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Delonghi Descaler

Fail

The top 5 products take 100% of clicks, so Delonghi Descaler is a Fail.

Flapen Score
42
42 / 100
Ranks 4,560 of 5,777 Home & Garden niches · −9 vs the category median of 51
Market size
£1.2M/yr280K searches / yr
90-day growth
-23.3%search demand this quarter
Competition
100%top-5 click share · 1 brands · 33 sellers

Flapen Score

Delonghi Descaler against its category

The dotted line is the Home & Garden average. Past it, Delonghi Descaler is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Delonghi Descaler market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Delonghi Descaler 280K times last year and spent an estimated £1.2M. One brand takes every click. Demand peaks in Jan. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 32.0% of those searches ended in a purchase.

Shoppers searched for this 280K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 32.0% of those searches ended in a purchase. Searches in the last 90 days moved -23.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.2M a year.

Searches, last 12 months
280K
Growth, 90 days vs prior 90
-23.3%
Conversion, latest week
32.0%
Market size, estimated
£1.2Ma year
Peak month
January1.6× the quietest month
Top search term
delonghi descaler167K searches a year

02 · Price

A sale here is worth £13.39.

Listings sell for £13.39 on average, from £5.25 to £25.99. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 12,500 to 15,000 of them. At £13.39 that is £167K to £201K a year per listing.

Average price
£13.39under the $15 to $100 sweet spot
Price range
£5.25–£25.99
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
80K–100K
Units per listing a year
12,500–15,000
Revenue per listing a year
£167K–£201K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

50% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #8 within Coffee, Tea & Espresso. It carries 55,338 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
75%
Out of stock, average day
0.0%
Average rank
#8in Coffee, Tea & Espresso
Average rating
4.68 starsAmazon United Kingdom average 4.36 stars
Average reviews
55,338per listing
Listings tracked
4

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
58 months

Products

Top Delonghi Descaler products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 100% of clicks. A locked shelf that new listings rarely crack.

£0£240K£479K£719K£958K1K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

1 falling

Sellers

33

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

100%

Top 20: 100%

Open market

0%

  • De'Longhi100%
  • Open — no brand owns it (0%)

Demand

Delonghi Descaler search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.6×

Search terms

Top Delonghi Descaler search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • delonghi descaler167K/yr
  • delonghi descaler for coffee machines39K/yr
  • de longhi descaling solution19K/yr
  • delonghi coffee machine descaler11K/yr
  • ecodecalk delonghi10K/yr
  • delonghi ecodecalk8K/yr
  • delonghi ecodecalk descaler5K/yr
  • descaler delonghi4K/yr
  • eco decalk delonghi descaler3K/yr
  • delonghi coffee machine cleaner3K/yr

Reviews and returns

What reviews say buyers love and hate about Delonghi Descaler

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
15%of negative reviews mention “Functionality-Overall”
0.1%of orders come back
“We had some kettle descaler in the cupboard, didn't work”
A buyer, on “Functionality-Overall”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Delonghi Descaler questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data