Delonghi Kettle
FailThe top 5 brands take 100% of clicks, so Delonghi Kettle is a Fail.
- Flapen Score
- 45 / 100Ranks 4,022 of 5,777 Home & Garden niches · −6 vs the category median of 5145
- Market size
- £423K/yr292K searches / yr
- 90-day growth
- -23.6%search demand this quarter
- Competition
- 51%top-5 click share · 2 brands · 105 sellers
Flapen Score
Delonghi Kettle against its category
The dotted line is the Home & Garden average. Past it, Delonghi Kettle is stronger. Inside it, weaker.
Market
The Delonghi Kettle market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Delonghi Kettle 292K times last year and spent an estimated £423K. All 2 brands take every click. Demand peaks in Jan–Oct–Nov. Flapen scores it 45 out of 100, a Fail.
01 · Demand
2.6% of searches ended in a purchase last week.
Shoppers searched for this 292K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -23.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £423K a year.
- Searches, last 12 months
- 292K
- Growth, 90 days vs prior 90
- -23.6%
- Conversion, latest week
- 2.6%
- Market size, estimated
- £423Ka year
- Peak month
- January2.3× the quietest month
- Top search term
- delonghi kettle149K searches a year
02 · Price
A sale here is worth £56.44.
Listings sell for £56.44 on average, from £30.65 to £111.19. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £56.44 that is £6K to £14K a year per listing.
- Average price
- £56.44inside the $15 to $100 sweet spot
- Price range
- £30.65–£111.19
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £6K–£14K
- Returns
- 3.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
68% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #237 within Small Kitchen Appliances. It carries 1,219 reviews at 4.33 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 68%
- Prime listings
- 82%
- Out of stock, average day
- 3.0%
- Average rank
- #237in Small Kitchen Appliances
- Average rating
- 4.33 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,219per listing
- Listings tracked
- 22
04 · Newcomers
Amazon counts 1 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 47 months
Products
Top Delonghi Kettle products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
DeLonghi Vintage Icona KBOV3001BG Kettle - Pastel Cream and mahogany finish (color may vary slightly due to photographic effects)
- Price
- £50.85
- Rating
- 4.5/5
- Reviews
- 1,989
- Age
- 14y ago

DeLonghi Brilliante Kettle anti-scale filter 1.7 Liters 360 swivel base KBJ3001BK Black
- Price
- £36.99
- Rating
- 4.6/5
- Reviews
- 7,780
- Age
- 15y ago

DeLonghi DeLonghi Brillante KBJ3001W Kettle White
- Price
- £37.70
- Rating
- 4.6/5
- Reviews
- 7,780
- Age
- 15y ago

DeLonghi Argento Flora KBX3016.BG Kettle with 1.7L Capacity 360 Swivel Base & cord storage Cream Beige
- Price
- £38.09
- Rating
- 4.2/5
- Reviews
- 148
- Age
- 8y ago

DeLonghi Argento Flora KBX3016.GR Kettle with 1.7L Capacity 360 Swivel Base & cord storage Green
- Price
- £36.46
- Rating
- 4.0/5
- Reviews
- 154
- Age
- 8y ago
Trending
90-day click momentum
DeLonghi Ballerina Seta Electric Kettle - Fast Boil Cordless Kettle with 1.7L Capacity 360 Swivel Base Removable Anti-Scale Filter Water Level Indicator 3000W Silk Cream (KBDS3001.CR)
- Price
- £38.66
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

DeLonghi Argento Flora KBX3016 Kettle (3kW) and CTO4 4-Slice Toaster (1800W) (Blue)
- Price
- £107.81
- Rating
- 4.1/5
- Reviews
- 85
- Age
- 8y ago

DeLonghi Argento Flora KBX3016 Kettle (3kW) and CTO4 4-Slice Toaster (1800W) (Beige)
- Price
- £107.04
- Rating
- 4.4/5
- Reviews
- 63
- Age
- 8y ago

