitive is the delonghi water filter niche?
- 6 brands and 40 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 96% of demand.
- What do buyers complain about in delonghi water filter?
- Top complaints mined from reviews: Filtration, Compatibility-Overall, Value For Money. The return rate is 0.3%.
- When does demand for delonghi water filter peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the delonghi water filter niche?
- Listings span £6.55–£28.41; the average listing price is £14.69 (sweet spot $15–$100). The average incumbent carries 7,010 reviews — the moat a new listing must climb.