Dehumidifier 12l
FailDemand is soft, at -68.3% this quarter, so Dehumidifier 12l is a Fail.
- Flapen Score
- 44 / 100Ranks 4,195 of 5,777 Home & Garden niches · −7 vs the category median of 5144
- Market size
- £54K/yr91K searches / yr
- 90-day growth
- -68.3%search demand this quarter
- Competition
- 38%top-5 click share · 26 brands · 40 sellers
Flapen Score
Dehumidifier 12l against its category
The dotted line is the Home & Garden average. Past it, Dehumidifier 12l is stronger. Inside it, weaker.
Market
The Dehumidifier 12l market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Dehumidifier 12l 91K times last year and spent an estimated £54K. The top 5 brands take 49% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 44 out of 100, a Fail.
01 · Demand
0.8% of searches ended in a purchase last week.
Shoppers searched for this 91K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -68.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £54K a year.
- Searches, last 12 months
- 91K
- Growth, 90 days vs prior 90
- -68.3%
- Conversion, latest week
- 0.8%
- Market size, estimated
- £54Ka year
- Peak month
- November15.0× the quietest month
- Top search term
- dehumidifier 12l41K searches a year
02 · Price
A sale here is worth £73.35.
Listings sell for £73.35 on average, from £33.34 to £146.25. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £73.35 that is £0 to £7K a year per listing.
- Average price
- £73.35inside the $15 to $100 sweet spot
- Price range
- £33.34–£146.25
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£7K
- Returns
- 3.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
91% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 35.9% of listings are out of stock. The average listing ranks #185 within Heating, Cooling & Air Quality. It carries 1,023 reviews at 4.45 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 91%
- Prime listings
- 73%
- Out of stock, average day
- 35.9%
- Average rank
- #185in Heating, Cooling & Air Quality
- Average rating
- 4.45 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,023per listing
- Listings tracked
- 33
04 · Newcomers
Amazon counts 7 of last year's 9 launches as successful.
9 products launched here in the last 12 months. Amazon counts 7 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 9
- Successful launches
- 7Amazon's first-year sales bar
- Average brand age
- 27 months
Products
Top Dehumidifier 12l products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Dehumidifier 12L Dehumidifiers for Home Damp with 1-24H Auto-off Timer Humidity Setting Drainage Hose Quiet Dehumidifiers for Laundry Drying Ideal for Bedroom/Basement Auto Defrost Low Energy
- Price
- £69.70
- Rating
- 4.5/5
- Reviews
- 89
- Age
- 10mo ago
Nyxi 12L Per Day Dehumidifier Digital Humidity Sensor Powerful Laundry Drying Auto-Off 24hrs Timer Continues Drainage Removes Condensation Humidity Damp Moisture Ideal for Homes Offices
- Price
- £59.32
- Rating
- 4.2/5
- Reviews
- 29
- Age
- 1y ago
Tanness 12L Dehumidifier for Home with Digital Humidity Display Sleep Mode Continuous Drainage - Perfect for Drying Clothes Bedroom Basement 24H Timer Quiet Operation
- Price
- £56.94
- Rating
- 4.6/5
- Reviews
- 491
- Age
- 2y ago
HOMCOM 12L/Day Dehumidifier with 2L Water Tank Laundry Drying 24H Timer
- Price
- £60.08
- Rating
- 4.6/5
- Reviews
- 188
- Age
- 4y ago
Nyxi 12L Dehumidifier with Digital Humidity Display Sleep Mode Clothes Laundry Drying Continues Drainage 24 Hrs Timer Removes Condensation Damp Moisture Ideal for Homes Offices Basements
- Price
- £64.40
- Rating
- 4.5/5
- Reviews
- 253
- Age
- 3y ago
Trending
90-day click momentumNyxi 12L Per Day Dehumidifier Digital Humidity Sensor Powerful Laundry Drying Auto-Off 24hrs Timer Continues Drainage Removes Condensation Humidity Damp Moisture Ideal for Homes Offices
