Is deer repellent profitable to sell on Amazon United Kingdom?

The niche generates £20K/yr across 20 tracked products. 4 of 7 products launched in the last 360 days are still selling. 90-day search growth is +131.0%. Flapen's verdict: Worth a look (64/100).

How competitive is the deer repellent niche?

14 brands and 124 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 82% of demand.

What do buyers complain about in deer repellent?

Top complaints mined from reviews: Functionality-Overall, Pest/Insect Control, Quality-Overall. The return rate is 0.0%.

When does demand for deer repellent peak?

Demand peaks in Apr–May–Jun; the busiest month runs 11.3× the quietest.

What does it cost to enter the deer repellent niche?

Listings span £6.93–£62.89; the average listing price is £17.33 (sweet spot $15–$100). The average incumbent carries 379 reviews — the moat a new listing must climb.

deer repellent

Worth a look

Shows beatable incumbent ratings (3.5★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Quality gap

Incredible3.5★

avg incumbent rating — lower means beatable quality

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Growth

Incredible+131.0%

90-day search growth — must beat 0% to launch

Price range

Great£6.93–£62.89

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great378.9

avg incumbent reviews — the moat a new listing must climb

Avg price

Great£17.33

avg listing price — sweet spot $15–$100

Conversion

Good5.6%

search→purchase rate — share of searches ending in a sale

Competition

Okay60%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay82%

top-5 brand share — brands hold most of the demand

Market size

Bad£20K

£20K/yr · 21K searches

According to Flapen's Amazon United Kingdom niche tracking, deer repellent is a £20K/yr Amazon United Kingdom market (21K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Apr–May–Jun. Verdict: Worth a look — 64/100.

Data updated Jul 26, 2026 · scored weekly · How we score niches

deer repellent market data

Units sold / yr: 2K–2K; avg 0–100/product
Revenue / yr: £26K–£35K; units × avg price
Conversion rate: 5.6%
Avg BSR: #173
Page quality: 0%
Prime: 45%
Sponsored: 40%
Out of stock: 19.4%
Avg brand age: 24 months
Avg seller age: 182 days

Competition & brand share

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 falling

Sellers

124

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

14%

Vitax Ltd24%
Grazers23%
The Big Cheese21%
Enviro Protection Ind9%
MQHUAYU5%
Liquid Fence4%
Open — no brand owns it (8 brands, 14%)

Demand & seasonality

Weekly Amazon search volume, last 57 weeks — +131.0% search growth over the last 90 days.

Peak months: Apr, May, Jun · busiest ÷ quietest = 11.3×

Open Trend

Top deer repellent search terms

rabbit repellent for garden uk7K/yr +163.8%6.8% conv.
rabbit deterrent for the garden6K/yr +110.6%4.7% conv.
rabbit repellent5K/yr +106.3%5.1% conv.
rabbit deterrent3K/yr +154.4%3.1% conv.

All search terms

Top deer repellent products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 20 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Vitax Stay Off Rabbit Repellent Animal Repellents & Training Aids 500g

Vitax Ltd£7.493.6★280 rev

Grazers G1 Concentrate 750ml Effective against Damage from RABBITS Pigeon Deer Etc (Treats Up To 2000m2)

Grazers£21.363.7★293 rev

The Big Cheese Run Rabbit Repellent 1 L Pressure Sprayer. Ready-To-Use Pump Action. Humane Rabbit Deterrent. Prevents Burrowing Foraging and Fouling. Ideal for Gardens Allotments Crops and Patios

The Big Cheese£9.962.5★5 rev

EPIC REPELLENTS Deer Scram Granular Deer & Rabbit Repellent

Enviro Protection Ind£38.604.3★131 rev

GRAZERS G1 RABBITS DEER 750ML RTU

Grazers£8.943.6★600 rev

Newest

by launch date

HOCHSTE Grazers G1 Plant Protection Spray for Rabbits Deer & Pigeons Calcium-Based Garden Spray for Ornamental & Edible Plants Ready to Use & Concentrate (375ml 1 Pcs)

HOCHSTE£12.450 rev

2mo ago

Solar Ultrasonic Animal Repellent Outdoor Waterproof Cat Repellent for Gardens UK with Motion Sensor & Flash Light USB Charging Keep Cat Dog Fox Squirrel Rabbit Away for Garden Yard Farm (2 Pack)

MQUPIN£25.814 rev

3mo ago

Cat Repellent Ultrasonic Solar Animal Repeller with Motion Sensor and Flashing Lights Waterproof Rechargeable Animal Deterrent Devices Outdoor for Deer Dog Rabbit Skunk Yard Garden Farm

DRAGONLIONS£16.0729 rev

4mo ago

Cat Repellent for Gardens uk Ip65 Waterproof Solar Powered Cat Repellent Ultrasonic Cat Scarers for Gardens with LED Light & PIR Sensor for Cats Foxes Squirrels Rabbits Dogs

Zenmos£15.2435 rev

5mo ago

Cat Repellent for Gardens UK Solar & USB Charging Ultrasonic Cat Scarer with 5 Adjustable Modes PIR Motion Sensor LED Flash Waterproof Outdoor Deterrent for Cats Foxes Squirrels Rabbits Dogs

Lysumurl£21.2224 rev

6mo ago

What buyers say about deer repellent

What buyers praise and complain about, mined from review topics.

What buyers love

Pest/Insect Control19%

“Cat repellant works”

Quality-Overall14%

“they are well made with a solid construction”

Advertised Vs Actual Product14%

“So good exactly how I wanted”

Charging10%

“Well made and rechargeable,”

Ease Of Use5%

“easy to use”

Assembly/Installation5%

“easy to assemble”

Battery Life5%

“And the battery hasn't dipped yet even after a grey week”

Value For Money4%

“good value at less than £27”

Water Resistance3%

“The waterproof design has handled rainy weather with no issues”

Design-Overall3%

“So overall, good design and practical to use”

What buyers complain about

Functionality-Overall30%

“Ineffective”

Pest/Insect Control11%

“Does not deter badgers or foxes”

Quality-Overall11%

“Pretty rubbish”

Value For Money11%

“Not worth the money”

Charging4%

“Doesnt charge and due to being just over 30 days I cant return it”

Advertised Vs Actual Product4%

“The description isn't helpful”

Defective Material/Parts3%

“One has faulty switch”

Water Resistance3%

“An outdoor device should be waterproof”

Dosage3%

“But need multiple doses to be effective”

Durability3%

“One stopped working after only a month”

Top return reasons

Functionality-Overall45%

Charging12%

Pest/Insect Control9%

Advertised Vs Actual Product9%

Durability5%

Defective Material/Parts5%

Spray/Flow4%

Leak-Proof4%

Value For Money2%

Battery Life2%

Common questions

Is deer repellent profitable to sell on Amazon United Kingdom?: The niche generates £20K/yr across 20 tracked products. 4 of 7 products launched in the last 360 days are still selling. 90-day search growth is +131.0%. Flapen's verdict: Worth a look (64/100).
How competitive is the deer repellent niche?: 14 brands and 124 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 82% of demand.
What do buyers complain about in deer repellent?: Top complaints mined from reviews: Functionality-Overall, Pest/Insect Control, Quality-Overall. The return rate is 0.0%.
When does demand for deer repellent peak?: Demand peaks in Apr–May–Jun; the busiest month runs 11.3× the quietest.
What does it cost to enter the deer repellent niche?: Listings span £6.93–£62.89; the average listing price is £17.33 (sweet spot $15–$100). The average incumbent carries 379 reviews — the moat a new listing must climb.