Dehumidifier and Air Purifier
FailDemand is soft, at -27.4% this quarter, so Dehumidifier and Air Purifier is a Fail.
- Flapen Score
- 37 / 100Ranks 5,154 of 5,777 Home & Garden niches · −14 vs the category median of 5137
- Market size
- £72K/yr52K searches / yr
- 90-day growth
- -27.4%search demand this quarter
- Competition
- 64%top-5 click share · 13 brands · 87 sellers
Flapen Score
Dehumidifier and Air Purifier against its category
The dotted line is the Home & Garden average. Past it, Dehumidifier and Air Purifier is stronger. Inside it, weaker.
Market
The Dehumidifier and Air Purifier market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Dehumidifier and Air Purifier 52K times last year and spent an estimated £72K. The top 5 brands take 76% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 37 out of 100, a Fail.
01 · Demand
An estimated 1.7% of those searches ended in a purchase.
Shoppers searched for this 52K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -27.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £72K a year.
- Searches, last 12 months
- 52K
- Growth, 90 days vs prior 90
- -27.4%
- Conversion, latest week
- 1.7%
- Market size, estimated
- £72Ka year
- Peak month
- November6.3× the quietest month
- Top search term
- air purifier and dehumidifier46K searches a year
02 · Price
A sale here is worth £83.61.
Listings sell for £83.61 on average, from £19.23 to £146.25. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £83.61 that is £0 to £8K a year per listing.
- Average price
- £83.61inside the $15 to $100 sweet spot
- Price range
- £19.23–£146.25
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 250–500
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£8K
- Returns
- 2.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
72% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 6.6% of listings are out of stock. The average listing ranks #160 within Heating, Cooling & Air Quality. It carries 1,756 reviews at 4.42 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 72%
- Prime listings
- 83%
- Out of stock, average day
- 6.6%
- Average rank
- #160in Heating, Cooling & Air Quality
- Average rating
- 4.42 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,756per listing
- Listings tracked
- 18
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 28 months
Products
Top Dehumidifier and Air Purifier products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Russell Hobbs RHDH1101G Ozone Free 750ml/day 2 in 1 Grey Dehumidifier/Air Purifier 20m2 Room Size LED Lighting & Captures Bacteria for Home Kitchen Basement Garage Caravan
- Price
- £56.47
- Rating
- 4.1/5
- Reviews
- 864
- Age
- 5y ago
Olsen & Smith 20L/Day Quiet Dehumidifier and HEPA Air Purifier for Home
- Price
- £90.40
- Rating
- 4.5/5
- Reviews
- 66
- Age
- 9mo ago
Devola 12L Dehumidifier & HEPA H13 Air Purifier- Quiet & Energy Efficient (costs less than 5p per hour) Dehumidifiers for Home Laundry Drying Mode Continuous drainage (DVH12L)
- Price
- £116.92
- Rating
- 4.5/5
- Reviews
- 89
- Age
- 1y ago
MeacoDry Arete One 12L dual Dehumidifier & HEPA air purifier for regular sized homes - prevents damp and condensation - ultra-quiet - low energy laundry mode- night mode - five year warranty
- Price
- £146.25
- Rating
- 4.6/5
- Reviews
- 799
- Age
- 5y ago
Levoit Smart HEPA Air Purifier for Bedroom Home 64m Coverage Core 200S
- Price
- £68.63
- Rating
- 4.6/5
- Reviews
- 23,115
- Age
- 1y ago
Trending
estimated 90-day click momentumLevoit Smart HEPA Air Purifier for Bedroom Home 64m Coverage Core 200S
- Price
- £68.63
- Rating
- 4.6/5
- Reviews
- 23,115
- Age
- 1y ago
SA Products 500ml Portable Dehumidifier and Air Purifier | Moisture Absorbers for Home Bedroom Bathroom (White)
- Price
- £19.23
- Rating
- 4.3/5
- Reviews
- 493
- Age
- 2y ago
Philips Air Purifier 900 Series HEPA NanoProtect + Active Carbon 65m
- Price
- £90.05
- Rating
- 4.5/5
- Reviews
- 131
- Age
- 1y ago
MeacoDry Arete One 10L dual Dehumidifier & HEPA air purifier for smaller sized houses or flats - prevents damp and condensation - ultra-quiet low energy laundry mode- five year warranty
- Price
- £132.06
- Rating
- 4.6/5
- Reviews
- 769
- Age
- 5y ago
Olsen & Smith 20L/Day Quiet Dehumidifier and HEPA Air Purifier for Home
- Price
- £90.40
- Rating
- 4.5/5
- Reviews
- 66
- Age
- 9mo ago
Newest
by launch date
MeacoDry Arete One 6L Warm Pebble Dehumidifier & Air Purifier
- Price
- £107.26
- Rating
- 4.6/5
- Reviews
- 54
- Age
- 8mo ago
Olsen & Smith 20L/Day Quiet Dehumidifier and HEPA Air Purifier for Home
- Price
- £90.40
- Rating
- 4.5/5
- Reviews
- 66
- Age
- 9mo ago
Devola 12L Dehumidifier & HEPA H13 Air Purifier- Quiet & Energy Efficient (costs less than 5p per hour) Dehumidifiers for Home Laundry Drying Mode Continuous drainage (DVH12L)
- Price
- £116.92
- Rating
- 4.5/5
- Reviews
- 89
- Age
- 1y ago
Levoit Smart HEPA Air Purifier for Bedroom Home 64m Coverage Core 200S
- Price
- £68.63
- Rating
- 4.6/5
- Reviews
- 23,115
- Age
- 1y ago
HAUSHOF 12L/Day Dehumidifier for Home with Air Purification Digital Humidity Display Low Energy&Low Noise 24H Timer 2L Water Tank & Drainage Hose Ideal for Damp Drying Clothes and Air Freshening
- Price
- £102.56
- Rating
- 4.3/5
- Reviews
- 26
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 64% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 falling
Sellers
87
Est. top-5 brand share
76%
Top 20: 100%
Est. top-5 click share
64%
Top 20: 100%
Open market
18%
- Russell Hobbs36%
- Meaco13%
- Olsen & Smith12%
- Devola8%
- PHILIPS7%
- Levoit6%
Demand
Dehumidifier and Air Purifier search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 6.3×
Reviews and returns
What reviews say buyers love and hate about Dehumidifier and Air Purifier
We read the reviews and the return reasons for every product selling here.
“WiFi connection drops out”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dehumidifier and Air Purifier questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data