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Deer Repellent

Deer Repellent shows beatable incumbent ratings (3.5★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

64
Worth a look
Market size 5Growth 96Conversion 63Competition 41Returns 100Price range 83Avg price 81Brand share 38Review moat 81Quality gap 100
This niche Category average

Is Deer Repellent profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Deer Repellent is a £20K/yr Amazon United Kingdom market (21K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Apr–May–Jun. Verdict: Worth a look — 64/100.

Deer Repellent: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +131.0% over the last 90 days and 5.6% of searches end in a purchase.

£20K

revenue / yr

Units sold / yr2K
Search volume / yr+131.0%21K
Conversion rate5.6%
Avg price£17.33

Who owns the niche?

The top 5 brands hold 82% of demand, so 18% of the market is open.

18%

open market share

Brands · sellers14 · 124
Top-5 product click share60%
Open market18%
Avg brand age24 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 3.5★ — the gap to enter on.

0/100

page quality · 20 products

Sponsored placement40%
New entrants (1y)7· 4 succeeded
Avg rating3.5★
Avg reviews379

Top Deer Repellent products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

£0£2K£4K£6K£8K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

14 falling

Sellers

124

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

14%

  • Vitax Ltd24%
  • Grazers23%
  • The Big Cheese21%
  • Enviro Protection Ind9%
  • MQHUAYU5%
  • Liquid Fence4%
  • Open — no brand owns it (8 brands, 14%)

Deer Repellent demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume21KCVR5.6%Products20Brands14Top 5 Brands82%OOS Rate19.4%Rating3.5★Reviews379Avg BSR#173
1K750Prime Day '25Holiday '25Spike '26JulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Apr, May, Jun · busiest ÷ quietest = 11.3×

Top Deer Repellent search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • rabbit repellent for garden uk7K/yr
  • rabbit deterrent for the garden6K/yr
  • rabbit repellent5K/yr
  • rabbit deterrent3K/yr

What reviews say buyers love and hate about Deer Repellent

What buyers mention most, as a share of all reviews.

What buyers love

83% of reviews
Pest/Insect Control19%

Cat repellant works

Quality-Overall14%

they are well made with a solid construction

Advertised Vs Actual Product14%

So good exactly how I wanted

Charging10%

Well made and rechargeable,

Ease Of Use5%

easy to use

What buyers complain about

81% of reviews
Functionality-Overall30%

Ineffective

Pest/Insect Control11%

Does not deter badgers or foxes

Quality-Overall11%

Pretty rubbish

Value For Money11%

Not worth the money

Charging4%

Doesnt charge and due to being just over 30 days I cant return it

Deer Repellent return rate & reasons

Why buyers send it back, as a share of all return requests.

0.0%

Return rate

9%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Functionality-Overall
45%
2Charging
12%
3Pest/Insect Control
9%
4Advertised Vs Actual Product
9%
5Durability
5%

Common Deer Repellent questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Deer Repellent 64/100 on Amazon United Kingdom — Worth a look. The niche generates £20K/yr across 20 tracked products. 4 of 7 products launched in the last 360 days are still selling. Search demand moved +131.0% over the last 90 days.
Search demand for Deer Repellent on Amazon United Kingdom peaks in Apr–May–Jun, where the busiest month runs 11.3× the quietest.