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Delonghi Descaler

Fail

The top 5 products take 100% of clicks, so Delonghi Descaler is a Fail.

Flapen Score
42
42 / 100
Ranks 4,560 of 5,777 Home & Garden niches · −9 vs the category median of 51
Market size
£1.2M/yr280K searches / yr
90-day growth
-23.3%search demand this quarter
Competition
100%top-5 click share · 1 brands · 33 sellers

Flapen Score

Delonghi Descaler against its category

The dotted line is the Home & Garden average. Past it, Delonghi Descaler is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Delonghi Descaler market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Delonghi Descaler 280K times last year and spent an estimated £1.2M. One brand takes every click. Demand peaks in Jan. Flapen scores it 42 out of 100, a Fail.

01 · Demand

32.0% of searches ended in a purchase last week.

Shoppers searched for this 280K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 32.0% of those searches ended in a purchase. Searches in the last 90 days moved -23.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.2M a year.

Searches, last 12 months
280K
Growth, 90 days vs prior 90
-23.3%
Conversion, latest week
32.0%
Market size, estimated
£1.2Ma year
Peak month
January1.6× the quietest month
Top search term
delonghi descaler167K searches a year

02 · Price

A sale here is worth £13.39.

Listings sell for £13.39 on average, from £5.25 to £25.99. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 12,500 to 15,000 of them. At £13.39 that is £167K to £201K a year per listing.

Average price
£13.39under the $15 to $100 sweet spot
Price range
£5.25–£25.99
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
80K–100K
Units per listing a year
12,500–15,000
Revenue per listing a year
£167K–£201K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

50% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #8 within Coffee, Tea & Espresso. It carries 55,338 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
75%
Out of stock, average day
0.0%
Average rank
#8in Coffee, Tea & Espresso
Average rating
4.68 starsAmazon United Kingdom average 4.36 stars
Average reviews
55,338per listing
Listings tracked
4

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
58 months

Products

Top Delonghi Descaler products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£240K£479K£719K£958K1K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

1 falling

Sellers

33

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • De'Longhi100%
  • Open — no brand owns it (0%)

Demand

Delonghi Descaler search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.6×

Search terms

Top Delonghi Descaler search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • delonghi descaler167K/yr
  • delonghi descaler for coffee machines39K/yr
  • de longhi descaling solution19K/yr
  • delonghi coffee machine descaler11K/yr
  • ecodecalk delonghi10K/yr
  • delonghi ecodecalk8K/yr
  • delonghi ecodecalk descaler5K/yr
  • descaler delonghi4K/yr
  • eco decalk delonghi descaler3K/yr
  • delonghi coffee machine cleaner3K/yr

Reviews and returns

What reviews say buyers love and hate about Delonghi Descaler

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall15%−0.05

We had some kettle descaler in the cupboard, didn't work

Not working

Durability11%−0.05

I cannot really comment much on durability because it is a consumable product

which itself has stopped working after just six months

Value For Money10%+0.30

is expensive

higher in price

expensive

Instructions/User Manual/Troubleshooting10%−0.01

Instructions were poor overall

Advertised Vs Actual Product10%+0.16

Not what it says on the tin at all

Love

Quality-Overall20%+2.30

Great product easy to use

Excellent product

Overall, its a reliable, efficient, and essential product for anyone who wants to protect their coffee equipment and enjoy perfect-tasting drinks every time

Advertised Vs Actual Product18%+0.16

Worked like a dream

Does the job it seems

As described

Ease Of Use15%−0.03

Its easy to use with clear instructions

Easy to use

handy to have

Efficiency13%+1.26

Has worked well in my machine

works well with a coffee machine

works well

Value For Money8%+0.30

Good price

Reasonable price

value for money

Return

0.1% Return rate 7% Fixable by listing

Leak-Proof67%▇▂█▇█▇

risky to spill

Ease Of Use7%▁█▁▃▁▃

Very hard to be opened

Advertised Vs Actual Product3%▁▁▁█▁▁

Not what it says on the tin at all

Functionality-Overall3%▁▁▁▆█▁

We had some kettle descaler in the cupboard, didn't work

Not working

Product Condition3%▁█▁▁▁▄

FAQ

Common Delonghi Descaler questions

Answered from the same tracked data.