- Price
- £59.32
- Rating
- 4.2/5
- Reviews
- 29
- Age
- 1y ago
Dehumidifiers for Home 12L/Day Continuous Drainage Dehumidifier with Humidity Display 3 Working Modes 24H Timer Quiet Compression Dehumidifier for Drying Clothes Basement Apartment
- Price
- £71.37
- Rating
- 4.5/5
- Reviews
- 29
- Age
- 5mo ago
Dehumidifier 12L Dehumidifiers for Home Damp with 1-24H Auto-off Timer Humidity Setting Drainage Hose Quiet Dehumidifiers for Laundry Drying Ideal for Bedroom/Basement Auto Defrost Low Energy
- Price
- £69.70
- Rating
- 4.5/5
- Reviews
- 89
- Age
- 10mo ago
Nyxi 12L Dehumidifier with Digital Humidity Display Sleep Mode Clothes Laundry Drying Continues Drainage 24 Hrs Timer Removes Condensation Damp Moisture Ideal for Homes Offices Basements
- Price
- £64.40
- Rating
- 4.5/5
- Reviews
- 253
- Age
- 3y ago
HOMCOM 12L/Day Dehumidifier with 2L Tank for Home Damp Laundry
- Price
- £54.84
- Rating
- 4.5/5
- Reviews
- 113
- Age
- 4y ago
Newest
by launch dateDehumidifiers for Home 12L/Day Continuous Drainage Dehumidifier with Humidity Display 3 Working Modes 24H Timer Quiet Compression Dehumidifier for Drying Clothes Basement Apartment
- Price
- £71.37
- Rating
- 4.5/5
- Reviews
- 29
- Age
- 5mo ago
Houszy Dehumidifier for Bedroom 12L Quiet Compressor Humidity Display Timer
- Price
- £53.73
- Rating
- 4.0/5
- Reviews
- 11
- Age
- 8mo ago
EcoNour 12L/Day Smart WiFi Dehumidifier for Home with Auto-Humidity Sensor LED Display Quiet 24-Hour Timer & Continuous Drainage Laundry Drying Child Lock Protection for Home Bedroom
- Price
- £63.29
- Rating
- 4.4/5
- Reviews
- 213
- Age
- 9mo ago
Dehumidifier 12L Dehumidifiers for Home Damp with 1-24H Auto-off Timer Humidity Setting Drainage Hose Quiet Dehumidifiers for Laundry Drying Ideal for Bedroom/Basement Auto Defrost Low Energy
- Price
- £69.70
- Rating
- 4.5/5
- Reviews
- 89
- Age
- 10mo ago
Olsen & Smith 12L/Day Quiet Dehumidifier for Home
- Price
- £65.33
- Rating
- 4.5/5
- Reviews
- 66
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 38% of clicks. An open shelf where new products get seen.
Brands
26 rising
Sellers
40
Top-5 brand share
49%
Top 20: 93%
Top-5 click share
38%
Top 20: 85%
Open market
46%
- TOIOVCU13%
- Nyxi12%
- HOMCOM9%
- Pro Breeze8%
- TANNESS7%
- Devola5%
Demand
Dehumidifier 12l search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 15.0×
Search terms
Top Dehumidifier 12l search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- dehumidifier 12l41K/yr
- 12l dehumidifier33K/yr
- dehumidifiers for home 12l5K/yr
- 12l dehumidifiers for home5K/yr
- 12 litre dehumidifier7K/yr
Reviews and returns
What reviews say buyers love and hate about Dehumidifier 12l
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Broke after 2 months
just not durable
Broke within two and half weeks
the container is too smaller
Big
A bit small
Then the unit didn't work
Does not work properly
Didn't work
made me question the quality control
Rubbish product
very low quality
does drip a little bit whilst doing so
it has started leaking
Had a leak in the bathroom
Love
Excellent product
good quality and reliable
Product working very well
Good Price
Excellent value for money
Good value for money
easy to operate
Easy to use
easy to read
the machine is perfect for purpose
really serving Its purpose efficiently
Works great
As described
It does it Job
Just what I needed
Return
3.0% Return rate 30% Fixable by listing
Then the unit didn't work
Does not work properly
Didn't work
the container is too smaller
Big
A bit small
its sucked about 150ml of water in
Its not absorbing water properly
Full of water
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dehumidifier 12l questions
Answered from the same tracked data.