Is dehumidifier profitable to sell on Amazon United Kingdom?

The niche generates £15.6M/yr across 56 tracked products. 15 of 21 products launched in the last 360 days are still selling. 90-day search growth is -50.2%. Flapen's verdict: Worth a look (67/100).

How competitive is the dehumidifier niche?

40 brands and 103 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 46% of demand.

What do buyers complain about in dehumidifier?

Top complaints mined from reviews: Functionality-Overall, Size-Overall, Value For Money. The return rate is 1.1%.

When does demand for dehumidifier peak?

Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 12.3× the quietest.

What does it cost to enter the dehumidifier niche?

Listings span £6.01–£151.68; the average listing price is £52.30 (sweet spot $15–$100). The average incumbent carries 3,295 reviews — the moat a new listing must climb.

dehumidifier

Worth a look

Shows a $15.6M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size

Incredible£15.6M

£15.6M/yr · 8.1M searches

Returns

Great1.1%

return rate — above 5% kills the launch gate

Avg price

Great£52.30

avg listing price — sweet spot $15–$100

Brand share

Great46%

top-5 brand share — no brand owns this niche

Competition

Great31%

top-5 click share — an open shelf

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Price range

Good£6.01–£151.68

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay3.7%

search→purchase rate — share of searches ending in a sale

Review moat

Okay3,294.54

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-50.2%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand High Price

According to Flapen's Amazon United Kingdom niche tracking, dehumidifier is a £15.6M/yr Amazon United Kingdom market (8.1M searches/yr). The top 5 brands hold 46% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Worth a look — 67/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

dehumidifier market data

Units sold / yr: 250K–300K; avg 4,000–5,000/product
Revenue / yr: £13.1M–£15.7M; units × avg price
Conversion rate: 3.7%
Avg BSR: #109
Page quality: 0%
Prime: 82%
Sponsored: 91%
Out of stock: 22.4%
Avg brand age: 36 months
Avg seller age: 175 days

Competition & brand share

Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.

Brands

40 falling

Sellers

103

Top-5 brand share

46%

Top 20: 84%

Top-5 click share

31%

Top 20: 67%

Open market

50%

Pro Breeze16%
ANSIO10%
EasyAcc8%
AEOCKY7%
TOIOVCU5%
AROEVE4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -50.2% search growth over the last 90 days.

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 12.3×

Open Trend

Top dehumidifier search terms

dehumidifier4.8M/yr -48.2%2.2% conv.
dehumidifiers for home1.8M/yr -58.5%2.5% conv.
dehumidifier for bedroom310K/yr -28.3%2.2% conv.
dehumidifiers270K/yr -44.9%2.4% conv.
dehumidifier and air purifier82K/yr -13.2%0.1% conv.
small dehumidifier123K/yr -64.6%1.6% conv.
de humidifier49K/yr -5.7%2.7% conv.
bathroom dehumidifier70K/yr -48.3%1.7% conv.
dehumidifier for bathroom69K/yr -50.8%2.5% conv.
mini dehumidifier76K/yr -58.2%1.8% conv.

All search terms

Top dehumidifier products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

ANSIO Dehumidifier Disposable Pack of 10 Room Moisture Absorber Condensation Remover De Humidifiers for Damp Mould in Home Bathroom Window House Kitchen Wardrobe Bedroom Interior Moisture Traps

ANSIO£8.744.3★50,413 rev

EasyAcc 1200ml Electric Dehumidifier with Ultra Quiet & Auto Shut off 7 Colorful LED Portable Mini Dehumidifier for Wardrobe Bathroom Closet RV Bedroom Garage - White

EasyAcc£33.344.3★5,826 rev

AEOCKY 25L/D Dehumidifier for Home Smart Drying Mode 2.7L Tank

AEOCKY£106.324.7★6,278 rev

Pro Breeze Osmo Dehumidifier - Silent & Refillable Moisture Absorber for Damp & Condensation at Home Bedroom Wardrobe - Bathroom Mould Remover with 700g Refillable Tablet - White

