Delonghi Kettle and Toaster Sets
FailThe top 5 brands take 100% of clicks, so Delonghi Kettle and Toaster Sets is a Fail.
- Flapen Score
- 35 / 100Ranks 5,308 of 5,777 Home & Garden niches · −16 vs the category median of 5135
- Market size
- £52K/yr89K searches / yr
- 90-day growth
- -23.7%search demand this quarter
- Competition
- 57%top-5 click share · 4 brands · 74 sellers
Flapen Score
Delonghi Kettle and Toaster Sets against its category
The dotted line is the Home & Garden average. Past it, Delonghi Kettle and Toaster Sets is stronger. Inside it, weaker.
Market
The Delonghi Kettle and Toaster Sets market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Delonghi Kettle and Toaster Sets 89K times last year and spent an estimated £52K. All 4 brands take every click. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 35 out of 100, a Fail.
01 · Demand
1.0% of searches ended in a purchase last week.
Shoppers searched for this 89K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -23.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £52K a year.
- Searches, last 12 months
- 89K
- Growth, 90 days vs prior 90
- -23.7%
- Conversion, latest week
- 1.0%
- Market size, estimated
- £52Ka year
- Peak month
- November2.8× the quietest month
- Top search term
- delonghi kettle and toaster sets46K searches a year
02 · Price
A sale here is worth £57.46.
Listings sell for £57.46 on average, from £36.02 to £111.19. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £57.46 that is £0 to £6K a year per listing.
- Average price
- £57.46inside the $15 to $100 sweet spot
- Price range
- £36.02–£111.19
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 750–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£6K
- Returns
- 3.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
68% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 7.9% of listings are out of stock. The average listing ranks #118 within Small Kitchen Appliances. It carries 1,325 reviews at 4.34 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 68%
- Prime listings
- 82%
- Out of stock, average day
- 7.9%
- Average rank
- #118in Small Kitchen Appliances
- Average rating
- 4.34 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,325per listing
- Listings tracked
- 22
04 · Newcomers
Amazon counts 3 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 58 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 58 months
Products
Top Delonghi Kettle and Toaster Sets products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
DeLonghi Argento Flora KBX3016 Kettle (3kW) and CTO4 4-Slice Toaster (1800W) (Green)
- Price
- £111.19
- Rating
- 4.1/5
- Reviews
- 83
- Age
- 7y ago
DeLonghi Argento Flora KBX3016 Kettle (3kW) and CTO4 4-Slice Toaster (1800W) (Beige)
- Price
- £107.04
- Rating
- 4.4/5
- Reviews
- 63
- Age
- 8y ago
DeLonghi Vintage Icona KBOV3001BG Kettle - Pastel Cream and mahogany finish (color may vary slightly due to photographic effects)
- Price
- £50.85
- Rating
- 4.5/5
- Reviews
- 1,989
- Age
- 14y ago
DeLonghi Brilliante Kettle anti-scale filter 1.7 Liters 360 swivel base KBJ3001BK Black
- Price
- £36.99
- Rating
- 4.6/5
- Reviews
- 7,780
- Age
- 15y ago
DeLonghi Argento Flora KBX3016 Kettle (3kW) and CTO4 4-Slice Toaster (1800W) (Blue)
- Price
- £107.81
- Rating
- 4.1/5
- Reviews
- 85
- Age
- 8y ago
Trending
90-day click momentum
Salter Ripple Sage Toaster & Kettle Set 4-Slice 1630W Toaster 6 Browning Levels Defrost/Reheat/Cancel 1.7L Rapid Boil Kettle with Removable Limescale Filter Auto Shut-Off Textured Design
- Price
- £61.46
- Rating
- 4.4/5
- Reviews
- 167
- Age
- 9mo ago
DeLonghi Argento Flora KBX3016 Kettle (3kW) and CTO4 4-Slice Toaster (1800W) (Blue)
- Price
- £107.81
- Rating
- 4.1/5
- Reviews
- 85
- Age
- 8y ago
