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Dehumidifier

Dehumidifier shows a $15.6M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

67
Worth a look
Market size 100Growth 0Conversion 46Competition 84Returns 93Price range 58Avg price 92Brand share 89Review moat 32Quality gap 75
This niche Category average

Is Dehumidifier profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Dehumidifier is a £15.6M/yr Amazon United Kingdom market (8.1M searches/yr). The top 5 brands hold 46% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Worth a look — 67/100.

Dehumidifier: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -50.2% over the last 90 days and 3.7% of searches end in a purchase.

£15.6M

revenue / yr

Units sold / yr300K
Search volume / yr-50.2%8.1M
Conversion rate3.7%
Avg price£52.30

Who owns the niche?

The top 5 brands hold 46% of demand, so 54% of the market is open.

54%

open market share

Brands · sellers40 · 103
Top-5 product click share31%
Open market54%
Avg brand age36 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 56 products

Sponsored placement91%
New entrants (1y)21· 15 succeeded
Avg rating4.3★
Avg reviews3,295

Top Dehumidifier products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.

£0£467K£934K£1.4M£1.9M101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

40 falling

Sellers

103

Top-5 brand share

46%

Top 20: 84%

Top-5 click share

31%

Top 20: 67%

Open market

50%

  • Pro Breeze16%
  • ANSIO10%
  • EasyAcc8%
  • AEOCKY7%
  • TOIOVCU5%
  • AROEVE4%

Dehumidifier demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume8.1MCVR3.7%Products56Brands40Top 5 Brands46%OOS Rate22.4%Rating4.3★Reviews3,295Avg BSR#109
900K700KSpike '24Black Friday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 12.3×

Top Dehumidifier search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • dehumidifier4.8M/yr
  • dehumidifiers for home1.8M/yr
  • dehumidifier for bedroom310K/yr
  • dehumidifiers270K/yr
  • dehumidifier and air purifier82K/yr
  • small dehumidifier123K/yr
  • de humidifier49K/yr
  • bathroom dehumidifier70K/yr
  • dehumidifier for bathroom69K/yr
  • mini dehumidifier76K/yr

What reviews say buyers love and hate about Dehumidifier

What buyers mention most, as a share of all reviews.

What buyers love

75% of reviews
Value For Money19%

Good Price

Quality-Overall17%

Excellent product

Ease Of Use9%

Easy to operate

Efficiency8%

the machine is perfect for purpose

Advertised Vs Actual Product8%

Just what I needed

What buyers complain about

68% of reviews
Functionality-Overall20%

Did not work

Size-Overall9%

Big

Value For Money9%

a bit pricey at £68.99. This item was selling for £50.99 when I requested it

Durability9%

Broke after a few uses

Quality-Overall7%

Rubbish product

Dehumidifier return rate & reasons

Why buyers send it back, as a share of all return requests.

1.1%

Return rate

31%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Functionality-Overall
33%
2Size-Overall
21%
3Water Resistance
5%
4Strength
4%
5Advertised Vs Actual Product
4%

Common Dehumidifier questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Dehumidifier 67/100 on Amazon United Kingdom — Worth a look. The niche generates £15.6M/yr across 56 tracked products. 15 of 21 products launched in the last 360 days are still selling. Search demand moved -50.2% over the last 90 days.
Search demand for Dehumidifier on Amazon United Kingdom peaks in Jan–Oct–Nov–Dec, where the busiest month runs 12.3× the quietest.