Defrosting Tray
FailDemand is soft, at -45.5% this quarter, so Defrosting Tray is a Fail.
- Flapen Score
- 40 / 100Ranks 4,839 of 5,777 Home & Garden niches · −11 vs the category median of 5140
- Market size
- £67K/yr121K searches / yr
- 90-day growth
- -45.5%search demand this quarter
- Competition
- 71%top-5 click share · 12 brands · 16 sellers
Flapen Score
Defrosting Tray against its category
The dotted line is the Home & Garden average. Past it, Defrosting Tray is stronger. Inside it, weaker.
Market
The Defrosting Tray market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Defrosting Tray 121K times last year and spent an estimated £67K. The top 5 brands take 73% of clicks. Demand peaks in Jan–Feb–Dec. Flapen scores it 40 out of 100, a Fail.
01 · Demand
An estimated 5.3% of those searches ended in a purchase.
Shoppers searched for this 121K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.3% of those searches ended in a purchase. Searches in the last 90 days moved -45.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £67K a year.
- Searches, last 12 months
- 121K
- Growth, 90 days vs prior 90
- -45.5%
- Conversion, latest week
- 5.3%
- Market size, estimated
- £67Ka year
- Peak month
- January3.7× the quietest month
- Top search term
- defrosting board61K searches a year
02 · Price
A sale here is worth £10.56.
Listings sell for £10.56 on average, from £5.62 to £17.05. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £10.56 that is £3K to £5K a year per listing.
- Average price
- £10.56under the $15 to $100 sweet spot
- Price range
- £5.62–£17.05
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £3K–£5K
- Returns
- 0.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 28.3% of listings are out of stock. The average listing ranks #8 within Defrosting Trays. It carries 516 reviews at 4.40 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 92%
- Out of stock, average day
- 28.3%
- Average rank
- #8in Defrosting Trays
- Average rating
- 4.40 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 516per listing
- Listings tracked
- 13
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Defrosting Tray products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
4 in 1 Defrosting Board Plastic Thaw Cutting Boards Miracle Melt Defrost Tray for Kitchen Chopping Meat Food(M 12.2x8.3x0.35 Inches)
- Price
- £10.21
- Rating
- 4.4/5
- Reviews
- 299
- Age
- 2y ago

Andrew James Defrost Tray Thaw Board Plate | Up to 5 Times Faster Defrosting for Meat and Frozen Foods | No Electricity Required (Tray)
- Price
- £12.03
- Rating
- 4.5/5
- Reviews
- 1,651
- Age
- 11y ago

Homiely Defrosting Tray - Fast Thawing tray Defrosting Board and plate for Frozen Meat Chicken Defrost thaw plate (Tray with 4 red corners)
- Price
- £9.93
- Rating
- 4.2/5
- Reviews
- 28
- Age
- 3mo ago

ZMREN Defrosting Plate Defrosting Tray Thaw Board Plate fast defrosting tray for fish meat poultry or anything else that is frozen (29.5 x 21 x 0.2 cm)
- Price
- £8.14
- Rating
- 4.4/5
- Reviews
- 608
- Age
- 3y ago

VonShef Defrosting Tray Large Aluminium Meat Thaw Plate with Grooves & Spill-Proof Silicone Border Defrosting Board Kitchen Accessories for fast Thawing Frozen Foods 35cm x 20cm
- Price
- £11.50
- Rating
- 4.4/5
- Reviews
- 1,359
- Age
- 10y ago
Trending
estimated 90-day click momentum
Homiely Defrosting Tray - Fast Thawing tray Defrosting Board and plate for Frozen Meat Chicken Defrost thaw plate (Tray with 4 red corners)
- Price
- £9.93
- Rating
- 4.2/5
- Reviews
- 28
- Age
- 3mo ago

4 in 1 Defrosting Board Plastic Thaw Cutting Boards Miracle Melt Defrost Tray for Kitchen Chopping Meat Food(M 12.2x8.3x0.35 Inches)
- Price
- £10.21
- Rating
- 4.4/5
- Reviews
- 299
- Age
- 2y ago

ZMREN Defrosting Plate Defrosting Tray Thaw Board Plate fast defrosting tray for fish meat poultry or anything else that is frozen (29.5 x 21 x 0.2 cm)
- Price
- £8.14
- Rating
- 4.4/5
- Reviews
- 608
- Age
- 3y ago

21x 31.1cm Melt Defrosting Board Double Sided Defrosting Tray Rapid Thawing Multifunctional Board Fast Thaw Plate Cutting Board with Knife Sharpener Spice Grater for Home Kitchen
- Price
- £7.98
- Rating
- 4.6/5
- Reviews
- 47
- Age
- 1y ago

Defrosting Tray Defrost Plate Thaws Rapid Defrost Tray Quick Defrost Board Faster Defrosting Frozen Food Defrosting Plate Aluminium Meat Board for Home Kitchen Cooking 30*20CM
- Price
- £8.14
- Rating
- 4.5/5
- Reviews
- 40
- Age
- 2y ago
Newest
by launch date
Homiely Defrosting Tray - Fast Thawing tray Defrosting Board and plate for Frozen Meat Chicken Defrost thaw plate (Tray with 4 red corners)
- Price
- £9.93
- Rating
- 4.2/5
- Reviews
- 28
- Age
- 3mo ago

Defrosting Tray Defrosting Board with Hole for Easily Hanging Meat Thawer Fast Thawing Of Frozen Food No Electricity Required No Chemicals No Microwave
- Price
- £5.62
- Rating
- 4.2/5
- Reviews
- 23
- Age
- 1y ago

4-in-1 Miracle Melt Defrosting Board & Chopping Board - Dual-Side Aluminum Alloy Fast Thawing Tray with Grater Built-in Knife Sharpener and Hanging Handle (Food-Grade Safe)
- Price
- £9.68
- Rating
- 4.2/5
- Reviews
- 56
- Age
- 1y ago

21x 31.1cm Melt Defrosting Board Double Sided Defrosting Tray Rapid Thawing Multifunctional Board Fast Thaw Plate Cutting Board with Knife Sharpener Spice Grater for Home Kitchen
- Price
- £7.98
- Rating
- 4.6/5
- Reviews
- 47
- Age
- 1y ago

4 in 1 Defrosting Board Plastic Thaw Cutting Boards Miracle Melt Defrost Tray for Kitchen Chopping Meat Food(M 12.2x8.3x0.35 Inches)
- Price
- £10.21
- Rating
- 4.4/5
- Reviews
- 299
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 71% of clicks. A locked shelf that new listings rarely crack.
Brands
12 falling
Sellers
16
Est. top-5 brand share
73%
Top 20: 100%
Est. top-5 click share
71%
Top 20: 100%
Open market
20%
- mwellewm32%
- andrew james18%
- Homiely8%
- ZMREN8%
- VonShef7%
- Kssvzz7%
Demand
Defrosting Tray search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Dec · busiest ÷ quietest = 3.7×
Search terms
Top Defrosting Tray search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- defrosting board61K/yr
- defrosting tray28K/yr
- defrosting plate7K/yr
- meat defrosting tray4K/yr
- thawing board defrosting5K/yr
- defrost tray4K/yr
- defrosting trays5K/yr
- defrost board3K/yr
- defrosting tray fast thawing of frozen food4K/yr
Reviews and returns
What reviews say buyers love and hate about Defrosting Tray
We read the reviews and the return reasons for every product selling here.
“Not as good as it makes out”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Defrosting Tray questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









