How competitive is the Dehumidifier and Air Purifier niche on Amazon United Kingdom?

13 brands and 87 sellers compete in Dehumidifier and Air Purifier on Amazon United Kingdom. The top 5 Dehumidifier and Air Purifier products take 64% of clicks and its top 5 brands hold 76% of demand.

What do buyers complain about in Dehumidifier and Air Purifier?

Dehumidifier and Air Purifier buyers on Amazon United Kingdom complain most about Connectivity-Overall, Value For Money, Filtration, the themes mined from the niche's reviews. Its return rate is 2.8%.

What does it cost to enter the Dehumidifier and Air Purifier niche?

Dehumidifier and Air Purifier sells for £83.61 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £19.23–£146.25. The average incumbent carries 1,756 reviews — the moat a new listing must climb.

Dehumidifier and Air Purifier

soft demand (-27.4% this quarter) — Dehumidifier and Air Purifier doesn't clear our bar today.

Signals High Price

Flapen Score

Skip it

This niche Category average

Is Dehumidifier and Air Purifier profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Dehumidifier and Air Purifier is a £72K/yr Amazon United Kingdom market (52K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 37/100.

Dehumidifier and Air Purifier: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -27.4% over the last 90 days and 1.7% of searches end in a purchase.

£72K

revenue / yr

Units sold / yr500

Search volume / yr-27.4%52K

Conversion rate1.7%

Avg price£83.61

Who owns the niche?

The top 5 brands hold 76% of demand, so 24% of the market is open.

24%

open market share

Brands · sellers13 · 87

Top-5 product click share64%

Open market24%

Avg brand age28 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 18 products

Top Dehumidifier and Air Purifier products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Russell Hobbs RHDH1101G Ozone Free 750ml/day 2 in 1 Grey Dehumidifier/Air Purifier 20m2 Room Size LED Lighting & Captures Bacteria for Home Kitchen Basement Garage Caravan

Price: £56.47
Rating: 4.1/5
Reviews: 864
Age: 5y ago

Olsen & Smith 20L/Day Quiet Dehumidifier and HEPA Air Purifier for Home

Price: £90.40
Rating: 4.5/5
Reviews: 66
Age: 9mo ago

Devola 12L Dehumidifier & HEPA H13 Air Purifier- Quiet & Energy Efficient (costs less than 5p per hour) Dehumidifiers for Home Laundry Drying Mode Continuous drainage (DVH12L)

Price: £116.92
Rating: 4.5/5
Reviews: 89
Age: 1y ago

MeacoDry Arete One 12L dual Dehumidifier & HEPA air purifier for regular sized homes - prevents damp and condensation - ultra-quiet - low energy laundry mode- night mode - five year warranty

Price: £146.25
Rating: 4.6/5
Reviews: 799
Age: 5y ago

Levoit Smart HEPA Air Purifier for Bedroom Home 64m Coverage Core 200S

Price: £68.63
Rating: 4.6/5
Reviews: 23,115
Age: 1y ago

Newest

by launch date

MeacoDry Arete One 6L Warm Pebble Dehumidifier & Air Purifier

Price: £107.26
Rating: 4.6/5
Reviews: 54
Age: 8mo ago

Olsen & Smith 20L/Day Quiet Dehumidifier and HEPA Air Purifier for Home

Price: £90.40
Rating: 4.5/5
Reviews: 66
Age: 9mo ago

Devola 12L Dehumidifier & HEPA H13 Air Purifier- Quiet & Energy Efficient (costs less than 5p per hour) Dehumidifiers for Home Laundry Drying Mode Continuous drainage (DVH12L)

Price: £116.92
Rating: 4.5/5
Reviews: 89
Age: 1y ago

Levoit Smart HEPA Air Purifier for Bedroom Home 64m Coverage Core 200S

Price: £68.63
Rating: 4.6/5
Reviews: 23,115
Age: 1y ago

HAUSHOF 12L/Day Dehumidifier for Home with Air Purification Digital Humidity Display Low Energy&Low Noise 24H Timer 2L Water Tank & Drainage Hose Ideal for Damp Drying Clothes and Air Freshening

Price: £102.56
Rating: 4.3/5
Reviews: 26
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

18%

Russell Hobbs36%
Meaco13%
Olsen & Smith12%
Devola8%
PHILIPS7%
Levoit6%

Dehumidifier and Air Purifier demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume52KCVR1.7%Products18Brands13Top 5 Brands76%OOS Rate6.6%Rating4.4★Reviews1,756Avg BSR#160

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 6.3×

What reviews say buyers love and hate about Dehumidifier and Air Purifier

What buyers mention most, as a share of all reviews.

What buyers love

75% of reviews

Quality-Overall18%

“Product working very well”

Air Purification15%

“Effective compact air purifier”

Value For Money15%

“Well worth it”

Ease Of Use9%

“Easy to use”

Assembly/Installation4%

“Easy to put together with the filter”

What buyers complain about

62% of reviews

Connectivity-Overall12%

“WiFi connection drops out”

Value For Money9%

“Really disappointed as £150 down the drain”

Filtration8%

“Malfunction after filter change”

Noise Level6%

“Not as quiet as led to believe”

Durability6%

“Only had it a couple of months before it broke”

Dehumidifier and Air Purifier return rate & reasons

Why buyers send it back, as a share of all return requests.

2.8%

Return rate

36%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

28%

2Functionality-Overall

24%

3Filtration

4Connectivity-Overall

5Value For Money

Common Dehumidifier and Air Purifier questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Dehumidifier and Air Purifier 37/100 on Amazon United Kingdom — Skip it. The niche generates £72K/yr across 18 tracked products. 2 of 2 products launched in the last 360 days are still selling. Search demand moved -27.4% over the last 90 days.