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Deep Frying Pan with Lid

Maybe

Products sell for $20.65 on average, inside the sweet spot. But demand is soft, at -29.0% this quarter, so Deep Frying Pan with Lid is a Maybe.

Flapen Score
52
52 / 100
Top 44% of 5,777 Home & Garden niches · +1 vs the category median of 51
Market size
£97K/yr130K searches / yr
90-day growth
-29.0%search demand this quarter
Competition
28%top-5 click share · 29 brands · 89 sellers

Flapen Score

Deep Frying Pan with Lid against its category

The dotted line is the Home & Garden average. Past it, Deep Frying Pan with Lid is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Deep Frying Pan with Lid market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Deep Frying Pan with Lid 130K times last year and spent an estimated £97K. The top 5 brands take 63% of clicks. Demand peaks in Jan–Dec. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

3.6% of searches ended in a purchase last week.

Shoppers searched for this 130K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -29.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £97K a year.

Searches, last 12 months
130K
Growth, 90 days vs prior 90
-29.0%
Conversion, latest week
3.6%
Market size, estimated
£97Ka year
Peak month
December1.8× the quietest month
Top search term
deep frying pan with lid24K searches a year

02 · Price

A sale here is worth £20.65.

Listings sell for £20.65 on average, from £1.82 to £41.76. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £20.65 that is £0 to £2K a year per listing.

Average price
£20.65inside the $15 to $100 sweet spot
Price range
£1.82–£41.76
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
2.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 8.7% of listings are out of stock. The average listing ranks #672 within Cookware. It carries 2,308 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
83%
Out of stock, average day
8.7%
Average rank
#672in Cookware
Average rating
4.38 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,308per listing
Listings tracked
66

04 · Newcomers

Amazon counts 3 of last year's 10 launches as successful.

10 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
3Amazon's first-year sales bar
Average brand age
49 months

Products

Top Deep Frying Pan with Lid products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 28% of clicks. An open shelf where new products get seen.

£0£2K£4K£6K£8K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

29 falling

Sellers

89

Top-5 brand share

63%

Top 20: 95%

Top-5 click share

28%

Top 20: 65%

Open market

32%

  • SENSARTE16%
  • GiPP14%
  • Kordisen12%
  • Rainberg10%
  • MICHELANGELO10%
  • Tower5%

Demand

Deep Frying Pan with Lid search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KHoliday '24Prime Day '25Spike '25Black Friday '25DecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 1.8×

Search terms

Top Deep Frying Pan with Lid search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • deep frying pan with lid24K/yr
  • large frying pan with lid19K/yr
  • small frying pan with lid16K/yr
  • deep pan14K/yr
  • skillet pan with lid14K/yr
  • frying pans nonstick with lid17K/yr
  • deep pan with lid7K/yr
  • frying pan with lid 30cm5K/yr
  • cooking pan with lid5K/yr
  • frying pan with lid 28cm4K/yr

Reviews and returns

What reviews say buyers love and hate about Deep Frying Pan with Lid

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Adhesion/Stickiness16%−0.17

everything sticks

not none stick

Not non stick

Size-Overall10%+0.25

the lid didn't fit

Too small

Huge

Quality-Overall7%+0.82

very cheap poor quality item

Suggest look for a better quality one with longer warranty

Bad quality

Weight Heavy7%

heavier than I expected

Heavier than expected

very heavy

Durability6%−0.07

ruined on first try

May not last

Not long-lasting

Love

Quality-Overall20%+0.82

the build quality is great

Absolute Quality

Fantastic build quality

Value For Money11%+0.88

Excellent value for money

Good for the money

Excellent value

Ease Of Cleaning9%+0.76

cleans up so easily

Cleans easily

cleans up easily

Frying Quality8%+0.92

Perfect frying pan

Fantastic frying pan

Nice frying just for myself

Size-Overall7%+0.25

Very useful size

Brilliant size

love the large size

Return

2.4% Return rate 53% Fixable by listing

Size-Overall40%█▇██▇█

the lid didn't fit

Too small

Huge

Compatibility-Overall13%█▆▇█▆▇
Functionality-Overall6%▃▆▆██▇
Quality-Overall5%▇▆█▅█▅

very cheap poor quality item

Suggest look for a better quality one with longer warranty

Bad quality

Weight Heavy4%▆█▆▆█▆

heavier than I expected

Heavier than expected

very heavy

FAQ

Common Deep Frying Pan with Lid questions

Answered from the same tracked data.