deep frying pan with lid
Worth a lookShows a sweet-spot price point ($20.65 avg), but soft demand (-29.0% this quarter) keeps it on the watch list.
Avg price
Great£20.65avg listing price — sweet spot $15–$100
Competition
Great28%top-5 click share — an open shelf
Brand share
Good63%top-5 brand share — brands hold most of the demand
Price range
Good£1.82–£41.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.4%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,308.3avg incumbent reviews — the moat a new listing must climb
Market size
Bad£97K£97K/yr · 130K searches
Growth
Bad-29.0%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, deep frying pan with lid is a £97K/yr Amazon United Kingdom market (130K searches/yr). The top 5 brands hold 63% of demand. Demand peaks in Jan–Dec. Verdict: Worth a look — 52/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
deep frying pan with lid market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- £62K–£83K
- units × avg price
- Conversion rate
- 3.6%
- Avg BSR
- #672
- Page quality
- 0%
- Prime
- 83%
- Sponsored
- 88%
- Out of stock
- 8.7%
- Avg brand age
- 49 months
- Avg seller age
- 166 days
Competition & brand share
Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.Brands
29 falling
Sellers
89
Top-5 brand share
63%
Top 20: 95%
Top-5 click share
28%
Top 20: 65%
Open market
32%
- SENSARTE16%
- GiPP14%
- Kordisen12%
- Rainberg10%
- MICHELANGELO10%
- Tower5%
Demand & seasonality
Weekly Amazon search volume, last 94 weeks — -29.0% search growth over the last 90 days.Peak months: Jan, Dec · busiest ÷ quietest = 1.8×
Top deep frying pan with lid search terms
- deep frying pan with lid24K/yr
- large frying pan with lid19K/yr
- small frying pan with lid16K/yr
- deep pan14K/yr
- skillet pan with lid14K/yr
- frying pans nonstick with lid17K/yr
- deep pan with lid7K/yr
- frying pan with lid 30cm5K/yr
- cooking pan with lid5K/yr
- frying pan with lid 28cm4K/yr
Top deep frying pan with lid products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
SENSARTE 30cm Deep Nonstick Frying Pan 4.7L Saute Pan with Lid
SENSARTE£31.904.4★19,069 rev
SENSARTE Nonstick Skillet Deep Frying Pan 26 cm/4 Litre Saute Pan with Lid Stay-Cool Handle Healthy Stone Cookware Cooking Pan Induction Compatible
SENSARTE£23.534.4★19,069 rev
Kordisen Nonstick Deep Frying Pan with Lid 30 cm/5.7 L Large Skillet Granite Stone Saute Pan for Cooking Induction Cookware Compatible with All Stovetops PFOA Free
Kordisen£27.854.6★2,321 rev
GiPP Nonstick Deep Frying Pan - 4.3L Grey Granite Saute Pan with Lid Pour Spout and Stay-Cool Handle Non Stick Skillet Non Toxic Cooking Pan Induction Cookware PFOA Free(Grey 28cm)
GiPP£21.624.6★747 rev
MICHELANGELO Non Stick Frying Pan Induction Frying Pan Durable Coating
MICHELANGELO£16.304.4★1,786 rev
Newest
by launch date
Morphy Richards Lidded Frying Pan Forged Aluminium Black Ceramica 28cm Non Stick Coating Soft Touch Handles Suitable for All Hobs Black 850700
Morphy Richards£20.1035 rev
Kordisen Non Stick Frying Pan with Lid 32 cm Granite Induction Skillet Nonstick Healthy and Non-Toxic PFOA Free
Kordisen£26.86719 rev
Kordisen Non Stick Frying Pan with Lid 28 cm Granite Induction Skillet Nonstick Healthy and Non-Toxic PFOA Free
Kordisen£23.19719 rev
INTIGNIS Deep Non-Stick Frying Pan with Lid 3-in-1 Sauté Pan Skillet & Mini Wok GREBLON Ceramic Coating | Induction Hob Safe | Stainless Steel Base |PTFE & PFOA Free (Black 24 cm)
INTIGNIS£28.703,594 rev
GiPP Nonstick Deep Frying Pan - 2.5L White Granite Saute Pan with Lid Pour Spout and Stay-Cool Handle Non Stick Skillet Non Toxic Cooking Pan Induction Cookware PFOA Free(White 24cm)
GiPP£19.49747 rev
Trending
90-day click momentum
GiPP Nonstick Skillet Frying Pan with Lid Grey Granite Non Stick Pans Omelette Pan with Heat-Resistant Handle Compatible with All Stovetops PFOA Free (Grey 24cm+Lid)
GiPP£17.614.1★
GiPP Nonstick Deep Frying Pan - 2.5L Grey Granite Saute Pan with Lid Pour Spout and Stay-Cool Handle Non Stick Skillet Non Toxic Cooking Pan Induction Cookware PFOA Free(Grey 24cm)
GiPP£18.994.6★
GiPP Nonstick Deep Frying Pan - 4.3L Grey Granite Saute Pan with Lid Pour Spout and Stay-Cool Handle Non Stick Skillet Non Toxic Cooking Pan Induction Cookware PFOA Free(Grey 28cm)
GiPP£21.624.6★
GiPP Nonstick Skillet Frying Pan Grey Granite Non Stick Pans Omelette Pan with Heat-Resistant Handle Compatible with All Stovetops PFOA Free (Grey 20cm+Lid)
GiPP£15.294.1★
Morphy Richards Lidded Frying Pan Forged Aluminium Black Ceramica 28cm Non Stick Coating Soft Touch Handles Suitable for All Hobs Black 850700
Morphy Richards£20.104.6★
What buyers say about deep frying pan with lid
What buyers praise and complain about, mined from review topics.What buyers love
“the build quality is great”
“Excellent value for money”
“cleans up so easily”
“Perfect frying pan”
“Very useful size”
“Great non stick pan”
“Great for cooking”
“Actually better than I expected”
“has an excellent non stick feature”
“Great light pan”
What buyers complain about
“everything sticks”
“the lid didn't fit”
“very cheap poor quality item”
“heavier than I expected”
“ruined on first try”
“handle just started to fall apart after using a couple times”
“The base is not flat”
“Poor heat distrabution”
“rust occurred in a few hours”
“The coating looks like it's been through years of abuse”
Top return reasons
Common questions
- Is deep frying pan with lid profitable to sell on Amazon United Kingdom?
- The niche generates £97K/yr across 66 tracked products. 3 of 10 products launched in the last 360 days are still selling. 90-day search growth is -29.0%. Flapen's verdict: Worth a look (52/100).
- How competitive is the deep frying pan with lid niche?
- 29 brands and 89 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 63% of demand.
- What do buyers complain about in deep frying pan with lid?
- Top complaints mined from reviews: Adhesion/Stickiness, Size-Overall, Quality-Overall. The return rate is 2.4%.
- When does demand for deep frying pan with lid peak?
- Demand peaks in Jan–Dec; the busiest month runs 1.8× the quietest.
- What does it cost to enter the deep frying pan with lid niche?
- Listings span £1.82–£41.76; the average listing price is £20.65 (sweet spot $15–$100). The average incumbent carries 2,308 reviews — the moat a new listing must climb.