Dehumidifier
PassDehumidifier scores 67 out of 100, a Pass. Shoppers spend $15.6M a year here, demand is soft, at -50.2% this quarter, and returns run at 1.1% of orders.
- Flapen Score
- 67 / 100Top 6% of 5,777 Home & Garden niches · +16 vs the category median of 5167
- Market size
- £15.6M/yr8.1M searches / yr
- 90-day growth
- -50.2%search demand this quarter
- Competition
- 31%top-5 click share · 40 brands · 103 sellers
Flapen Score
Dehumidifier against its category
The dotted line is the Home & Garden average. Past it, Dehumidifier is stronger. Inside it, weaker.
Market
The Dehumidifier market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Dehumidifier 8.1M times last year and spent an estimated £15.6M. The top 5 brands take 46% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 67 out of 100, a Pass.
01 · Demand
3.7% of searches ended in a purchase last week.
Shoppers searched for this 8.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -50.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £15.6M a year.
- Searches, last 12 months
- 8.1M
- Growth, 90 days vs prior 90
- -50.2%
- Conversion, latest week
- 3.7%
- Market size, estimated
- £15.6Ma year
- Peak month
- November12.3× the quietest month
- Top search term
- dehumidifier4.8M searches a year
02 · Price
A sale here is worth £52.30.
Listings sell for £52.30 on average, from £6.01 to £151.68. Amazon reports units sold in ranges. This niche sold 250K to 300K a year. The average listing sells 4,000 to 5,000 of them. At £52.30 that is £209K to £262K a year per listing.
- Average price
- £52.30inside the $15 to $100 sweet spot
- Price range
- £6.01–£151.68
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 250K–300K
- Units per listing a year
- 4,000–5,000
- Revenue per listing a year
- £209K–£262K
- Returns
- 1.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
91% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 22.4% of listings are out of stock. The average listing ranks #109 within Heating, Cooling & Air Quality. It carries 3,295 reviews at 4.30 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 91%
- Prime listings
- 82%
- Out of stock, average day
- 22.4%
- Average rank
- #109in Heating, Cooling & Air Quality
- Average rating
- 4.30 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,295per listing
- Listings tracked
- 56
04 · Newcomers
Amazon counts 15 of last year's 21 launches as successful.
21 products launched here in the last 12 months. Amazon counts 15 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 21
- Successful launches
- 15Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Dehumidifier products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
ANSIO Dehumidifier Disposable Pack of 10 Room Moisture Absorber Condensation Remover De Humidifiers for Damp Mould in Home Bathroom Window House Kitchen Wardrobe Bedroom Interior Moisture Traps
- Price
- £8.74
- Rating
- 4.3/5
- Reviews
- 50,413
- Age
- 10y ago
EasyAcc 1200ml Electric Dehumidifier with Ultra Quiet & Auto Shut off 7 Colorful LED Portable Mini Dehumidifier for Wardrobe Bathroom Closet RV Bedroom Garage - White
- Price
- £33.34
- Rating
- 4.3/5
- Reviews
- 5,826
- Age
- 4y ago
AEOCKY 25L/D Dehumidifier for Home Smart Drying Mode 2.7L Tank
- Price
- £106.32
- Rating
- 4.7/5
- Reviews
- 6,278
- Age
- 9mo ago
Pro Breeze Osmo Dehumidifier - Silent & Refillable Moisture Absorber for Damp & Condensation at Home Bedroom Wardrobe - Bathroom Mould Remover with 700g Refillable Tablet - White
- Price
- £19.06
- Rating
- 4.2/5
- Reviews
- 1,211
- Age
- 1y ago
PureMate1400ml Electric Dehumidifier with Ultra Quiet & Auto Shut off 7 Colorful LED Portable Mini Dehumidifier for Damp Mould Moisture in Home for Wardrobe Bathroom Bedroom Garage
- Price
- £27.56
- Rating
- 4.2/5
- Reviews
- 1,400
- Age
- 3y ago
Trending
90-day click momentum
Dehumidifier 2500ML Dehumidifiers for Home Quiet Dehumidifiers for Drying Clothes with Drainage Hose Auto-Defrost|LED Light|Auto-off Bathroom Dehumidifier for Basement Wardrobe Garage RV
- Price
- £48.06
- Rating
- 3.7/5
- Reviews
- 215
- Age
- 10mo ago
