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Dehumidifier 12l

Fail

Demand is soft, at -68.3% this quarter, so Dehumidifier 12l is a Fail.

Flapen Score
44
44 / 100
Ranks 4,195 of 5,777 Home & Garden niches · −7 vs the category median of 51
Market size
£54K/yr91K searches / yr
90-day growth
-68.3%search demand this quarter
Competition
38%top-5 click share · 26 brands · 40 sellers

Flapen Score

Dehumidifier 12l against its category

The dotted line is the Home & Garden average. Past it, Dehumidifier 12l is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dehumidifier 12l market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dehumidifier 12l 91K times last year and spent an estimated £54K. The top 5 brands take 49% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 91K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -68.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £54K a year.

Searches, last 12 months
91K
Growth, 90 days vs prior 90
-68.3%
Conversion, latest week
0.8%
Market size, estimated
£54Ka year
Peak month
November15.0× the quietest month
Top search term
dehumidifier 12l41K searches a year

02 · Price

A sale here is worth £73.35.

Listings sell for £73.35 on average, from £33.34 to £146.25. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £73.35 that is £0 to £7K a year per listing.

Average price
£73.35inside the $15 to $100 sweet spot
Price range
£33.34–£146.25
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£7K
Returns
3.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 35.9% of listings are out of stock. The average listing ranks #185 within Heating, Cooling & Air Quality. It carries 1,023 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
73%
Out of stock, average day
35.9%
Average rank
#185in Heating, Cooling & Air Quality
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,023per listing
Listings tracked
33

04 · Newcomers

7 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
7Amazon's first-year sales bar
Average brand age
27 months

Products

Top Dehumidifier 12l products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 38% of clicks, no more. An open shelf where new products get seen.

£0£2K£4K£6K£9K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

26 rising

Sellers

40

Est. top-5 brand share

49%

Top 20: 93%

Est. top-5 click share

38%

Top 20: 85%

Open market

46%

  • TOIOVCU13%
  • Nyxi12%
  • HOMCOM9%
  • Pro Breeze8%
  • TANNESS7%
  • Devola5%

Demand

Dehumidifier 12l search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 15.0×

Search terms

Top Dehumidifier 12l search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • dehumidifier 12l41K/yr
  • 12l dehumidifier33K/yr
  • dehumidifiers for home 12l5K/yr
  • 12l dehumidifiers for home5K/yr
  • 12 litre dehumidifier7K/yr

Reviews and returns

What reviews say buyers love and hate about Dehumidifier 12l

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
16%of negative reviews mention “Durability”
3.0%of orders come back
“Broke after 2 months”
A buyer, on “Durability”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Dehumidifier 12l questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data