Delonghi Descaler
FailThe top 5 products take 100% of clicks, so Delonghi Descaler is a Fail.
- Flapen Score
- 42 / 100Ranks 4,560 of 5,777 Home & Garden niches · −9 vs the category median of 5142
- Market size
- £1.2M/yr280K searches / yr
- 90-day growth
- -23.3%search demand this quarter
- Competition
- 100%top-5 click share · 1 brands · 33 sellers
Flapen Score
Delonghi Descaler against its category
The dotted line is the Home & Garden average. Past it, Delonghi Descaler is stronger. Inside it, weaker.
Market
The Delonghi Descaler market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Delonghi Descaler 280K times last year and spent an estimated £1.2M. One brand takes every click. Demand peaks in Jan. Flapen scores it 42 out of 100, a Fail.
01 · Demand
32.0% of searches ended in a purchase last week.
Shoppers searched for this 280K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 32.0% of those searches ended in a purchase. Searches in the last 90 days moved -23.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.2M a year.
- Searches, last 12 months
- 280K
- Growth, 90 days vs prior 90
- -23.3%
- Conversion, latest week
- 32.0%
- Market size, estimated
- £1.2Ma year
- Peak month
- January1.6× the quietest month
- Top search term
- delonghi descaler167K searches a year
02 · Price
A sale here is worth £13.39.
Listings sell for £13.39 on average, from £5.25 to £25.99. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 12,500 to 15,000 of them. At £13.39 that is £167K to £201K a year per listing.
- Average price
- £13.39under the $15 to $100 sweet spot
- Price range
- £5.25–£25.99
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 80K–100K
- Units per listing a year
- 12,500–15,000
- Revenue per listing a year
- £167K–£201K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
50% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #8 within Coffee, Tea & Espresso. It carries 55,338 reviews at 4.68 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 50%
- Prime listings
- 75%
- Out of stock, average day
- 0.0%
- Average rank
- #8in Coffee, Tea & Espresso
- Average rating
- 4.68 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 55,338per listing
- Listings tracked
- 4
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 58 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 58 months
Products
Top Delonghi Descaler products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
DeLonghi EcoDecalk Descaler DLSC500 5 Decalcification Doses Coffee Machine Descaler Coffee Machine Maintenance Accessory Plant-Based Ingredients Bottle with 5 Doses 500ml
- Price
- £7.59
- Rating
- 4.7/5
- Reviews
- 136,112
- Age
- 18y ago

DeLonghi Original EcoDecalk Descaler for Fully Automatic Coffee Machine and Coffee Makers Universal Descaler for 10 Descaling Processes DLSC502 2 x 500 ml White
- Price
- £14.74
- Rating
- 4.7/5
- Reviews
- 40,771
- Age
- 5y ago

DeLonghi EcoDecalk Mini Descaler DLSC200 2 Decalcification Doses Coffee Machine Descaler Coffee Machine Maintenance Accessory Plant-Based Ingredients 2x100ml White
- Price
- £5.25
- Rating
- 4.7/5
- Reviews
- 40,771
- Age
- 17y ago

DeLonghi decalcifier EcoDecalk mini value pack 10x 100 ml suitable for fully automated coffee machines no: 5513292821 Nokalk.
- Price
- £25.99
- Rating
- 4.6/5
- Reviews
- 3,699
- Age
- 12y ago
Trending
90-day click momentum
DeLonghi decalcifier EcoDecalk mini value pack 10x 100 ml suitable for fully automated coffee machines no: 5513292821 Nokalk.
- Price
- £25.99
- Rating
- 4.6/5
- Reviews
- 3,699
- Age
- 12y ago

DeLonghi EcoDecalk Descaler DLSC500 5 Decalcification Doses Coffee Machine Descaler Coffee Machine Maintenance Accessory Plant-Based Ingredients Bottle with 5 Doses 500ml
- Price
- £7.59
- Rating
- 4.7/5
- Reviews
- 136,112
- Age
- 18y ago

DeLonghi Original EcoDecalk Descaler for Fully Automatic Coffee Machine and Coffee Makers Universal Descaler for 10 Descaling Processes DLSC502 2 x 500 ml White
- Price
- £14.74
- Rating
- 4.7/5
- Reviews
- 40,771
- Age
- 5y ago

DeLonghi EcoDecalk Mini Descaler DLSC200 2 Decalcification Doses Coffee Machine Descaler Coffee Machine Maintenance Accessory Plant-Based Ingredients 2x100ml White
- Price
- £5.25
- Rating
- 4.7/5
- Reviews
- 40,771
- Age
- 17y ago
Newest
by launch date
DeLonghi Original EcoDecalk Descaler for Fully Automatic Coffee Machine and Coffee Makers Universal Descaler for 10 Descaling Processes DLSC502 2 x 500 ml White
- Price
- £14.74
- Rating
- 4.7/5
- Reviews
- 40,771
- Age
- 5y ago

DeLonghi decalcifier EcoDecalk mini value pack 10x 100 ml suitable for fully automated coffee machines no: 5513292821 Nokalk.
- Price
- £25.99
- Rating
- 4.6/5
- Reviews
- 3,699
- Age
- 12y ago

DeLonghi EcoDecalk Mini Descaler DLSC200 2 Decalcification Doses Coffee Machine Descaler Coffee Machine Maintenance Accessory Plant-Based Ingredients 2x100ml White
- Price
- £5.25
- Rating
- 4.7/5
- Reviews
- 40,771
- Age
- 17y ago

DeLonghi EcoDecalk Descaler DLSC500 5 Decalcification Doses Coffee Machine Descaler Coffee Machine Maintenance Accessory Plant-Based Ingredients Bottle with 5 Doses 500ml
- Price
- £7.59
- Rating
- 4.7/5
- Reviews
- 136,112
- Age
- 18y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.
Brands
1 falling
Sellers
33
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- De'Longhi100%
- Open — no brand owns it (0%)
Demand
Delonghi Descaler search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 1.6×
Search terms
Top Delonghi Descaler search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- delonghi descaler167K/yr
- delonghi descaler for coffee machines39K/yr
- de longhi descaling solution19K/yr
- delonghi coffee machine descaler11K/yr
- ecodecalk delonghi10K/yr
- delonghi ecodecalk8K/yr
- delonghi ecodecalk descaler5K/yr
- descaler delonghi4K/yr
- eco decalk delonghi descaler3K/yr
- delonghi coffee machine cleaner3K/yr
Reviews and returns
What reviews say buyers love and hate about Delonghi Descaler
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
We had some kettle descaler in the cupboard, didn't work
Not working
I cannot really comment much on durability because it is a consumable product
which itself has stopped working after just six months
is expensive
higher in price
expensive
Instructions were poor overall
Not what it says on the tin at all
Love
Great product easy to use
Excellent product
Overall, its a reliable, efficient, and essential product for anyone who wants to protect their coffee equipment and enjoy perfect-tasting drinks every time
Worked like a dream
Does the job it seems
As described
Its easy to use with clear instructions
Easy to use
handy to have
Has worked well in my machine
works well with a coffee machine
works well
Good price
Reasonable price
value for money
Return
0.1% Return rate 7% Fixable by listing
risky to spill
Very hard to be opened
Not what it says on the tin at all
We had some kettle descaler in the cupboard, didn't work
Not working
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Delonghi Descaler questions
Answered from the same tracked data.









