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Dehydrator

Maybe

Products sell for $48.33 on average, inside the sweet spot. But demand is soft, at -15.7% this quarter, so Dehydrator is a Maybe.

Flapen Score
63
63 / 100
Top 12% of 5,777 Home & Garden niches · +12 vs the category median of 51
Market size
£616K/yr643K searches / yr
90-day growth
-15.7%search demand this quarter
Competition
42%top-5 click share · 20 brands · 27 sellers

Flapen Score

Dehydrator against its category

The dotted line is the Home & Garden average. Past it, Dehydrator is stronger. Inside it, weaker.

63Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dehydrator market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dehydrator 643K times last year and spent an estimated £616K. The top 5 brands take 52% of clicks. Demand peaks in Sep–Oct. Flapen scores it 63 out of 100, a Maybe.

01 · Demand

2.0% of searches ended in a purchase last week.

Shoppers searched for this 643K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -15.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £616K a year.

Searches, last 12 months
643K
Growth, 90 days vs prior 90
-15.7%
Conversion, latest week
2.0%
Market size, estimated
£616Ka year
Peak month
October2.1× the quietest month
Top search term
dehydrator218K searches a year

02 · Price

A sale here is worth £48.33.

Listings sell for £48.33 on average, from £21.90 to £119.67. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £48.33 that is £5K to £12K a year per listing.

Average price
£48.33inside the $15 to $100 sweet spot
Price range
£21.90–£119.67
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
£5K–£12K
Returns
1.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 61% ship with Prime. On an average day, 11.9% of listings are out of stock. The average listing ranks #29 within Small Kitchen Appliances. It carries 681 reviews at 4.14 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
61%
Out of stock, average day
11.9%
Average rank
#29in Small Kitchen Appliances
Average rating
4.14 starsAmazon United Kingdom average 4.36 stars
Average reviews
681per listing
Listings tracked
33

04 · Newcomers

Amazon counts 0 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Dehydrator products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

£0£25K£49K£74K£99K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

20 falling

Sellers

27

Top-5 brand share

52%

Top 20: 100%

Top-5 click share

42%

Top 20: 87%

Open market

41%

  • Aigostar16%
  • HOMCOM12%
  • Generic9%
  • MisterChef8%
  • Reemix7%
  • Nebula7%

Demand

Dehydrator search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Prime Day '25Spike '25SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 2.1×

Search terms

Top Dehydrator search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dehydrator218K/yr
  • food dehydrator136K/yr
  • freeze dryer69K/yr
  • dehydrator food dryer uk70K/yr
  • freeze dryer machine16K/yr
  • freeze dryer machine for home29K/yr
  • food dehydrator uk16K/yr
  • food dehydrators19K/yr
  • fruit dehydrator9K/yr
  • food dryer11K/yr

Reviews and returns

What reviews say buyers love and hate about Dehydrator

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall15%+0.56

Poor Quality Dehydrator

Rubbish

Awful quality

Functionality-Overall10%−0.12

didn't perform as expected

Product arrived, not turning on

doesnt work

Heating10%−0.09

the unit overheats

it has now stopped heating

then heating element failed

Temperature Control8%−0.05

It is advertised as having a temperature dial, which it does not

No temperature control or info

NO temperature control

Instructions/User Manual/Troubleshooting8%−0.05

the useless manual does not even say

the instruction panel is rubbish with it stuck on 70 degrees

found the manual missing

Love

Quality-Overall20%+0.56

Good quality

Nice unit

well made

Value For Money16%+1.53

Worth for the money

Great value for money

Good value

Ease Of Use15%+0.90

Easy to Use

easy to understand

tips are really useful too

Advertised Vs Actual Product10%

Just what I needed

Does the job

As described

Ease Of Cleaning5%+0.21

clean after use

easy to clean

The stainless-steel trays feel solid and safe, and cleanup is easy since theyre dishwasher safe with non-stick mats

Return

1.8% Return rate 36% Fixable by listing

Functionality-Overall25%▆▇▄▅▅█

didn't perform as expected

Product arrived, not turning on

doesnt work

Size-Overall25%▆▅█▅▇▄
Heating8%█▇▃▆▇▂

the unit overheats

it has now stopped heating

then heating element failed

Temperature Control7%▃▄█▇▂▄

It is advertised as having a temperature dial, which it does not

No temperature control or info

NO temperature control

Advertised Vs Actual Product5%▆▂▇█▁▄

doesnt do what it says

Completely false advertising

False Advertising

FAQ

Common Dehydrator questions

Answered from the same tracked data.