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Deep Fitted Single Sheet

Fail

Prices span $4.08–$11.37, mostly outside the sweet spot, so Deep Fitted Single Sheet is a Fail.

Flapen Score
37
37 / 100
Ranks 5,154 of 5,777 Home & Garden niches · −14 vs the category median of 51
Market size
£27K/yr91K searches / yr
90-day growth
-8.8%search demand this quarter
Competition
55%top-5 click share · 18 brands · 23 sellers

Flapen Score

Deep Fitted Single Sheet against its category

The dotted line is the Home & Garden average. Past it, Deep Fitted Single Sheet is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Deep Fitted Single Sheet market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Deep Fitted Single Sheet 91K times last year and spent an estimated £27K. The top 5 brands take 76% of clicks. Demand peaks in Sep. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 4.0% of those searches ended in a purchase.

Shoppers searched for this 91K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -8.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £27K a year.

Searches, last 12 months
91K
Growth, 90 days vs prior 90
-8.8%
Conversion, latest week
4.0%
Market size, estimated
£27Ka year
Peak month
September1.5× the quietest month
Top search term
deep fitted single sheet27K searches a year

02 · Price

A sale here is worth £7.30.

Listings sell for £7.30 on average, from £4.08 to £11.37. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £7.30 that is £2K to £4K a year per listing.

Average price
£7.30under the $15 to $100 sweet spot
Price range
£4.08–£11.37
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 68% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #33 within Home Textiles. It carries 35,600 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
68%
Out of stock, average day
5.6%
Average rank
#33in Home Textiles
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
35,600per listing
Listings tracked
25

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
46 months

Products

Top Deep Fitted Single Sheet products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 55% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£2K£3K£4K101001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 rising

Sellers

23

Est. top-5 brand share

76%

Top 20: 100%

Est. top-5 click share

55%

Top 20: 95%

Open market

19%

  • Utopia Bedding33%
  • Bedsure13%
  • ACRALI HOME11%
  • Amazon Basics10%
  • MAGNA COLLECTION8%
  • Olivia Rocco5%

Demand

Deep Fitted Single Sheet search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Prime Day '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Sep · busiest ÷ quietest = 1.5×

Search terms

Top Deep Fitted Single Sheet search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • deep fitted single sheet27K/yr
  • single deep fitted sheet13K/yr
  • deep single fitted sheet14K/yr
  • single fitted sheet deep fit11K/yr
  • extra deep fitted sheet single9K/yr
  • deep fitted sheets single bed7K/yr
  • deep fitted sheet single4K/yr
  • extra deep single fitted sheets4K/yr
  • large single fitted sheet3K/yr

Reviews and returns

What reviews say buyers love and hate about Deep Fitted Single Sheet

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Quality-Overall”
16%of negative reviews mention “Size-Overall”
0.4%of orders come back
“doesn't fit well”
A buyer, on “Size-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Deep Fitted Single Sheet questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data