Defrosting Tray
soft demand (-45.5% this quarter) — Defrosting Tray doesn't clear our bar today.
Flapen Score
Is Defrosting Tray profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Defrosting Tray is a £67K/yr Amazon United Kingdom market (121K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Jan–Feb–Dec. Verdict: Skip it — 40/100.
Defrosting Tray: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -45.5% over the last 90 days and 5.3% of searches end in a purchase.
£67K
revenue / yr
Who owns the niche?
The top 5 brands hold 73% of demand, so 27% of the market is open.
27%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 13 products
Top Defrosting Tray products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
4 in 1 Defrosting Board Plastic Thaw Cutting Boards Miracle Melt Defrost Tray for Kitchen Chopping Meat Food(M 12.2x8.3x0.35 Inches)
- Price
- £10.21
- Rating
- 4.4/5
- Reviews
- 299
- Age
- 2y ago
Andrew James Defrost Tray Thaw Board Plate | Up to 5 Times Faster Defrosting for Meat and Frozen Foods | No Electricity Required (Tray)
- Price
- £12.03
- Rating
- 4.5/5
- Reviews
- 1,651
- Age
- 11y ago
Homiely Defrosting Tray - Fast Thawing tray Defrosting Board and plate for Frozen Meat Chicken Defrost thaw plate (Tray with 4 red corners)
- Price
- £9.93
- Rating
- 4.2/5
- Reviews
- 28
- Age
- 3mo ago
ZMREN Defrosting Plate Defrosting Tray Thaw Board Plate fast defrosting tray for fish meat poultry or anything else that is frozen (29.5 x 21 x 0.2 cm)
- Price
- £8.14
- Rating
- 4.4/5
- Reviews
- 608
- Age
- 3y ago
VonShef Defrosting Tray Large Aluminium Meat Thaw Plate with Grooves & Spill-Proof Silicone Border Defrosting Board Kitchen Accessories for fast Thawing Frozen Foods 35cm x 20cm
- Price
- £11.50
- Rating
- 4.4/5
- Reviews
- 1,359
- Age
- 10y ago
Trending
90-day click momentumHomiely Defrosting Tray - Fast Thawing tray Defrosting Board and plate for Frozen Meat Chicken Defrost thaw plate (Tray with 4 red corners)
- Price
- £9.93
- Rating
- 4.2/5
- Reviews
- 28
- Age
- 3mo ago
4 in 1 Defrosting Board Plastic Thaw Cutting Boards Miracle Melt Defrost Tray for Kitchen Chopping Meat Food(M 12.2x8.3x0.35 Inches)
- Price
- £10.21
- Rating
- 4.4/5
- Reviews
- 299
- Age
- 2y ago
ZMREN Defrosting Plate Defrosting Tray Thaw Board Plate fast defrosting tray for fish meat poultry or anything else that is frozen (29.5 x 21 x 0.2 cm)
- Price
- £8.14
- Rating
- 4.4/5
- Reviews
- 608
- Age
- 3y ago
21x 31.1cm Melt Defrosting Board Double Sided Defrosting Tray Rapid Thawing Multifunctional Board Fast Thaw Plate Cutting Board with Knife Sharpener Spice Grater for Home Kitchen
- Price
- £7.98
- Rating
- 4.6/5
- Reviews
- 47
- Age
- 1y ago
Defrosting Tray Defrost Plate Thaws Rapid Defrost Tray Quick Defrost Board Faster Defrosting Frozen Food Defrosting Plate Aluminium Meat Board for Home Kitchen Cooking 30*20CM
- Price
- £8.14
- Rating
- 4.5/5
- Reviews
- 40
- Age
- 2y ago
Newest
by launch dateHomiely Defrosting Tray - Fast Thawing tray Defrosting Board and plate for Frozen Meat Chicken Defrost thaw plate (Tray with 4 red corners)
- Price
- £9.93
- Rating
- 4.2/5
- Reviews
- 28
- Age
- 3mo ago
Defrosting Tray Defrosting Board with Hole for Easily Hanging Meat Thawer Fast Thawing Of Frozen Food No Electricity Required No Chemicals No Microwave
- Price
- £5.62
- Rating
- 4.2/5
- Reviews
- 23
- Age
- 1y ago
4-in-1 Miracle Melt Defrosting Board & Chopping Board - Dual-Side Aluminum Alloy Fast Thawing Tray with Grater Built-in Knife Sharpener and Hanging Handle (Food-Grade Safe)
- Price
- £9.68
- Rating
- 4.2/5
- Reviews
- 56
- Age
- 1y ago
21x 31.1cm Melt Defrosting Board Double Sided Defrosting Tray Rapid Thawing Multifunctional Board Fast Thaw Plate Cutting Board with Knife Sharpener Spice Grater for Home Kitchen
- Price
- £7.98
- Rating
- 4.6/5
- Reviews
- 47
- Age
- 1y ago
4 in 1 Defrosting Board Plastic Thaw Cutting Boards Miracle Melt Defrost Tray for Kitchen Chopping Meat Food(M 12.2x8.3x0.35 Inches)
- Price
- £10.21
- Rating
- 4.4/5
- Reviews
- 299
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.
Brands
12 falling
Sellers
16
Top-5 brand share
73%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
20%
- mwellewm32%
- andrew james18%
- Homiely8%
- ZMREN8%
- VonShef7%
- Kssvzz7%
Defrosting Tray demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Feb, Dec · busiest ÷ quietest = 3.7×
Top Defrosting Tray search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- defrosting board61K/yr
- defrosting tray28K/yr
- defrosting plate7K/yr
- meat defrosting tray4K/yr
- thawing board defrosting5K/yr
- defrost tray4K/yr
- defrosting trays5K/yr
- defrost board3K/yr
- defrosting tray fast thawing of frozen food4K/yr
What reviews say buyers love and hate about Defrosting Tray
What buyers mention most, as a share of all reviews.
What buyers love
89% of reviews“like it works”
“Excellent product”
“Brilliant to use & fast defrosting”
“Does work”
“Easy clean”
What buyers complain about
76% of reviews“Not as good as it makes out”
“Did not work”
“Very poor quality coating”
“it degrades very quickly”
“Smaller than expected”
Defrosting Tray return rate & reasons
Why buyers send it back, as a share of all return requests.
0.6%
Return rate
40%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Defrosting Tray questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
