Dehydrator
MaybeProducts sell for $48.33 on average, inside the sweet spot. But demand is soft, at -15.7% this quarter, so Dehydrator is a Maybe.
- Flapen Score
- 63 / 100Top 12% of 5,777 Home & Garden niches · +12 vs the category median of 5163
- Market size
- £616K/yr643K searches / yr
- 90-day growth
- -15.7%search demand this quarter
- Competition
- 42%top-5 click share · 20 brands · 27 sellers
Flapen Score
Dehydrator against its category
The dotted line is the Home & Garden average. Past it, Dehydrator is stronger. Inside it, weaker.
Market
The Dehydrator market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Dehydrator 643K times last year and spent an estimated £616K. The top 5 brands take 52% of clicks. Demand peaks in Sep–Oct. Flapen scores it 63 out of 100, a Maybe.
01 · Demand
2.0% of searches ended in a purchase last week.
Shoppers searched for this 643K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -15.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £616K a year.
- Searches, last 12 months
- 643K
- Growth, 90 days vs prior 90
- -15.7%
- Conversion, latest week
- 2.0%
- Market size, estimated
- £616Ka year
- Peak month
- October2.1× the quietest month
- Top search term
- dehydrator218K searches a year
02 · Price
A sale here is worth £48.33.
Listings sell for £48.33 on average, from £21.90 to £119.67. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £48.33 that is £5K to £12K a year per listing.
- Average price
- £48.33inside the $15 to $100 sweet spot
- Price range
- £21.90–£119.67
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £5K–£12K
- Returns
- 1.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
94% of listings pay for placement with sponsored ads. 61% ship with Prime. On an average day, 11.9% of listings are out of stock. The average listing ranks #29 within Small Kitchen Appliances. It carries 681 reviews at 4.14 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 61%
- Out of stock, average day
- 11.9%
- Average rank
- #29in Small Kitchen Appliances
- Average rating
- 4.14 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 681per listing
- Listings tracked
- 33
04 · Newcomers
Amazon counts 0 of last year's 9 launches as successful.
9 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 9
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Dehydrator products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Aigostar 5 Tier Food Dehydrator 240W Food Dryer Machine with 99 H-Timer 35-70 Temperature Adjustable and LED Display for Drying Fruit Meat Vegetable Jerky and Pet Treat BPA Free - Crispy 12YXA
- Price
- £48.71
- Rating
- 4.3/5
- Reviews
- 1,728
- Age
- 2y ago

MisterChef Professional Food Dehydrator 250W White Color Large 5 Trays Easy Clean Easy to use Adjustable Thermostat - BPA Free Perfect for healthy Snacks Free 2 Year Warranty
- Price
- £29.40
- Rating
- 4.1/5
- Reviews
- 1,004
- Age
- 7y ago

Food Dehydrator with 5 Stackable Trays Stainless Steel Base for Kitchen Countertop Adjustable Timer & Temperature Touch Control for Dried Fruit Herbs Veggies and Beef Jerky (White)
- Price
- £30.66
- Rating
- 3.9/5
- Reviews
- 74
- Age
- 9mo ago

5 Tray Mini Electric Food Dehydrator Adjustable Fruit Dryer Machine White
- Price
- £21.90
- Rating
- 4.1/5
- Reviews
- 32
- Age
- 11mo ago

HOMCOM 5 Tier Food Dehydrator Adjustable Temp Timer 245W Black & Silver
- Price
- £26.99
- Rating
- 4.2/5
- Reviews
- 248
- Age
- 4y ago
Trending
90-day click momentum
5 Tray Electric Food Dehydrator Fruit Dryer Machine Adjustable Thermostat
- Price
- £22.67
- Rating
- 4.1/5
- Reviews
- 32
- Age
- 5mo ago

MisterChef Professional Food Dehydrator 250W White Color Large 5 Trays Easy Clean Easy to use Adjustable Thermostat - BPA Free Perfect for healthy Snacks Free 2 Year Warranty
- Price
- £29.40
- Rating
- 4.1/5
- Reviews
- 1,004
- Age
- 7y ago

