delonghi kettle
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Great£56.44avg listing price — sweet spot $15–$100
Price range
Great£30.65–£111.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,219avg incumbent reviews — the moat a new listing must climb
Market size
Good£423K£423K/yr · 292K searches
Returns
Okay3.7%return rate — above 5% kills the launch gate
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Growth
Bad-23.6%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, delonghi kettle is a £423K/yr Amazon United Kingdom market (292K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Oct–Nov. Verdict: Skip it — 45/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
delonghi kettle market data
- Units sold / yr
- 5K–6K
- avg 100–250/product
- Revenue / yr
- £282K–£339K
- units × avg price
- Conversion rate
- 2.6%
- Avg BSR
- #237
- Page quality
- 0%
- Prime
- 82%
- Sponsored
- 68%
- Out of stock
- 3.0%
- Avg brand age
- 47 months
- Avg seller age
- 165 days
Competition & brand share
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.Brands
2 falling
Sellers
105
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
51%
Top 20: 98%
Open market
0%
- De'Longhi95%
- Brand New5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -23.6% search growth over the last 90 days.Peak months: Jan, Oct, Nov · busiest ÷ quietest = 2.3×
Top delonghi kettle search terms
- delonghi kettle149K/yr
- delonghi kettle and toaster sets46K/yr
- de longhi kettle16K/yr
- de longhi kettle and toaster16K/yr
- delonghi kettle and toaster14K/yr
- kettle delonghi12K/yr
- delonghi icona kettle9K/yr
- delonghi kettle and toaster set7K/yr
- delonghi toaster and kettle set6K/yr
- delonghi kettles7K/yr
Top delonghi kettle products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
DeLonghi Vintage Icona KBOV3001BG Kettle - Pastel Cream and mahogany finish (color may vary slightly due to photographic effects)
De'Longhi£50.854.5★1,989 rev
DeLonghi Brilliante Kettle anti-scale filter 1.7 Liters 360 swivel base KBJ3001BK Black
De'Longhi£36.994.6★7,780 rev
DeLonghi DeLonghi Brillante KBJ3001W Kettle White
De'Longhi£37.704.6★7,780 rev
DeLonghi Argento Flora KBX3016.BG Kettle with 1.7L Capacity 360 Swivel Base & cord storage Cream Beige
De'Longhi£38.094.2★148 rev
DeLonghi Argento Flora KBX3016.GR Kettle with 1.7L Capacity 360 Swivel Base & cord storage Green
De'Longhi£36.464.0★154 rev
Newest
by launch date
DeLonghi Ballerina Seta Electric Kettle - Fast Boil Cordless Kettle with 1.7L Capacity 360 Swivel Base Removable Anti-Scale Filter Water Level Indicator 3000W Silk Cream (KBDS3001.CR)
De'Longhi£38.660 rev
DeLonghi Eclettica SpecialTea KBY3011.BG Classic Style Electric Kettle with Variable Temperature Control 40-100 Anti Scale Filter 360 Swivel Base Cord Storage 1.7L 3000W Blissful Beige
De'Longhi£53.5033 rev
DeLonghi Eclettica BPA Free Metal Kettle KBY3001.BG Customisable Design Rapid Boil Electric Kettle 1.7L Large Capacity Anti Scale Filter Swivel Base Cord Storage Stainless Steel 3000W Beige
De'Longhi£42.58199 rev
DeLonghi Eclettica BPA Free Metal Toaster CTY4003.BG 4 Slot Toaster with Reheat and Defrost Functions Control Panels Progressive Browning Levels Pull Crumbs Trays Stainless Steel 1800W Beige
De'Longhi£48.4989 rev
DeLonghi Distinta Titanium Electric Kettle KBIN3001.TB Water Kettle with 360 Swivel Base Water Level Indicator Cord Storage Anti-Scale Filter Detachable Lid 1.7 L 2000W Titanium Black
De'Longhi£80.3323 rev
Trending
90-day click momentumDeLonghi Ballerina Seta Electric Kettle - Fast Boil Cordless Kettle with 1.7L Capacity 360 Swivel Base Removable Anti-Scale Filter Water Level Indicator 3000W Silk Cream (KBDS3001.CR)
De'Longhi£38.660.0★
DeLonghi Argento Flora KBX3016 Kettle (3kW) and CTO4 4-Slice Toaster (1800W) (Blue)
De'Longhi£107.814.1★
DeLonghi Argento Flora KBX3016 Kettle (3kW) and CTO4 4-Slice Toaster (1800W) (Beige)
De'Longhi£107.044.4★
DeLonghi Eclettica SpecialTea KBY3011.BG Classic Style Electric Kettle with Variable Temperature Control 40-100 Anti Scale Filter 360 Swivel Base Cord Storage 1.7L 3000W Blissful Beige
De'Longhi£53.504.4★
DeLonghi Brilliante Kettle anti-scale filter 1.7 Liters 360 swivel base KBJ3001BK Black
De'Longhi£36.994.6★
What buyers say about delonghi kettle
What buyers praise and complain about, mined from review topics.What buyers love
“Bought this couple of years ago looks great totally reliable”
“These are beautifully designed”
“nice colour”
“It delivers crisp”
“Great value”
“very easy to handle”
“Nice looking kettle with a temperature control”
“fits into our kitchen beautifully”
“Appearance is good”
“Does the job”
What buyers complain about
“Poor quality”
“This kettle continually leaks”
“its very heavy so wouldnt be suitable for someone with bad hands”
“so I am guessing that they are seconds why they are a lot cheaper”
“it gets very hot to the touch”
“Broken in a year”
“it is slow to boil”
“not comfy”
“Serious design flaw”
“The on/off switch is very flimsy”
Top return reasons
Common questions
- Is delonghi kettle profitable to sell on Amazon United Kingdom?
- The niche generates £423K/yr across 22 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -23.6%. Flapen's verdict: Skip it (45/100).
- How competitive is the delonghi kettle niche?
- 2 brands and 105 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in delonghi kettle?
- Top complaints mined from reviews: Quality-Overall, Leak-Proof, Weight Heavy. The return rate is 3.7%.
- When does demand for delonghi kettle peak?
- Demand peaks in Jan–Oct–Nov; the busiest month runs 2.3× the quietest.
- What does it cost to enter the delonghi kettle niche?
- Listings span £30.65–£111.19; the average listing price is £56.44 (sweet spot $15–$100). The average incumbent carries 1,219 reviews — the moat a new listing must climb.