Delonghi Kettle
brand-locked demand (top 5 brands take 100% of clicks) — Delonghi Kettle doesn't clear our bar today.
Flapen Score
Is Delonghi Kettle profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Delonghi Kettle is a £423K/yr Amazon United Kingdom market (292K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Oct–Nov. Verdict: Skip it — 45/100.
Delonghi Kettle: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -23.6% over the last 90 days and 2.6% of searches end in a purchase.
£423K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 22 products
Top Delonghi Kettle products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
DeLonghi Vintage Icona KBOV3001BG Kettle - Pastel Cream and mahogany finish (color may vary slightly due to photographic effects)
- Price
- £50.85
- Rating
- 4.5/5
- Reviews
- 1,989
- Age
- 14y ago
DeLonghi Brilliante Kettle anti-scale filter 1.7 Liters 360 swivel base KBJ3001BK Black
- Price
- £36.99
- Rating
- 4.6/5
- Reviews
- 7,780
- Age
- 15y ago
DeLonghi DeLonghi Brillante KBJ3001W Kettle White
- Price
- £37.70
- Rating
- 4.6/5
- Reviews
- 7,780
- Age
- 15y ago
DeLonghi Argento Flora KBX3016.BG Kettle with 1.7L Capacity 360 Swivel Base & cord storage Cream Beige
- Price
- £38.09
- Rating
- 4.2/5
- Reviews
- 148
- Age
- 8y ago
DeLonghi Argento Flora KBX3016.GR Kettle with 1.7L Capacity 360 Swivel Base & cord storage Green
- Price
- £36.46
- Rating
- 4.0/5
- Reviews
- 154
- Age
- 8y ago
Trending
90-day click momentum
DeLonghi Ballerina Seta Electric Kettle - Fast Boil Cordless Kettle with 1.7L Capacity 360 Swivel Base Removable Anti-Scale Filter Water Level Indicator 3000W Silk Cream (KBDS3001.CR)
- Price
- £38.66
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago
DeLonghi Argento Flora KBX3016 Kettle (3kW) and CTO4 4-Slice Toaster (1800W) (Blue)
- Price
- £107.81
- Rating
- 4.1/5
- Reviews
- 85
- Age
- 8y ago
DeLonghi Argento Flora KBX3016 Kettle (3kW) and CTO4 4-Slice Toaster (1800W) (Beige)
- Price
- £107.04
- Rating
- 4.4/5
- Reviews
- 63
- Age
- 8y ago
DeLonghi Eclettica SpecialTea KBY3011.BG Classic Style Electric Kettle with Variable Temperature Control 40-100 Anti Scale Filter 360 Swivel Base Cord Storage 1.7L 3000W Blissful Beige
- Price
- £53.50
- Rating
- 4.4/5
- Reviews
- 33
- Age
- 10mo ago
DeLonghi Brilliante Kettle anti-scale filter 1.7 Liters 360 swivel base KBJ3001BK Black
- Price
- £36.99
- Rating
- 4.6/5
- Reviews
- 7,780
- Age
- 15y ago
Newest
by launch dateDeLonghi Ballerina Seta Electric Kettle - Fast Boil Cordless Kettle with 1.7L Capacity 360 Swivel Base Removable Anti-Scale Filter Water Level Indicator 3000W Silk Cream (KBDS3001.CR)
- Price
- £38.66
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago
DeLonghi Eclettica SpecialTea KBY3011.BG Classic Style Electric Kettle with Variable Temperature Control 40-100 Anti Scale Filter 360 Swivel Base Cord Storage 1.7L 3000W Blissful Beige
- Price
- £53.50
- Rating
- 4.4/5
- Reviews
- 33
- Age
- 10mo ago
DeLonghi Eclettica BPA Free Metal Kettle KBY3001.BG Customisable Design Rapid Boil Electric Kettle 1.7L Large Capacity Anti Scale Filter Swivel Base Cord Storage Stainless Steel 3000W Beige
- Price
- £42.58
- Rating
- 3.9/5
- Reviews
- 199
- Age
- 2y ago
DeLonghi Eclettica BPA Free Metal Toaster CTY4003.BG 4 Slot Toaster with Reheat and Defrost Functions Control Panels Progressive Browning Levels Pull Crumbs Trays Stainless Steel 1800W Beige
- Price
- £48.49
- Rating
- 4.6/5
- Reviews
- 89
- Age
- 2y ago
DeLonghi Distinta Titanium Electric Kettle KBIN3001.TB Water Kettle with 360 Swivel Base Water Level Indicator Cord Storage Anti-Scale Filter Detachable Lid 1.7 L 2000W Titanium Black
- Price
- £80.33
- Rating
- 4.5/5
- Reviews
- 23
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.
Brands
2 falling
Sellers
105
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
51%
Top 20: 98%
Open market
0%
- De'Longhi95%
- Brand New5%
Delonghi Kettle demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Oct, Nov · busiest ÷ quietest = 2.3×
Top Delonghi Kettle search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- delonghi kettle149K/yr
- delonghi kettle and toaster sets46K/yr
- de longhi kettle16K/yr
- de longhi kettle and toaster16K/yr
- delonghi kettle and toaster14K/yr
- kettle delonghi12K/yr
- delonghi icona kettle9K/yr
- delonghi kettle and toaster set7K/yr
- delonghi toaster and kettle set6K/yr
- delonghi kettles7K/yr
What reviews say buyers love and hate about Delonghi Kettle
What buyers mention most, as a share of all reviews.
What buyers love
77% of reviews“Bought this couple of years ago looks great totally reliable”
“These are beautifully designed”
“nice colour”
“It delivers crisp”
“Great value”
What buyers complain about
81% of reviews“Poor quality”
“This kettle continually leaks”
“its very heavy so wouldnt be suitable for someone with bad hands”
“so I am guessing that they are seconds why they are a lot cheaper”
“it gets very hot to the touch”
Delonghi Kettle return rate & reasons
Why buyers send it back, as a share of all return requests.
3.7%
Return rate
42%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Delonghi Kettle questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
