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Deer Repellent

Maybe

The products selling today average only 3.5★. But shoppers spend only $20K a year here, so Deer Repellent is a Maybe.

Flapen Score
64
64 / 100
Top 11% of 5,777 Home & Garden niches · +13 vs the category median of 51
Market size
£20K/yr21K searches / yr
90-day growth
+131.0%search demand this quarter
Competition
60%top-5 click share · 14 brands · 124 sellers

Flapen Score

Deer Repellent against its category

The dotted line is the Home & Garden average. Past it, Deer Repellent is stronger. Inside it, weaker.

64Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Deer Repellent market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Deer Repellent 21K times last year and spent an estimated £20K. The top 5 brands take 82% of clicks. Demand peaks in Apr–May–Jun. Flapen scores it 64 out of 100, a Maybe.

01 · Demand

5.6% of searches ended in a purchase last week.

Shoppers searched for this 21K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.6% of those searches ended in a purchase. Searches in the last 90 days moved +131.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £20K a year.

Searches, last 12 months
21K
Growth, 90 days vs prior 90
+131.0%
Conversion, latest week
5.6%
Market size, estimated
£20Ka year
Peak month
May11.3× the quietest month
Top search term
rabbit repellent for garden uk7K searches a year

02 · Price

A sale here is worth £17.33.

Listings sell for £17.33 on average, from £6.93 to £62.89. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £17.33 that is £0 to £2K a year per listing.

Average price
£17.33inside the $15 to $100 sweet spot
Price range
£6.93–£62.89
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

40% of listings pay for placement with sponsored ads. 45% ship with Prime. On an average day, 19.4% of listings are out of stock. The average listing ranks #173 within Garden Tools & Watering Equipment. It carries 379 reviews at 3.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
40%
Prime listings
45%
Out of stock, average day
19.4%
Average rank
#173in Garden Tools & Watering Equipment
Average rating
3.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
379per listing
Listings tracked
20

04 · Newcomers

Amazon counts 4 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
4Amazon's first-year sales bar
Average brand age
24 months

Products

Top Deer Repellent products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£6K£8K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

14 falling

Sellers

124

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

14%

  • Vitax Ltd24%
  • Grazers23%
  • The Big Cheese21%
  • Enviro Protection Ind9%
  • MQHUAYU5%
  • Liquid Fence4%
  • Open — no brand owns it (8 brands, 14%)

Demand

Deer Repellent search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Prime Day '25Holiday '25Spike '26JulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Apr, May, Jun · busiest ÷ quietest = 11.3×

Search terms

Top Deer Repellent search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rabbit repellent for garden uk7K/yr
  • rabbit deterrent for the garden6K/yr
  • rabbit repellent5K/yr
  • rabbit deterrent3K/yr

Reviews and returns

What reviews say buyers love and hate about Deer Repellent

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall30%−0.77

Ineffective

Didnt work

Didnt work right away

Pest/Insect Control11%+1.80

Does not deter badgers or foxes

The spray has had little effect, unfortunately, as I'm still overrun with the pests

It doesn t work at all,i tried to use against some squirells which destroyed my garden,flowers,but they continue to destroy,i fixed this repellent like

Quality-Overall11%

Pretty rubbish

theres no clear feedback

Pure rubbish

Value For Money11%−0.23

Not worth the money

Wait of money

A waste of money

Charging4%+0.50

Doesnt charge and due to being just over 30 days I cant return it

But one stopped charging by solar after 6 weeks or so

Love

Pest/Insect Control19%+1.80

Cat repellant works

Cat repellents

Im really liking my Best Pest Repeller that I bought from Amazon, Its Working

Quality-Overall14%

they are well made with a solid construction

Looks well made

It is of good quality

Advertised Vs Actual Product14%+0.32

So good exactly how I wanted

Does as it says

look just like the photos advertised

Charging10%+0.50

Well made and rechargeable,

I think that does most of the charging

What I particularly like about this unit is that it also offers USB charging to give it a proper boost

Ease Of Use5%+0.31

easy to use

Much more convenient than constantly swapping batteries

They were easy to stake in the garden

Return

0.0% Return rate 9% Fixable by listing

Functionality-Overall45%▁▁▁▃▅█

Ineffective

Didnt work

Didnt work right away

Charging12%▁▁▁█▄▂

Doesnt charge and due to being just over 30 days I cant return it

But one stopped charging by solar after 6 weeks or so

Pest/Insect Control9%▁▁▁█▄▁

Does not deter badgers or foxes

The spray has had little effect, unfortunately, as I'm still overrun with the pests

It doesn t work at all,i tried to use against some squirells which destroyed my garden,flowers,but they continue to destroy,i fixed this repellent like

Advertised Vs Actual Product9%▁▁█▁▃▂

The description isn't helpful

When will it stop false claims about products that basically useless

Durability5%▁▁▁▁▁█

One stopped working after only a month

FAQ

Common Deer Repellent questions

Answered from the same tracked data.