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Dehumidifier 20l

Maybe

The top 5 brands take only 49% of clicks. But demand is soft, at -64.3% this quarter, so Dehumidifier 20l is a Maybe.

Flapen Score
50
50 / 100
Ranks 2,970 of 5,777 Home & Garden niches · −1 vs the category median of 51
Market size
£368K/yr159K searches / yr
90-day growth
-64.3%search demand this quarter
Competition
37%top-5 click share · 31 brands · 50 sellers

Flapen Score

Dehumidifier 20l against its category

The dotted line is the Home & Garden average. Past it, Dehumidifier 20l is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dehumidifier 20l market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dehumidifier 20l 159K times last year and spent an estimated £368K. The top 5 brands take 49% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

2.2% of searches ended in a purchase last week.

Shoppers searched for this 159K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -64.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £368K a year.

Searches, last 12 months
159K
Growth, 90 days vs prior 90
-64.3%
Conversion, latest week
2.2%
Market size, estimated
£368Ka year
Peak month
November16.7× the quietest month
Top search term
dehumidifier 20l63K searches a year

02 · Price

A sale here is worth £103.48.

Listings sell for £103.48 on average, from £56.90 to £198.82. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £103.48 that is £0 to £10K a year per listing.

Average price
£103.48above the $15 to $100 sweet spot
Price range
£56.90–£198.82
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£10K
Returns
2.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 23.9% of listings are out of stock. The average listing ranks #228 within Heating, Cooling & Air Quality. It carries 646 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
85%
Out of stock, average day
23.9%
Average rank
#228in Heating, Cooling & Air Quality
Average rating
4.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
646per listing
Listings tracked
41

04 · Newcomers

Amazon counts 9 of last year's 14 launches as successful.

14 products launched here in the last 12 months. Amazon counts 9 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
14
Successful launches
9Amazon's first-year sales bar
Average brand age
29 months

Products

Top Dehumidifier 20l products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

£0£11K£22K£33K£44K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

31 rising

Sellers

50

Top-5 brand share

49%

Top 20: 94%

Top-5 click share

37%

Top 20: 86%

Open market

45%

  • AEOCKY14%
  • Pro Breeze12%
  • Nyxi9%
  • Belaco7%
  • COMFEE'7%
  • Smeeyo6%

Demand

Dehumidifier 20l search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 16.7×

Search terms

Top Dehumidifier 20l search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dehumidifier 20l63K/yr
  • 20l dehumidifier46K/yr
  • dehumidifier 20l large tank15K/yr
  • dehumidifiers for home 20l10K/yr
  • 20l dehumidifiers for home6K/yr
  • dehumidifier 25l7K/yr
  • dehumidifiers 20l4K/yr
  • 20 litre dehumidifier6K/yr
  • wessex 20l dehumidifier3K/yr

Reviews and returns

What reviews say buyers love and hate about Dehumidifier 20l

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall12%−0.01

Slightly small tank

a bit bigger than expected

Small

Durability10%−0.10

Not durable

Broke within two and half weeks

Broken

Functionality-Overall7%−0.08

appears to have just stopped working

Doesn't work

Does not work properly

Leak-Proof7%

Also leaks easily

Leak mainly from the tank

it leaked

Instructions/User Manual/Troubleshooting6%−0.02

The instructions are poor

Poor instructions

Vague instructions

Love

Quality-Overall21%+1.35

Looks like a real quality product

good quality and reliable

Excellent product

Value For Money18%+1.38

Excellent value for money

Great buy for the money

Value for money

Ease Of Use10%+0.39

Easy to use

This has made my life much easier

Easy to operate

Advertised Vs Actual Product8%+0.18

Just what I needed

As described

Works as stated

Efficiency7%+0.12

Really effective

Works ok. Works well

Works well does the job I wanted it for

Return

2.3% Return rate 24% Fixable by listing

Functionality-Overall26%▆▇▆█▆▆

appears to have just stopped working

Doesn't work

Does not work properly

Size-Overall14%█▇▇▆▅▇

Slightly small tank

a bit bigger than expected

Small

Leak-Proof7%█▆▄▃▄▃

Also leaks easily

Leak mainly from the tank

it leaked

Noise Level5%▇▅█▇▅▃

a bit loud to use in the bed room

its the noise that is quite a lot as compared to what I already had from different brand

A bit noisy

Water Resistance5%▆▃▇▇█▃

Water is leaking

no water

Stopped collecting water after 11 months

FAQ

Common Dehumidifier 20l questions

Answered from the same tracked data.