dehumidifier 20l
Worth a lookShows no brand lock-in (top 5 brands take 49% of clicks), but soft demand (-64.3% this quarter) keeps it on the watch list.
Brand share
Great49%top-5 brand share — no brand owns this niche
Competition
Great37%top-5 click share — an open shelf
Avg price
Good£103.48avg listing price — sweet spot $15–$100
Review moat
Good645.76avg incumbent reviews — the moat a new listing must climb
Returns
Good2.3%return rate — above 5% kills the launch gate
Market size
Good£368K£368K/yr · 159K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay£56.90–£198.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-64.3%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, dehumidifier 20l is a £368K/yr Amazon United Kingdom market (159K searches/yr). The top 5 brands hold 49% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Worth a look — 50/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
dehumidifier 20l market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- £310K–£414K
- units × avg price
- Conversion rate
- 2.2%
- Avg BSR
- #228
- Page quality
- 0%
- Prime
- 85%
- Sponsored
- 93%
- Out of stock
- 23.9%
- Avg brand age
- 29 months
- Avg seller age
- 189 days
Competition & brand share
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.Brands
31 rising
Sellers
50
Top-5 brand share
49%
Top 20: 94%
Top-5 click share
37%
Top 20: 86%
Open market
45%
- AEOCKY14%
- Pro Breeze12%
- Nyxi9%
- Belaco7%
- COMFEE'7%
- Smeeyo6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -64.3% search growth over the last 90 days.Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 16.7×
Top dehumidifier 20l search terms
- dehumidifier 20l63K/yr
- 20l dehumidifier46K/yr
- dehumidifier 20l large tank15K/yr
- dehumidifiers for home 20l10K/yr
- 20l dehumidifiers for home6K/yr
- dehumidifier 25l7K/yr
- dehumidifiers 20l4K/yr
- 20 litre dehumidifier6K/yr
- wessex 20l dehumidifier3K/yr
Top dehumidifier 20l products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
AEOCKY 25L/D Compact Dehumidifier Continuous Drain Detachable Wheels
AEOCKY£87.564.5★231 rev
Pro Breeze 20L OmniDry WiFi Dehumidifier WHICH? Best Buy Award WINNER Automatic Humidity Sensor & Display Sleep Mode 24Hr Timer Laundry Drying Continuous Drainage Smart App
Pro Breeze£151.684.4★719 rev
Nyxi 20L/Day Home Dehumidifier Digital Humidity Sensor XL 6.5L Water Tank Removes Condensation Humidity Damp Moisture Laundry Drying Continues Drainage Auto-Off 24 Hour Timer for Home Office
Nyxi£101.164.3★413 rev
COMFEE Easy Dry 20L/DAY Dehumidifier for Home Low Noise Level Continuous Drainage with Drain Hose Smart Control 3L Water Tank Ideal for Bedroom Bathroom Laundry Drying Attic Basement Office
COMFEE'£97.364.3★2,046 rev
AEOCKY 25L/D Dehumidifier for Home Smart Drying Mode 2.7L Tank
AEOCKY£106.324.7★6,278 rev
Newest
by launch dateAEOCKY 25L/D Compact Dehumidifier Continuous Drain Detachable Wheels
AEOCKY£87.56231 rev
Olsen & Smith 20L/Day Quiet Dehumidifier and HEPA Air Purifier for Home
Olsen & Smith£90.4066 rev
EcoNour 20L/Day Smart WiFi Dehumidifier for Home | Auto-Humidity Control | 4.5L Tank Laundry Dry Mode 24-Hr Timer | Child Lock Protection | Continuous Draining with smart app for Home Bedroom
EcoNour£87.35213 rev
AEOCKY 25L/D Dehumidifier for Home Smart Drying Mode 2.7L Tank
AEOCKY£106.326,278 rev
Dehumidifier 20L/Day Quiet Portable Compressor Dehumidifier for Bedroom Bathroom Warehouse with 3 Modes 24H Timer Continuous Drainage Humidity Control Dryer Function Auto Defrost Low Energy
TOIOVCU£88.6418 rev
Trending
90-day click momentumDehumidifier 20L/Day Quiet Portable Compressor Dehumidifier for Bedroom Bathroom Warehouse with 3 Modes 24H Timer Continuous Drainage Humidity Control Dryer Function Auto Defrost Low Energy
TOIOVCU£88.645.0★
HOMCOM 20L/Day Portable Dehumidifier for Home with LED Screen Sleep Mode
HOMCOM£68.504.5★
Dehumidifier 20L/Day Dehumidifiers for Home with 6L Water Tank
Smeeyo£114.014.4★
Olsen & Smith 20L/Day Quiet Dehumidifier and HEPA Air Purifier for Home
Olsen & Smith£90.404.5★
AEOCKY 25L/D Compact Dehumidifier Continuous Drain Detachable Wheels
AEOCKY£87.564.5★
What buyers say about dehumidifier 20l
What buyers praise and complain about, mined from review topics.What buyers love
“Looks like a real quality product”
“Excellent value for money”
“Easy to use”
“Just what I needed”
“Really effective”
“It's a powerful machine”
“easy to keep clean as well”
“Very compact”
“Excellent size”
“It is quiet and very efficient”
What buyers complain about
“Slightly small tank”
“Not durable”
“appears to have just stopped working”
“Also leaks easily”
“The instructions are poor”
“Bad quality”
“Nightmare for constant working”
“a bit loud to use in the bed room”
“wrong description”
“Water is leaking”
Top return reasons
Common questions
- Is dehumidifier 20l profitable to sell on Amazon United Kingdom?
- The niche generates £368K/yr across 41 tracked products. 9 of 14 products launched in the last 360 days are still selling. 90-day search growth is -64.3%. Flapen's verdict: Worth a look (50/100).
- How competitive is the dehumidifier 20l niche?
- 31 brands and 50 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 49% of demand.
- What do buyers complain about in dehumidifier 20l?
- Top complaints mined from reviews: Size-Overall, Durability, Functionality-Overall. The return rate is 2.3%.
- When does demand for dehumidifier 20l peak?
- Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 16.7× the quietest.
- What does it cost to enter the dehumidifier 20l niche?
- Listings span £56.90–£198.82; the average listing price is £103.48 (sweet spot $15–$100). The average incumbent carries 646 reviews — the moat a new listing must climb.