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Delonghi Kettle and Toaster Sets

Fail

The top 5 brands take 100% of clicks, so Delonghi Kettle and Toaster Sets is a Fail.

Flapen Score
35
35 / 100
Ranks 5,308 of 5,777 Home & Garden niches · −16 vs the category median of 51
Market size
£52K/yr89K searches / yr
90-day growth
-23.7%search demand this quarter
Competition
57%top-5 click share · 4 brands · 74 sellers

Flapen Score

Delonghi Kettle and Toaster Sets against its category

The dotted line is the Home & Garden average. Past it, Delonghi Kettle and Toaster Sets is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Delonghi Kettle and Toaster Sets market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Delonghi Kettle and Toaster Sets 89K times last year and spent an estimated £52K. All 4 brands take every click. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 89K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -23.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £52K a year.

Searches, last 12 months
89K
Growth, 90 days vs prior 90
-23.7%
Conversion, latest week
1.0%
Market size, estimated
£52Ka year
Peak month
November2.8× the quietest month
Top search term
delonghi kettle and toaster sets46K searches a year

02 · Price

A sale here is worth £57.46.

Listings sell for £57.46 on average, from £36.02 to £111.19. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £57.46 that is £0 to £6K a year per listing.

Average price
£57.46inside the $15 to $100 sweet spot
Price range
£36.02–£111.19
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£6K
Returns
3.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

68% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 7.9% of listings are out of stock. The average listing ranks #118 within Small Kitchen Appliances. It carries 1,325 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
68%
Prime listings
82%
Out of stock, average day
7.9%
Average rank
#118in Small Kitchen Appliances
Average rating
4.34 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,325per listing
Listings tracked
22

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
58 months

Products

Top Delonghi Kettle and Toaster Sets products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 57% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£10K£16K£21K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

74

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

57%

Top 20: 97%

Open market

0%

  • De'Longhi89%
  • Salter5%
  • Brand New4%
  • Daewoo1%

Demand

Delonghi Kettle and Toaster Sets search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KPrime Day '25Spike '25Black Friday '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 2.8×

Search terms

Top Delonghi Kettle and Toaster Sets search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • delonghi kettle and toaster sets46K/yr
  • de longhi kettle and toaster16K/yr
  • delonghi kettle and toaster14K/yr
  • delonghi kettle and toaster set7K/yr
  • delonghi toaster and kettle set6K/yr

Reviews and returns

What reviews say buyers love and hate about Delonghi Kettle and Toaster Sets

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Toasting”
19%of negative reviews mention “Toasting”
3.1%of orders come back
“Toaster is weak”
A buyer, on “Toasting”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Delonghi Kettle and Toaster Sets questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data