Skip to content

Delonghi Kettle

Fail

The top 5 brands take 100% of clicks, so Delonghi Kettle is a Fail.

Flapen Score
45
45 / 100
Ranks 4,022 of 5,777 Home & Garden niches · −6 vs the category median of 51
Market size
£423K/yr292K searches / yr
90-day growth
-23.6%search demand this quarter
Competition
51%top-5 click share · 2 brands · 105 sellers

Flapen Score

Delonghi Kettle against its category

The dotted line is the Home & Garden average. Past it, Delonghi Kettle is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Delonghi Kettle market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Delonghi Kettle 292K times last year and spent an estimated £423K. All 2 brands take every click. Demand peaks in Jan–Oct–Nov. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 2.6% of those searches ended in a purchase.

Shoppers searched for this 292K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -23.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £423K a year.

Searches, last 12 months
292K
Growth, 90 days vs prior 90
-23.6%
Conversion, latest week
2.6%
Market size, estimated
£423Ka year
Peak month
January2.3× the quietest month
Top search term
delonghi kettle149K searches a year

02 · Price

A sale here is worth £56.44.

Listings sell for £56.44 on average, from £30.65 to £111.19. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £56.44 that is £6K to £14K a year per listing.

Average price
£56.44inside the $15 to $100 sweet spot
Price range
£30.65–£111.19
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£6K–£14K
Returns
3.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

68% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #237 within Small Kitchen Appliances. It carries 1,219 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
68%
Prime listings
82%
Out of stock, average day
3.0%
Average rank
#237in Small Kitchen Appliances
Average rating
4.33 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,219per listing
Listings tracked
22

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
47 months

Products

Top Delonghi Kettle products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 51% of clicks. Leaders hold, but buyers still shop past them.

£0£21K£42K£63K£85K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

2 falling

Sellers

105

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

51%

Top 20: 98%

Open market

0%

  • De'Longhi95%
  • Brand New5%

Demand

Delonghi Kettle search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov · busiest ÷ quietest = 2.3×

Search terms

Top Delonghi Kettle search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • delonghi kettle149K/yr
  • delonghi kettle and toaster sets46K/yr
  • de longhi kettle16K/yr
  • de longhi kettle and toaster16K/yr
  • delonghi kettle and toaster14K/yr
  • kettle delonghi12K/yr
  • delonghi icona kettle9K/yr
  • delonghi kettle and toaster set7K/yr
  • delonghi toaster and kettle set6K/yr
  • delonghi kettles7K/yr

Reviews and returns

What reviews say buyers love and hate about Delonghi Kettle

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
17%of negative reviews mention “Quality-Overall”
3.7%of orders come back
“Poor quality”
A buyer, on “Quality-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Delonghi Kettle questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data