defrosting tray
Skip itSoft demand (-45.5% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Review moat
Good516.15avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good73%top-5 brand share — brands hold most of the demand
Avg price
Okay£10.56avg listing price — sweet spot $15–$100
Competition
Bad71%top-5 click share — a locked-up shelf
Price range
Bad£5.62–£17.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£67K£67K/yr · 121K searches
Growth
Bad-45.5%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, defrosting tray is a £67K/yr Amazon United Kingdom market (121K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Jan–Feb–Dec. Verdict: Skip it — 40/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
defrosting tray market data
- Units sold / yr
- 8K–10K
- avg 250–500/product
- Revenue / yr
- £84K–£106K
- units × avg price
- Conversion rate
- 5.3%
- Avg BSR
- #8
- Page quality
- 0%
- Prime
- 92%
- Sponsored
- 100%
- Out of stock
- 28.3%
- Avg brand age
- 35 months
- Avg seller age
- 203 days
Competition & brand share
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.Brands
12 falling
Sellers
16
Top-5 brand share
73%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
20%
- mwellewm32%
- andrew james18%
- Homiely8%
- ZMREN8%
- VonShef7%
- Kssvzz7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -45.5% search growth over the last 90 days.Peak months: Jan, Feb, Dec · busiest ÷ quietest = 3.7×
Top defrosting tray search terms
- defrosting board61K/yr
- defrosting tray28K/yr
- defrosting plate7K/yr
- meat defrosting tray4K/yr
- thawing board defrosting5K/yr
- defrost tray4K/yr
- defrosting trays5K/yr
- defrost board3K/yr
- defrosting tray fast thawing of frozen food4K/yr
Top defrosting tray products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
4 in 1 Defrosting Board Plastic Thaw Cutting Boards Miracle Melt Defrost Tray for Kitchen Chopping Meat Food(M 12.2x8.3x0.35 Inches)
mwellewm£10.214.4★299 rev
Andrew James Defrost Tray Thaw Board Plate | Up to 5 Times Faster Defrosting for Meat and Frozen Foods | No Electricity Required (Tray)
andrew james£12.034.5★1,651 rev
Homiely Defrosting Tray - Fast Thawing tray Defrosting Board and plate for Frozen Meat Chicken Defrost thaw plate (Tray with 4 red corners)
Homiely£9.934.2★28 rev
ZMREN Defrosting Plate Defrosting Tray Thaw Board Plate fast defrosting tray for fish meat poultry or anything else that is frozen (29.5 x 21 x 0.2 cm)
ZMREN£8.144.4★608 rev
VonShef Defrosting Tray Large Aluminium Meat Thaw Plate with Grooves & Spill-Proof Silicone Border Defrosting Board Kitchen Accessories for fast Thawing Frozen Foods 35cm x 20cm
VonShef£11.504.4★1,359 rev
Newest
by launch dateHomiely Defrosting Tray - Fast Thawing tray Defrosting Board and plate for Frozen Meat Chicken Defrost thaw plate (Tray with 4 red corners)
Homiely£9.9328 rev
Defrosting Tray Defrosting Board with Hole for Easily Hanging Meat Thawer Fast Thawing Of Frozen Food No Electricity Required No Chemicals No Microwave
Eophmi£5.6223 rev
4-in-1 Miracle Melt Defrosting Board & Chopping Board - Dual-Side Aluminum Alloy Fast Thawing Tray with Grater Built-in Knife Sharpener and Hanging Handle (Food-Grade Safe)
Zoyrin£9.6856 rev
21x 31.1cm Melt Defrosting Board Double Sided Defrosting Tray Rapid Thawing Multifunctional Board Fast Thaw Plate Cutting Board with Knife Sharpener Spice Grater for Home Kitchen
TOPCZY£7.9847 rev
4 in 1 Defrosting Board Plastic Thaw Cutting Boards Miracle Melt Defrost Tray for Kitchen Chopping Meat Food(M 12.2x8.3x0.35 Inches)
mwellewm£10.21299 rev
Trending
90-day click momentumHomiely Defrosting Tray - Fast Thawing tray Defrosting Board and plate for Frozen Meat Chicken Defrost thaw plate (Tray with 4 red corners)
Homiely£9.934.2★
4 in 1 Defrosting Board Plastic Thaw Cutting Boards Miracle Melt Defrost Tray for Kitchen Chopping Meat Food(M 12.2x8.3x0.35 Inches)
mwellewm£10.214.4★
ZMREN Defrosting Plate Defrosting Tray Thaw Board Plate fast defrosting tray for fish meat poultry or anything else that is frozen (29.5 x 21 x 0.2 cm)
ZMREN£8.144.4★
21x 31.1cm Melt Defrosting Board Double Sided Defrosting Tray Rapid Thawing Multifunctional Board Fast Thaw Plate Cutting Board with Knife Sharpener Spice Grater for Home Kitchen
TOPCZY£7.984.6★
Defrosting Tray Defrost Plate Thaws Rapid Defrost Tray Quick Defrost Board Faster Defrosting Frozen Food Defrosting Plate Aluminium Meat Board for Home Kitchen Cooking 30*20CM
Semazz£8.144.5★
What buyers say about defrosting tray
What buyers praise and complain about, mined from review topics.What buyers love
“like it works”
“Excellent product”
“Brilliant to use & fast defrosting”
“Does work”
“Easy clean”
“Easy to use”
“only took about half hour very pleased”
“.does exactly what it's supposed to, good size”
“Gift”
“It works & is reasonably priced”
What buyers complain about
“Not as good as it makes out”
“Did not work”
“Very poor quality coating”
“it degrades very quickly”
“Smaller than expected”
“didnt have surround so sometimes leaked this one doesnt so pretty good”
“come off very easily”
“Quite thin”
“the heating wasn't on”
“Only gripe is the little corners fall off”
Top return reasons
Common questions
- Is defrosting tray profitable to sell on Amazon United Kingdom?
- The niche generates £67K/yr across 13 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -45.5%. Flapen's verdict: Skip it (40/100).
- How competitive is the defrosting tray niche?
- 12 brands and 16 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 73% of demand.
- What do buyers complain about in defrosting tray?
- Top complaints mined from reviews: Quality-Overall, Functionality-Overall, Paint Quality. The return rate is 0.6%.
- When does demand for defrosting tray peak?
- Demand peaks in Jan–Feb–Dec; the busiest month runs 3.7× the quietest.
- What does it cost to enter the defrosting tray niche?
- Listings span £5.62–£17.05; the average listing price is £10.56 (sweet spot $15–$100). The average incumbent carries 516 reviews — the moat a new listing must climb.