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Deli Containers

Fail

The top 5 products take 82% of clicks, so Deli Containers is a Fail.

Flapen Score
38
38 / 100
Ranks 5,059 of 5,777 Home & Garden niches · −13 vs the category median of 51
Market size
£62K/yr83K searches / yr
90-day growth
-3.8%search demand this quarter
Competition
82%top-5 click share · 9 brands · 15 sellers

Flapen Score

Deli Containers against its category

The dotted line is the Home & Garden average. Past it, Deli Containers is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Deli Containers market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Deli Containers 83K times last year and spent an estimated £62K. The top 5 brands take 87% of clicks. Demand peaks in Jan. Flapen scores it 38 out of 100, a Fail.

01 · Demand

6.3% of searches ended in a purchase last week.

Shoppers searched for this 83K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.3% of those searches ended in a purchase. Searches in the last 90 days moved -3.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £62K a year.

Searches, last 12 months
83K
Growth, 90 days vs prior 90
-3.8%
Conversion, latest week
6.3%
Market size, estimated
£62Ka year
Peak month
January1.6× the quietest month
Top search term
deli containers49K searches a year

02 · Price

A sale here is worth £11.87.

Listings sell for £11.87 on average, from £6.94 to £17.97. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £11.87 that is £3K to £6K a year per listing.

Average price
£11.87under the $15 to $100 sweet spot
Price range
£6.94–£17.97
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
£3K–£6K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.5% of listings are out of stock. The average listing ranks #163 within Food Storage. It carries 1,398 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
11.5%
Average rank
#163in Food Storage
Average rating
4.52 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,398per listing
Listings tracked
12

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Deli Containers products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.

£0£6K£12K£19K£25K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 rising

Sellers

15

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

7%

  • JoyServe26%
  • Zuvo18%
  • Caterserve17%
  • Iceten14%
  • GilesEdward11%
  • Superior6%
  • Open — no brand owns it (3 brands, 7%)

Demand

Deli Containers search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Black Friday '25Spike '26DecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.6×

Search terms

Top Deli Containers search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • deli containers49K/yr
  • deli containers with lids15K/yr
  • deli pots5K/yr
  • deli cups4K/yr
  • deli food containers4K/yr
  • deli pots with lids3K/yr
  • deli container3K/yr

Reviews and returns

What reviews say buyers love and hate about Deli Containers

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall15%+0.80

Lids dont fit the tubs

these are much bigger

These look small

Leak-Proof12%

crack which render the leak-proof-ness non-existent

short use leads to leaks

not very suitable if you need a true leak-proof

Ease Of Use9%−0.04

difficult to open

Lids very difficult to get off

Can be difficult to open

Strength6%0.00

not as strong as something like tupperware

Flimsy

Quality-Overall5%−0.10

Not as good as the description suggests

Bad Quality

just average quality

Love

Value For Money19%+1.57

GREAT value for money

Good Value

Value for money

Quality-Overall17%−0.10

the quality is good

offer solid quality for the price

Good Quality Containers - Perfect for Everyday Use

Strength10%0.00

The containers are sturdy

Very nice and strong

Great for meal prep feel sturdy

Storage Capacity9%+1.06

practical option for everyday storage

easy to store

Excellent storage containers

Ease Of Use7%−0.04

Easy to use

handy for things

They have come in so handy since I've had them

Return

0.7% Return rate 80% Fixable by listing

Size-Overall73%▇▆█▆▆█

Lids dont fit the tubs

these are much bigger

These look small

Advertised Vs Actual Product6%██▄▁▅▁

Misleading lable

These pots are not perfectly clear as they pictured on the product description would suggest

Not as good as the description suggests

Quality-Overall4%▄▄█▁▅▁

Not as good as the description suggests

Bad Quality

just average quality

Strength4%▃▁▁█▃▄

not as strong as something like tupperware

Flimsy

Material Quality2%▁▁▁▁█▆

FAQ

Common Deli Containers questions

Answered from the same tracked data.