Dehumidifier and Air Purifier
FailDemand is soft, at -27.4% this quarter, so Dehumidifier and Air Purifier is a Fail.
- Flapen Score
- 37 / 100Ranks 5,154 of 5,777 Home & Garden niches · −14 vs the category median of 5137
- Market size
- £72K/yr52K searches / yr
- 90-day growth
- -27.4%search demand this quarter
- Competition
- 64%top-5 click share · 13 brands · 87 sellers
Flapen Score
Dehumidifier and Air Purifier against its category
The dotted line is the Home & Garden average. Past it, Dehumidifier and Air Purifier is stronger. Inside it, weaker.
Market
The Dehumidifier and Air Purifier market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Dehumidifier and Air Purifier 52K times last year and spent an estimated £72K. The top 5 brands take 76% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 37 out of 100, a Fail.
01 · Demand
1.7% of searches ended in a purchase last week.
Shoppers searched for this 52K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -27.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £72K a year.
- Searches, last 12 months
- 52K
- Growth, 90 days vs prior 90
- -27.4%
- Conversion, latest week
- 1.7%
- Market size, estimated
- £72Ka year
- Peak month
- November6.3× the quietest month
- Top search term
- air purifier and dehumidifier46K searches a year
02 · Price
A sale here is worth £83.61.
Listings sell for £83.61 on average, from £19.23 to £146.25. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £83.61 that is £0 to £8K a year per listing.
- Average price
- £83.61inside the $15 to $100 sweet spot
- Price range
- £19.23–£146.25
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 250–500
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£8K
- Returns
- 2.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
72% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 6.6% of listings are out of stock. The average listing ranks #160 within Heating, Cooling & Air Quality. It carries 1,756 reviews at 4.42 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 72%
- Prime listings
- 83%
- Out of stock, average day
- 6.6%
- Average rank
- #160in Heating, Cooling & Air Quality
- Average rating
- 4.42 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,756per listing
- Listings tracked
- 18
04 · Newcomers
Amazon counts 2 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 28 months
Products
Top Dehumidifier and Air Purifier products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Russell Hobbs RHDH1101G Ozone Free 750ml/day 2 in 1 Grey Dehumidifier/Air Purifier 20m2 Room Size LED Lighting & Captures Bacteria for Home Kitchen Basement Garage Caravan
- Price
- £56.47
- Rating
- 4.1/5
- Reviews
- 864
- Age
- 5y ago
Olsen & Smith 20L/Day Quiet Dehumidifier and HEPA Air Purifier for Home
- Price
- £90.40
- Rating
- 4.5/5
- Reviews
- 66
- Age
- 9mo ago
Devola 12L Dehumidifier & HEPA H13 Air Purifier- Quiet & Energy Efficient (costs less than 5p per hour) Dehumidifiers for Home Laundry Drying Mode Continuous drainage (DVH12L)
- Price
- £116.92
- Rating
- 4.5/5
- Reviews
- 89
- Age
- 1y ago
MeacoDry Arete One 12L dual Dehumidifier & HEPA air purifier for regular sized homes - prevents damp and condensation - ultra-quiet - low energy laundry mode- night mode - five year warranty
- Price
- £146.25
- Rating
- 4.6/5
- Reviews
- 799
- Age
- 5y ago
Levoit Smart HEPA Air Purifier for Bedroom Home 64m Coverage Core 200S
- Price
- £68.63
- Rating
- 4.6/5
- Reviews
- 23,115
- Age
- 1y ago
Trending
90-day click momentumLevoit Smart HEPA Air Purifier for Bedroom Home 64m Coverage Core 200S
- Price
- £68.63
- Rating
- 4.6/5
- Reviews
- 23,115
- Age
- 1y ago
SA Products 500ml Portable Dehumidifier and Air Purifier | Moisture Absorbers for Home Bedroom Bathroom (White)
- Price
- £19.23
- Rating
- 4.3/5
- Reviews
- 493
- Age
- 2y ago
Philips Air Purifier 900 Series HEPA NanoProtect + Active Carbon 65m
- Price
- £90.05
- Rating
- 4.5/5
- Reviews
- 131
- Age
- 1y ago
MeacoDry Arete One 10L dual Dehumidifier & HEPA air purifier for smaller sized houses or flats - prevents damp and condensation - ultra-quiet low energy laundry mode- five year warranty
- Price
- £132.06
- Rating
- 4.6/5
- Reviews
- 769
- Age
- 5y ago
Olsen & Smith 20L/Day Quiet Dehumidifier and HEPA Air Purifier for Home
- Price
- £90.40
- Rating
- 4.5/5
- Reviews
- 66
- Age
- 9mo ago
Newest
by launch date
MeacoDry Arete One 6L Warm Pebble Dehumidifier & Air Purifier
- Price
- £107.26
- Rating
- 4.6/5
- Reviews
- 54
- Age
- 8mo ago
Olsen & Smith 20L/Day Quiet Dehumidifier and HEPA Air Purifier for Home
- Price
- £90.40
- Rating
- 4.5/5
- Reviews
- 66
- Age
- 9mo ago
Devola 12L Dehumidifier & HEPA H13 Air Purifier- Quiet & Energy Efficient (costs less than 5p per hour) Dehumidifiers for Home Laundry Drying Mode Continuous drainage (DVH12L)
- Price
- £116.92
- Rating
- 4.5/5
- Reviews
- 89
- Age
- 1y ago
Levoit Smart HEPA Air Purifier for Bedroom Home 64m Coverage Core 200S
- Price
- £68.63
- Rating
- 4.6/5
- Reviews
- 23,115
- Age
- 1y ago
HAUSHOF 12L/Day Dehumidifier for Home with Air Purification Digital Humidity Display Low Energy&Low Noise 24H Timer 2L Water Tank & Drainage Hose Ideal for Damp Drying Clothes and Air Freshening
- Price
- £102.56
- Rating
- 4.3/5
- Reviews
- 26
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 falling
Sellers
87
Top-5 brand share
76%
Top 20: 100%
Top-5 click share
64%
Top 20: 100%
Open market
18%
- Russell Hobbs36%
- Meaco13%
- Olsen & Smith12%
- Devola8%
- PHILIPS7%
- Levoit6%
Demand
Dehumidifier and Air Purifier search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 6.3×
Reviews and returns
What reviews say buyers love and hate about Dehumidifier and Air Purifier
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
WiFi connection drops out
Bluetooth didn't work
It does not connect to the WiFi
Really disappointed as £150 down the drain
It cost way more than it was worth
Feels expensive even though this is more of an entry level model
Malfunction after filter change
Poor as an air purifier
shame about the filters
Not as quiet as led to believe
Littel bit louder then expected
Loud
Only had it a couple of months before it broke
Stopped working after 2 years
Stopped working after 3 months
Love
Product working very well
Very well made product
Build quality is great
Effective compact air purifier
Cleans the air well
Great air purifier
Well worth it
Good value for money
Great product for the money
Easy to use
Its very easy to operate
Quite handy useful item
Easy to put together with the filter
Easy to set up
Very simple to turn on
Return
2.8% Return rate 36% Fixable by listing
A little bigger than I thought though
It is smaller than expected
It's pretty big though
Does abousolutely nothing
Does not work
Dont not work very well
Malfunction after filter change
Poor as an air purifier
shame about the filters
WiFi connection drops out
Bluetooth didn't work
It does not connect to the WiFi
Really disappointed as £150 down the drain
It cost way more than it was worth
Feels expensive even though this is more of an entry level model
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dehumidifier and Air Purifier questions
Answered from the same tracked data.