DeLonghi Eclettica SpecialTea KBY3011.BG Classic Style Electric Kettle with Variable Temperature Control 40-100 Anti Scale Filter 360 Swivel Base Cord Storage 1.7L 3000W Blissful Beige
- Price
- £53.50
- Rating
- 4.4/5
- Reviews
- 33
- Age
- 10mo ago

DeLonghi Brilliante Kettle anti-scale filter 1.7 Liters 360 swivel base KBJ3001BK Black
- Price
- £36.99
- Rating
- 4.6/5
- Reviews
- 7,780
- Age
- 15y ago
Newest
by launch date
DeLonghi Ballerina Seta Electric Kettle - Fast Boil Cordless Kettle with 1.7L Capacity 360 Swivel Base Removable Anti-Scale Filter Water Level Indicator 3000W Silk Cream (KBDS3001.CR)
- Price
- £38.66
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

DeLonghi Eclettica SpecialTea KBY3011.BG Classic Style Electric Kettle with Variable Temperature Control 40-100 Anti Scale Filter 360 Swivel Base Cord Storage 1.7L 3000W Blissful Beige
- Price
- £53.50
- Rating
- 4.4/5
- Reviews
- 33
- Age
- 10mo ago

DeLonghi Eclettica BPA Free Metal Kettle KBY3001.BG Customisable Design Rapid Boil Electric Kettle 1.7L Large Capacity Anti Scale Filter Swivel Base Cord Storage Stainless Steel 3000W Beige
- Price
- £42.58
- Rating
- 3.9/5
- Reviews
- 199
- Age
- 2y ago

DeLonghi Eclettica BPA Free Metal Toaster CTY4003.BG 4 Slot Toaster with Reheat and Defrost Functions Control Panels Progressive Browning Levels Pull Crumbs Trays Stainless Steel 1800W Beige
- Price
- £48.49
- Rating
- 4.6/5
- Reviews
- 89
- Age
- 2y ago

DeLonghi Distinta Titanium Electric Kettle KBIN3001.TB Water Kettle with 360 Swivel Base Water Level Indicator Cord Storage Anti-Scale Filter Detachable Lid 1.7 L 2000W Titanium Black
- Price
- £80.33
- Rating
- 4.5/5
- Reviews
- 23
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.
Brands
2 falling
Sellers
105
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
51%
Top 20: 98%
Open market
0%
- De'Longhi95%
- Brand New5%
Demand
Delonghi Kettle search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Oct, Nov · busiest ÷ quietest = 2.3×
Search terms
Top Delonghi Kettle search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- delonghi kettle149K/yr
- delonghi kettle and toaster sets46K/yr
- de longhi kettle16K/yr
- de longhi kettle and toaster16K/yr
- delonghi kettle and toaster14K/yr
- kettle delonghi12K/yr
- delonghi icona kettle9K/yr
- delonghi kettle and toaster set7K/yr
- delonghi toaster and kettle set6K/yr
- delonghi kettles7K/yr
Reviews and returns
What reviews say buyers love and hate about Delonghi Kettle
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Poor quality
Cheap components
The main body of the kettle feels cheap
This kettle continually leaks
as it was leaking
Leaked after two weeks of use
its very heavy so wouldnt be suitable for someone with bad hands
I also found it heavier than other kettles
is very heavy
so I am guessing that they are seconds why they are a lot cheaper
too expensive at full price
waste of money
it gets very hot to the touch
He explained that the kettles plug prongs had for some reason overheated
Over heats the water
Love
Bought this couple of years ago looks great totally reliable
Good quality kettle
Good quality
These are beautifully designed
Stylish
the new design looks very stylish in my kitchen
nice colour
A lovely shade of blue
Nice design nice colours
It delivers crisp
Toasty Toast
Lovely toaster to match the kettle purchased
Great value
VERY COOL AND BEST VALUE
so well worth the money originally spent
Return
3.7% Return rate 42% Fixable by listing
This kettle continually leaks
as it was leaking
Leaked after two weeks of use
Poor quality
Cheap components
The main body of the kettle feels cheap
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Delonghi Kettle questions
Answered from the same tracked data.









