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Dehumidifier Black

Fail

Demand is soft, at -51.6% this quarter, so Dehumidifier Black is a Fail.

Flapen Score
40
40 / 100
Ranks 4,839 of 5,777 Home & Garden niches · −11 vs the category median of 51
Market size
£29K/yr19K searches / yr
90-day growth
-51.6%search demand this quarter
Competition
63%top-5 click share · 12 brands · 20 sellers

Flapen Score

Dehumidifier Black against its category

The dotted line is the Home & Garden average. Past it, Dehumidifier Black is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dehumidifier Black market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dehumidifier Black 19K times last year and spent an estimated £29K. The top 5 brands take 78% of clicks. Demand peaks in Jan–Feb–Oct–Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

3.3% of searches ended in a purchase last week.

Shoppers searched for this 19K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -51.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £29K a year.

Searches, last 12 months
19K
Growth, 90 days vs prior 90
-51.6%
Conversion, latest week
3.3%
Market size, estimated
£29Ka year
Peak month
November9.9× the quietest month
Top search term
dehumidifier black11K searches a year

02 · Price

A sale here is worth £46.10.

Listings sell for £46.10 on average, from £19.14 to £113.90. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £46.10 that is £0 to £5K a year per listing.

Average price
£46.10inside the $15 to $100 sweet spot
Price range
£19.14–£113.90
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
£0–£5K
Returns
3.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

47% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 26.9% of listings are out of stock. The average listing ranks #169 within Heating, Cooling & Air Quality. It carries 1,217 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings
47%
Prime listings
93%
Out of stock, average day
26.9%
Average rank
#169in Heating, Cooling & Air Quality
Average rating
4.23 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,217per listing
Listings tracked
15

04 · Newcomers

Amazon counts 3 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
3Amazon's first-year sales bar
Average brand age
23 months

Products

Top Dehumidifier Black products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£2K£4K£5K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 rising

Sellers

20

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

17%

  • Russell Hobbs39%
  • Home Detail13%
  • MONHOUSE12%
  • EasyAcc9%
  • Pro Breeze6%
  • Morphy Richards5%
  • Open — no brand owns it (6 brands, 17%)

Demand

Dehumidifier Black search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '25Prime Day '25Black Friday '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 9.9×

Reviews and returns

What reviews say buyers love and hate about Dehumidifier Black

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall17%−0.23

Didn't really work well

Does not perform how I expected

Doesn't work

Durability12%−0.16

failed within a couple of weeks

Broke after 6 weeks

Not built to last

Size-Overall11%−0.03

Small

This item is not fit for purpose

unfortunately the lid fits very poorly

Water Resistance7%−0.11

Collected basically no water

collected no water at all

didnt collect a drop of water

Value For Money6%+0.57

A waste of money

Expensive to run

Not worth the money

Love

Value For Money19%+0.57

Great value

Good price

Excellent value for money

Quality-Overall16%+0.92

Excellent product

This is a well made

the reviews were good

Efficiency10%+0.78

Works great

Working ok

Seems to work well

Ease Of Use7%+0.57

Ease of use

Worked well to begin with

Really handy around the house

Advertised Vs Actual Product7%+0.20

works about as advertised

Does the job

as described and expected

Return

3.3% Return rate 26% Fixable by listing

Functionality-Overall38%▇▇▇▇█▇

Didn't really work well

Does not perform how I expected

Doesn't work

Size-Overall20%▇▅█▅█▅

Small

This item is not fit for purpose

unfortunately the lid fits very poorly

Water Resistance5%▆▆▄▅▁█

Collected basically no water

collected no water at all

didnt collect a drop of water

Strength4%▄▆█▅▅▇

Not very powerful

not powerful enough for even a small room

Has very little power

Compatibility-Overall4%▄█▇▅▄▁

FAQ

Common Dehumidifier Black questions

Answered from the same tracked data.