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Defrosting Tray

Fail

Demand is soft, at -45.5% this quarter, so Defrosting Tray is a Fail.

Flapen Score
40
40 / 100
Ranks 4,839 of 5,777 Home & Garden niches · −11 vs the category median of 51
Market size
£67K/yr121K searches / yr
90-day growth
-45.5%search demand this quarter
Competition
71%top-5 click share · 12 brands · 16 sellers

Flapen Score

Defrosting Tray against its category

The dotted line is the Home & Garden average. Past it, Defrosting Tray is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Defrosting Tray market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Defrosting Tray 121K times last year and spent an estimated £67K. The top 5 brands take 73% of clicks. Demand peaks in Jan–Feb–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 5.3% of those searches ended in a purchase.

Shoppers searched for this 121K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.3% of those searches ended in a purchase. Searches in the last 90 days moved -45.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £67K a year.

Searches, last 12 months
121K
Growth, 90 days vs prior 90
-45.5%
Conversion, latest week
5.3%
Market size, estimated
£67Ka year
Peak month
January3.7× the quietest month
Top search term
defrosting board61K searches a year

02 · Price

A sale here is worth £10.56.

Listings sell for £10.56 on average, from £5.62 to £17.05. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £10.56 that is £3K to £5K a year per listing.

Average price
£10.56under the $15 to $100 sweet spot
Price range
£5.62–£17.05
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£3K–£5K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 28.3% of listings are out of stock. The average listing ranks #8 within Defrosting Trays. It carries 516 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
92%
Out of stock, average day
28.3%
Average rank
#8in Defrosting Trays
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
516per listing
Listings tracked
13

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Defrosting Tray products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 71% of clicks. A locked shelf that new listings rarely crack.

£0£7K£13K£20K£27K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

16

Est. top-5 brand share

73%

Top 20: 100%

Est. top-5 click share

71%

Top 20: 100%

Open market

20%

  • mwellewm32%
  • andrew james18%
  • Homiely8%
  • ZMREN8%
  • VonShef7%
  • Kssvzz7%

Demand

Defrosting Tray search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Black Friday '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 3.7×

Search terms

Top Defrosting Tray search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • defrosting board61K/yr
  • defrosting tray28K/yr
  • defrosting plate7K/yr
  • meat defrosting tray4K/yr
  • thawing board defrosting5K/yr
  • defrost tray4K/yr
  • defrosting trays5K/yr
  • defrost board3K/yr
  • defrosting tray fast thawing of frozen food4K/yr

Reviews and returns

What reviews say buyers love and hate about Defrosting Tray

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Advertised Vs Actual Product”
14%of negative reviews mention “Quality-Overall”
0.6%of orders come back
“Not as good as it makes out”
A buyer, on “Quality-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Defrosting Tray questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data