Dehumidifiers for Home Damp 2800ML Quite Dehumidifiers for Bedroom Portable Bathroom Dehumidifier 24H Timer Automatic Shutoff 7 Colorful LED Small Dehumidifier for Drying Clothes900ML/24H
- Price
- £54.21
- Rating
- 3.6/5
- Reviews
- 49
- Age
- 7mo ago
Dehumidifiers for Home Dehumidifier for Bedroom with 2.2L/77oz Water Tank Smart Defrost Auto-Off Quiet Small Dehumidifier for Bathroom Touch Control Dehumidifiers for Drying Clothes RV (Milky White)
- Price
- £44.84
- Rating
- 4.5/5
- Reviews
- 47
- Age
- 3mo ago
Dehumidifiers for Home Dehumidifier 360ML/Day Quiet Portable Dehumidifier for Bedroom Drying Clothes Wardrobe Bathment with 3 Modes Timer Water Tank Auto Defrost
- Price
- £32.52
- Rating
- 3.7/5
- Reviews
- 14
- Age
- 3mo ago
Dehumidifier 1800ML Dehumidifiers for Home Auto Shut off & Defrost Small Dehumidifier for Bedroom with Sleep Mode|7 Colorful LED|6/12/24H Timer Dehumidifiers for Drying Clothes Bathroom(660ML/24H)
- Price
- £40.65
- Rating
- 4.5/5
- Reviews
- 72
- Age
- 3mo ago
Newest
by launch dateDehumidifiers for Home Dehumidifier 360ML/Day Quiet Portable Dehumidifier for Bedroom Drying Clothes Wardrobe Bathment with 3 Modes Timer Water Tank Auto Defrost
- Price
- £32.52
- Rating
- 3.7/5
- Reviews
- 14
- Age
- 3mo ago
Dehumidifiers for Home Dehumidifier for Bedroom with 2.2L/77oz Water Tank Smart Defrost Auto-Off Quiet Small Dehumidifier for Bathroom Touch Control Dehumidifiers for Drying Clothes RV (Milky White)
- Price
- £44.84
- Rating
- 4.5/5
- Reviews
- 47
- Age
- 3mo ago
Dehumidifier 1800ML Dehumidifiers for Home Auto Shut off & Defrost Small Dehumidifier for Bedroom with Sleep Mode|7 Colorful LED|6/12/24H Timer Dehumidifiers for Drying Clothes Bathroom(660ML/24H)
- Price
- £40.65
- Rating
- 4.5/5
- Reviews
- 72
- Age
- 3mo ago
Dehumidifiers for Home Damp 2800ML Quite Dehumidifiers for Bedroom Portable Bathroom Dehumidifier 24H Timer Automatic Shutoff 7 Colorful LED Small Dehumidifier for Drying Clothes900ML/24H
- Price
- £54.21
- Rating
- 3.6/5
- Reviews
- 49
- Age
- 7mo ago
Houszy Dehumidifier for Bedroom Semiconductor 2.2L Quiet Sleep Mode Timer
- Price
- £35.84
- Rating
- 4.5/5
- Reviews
- 21
- Age
- 8mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 31% of clicks. An open shelf where new products get seen.
Brands
40 falling
Sellers
103
Top-5 brand share
46%
Top 20: 84%
Top-5 click share
31%
Top 20: 67%
Open market
50%
- Pro Breeze16%
- ANSIO10%
- EasyAcc8%
- AEOCKY7%
- TOIOVCU5%
- AROEVE4%
Demand
Dehumidifier search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 12.3×
Search terms
Top Dehumidifier search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- dehumidifier4.8M/yr
- dehumidifiers for home1.8M/yr
- dehumidifier for bedroom310K/yr
- dehumidifiers270K/yr
- dehumidifier and air purifier82K/yr
- small dehumidifier123K/yr
- de humidifier49K/yr
- bathroom dehumidifier70K/yr
- dehumidifier for bathroom69K/yr
- mini dehumidifier76K/yr
Reviews and returns
What reviews say buyers love and hate about Dehumidifier
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Did not work
Does not work properly
Does not work as it is supposed to
Big
To small
it doesnt fit
a bit pricey at £68.99. This item was selling for £50.99 when I requested it
Its no better than cheaper ones you can get
Not worth price
Broke after a few uses
Broke quickly
Broke within two and half weeks
Rubbish product
Garbage
Bad quality
Love
Good Price
Excellent value
Good value for money
Excellent product
Looks like a real quality product
good quality and reliable
Easy to operate
Ease of use
Really straightforward to use
the machine is perfect for purpose
really serving Its purpose efficiently
works very efficiently
Just what I needed
Does what it promises
As described
Return
1.1% Return rate 31% Fixable by listing
Did not work
Does not work properly
Does not work as it is supposed to
Big
To small
it doesnt fit
because it wasn't getting any water
didnt collect a drop of water
do not absorb any water
Pictures very deceiving
false advertising
Misleading
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dehumidifier questions
Answered from the same tracked data.