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Dehumidifier 12l

soft demand (-68.3% this quarter) — Dehumidifier 12l doesn't clear our bar today.

Flapen Score

44
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Market size 13Growth 0Conversion 10Competition 77Returns 50Price range 59Avg price 85Brand share 86Review moat 62Quality gap 50
This niche Category average

Is Dehumidifier 12l profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Dehumidifier 12l is a £54K/yr Amazon United Kingdom market (91K searches/yr). The top 5 brands hold 49% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 44/100.

Dehumidifier 12l: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -68.3% over the last 90 days and 0.8% of searches end in a purchase.

£54K

revenue / yr

Units sold / yr3K
Search volume / yr-68.3%91K
Conversion rate0.8%
Avg price£73.35

Who owns the niche?

The top 5 brands hold 49% of demand, so 51% of the market is open.

51%

open market share

Brands · sellers26 · 40
Top-5 product click share38%
Open market51%
Avg brand age27 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 33 products

Sponsored placement91%
New entrants (1y)9· 7 succeeded
Avg rating4.5★
Avg reviews1,023

Top Dehumidifier 12l products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.

£0£2K£4K£6K£9K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

26 rising

Sellers

40

Top-5 brand share

49%

Top 20: 93%

Top-5 click share

38%

Top 20: 85%

Open market

46%

  • TOIOVCU13%
  • Nyxi12%
  • HOMCOM9%
  • Pro Breeze8%
  • TANNESS7%
  • Devola5%

Dehumidifier 12l demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume91KCVR0.8%Products33Brands26Top 5 Brands49%OOS Rate35.9%Rating4.5★Reviews1,023Avg BSR#185
7K5KSpike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 15.0×

Top Dehumidifier 12l search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • dehumidifier 12l41K/yr
  • 12l dehumidifier33K/yr
  • dehumidifiers for home 12l5K/yr
  • 12l dehumidifiers for home5K/yr
  • 12 litre dehumidifier7K/yr

What reviews say buyers love and hate about Dehumidifier 12l

What buyers mention most, as a share of all reviews.

What buyers love

76% of reviews
Quality-Overall19%

Excellent product

Value For Money18%

Good Price

Ease Of Use12%

easy to operate

Efficiency8%

the machine is perfect for purpose

Advertised Vs Actual Product6%

As described

What buyers complain about

61% of reviews
Durability16%

Broke after 2 months

Size-Overall11%

the container is too smaller

Functionality-Overall7%

Then the unit didn't work

Quality-Overall6%

made me question the quality control

Leak-Proof6%

does drip a little bit whilst doing so

Dehumidifier 12l return rate & reasons

Why buyers send it back, as a share of all return requests.

3.0%

Return rate

30%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Functionality-Overall
32%
2Size-Overall
20%
3Water Resistance
5%
4Strength
4%
5Heating
3%

Common Dehumidifier 12l questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Dehumidifier 12l 44/100 on Amazon United Kingdom — Skip it. The niche generates £54K/yr across 33 tracked products. 7 of 9 products launched in the last 360 days are still selling. Search demand moved -68.3% over the last 90 days.
Search demand for Dehumidifier 12l on Amazon United Kingdom peaks in Jan–Oct–Nov–Dec, where the busiest month runs 15.0× the quietest.