dehumidifier 12l
Skip itSoft demand (-68.3% this quarter) — this niche doesn't clear our bar today.
Brand share
Great49%top-5 brand share — no brand owns this niche
Avg price
Great£73.35avg listing price — sweet spot $15–$100
Competition
Great38%top-5 click share — an open shelf
Review moat
Good1,023.03avg incumbent reviews — the moat a new listing must climb
Price range
Good£33.34–£146.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Returns
Good3.0%return rate — above 5% kills the launch gate
Market size
Bad£54K£54K/yr · 91K searches
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-68.3%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, dehumidifier 12l is a £54K/yr Amazon United Kingdom market (91K searches/yr). The top 5 brands hold 49% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 44/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
dehumidifier 12l market data
- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- £183K–£220K
- units × avg price
- Conversion rate
- 0.8%
- Avg BSR
- #185
- Page quality
- 0%
- Prime
- 73%
- Sponsored
- 91%
- Out of stock
- 35.9%
- Avg brand age
- 27 months
- Avg seller age
- 196 days
Competition & brand share
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.Brands
26 rising
Sellers
40
Top-5 brand share
49%
Top 20: 93%
Top-5 click share
38%
Top 20: 85%
Open market
46%
- TOIOVCU13%
- Nyxi12%
- HOMCOM9%
- Pro Breeze8%
- TANNESS7%
- Devola5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -68.3% search growth over the last 90 days.Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 15.0×
Top dehumidifier 12l search terms
- dehumidifier 12l41K/yr
- 12l dehumidifier33K/yr
- dehumidifiers for home 12l5K/yr
- 12l dehumidifiers for home5K/yr
- 12 litre dehumidifier7K/yr
Top dehumidifier 12l products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Dehumidifier 12L Dehumidifiers for Home Damp with 1-24H Auto-off Timer Humidity Setting Drainage Hose Quiet Dehumidifiers for Laundry Drying Ideal for Bedroom/Basement Auto Defrost Low Energy
TOIOVCU£69.704.5★89 rev
Nyxi 12L Per Day Dehumidifier Digital Humidity Sensor Powerful Laundry Drying Auto-Off 24hrs Timer Continues Drainage Removes Condensation Humidity Damp Moisture Ideal for Homes Offices
Nyxi£59.324.2★29 rev
Tanness 12L Dehumidifier for Home with Digital Humidity Display Sleep Mode Continuous Drainage - Perfect for Drying Clothes Bedroom Basement 24H Timer Quiet Operation
TANNESS£56.944.6★491 rev
HOMCOM 12L/Day Dehumidifier with 2L Water Tank Laundry Drying 24H Timer
HOMCOM£60.084.6★188 rev
Nyxi 12L Dehumidifier with Digital Humidity Display Sleep Mode Clothes Laundry Drying Continues Drainage 24 Hrs Timer Removes Condensation Damp Moisture Ideal for Homes Offices Basements
Nyxi£64.404.5★253 rev
Newest
by launch date
Dehumidifiers for Home 12L/Day Continuous Drainage Dehumidifier with Humidity Display 3 Working Modes 24H Timer Quiet Compression Dehumidifier for Drying Clothes Basement Apartment
PIAZCEW£71.3729 rev
Houszy Dehumidifier for Bedroom 12L Quiet Compressor Humidity Display Timer
HOUSZY£53.7311 rev
EcoNour 12L/Day Smart WiFi Dehumidifier for Home with Auto-Humidity Sensor LED Display Quiet 24-Hour Timer & Continuous Drainage Laundry Drying Child Lock Protection for Home Bedroom
EcoNour£63.29213 rev
Dehumidifier 12L Dehumidifiers for Home Damp with 1-24H Auto-off Timer Humidity Setting Drainage Hose Quiet Dehumidifiers for Laundry Drying Ideal for Bedroom/Basement Auto Defrost Low Energy
TOIOVCU£69.7089 rev
Olsen & Smith 12L/Day Quiet Dehumidifier for Home
Olsen & Smith£65.3366 rev
Trending
90-day click momentumNyxi 12L Per Day Dehumidifier Digital Humidity Sensor Powerful Laundry Drying Auto-Off 24hrs Timer Continues Drainage Removes Condensation Humidity Damp Moisture Ideal for Homes Offices
Nyxi£59.324.2★
Dehumidifiers for Home 12L/Day Continuous Drainage Dehumidifier with Humidity Display 3 Working Modes 24H Timer Quiet Compression Dehumidifier for Drying Clothes Basement Apartment
PIAZCEW£71.374.5★
Dehumidifier 12L Dehumidifiers for Home Damp with 1-24H Auto-off Timer Humidity Setting Drainage Hose Quiet Dehumidifiers for Laundry Drying Ideal for Bedroom/Basement Auto Defrost Low Energy
TOIOVCU£69.704.5★
Nyxi 12L Dehumidifier with Digital Humidity Display Sleep Mode Clothes Laundry Drying Continues Drainage 24 Hrs Timer Removes Condensation Damp Moisture Ideal for Homes Offices Basements
Nyxi£64.404.5★
HOMCOM 12L/Day Dehumidifier with 2L Tank for Home Damp Laundry
HOMCOM£54.844.5★
What buyers say about dehumidifier 12l
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“Good Price”
“easy to operate”
“the machine is perfect for purpose”
“As described”
“Excellent size”
“I particularly like that it saves us some space”
“For its small size it is very powerful”
“Its also straightforward to empty and maintain”
“Fairly quiet”
What buyers complain about
“Broke after 2 months”
“the container is too smaller”
“Then the unit didn't work”
“made me question the quality control”
“does drip a little bit whilst doing so”
“Its a pricey”
“Awful instructions”
“its sucked about 150ml of water in”
“bedtime didnt smell like a harbour any more”
“too complicated for whats needed”
Top return reasons
Common questions
- Is dehumidifier 12l profitable to sell on Amazon United Kingdom?
- The niche generates £54K/yr across 33 tracked products. 7 of 9 products launched in the last 360 days are still selling. 90-day search growth is -68.3%. Flapen's verdict: Skip it (44/100).
- How competitive is the dehumidifier 12l niche?
- 26 brands and 40 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 49% of demand.
- What do buyers complain about in dehumidifier 12l?
- Top complaints mined from reviews: Durability, Size-Overall, Functionality-Overall. The return rate is 3.0%.
- When does demand for dehumidifier 12l peak?
- Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 15.0× the quietest.
- What does it cost to enter the dehumidifier 12l niche?
- Listings span £33.34–£146.25; the average listing price is £73.35 (sweet spot $15–$100). The average incumbent carries 1,023 reviews — the moat a new listing must climb.