Is delonghi air conditioner profitable to sell on Amazon United Kingdom?

The niche generates £121K/yr across 36 tracked products. 8 of 9 products launched in the last 360 days are still selling. 90-day search growth is >1,000%. Flapen's verdict: Worth a look (57/100).

How competitive is the delonghi air conditioner niche?

13 brands and 88 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 87% of demand.

What do buyers complain about in delonghi air conditioner?

Top complaints mined from reviews: Noise Level, Value For Money, Durability. The return rate is 1.0%.

What does it cost to enter the delonghi air conditioner niche?

Listings span £20.53–£1167.80; the average listing price is £453.70 (sweet spot $15–$100). The average incumbent carries 290 reviews — the moat a new listing must climb.

delonghi air conditioner

Worth a look

Shows demand growing >1,000% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Growth

Incredible>1,000%

90-day search growth — must beat 0% to launch

Quality gap

Incredible3.9★

avg incumbent rating — lower means beatable quality

Returns

Incredible1.0%

return rate — above 5% kills the launch gate

Review moat

Great289.92

avg incumbent reviews — the moat a new listing must climb

Competition

Good43%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay87%

top-5 brand share — brands hold most of the demand

Market size

Okay£121K

£121K/yr · 297K searches

Avg price

Bad£453.70

avg listing price — sweet spot $15–$100

Price range

Bad£20.53–£1167.80

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Bad0.1%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United Kingdom niche tracking, delonghi air conditioner is a £121K/yr Amazon United Kingdom market (297K searches/yr). The top 5 brands hold 87% of demand. Verdict: Worth a look — 57/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

delonghi air conditioner market data

Units sold / yr: 1K–1K; avg 0–100/product
Revenue / yr: £454K–£567K; units × avg price
Conversion rate: 0.1%
Avg BSR: #496
Page quality: 0%
Prime: 58%
Sponsored: 56%
Out of stock: 25.4%
Avg brand age: 24 months
Avg seller age: 180 days

Competition & brand share

The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 rising

Sellers

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

43%

Top 20: 84%

Open market

De'Longhi60%
DREO13%
Bosch Thermotechnik6%
Temprium4%
SereneLife4%
Belaco4%
Open — no brand owns it (7 brands, 9%)

Top delonghi air conditioner search terms

delonghi air conditioner108K/yr >1,000%0.3% conv.
delonghi pinguino36K/yr >1,000%0.3% conv.
delonghi pinguino compact pac es72 classic29K/yr >1,000%0.4% conv.
pinguino air conditioner19K/yr >1,000%0.3% conv.
delonghi pinguino air conditioner18K/yr >1,000%0.1% conv.
de longhi air conditioner15K/yr >1,000%0.4% conv.
de longhi pinguino portable air con10K/yr >1,000%0.3% conv.
air conditioning unit delonghi8K/yr >1,000%0.3% conv.
delonghi pinguino pac el92hp14K/yr +630.8%0.3% conv.
delonghi portable air conditioner8K/yr >1,000%0.2% conv.

All search terms

Top delonghi air conditioner products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

DeLonghi Pinguino Compact PACES72 Classic Compact Portable 8 300 BTU Air Conditioner 3 in 1 Air Conditioning Unit Rooms up to 60m A Energy Efficiency Window Kit Included Energy Class A White

De'Longhi£367.524.1★81 rev

DeLonghi Pinguino PACEM82 | Portable Air Conditioner | 80m cube 9 400 BTU A Energy Efficiency White

De'Longhi£457.823.6★43 rev

Dreo Smart 3-in-1 Portable Air Conditioner 12000 BTU Drainage-Free Cooling AC Unit Silent Mobile Air Conditioner for Bedroom APP/Voice/Remote Control 24h Timer with Fan & Dehumidifier AC516S

DREO£473.224.2★70 rev

DeLonghi Pinguino PACEX100 Silent | Portable Air Conditioner with Real Feel Technology | 110m 10 000 BTU A++ Energy Efficiency

De'Longhi£690.333.9★570 rev

DeLonghi Tasciugo AriaDry Multi - Portable Home Dehumidifier with 3-Action Filtration 16L/Day Moisture Removal Laundry Function Mould Absorber Quiet White (DEXD216RF)

De'Longhi£225.284.6★198 rev

Newest

by launch date

DREO 12000 BTU Portable Air Conditioner 3-in-1 Cool/Fan/Dry Quiet AC Unit for Bedroom/Office Smart App/Voice/Remote Control Drainage-Free Universal Window Kit 3.6L/H Dehumidification AC516S

DREO£491.07280 rev

3mo ago

DREO 7500 BTU Portable Air Conditioner 3-in-1 Cool/Fan/Dry Quiet AC Unit for Bedroom/Office Smart App/Voice/Remote Control Drainage-Free Universal Window Kit 2.5L/H Dehumidification AC318S

DREO£322.85187 rev

3mo ago

DeLonghi Pinguino AP130i Portable Air Conditioning Unit for Rooms Up to 120m3 13000 BTU A+ Energy Efficiency Castors for Easy Movement Exhaust Hose and Window Kit Included

De'Longhi£754.629 rev

4mo ago

Bosch Cool 5100 Portable Air Conditioner For Rooms up to 46 m

Bosch Thermotechnik£578.2438 rev

6mo ago

Air Conditioning Unit - 12000 BTU Portable Air Conditioner 4-in-1 Modes & Smart App/Remote Control AC Digital Display Quiet Operation<41dB 24-Hour Timer Covers Up to 218 sq.ft (35)

Temprium£444.42155 rev

6mo ago

What buyers say about delonghi air conditioner

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall16%

“Great build quality”

Value For Money11%

“Excellent value for money”

Noise Level9%

“Not too noisy”

Assembly/Installation7%

“All was set up and working fine”

Ease Of Use5%

“The controls are very easy to use”

Efficiency5%

“Really does work”

Heating4%

“Has worked brilliantly during heatwaves”

Advertised Vs Actual Product3%

“Better than you'd expect”

Size-Overall2%

“Easy to fit and use generally”

Remote Control2%

“Remote works fine”

What buyers complain about

Noise Level25%

“Too loud”

Value For Money10%

“not for this price”

Durability8%

“Broke after only a few weeks”

Quality-Overall6%

“Poor quality”

Weight Heavy4%

“bulky and heavy”

Size-Overall4%

“Small”

Functionality-Overall3%

“However, it barely does anything”

Heating2%

“when the heat strikes like now its not enough”

Assembly/Installation2%

“Too difficult to assemble”

Instructions/User Manual/Troubleshooting2%

“The instructions are terrible”

Top return reasons

Noise Level21%

Functionality-Overall17%

Defective Material/Parts11%

Size-Overall10%

Durability7%

Compatibility-Overall5%

Leak-Proof4%

Strength3%

Value For Money3%

Quality-Overall2%

Common questions

Is delonghi air conditioner profitable to sell on Amazon United Kingdom?: The niche generates £121K/yr across 36 tracked products. 8 of 9 products launched in the last 360 days are still selling. 90-day search growth is >1,000%. Flapen's verdict: Worth a look (57/100).
How competitive is the delonghi air conditioner niche?: 13 brands and 88 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 87% of demand.
What do buyers complain about in delonghi air conditioner?: Top complaints mined from reviews: Noise Level, Value For Money, Durability. The return rate is 1.0%.
What does it cost to enter the delonghi air conditioner niche?: Listings span £20.53–£1167.80; the average listing price is £453.70 (sweet spot $15–$100). The average incumbent carries 290 reviews — the moat a new listing must climb.