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Delonghi Kettle

Fail

The top 5 brands take 100% of clicks, so Delonghi Kettle is a Fail.

Flapen Score
45
45 / 100
Ranks 4,022 of 5,777 Home & Garden niches · −6 vs the category median of 51
Market size
£423K/yr292K searches / yr
90-day growth
-23.6%search demand this quarter
Competition
51%top-5 click share · 2 brands · 105 sellers

Flapen Score

Delonghi Kettle against its category

The dotted line is the Home & Garden average. Past it, Delonghi Kettle is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Delonghi Kettle market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Delonghi Kettle 292K times last year and spent an estimated £423K. All 2 brands take every click. Demand peaks in Jan–Oct–Nov. Flapen scores it 45 out of 100, a Fail.

01 · Demand

2.6% of searches ended in a purchase last week.

Shoppers searched for this 292K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -23.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £423K a year.

Searches, last 12 months
292K
Growth, 90 days vs prior 90
-23.6%
Conversion, latest week
2.6%
Market size, estimated
£423Ka year
Peak month
January2.3× the quietest month
Top search term
delonghi kettle149K searches a year

02 · Price

A sale here is worth £56.44.

Listings sell for £56.44 on average, from £30.65 to £111.19. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £56.44 that is £6K to £14K a year per listing.

Average price
£56.44inside the $15 to $100 sweet spot
Price range
£30.65–£111.19
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£6K–£14K
Returns
3.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

68% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #237 within Small Kitchen Appliances. It carries 1,219 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
68%
Prime listings
82%
Out of stock, average day
3.0%
Average rank
#237in Small Kitchen Appliances
Average rating
4.33 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,219per listing
Listings tracked
22

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
47 months

Products

Top Delonghi Kettle products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

£0£21K£42K£63K£85K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

2 falling

Sellers

105

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

51%

Top 20: 98%

Open market

0%

  • De'Longhi95%
  • Brand New5%

Demand

Delonghi Kettle search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov · busiest ÷ quietest = 2.3×

Search terms

Top Delonghi Kettle search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • delonghi kettle149K/yr
  • delonghi kettle and toaster sets46K/yr
  • de longhi kettle16K/yr
  • de longhi kettle and toaster16K/yr
  • delonghi kettle and toaster14K/yr
  • kettle delonghi12K/yr
  • delonghi icona kettle9K/yr
  • delonghi kettle and toaster set7K/yr
  • delonghi toaster and kettle set6K/yr
  • delonghi kettles7K/yr

Reviews and returns

What reviews say buyers love and hate about Delonghi Kettle

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall17%+0.47

Poor quality

Cheap components

The main body of the kettle feels cheap

Leak-Proof16%

This kettle continually leaks

as it was leaking

Leaked after two weeks of use

Weight Heavy9%−0.07

its very heavy so wouldnt be suitable for someone with bad hands

I also found it heavier than other kettles

is very heavy

Value For Money9%

so I am guessing that they are seconds why they are a lot cheaper

too expensive at full price

waste of money

Heating8%−0.05

it gets very hot to the touch

He explained that the kettles plug prongs had for some reason overheated

Over heats the water

Love

Quality-Overall18%+0.47

Bought this couple of years ago looks great totally reliable

Good quality kettle

Good quality

Design-Overall12%+0.24

These are beautifully designed

Stylish

the new design looks very stylish in my kitchen

Color10%

nice colour

A lovely shade of blue

Nice design nice colours

Toasting9%+1.19

It delivers crisp

Toasty Toast

Lovely toaster to match the kettle purchased

Value For Money6%

Great value

VERY COOL AND BEST VALUE

so well worth the money originally spent

Return

3.7% Return rate 42% Fixable by listing

Color26%▇█▇▇▇▅
Leak-Proof17%█▅█▆▆█

This kettle continually leaks

as it was leaking

Leaked after two weeks of use

Functionality-Overall8%▇▅▃▇█▃
Quality-Overall7%██▃▄▇▅

Poor quality

Cheap components

The main body of the kettle feels cheap

Material Quality5%▁▅█▃▆█

FAQ

Common Delonghi Kettle questions

Answered from the same tracked data.