Pro Breeze£19.064.2★1,211 rev

PureMate1400ml Electric Dehumidifier with Ultra Quiet & Auto Shut off 7 Colorful LED Portable Mini Dehumidifier for Damp Mould Moisture in Home for Wardrobe Bathroom Bedroom Garage

PureMate£27.564.2★1,400 rev

Newest

by launch date

Dehumidifiers for Home Dehumidifier 360ML/Day Quiet Portable Dehumidifier for Bedroom Drying Clothes Wardrobe Bathment with 3 Modes Timer Water Tank Auto Defrost

TOIOVCU£32.5214 rev

3mo ago

Dehumidifiers for Home Dehumidifier for Bedroom with 2.2L/77oz Water Tank Smart Defrost Auto-Off Quiet Small Dehumidifier for Bathroom Touch Control Dehumidifiers for Drying Clothes RV (Milky White)

CoamoTrail£44.8447 rev

3mo ago

Dehumidifier 1800ML Dehumidifiers for Home Auto Shut off & Defrost Small Dehumidifier for Bedroom with Sleep Mode|7 Colorful LED|6/12/24H Timer Dehumidifiers for Drying Clothes Bathroom(660ML/24H)

Aetherium£40.6572 rev

3mo ago

Dehumidifiers for Home Damp 2800ML Quite Dehumidifiers for Bedroom Portable Bathroom Dehumidifier 24H Timer Automatic Shutoff 7 Colorful LED Small Dehumidifier for Drying Clothes900ML/24H

MaidellAir£54.2149 rev

7mo ago

Houszy Dehumidifier for Bedroom Semiconductor 2.2L Quiet Sleep Mode Timer

HOUSZY£35.8421 rev

8mo ago

What buyers say about dehumidifier

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money19%

“Good Price”

Quality-Overall17%

“Excellent product”

Ease Of Use9%

“Easy to operate”

Efficiency8%

“the machine is perfect for purpose”

Advertised Vs Actual Product8%

“Just what I needed”

Size-Overall4%

“good size for any room”

Moist/Dry3%

“Best value around helps keep the moisture down”

Compactness3%

“Small and compact unit”

Strength2%

“very powerful for it size”

Ease Of Cleaning1%

“Filters easy to rinse”

What buyers complain about

Functionality-Overall20%

“Did not work”

Size-Overall9%

“Big”

Value For Money9%

“a bit pricey at £68.99. This item was selling for £50.99 when I requested it”

Durability9%

“Broke after a few uses”

Quality-Overall7%

“Rubbish product”

Water Resistance5%

“because it wasn't getting any water”

Leak-Proof4%

“Also leaks easily”

Ease Of Use2%

“Not useable”

Instructions/User Manual/Troubleshooting2%

“Awful instructions”

Advertised Vs Actual Product2%

“Pictures very deceiving”

Top return reasons

Functionality-Overall33%

Size-Overall21%

Water Resistance5%

Strength4%

Advertised Vs Actual Product4%

Leak-Proof3%

Quality-Overall3%

Defective Material/Parts3%

Value For Money2%

Heating2%

Common questions

Is dehumidifier profitable to sell on Amazon United Kingdom?: The niche generates £15.6M/yr across 56 tracked products. 15 of 21 products launched in the last 360 days are still selling. 90-day search growth is -50.2%. Flapen's verdict: Worth a look (67/100).
How competitive is the dehumidifier niche?: 40 brands and 103 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 46% of demand.
What do buyers complain about in dehumidifier?: Top complaints mined from reviews: Functionality-Overall, Size-Overall, Value For Money. The return rate is 1.1%.
When does demand for dehumidifier peak?: Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 12.3× the quietest.
What does it cost to enter the dehumidifier niche?: Listings span £6.01–£151.68; the average listing price is £52.30 (sweet spot $15–$100). The average incumbent carries 3,295 reviews — the moat a new listing must climb.

dehumidifier

dehumidifier market data

Competition & brand share

Demand & seasonality

Top dehumidifier search terms

Top dehumidifier products on Amazon

Top sellers

Newest

Trending

What buyers say about dehumidifier

What buyers love

What buyers complain about

Top return reasons

Common questions

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