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Delonghi Water Filter

Fail

The top 5 brands take 96% of clicks, so Delonghi Water Filter is a Fail.

Flapen Score
45
45 / 100
Ranks 4,022 of 5,777 Home & Garden niches · −6 vs the category median of 51
Market size
£420K/yr150K searches / yr
90-day growth
-25.9%search demand this quarter
Competition
71%top-5 click share · 6 brands · 40 sellers

Flapen Score

Delonghi Water Filter against its category

The dotted line is the Home & Garden average. Past it, Delonghi Water Filter is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Delonghi Water Filter market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Delonghi Water Filter 150K times last year and spent an estimated £420K. The top 5 brands take 96% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

19.0% of searches ended in a purchase last week.

Shoppers searched for this 150K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 19.0% of those searches ended in a purchase. Searches in the last 90 days moved -25.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £420K a year.

Searches, last 12 months
150K
Growth, 90 days vs prior 90
-25.9%
Conversion, latest week
19.0%
Market size, estimated
£420Ka year
Peak month
February1.5× the quietest month
Top search term
delonghi water filter72K searches a year

02 · Price

A sale here is worth £14.69.

Listings sell for £14.69 on average, from £6.55 to £28.41. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 2,000 to 2,500 of them. At £14.69 that is £29K to £37K a year per listing.

Average price
£14.69under the $15 to $100 sweet spot
Price range
£6.55–£28.41
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
2,000–2,500
Revenue per listing a year
£29K–£37K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #21 within Coffee, Tea & Espresso. It carries 7,010 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#21in Coffee, Tea & Espresso
Average rating
4.69 starsAmazon United Kingdom average 4.36 stars
Average reviews
7,010per listing
Listings tracked
13

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Delonghi Water Filter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

£0£63K£126K£189K£252K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 flat

Sellers

40

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

0%

  • De'Longhi57%
  • Waterdrop15%
  • GOLDEN ICEPURE10%
  • Caehomly8%
  • Mutital6%
  • FILSWA4%

Demand

Delonghi Water Filter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Delonghi Water Filter search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • delonghi water filter72K/yr
  • delonghi coffee machine filter12K/yr
  • delonghi filter11K/yr
  • delonghi filter replacement8K/yr
  • delonghi water filter for coffee machines9K/yr
  • delonghi magnifica evo water filter11K/yr
  • de longhi water filter9K/yr
  • delonghi rivelia water filter3K/yr
  • dlsc0024K/yr
  • delonghi coffee machine water filter3K/yr

Reviews and returns

What reviews say buyers love and hate about Delonghi Water Filter

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Filtration18%−0.05

No idea if the filtration is as effective as the OEM filters

My machine could not recognise it had a new filter

Probably not the healthiest to drink after it's passed through these filters

Compatibility-Overall14%−0.06

Not compatible with Magnifica s smart as described

Originally seemed not compatible with my machine as water would not flow

These are not compatible with the Delonghi Magnifica smart s

Value For Money13%+1.71

Theres probably cheaper options out there

I feel like this is a little expensive

Not the cheapest

Functionality-Overall7%−0.04

my coffee machine didnt work

Does not work

Natural Resource Wastage4%−0.02

Waste

Love

Value For Money27%+1.71

Good price

Good value for price

Great value

Size-Overall21%+0.22

Good fit

Easy to fit

as described, good fit

Quality-Overall17%+2.11

Original quality for cheap

Good quality

Great product

Filtration10%−0.05

Lasts much longer than official water filters

Perfect filter for my needs would recommend

Great filter

Advertised Vs Actual Product6%+0.26

Does the job perfectly

Just what I needed

they work exactly as described

Return

0.3% Return rate 22% Fixable by listing

Compatibility-Overall36%██▄█▆▅

Not compatible with Magnifica s smart as described

Originally seemed not compatible with my machine as water would not flow

These are not compatible with the Delonghi Magnifica smart s

Filtration21%▃▆▅▅▅█

No idea if the filtration is as effective as the OEM filters

My machine could not recognise it had a new filter

Probably not the healthiest to drink after it's passed through these filters

Size-Overall15%▄▆█▃▇▆

Did not fit la specialista delonghi coffee machine it goes in

Functionality-Overall12%█▆▅▅▇█

my coffee machine didnt work

Does not work

Advertised Vs Actual Product6%█▂▅▆▄▄

FAQ

Common Delonghi Water Filter questions

Answered from the same tracked data.