DeLonghi Argento Flora KBX3016 Kettle (3kW) and CTO4 4-Slice Toaster (1800W) (Beige)
- Price
- £107.04
- Rating
- 4.4/5
- Reviews
- 63
- Age
- 8y ago
DeLonghi Eclettica SpecialTea KBY3011.BG Classic Style Electric Kettle with Variable Temperature Control 40-100 Anti Scale Filter 360 Swivel Base Cord Storage 1.7L 3000W Blissful Beige
- Price
- £53.50
- Rating
- 4.4/5
- Reviews
- 33
- Age
- 10mo ago
DeLonghi DeLonghi Brillante KBJ3001W Kettle White
- Price
- £37.70
- Rating
- 4.6/5
- Reviews
- 7,780
- Age
- 15y ago
Newest
by launch dateSalter Ripple Sage Toaster & Kettle Set 4-Slice 1630W Toaster 6 Browning Levels Defrost/Reheat/Cancel 1.7L Rapid Boil Kettle with Removable Limescale Filter Auto Shut-Off Textured Design
- Price
- £61.46
- Rating
- 4.4/5
- Reviews
- 167
- Age
- 9mo ago
Salter Ripple Taupe Toaster & Kettle Set 4-Slice 1630W Toaster 6 Browning Levels Defrost/Reheat/Cancel 1.7L Rapid Boil Kettle with Removable Limescale Filter Auto Shut-Off Textured Design
- Price
- £54.31
- Rating
- 4.4/5
- Reviews
- 167
- Age
- 9mo ago
DeLonghi Eclettica SpecialTea KBY3011.BG Classic Style Electric Kettle with Variable Temperature Control 40-100 Anti Scale Filter 360 Swivel Base Cord Storage 1.7L 3000W Blissful Beige
- Price
- £53.50
- Rating
- 4.4/5
- Reviews
- 33
- Age
- 10mo ago
Salter Retro Kettle & Toaster Set 1.7L Fast Boil Kettle With Removable Limescale Filter 4-Slice Wide Slot Toaster Thick Bread High Lift Eject Blue Indicator Lights 3kW/1630W Cream COMBO-9352
- Price
- £63.52
- Rating
- 4.2/5
- Reviews
- 637
- Age
- 1y ago
DeLonghi Eclettica BPA Free Metal Kettle KBY3001.BG Customisable Design Rapid Boil Electric Kettle 1.7L Large Capacity Anti Scale Filter Swivel Base Cord Storage Stainless Steel 3000W Beige
- Price
- £42.58
- Rating
- 3.9/5
- Reviews
- 199
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.
Brands
4 falling
Sellers
74
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
57%
Top 20: 97%
Open market
0%
- De'Longhi89%
- Salter5%
- Brand New4%
- Daewoo1%
Demand
Delonghi Kettle and Toaster Sets search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 2.8×
Search terms
Top Delonghi Kettle and Toaster Sets search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- delonghi kettle and toaster sets46K/yr
- de longhi kettle and toaster16K/yr
- delonghi kettle and toaster14K/yr
- delonghi kettle and toaster set7K/yr
- delonghi toaster and kettle set6K/yr
Reviews and returns
What reviews say buyers love and hate about Delonghi Kettle and Toaster Sets
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Toaster is weak
Only seems to toast 1 side
Toasts unevenly and is very slow
Poor quality
The main body of the kettle feels cheap
Not as good as a previous DeLonghi kettle
This kettle continually leaks
Faulty and leaks
Leaked within a few weeks of usage
Broken after one year
Broken within 3 months
not sure it will last as long as the last one
Expensive
Bit expensive
For the price this is really disappointing
Love
Good toaster
Toasty Toast
toasted quite quickly
exactly as advertised pleased with the items
matches beautifully with other Eclettica items
Good quality
Lovely Colour
Nice colour and shape
Good colour match
so well worth the money originally spent
Great value
Good Value
very easy to handle
Easy to use
Easy to use controls which are very easy to read
Return
3.1% Return rate 42% Fixable by listing
Toaster is weak
Only seems to toast 1 side
Toasts unevenly and is very slow
This kettle continually leaks
Faulty and leaks
Leaked within a few weeks of usage
Poor quality
The main body of the kettle feels cheap
Not as good as a previous DeLonghi kettle
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Delonghi Kettle and Toaster Sets questions
Answered from the same tracked data.