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Delonghi Dehumidifier

Fail

Demand is soft, at -58.3% this quarter, so Delonghi Dehumidifier is a Fail.

Flapen Score
21
21 / 100
Ranks 5,744 of 5,777 Home & Garden niches · −30 vs the category median of 51
Market size
£59K/yr16K searches / yr
90-day growth
-58.3%search demand this quarter
Competition
96%top-5 click share · 3 brands · 24 sellers

Flapen Score

Delonghi Dehumidifier against its category

The dotted line is the Home & Garden average. Past it, Delonghi Dehumidifier is stronger. Inside it, weaker.

21Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Delonghi Dehumidifier market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Delonghi Dehumidifier 16K times last year and spent an estimated £59K. All 3 brands take every click. Flapen scores it 21 out of 100, a Fail.

01 · Demand

2.1% of searches ended in a purchase last week.

Shoppers searched for this 16K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -58.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £59K a year.

Searches, last 12 months
16K
Growth, 90 days vs prior 90
-58.3%
Conversion, latest week
2.1%
Market size, estimated
£59Ka year
Top search term
delonghi dehumidifier12K searches a year

02 · Price

A sale here is worth £175.93.

Listings sell for £175.93 on average, from £103.15 to £299.48. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £175.93 that is £0 to £18K a year per listing.

Average price
£175.93above the $15 to $100 sweet spot
Price range
£103.15–£299.48
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
£0–£18K
Returns
2.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 5.5% of listings are out of stock. The average listing ranks #564 within Heating, Cooling & Air Quality. It carries 1,316 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
67%
Out of stock, average day
5.5%
Average rank
#564in Heating, Cooling & Air Quality
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,316per listing
Listings tracked
6

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Delonghi Dehumidifier products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 96% of clicks. A locked shelf that new listings rarely crack.

£0£9K£18K£26K£35K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

24

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

96%

Top 20: 100%

Open market

0%

  • De'Longhi91%
  • Bosch Thermotechnik5%
  • Pro Breeze4%

Demand

Delonghi Dehumidifier search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '26DecJanFebMarAprMayJunJul

Peak months: Jan, Dec · busiest ÷ quietest = 9.1× · 8 of 12 months tracked

Reviews and returns

What reviews say buyers love and hate about Delonghi Dehumidifier

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Leak-Proof15%

Water as a result of an internal leak

Worked perfectly for just over a year then started to leak water over the floor

Durability10%−0.11

Lasted less than 18 months

This lasted just 3 years with only light intermittent usage

Stopped working after 2 months

Measurement/Reading Accuracy8%−0.09

Were also a little suspicious that the hygrometer sensor/display may not be accurate

plus hygrometer inaccuracy

Quality-Overall8%+0.99

Cheaper alternatives are not up to the job

Poor quality, not built to last

Weight Heavy6%−0.01

It is fairly heavy if thinking of moving it around frequently

its heavy

Love

Quality-Overall23%+0.99

the unit is very reliable

Really good unit does exactly what I wanted

Excellent product

Value For Money18%+1.24

Absolutely worth the investment

Good value for money

Worth it

Ease Of Use9%+0.37

Easy to use

Its easy to live with

It's easy to lift

Efficiency9%+0.13

Works well does the job I wanted it for

Works really well

the machine is perfect for purpose

Advertised Vs Actual Product8%+0.57

Does what it is supposed to

Does the job

Does what is says and well

Return

2.5% Return rate 21% Fixable by listing

Functionality-Overall30%▄▃▃▁█▄

Machine will not work on automatic if room temperature too low

simply stopped working after a spell of cold weather 17 months after purchase. device thought it was too hot for some reason

Size-Overall19%▄▆▁█▄▃
Strength8%▃▁█▁▁▅
Value For Money8%▃▆▁█▁▁

a half is simply unacceptable for a device that cost this much

Ok is more expensive than most of the others

Leak-Proof8%▁▃█▅▁█

Water as a result of an internal leak

Worked perfectly for just over a year then started to leak water over the floor

FAQ

Common Delonghi Dehumidifier questions

Answered from the same tracked data.