Skip to content

Delonghi Air Conditioner

Delonghi Air Conditioner shows demand growing >1,000% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

57
Worth a look
Market size 28Growth 100Conversion 1Competition 70Returns 95Price range 7Avg price 7Brand share 30Review moat 86Quality gap 97
This niche Category average

Is Delonghi Air Conditioner profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Delonghi Air Conditioner is a £121K/yr Amazon United Kingdom market (297K searches/yr). The top 5 brands hold 87% of demand. Verdict: Worth a look — 57/100.

Delonghi Air Conditioner: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved >1,000% over the last 90 days and 0.1% of searches end in a purchase.

£121K

revenue / yr

Units sold / yr1K
Search volume / yr>1,000%297K
Conversion rate0.1%
Avg price£453.70

Who owns the niche?

The top 5 brands hold 87% of demand, so 13% of the market is open.

13%

open market share

Brands · sellers13 · 88
Top-5 product click share43%
Open market13%
Avg brand age24 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 3.9★ — the gap to enter on.

0/100

page quality · 36 products

Sponsored placement56%
New entrants (1y)9· 8 succeeded
Avg rating3.9★
Avg reviews290

Top Delonghi Air Conditioner products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.

£0£4K£7K£11K£15K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 rising

Sellers

88

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

43%

Top 20: 84%

Open market

9%

  • De'Longhi60%
  • DREO13%
  • Bosch Thermotechnik6%
  • Temprium4%
  • SereneLife4%
  • Belaco4%
  • Open — no brand owns it (7 brands, 9%)

Top Delonghi Air Conditioner search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • delonghi air conditioner108K/yr
  • delonghi pinguino36K/yr
  • delonghi pinguino compact pac es72 classic29K/yr
  • pinguino air conditioner19K/yr
  • delonghi pinguino air conditioner18K/yr
  • de longhi air conditioner15K/yr
  • de longhi pinguino portable air con10K/yr
  • air conditioning unit delonghi8K/yr
  • delonghi pinguino pac el92hp14K/yr
  • delonghi portable air conditioner8K/yr

What reviews say buyers love and hate about Delonghi Air Conditioner

What buyers mention most, as a share of all reviews.

What buyers love

64% of reviews
Quality-Overall16%

Great build quality

Value For Money11%

Excellent value for money

Noise Level9%

Not too noisy

Assembly/Installation7%

All was set up and working fine

Ease Of Use5%

The controls are very easy to use

What buyers complain about

66% of reviews
Noise Level25%

Too loud

Value For Money10%

not for this price

Durability8%

Broke after only a few weeks

Quality-Overall6%

Poor quality

Weight Heavy4%

bulky and heavy

Delonghi Air Conditioner return rate & reasons

Why buyers send it back, as a share of all return requests.

1.0%

Return rate

12%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Noise Level
21%
2Functionality-Overall
17%
3Defective Material/Parts
11%
4Size-Overall
10%
5Durability
7%

Common Delonghi Air Conditioner questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Delonghi Air Conditioner 57/100 on Amazon United Kingdom — Worth a look. The niche generates £121K/yr across 36 tracked products. 8 of 9 products launched in the last 360 days are still selling. Search demand moved >1,000% over the last 90 days.
Delonghi Air Conditioner buyers on Amazon United Kingdom complain most about Noise Level, Value For Money, Durability, the themes mined from the niche's reviews. Its return rate is 1.0%.