NutriChef Food Dehydrator Machine 5 Tray Electric Food Dryer for Jerky Fruits Vegetables Mushrooms Herbs | Compact Countertop Dehydrator with Even Heat Circulation Easy to Clean BPA-Free
- Price
- £40.50
- Rating
- 4.4/5
- Reviews
- 4,643
- Age
- 10y ago

Food Dehydrator with 5 Stackable Trays Stainless Steel Base for Kitchen Countertop Adjustable Timer & Temperature Touch Control for Dried Fruit Herbs Veggies and Beef Jerky (White)
- Price
- £30.66
- Rating
- 3.9/5
- Reviews
- 74
- Age
- 9mo ago

NutriChef Food Dehydrator Machine 5 Tray Electric Food Dryer for Jerky Fruits Vegetables Mushrooms Herbs | Compact Countertop Dehydrator with Even Heat Circulation Easy to Clean BPA-Free
- Price
- £41.38
- Rating
- 4.4/5
- Reviews
- 4,643
- Age
- 11y ago
Newest
by launch date
5 Tray Electric Food Dehydrator Fruit Dryer Machine Adjustable Thermostat
- Price
- £22.67
- Rating
- 4.1/5
- Reviews
- 32
- Age
- 5mo ago

Emperial Food Dehydrator | Digital Electric Food Dryer with Timer | For Fruit Meat Jerky Vegetables & Healthy Snacks | Adjustable Temperature 3570C | 5-Tier BPA-Free Trays | 240W
- Price
- £32.10
- Rating
- 4.4/5
- Reviews
- 36
- Age
- 7mo ago

WTRYRN Commercial Food Freeze Dryer Machine Stainless Steel Dehydrater Dehydrator Machine for Fruit Dehydrated Dryer for Fruits Vegetables Herbs Mushroom 6Layer
- Price
- £104.13
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 8mo ago

Food Dehydrator with 5 Stackable Trays Stainless Steel Base for Kitchen Countertop Adjustable Timer & Temperature Touch Control for Dried Fruit Herbs Veggies and Beef Jerky (White)
- Price
- £30.66
- Rating
- 3.9/5
- Reviews
- 74
- Age
- 9mo ago

5 Tray Mini Electric Food Dehydrator Adjustable Fruit Dryer Machine White
- Price
- £21.90
- Rating
- 4.1/5
- Reviews
- 32
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.
Brands
20 falling
Sellers
27
Top-5 brand share
52%
Top 20: 100%
Top-5 click share
42%
Top 20: 87%
Open market
41%
- Aigostar16%
- HOMCOM12%
- Generic9%
- MisterChef8%
- Reemix7%
- Nebula7%
Demand
Dehydrator search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct · busiest ÷ quietest = 2.1×
Search terms
Top Dehydrator search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- dehydrator218K/yr
- food dehydrator136K/yr
- freeze dryer69K/yr
- dehydrator food dryer uk70K/yr
- freeze dryer machine16K/yr
- freeze dryer machine for home29K/yr
- food dehydrator uk16K/yr
- food dehydrators19K/yr
- fruit dehydrator9K/yr
- food dryer11K/yr
Reviews and returns
What reviews say buyers love and hate about Dehydrator
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Poor Quality Dehydrator
Rubbish
Awful quality
didn't perform as expected
Product arrived, not turning on
doesnt work
the unit overheats
it has now stopped heating
then heating element failed
It is advertised as having a temperature dial, which it does not
No temperature control or info
NO temperature control
the useless manual does not even say
the instruction panel is rubbish with it stuck on 70 degrees
found the manual missing
Love
Good quality
Nice unit
well made
Worth for the money
Great value for money
Good value
Easy to Use
easy to understand
tips are really useful too
Just what I needed
Does the job
As described
clean after use
easy to clean
The stainless-steel trays feel solid and safe, and cleanup is easy since theyre dishwasher safe with non-stick mats
Return
1.8% Return rate 36% Fixable by listing
didn't perform as expected
Product arrived, not turning on
doesnt work
the unit overheats
it has now stopped heating
then heating element failed
It is advertised as having a temperature dial, which it does not
No temperature control or info
NO temperature control
doesnt do what it says
Completely false advertising
False Advertising
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dehydrator questions
Answered from the same tracked data.









