Skip to content

Deep Fitted Single Sheet

Fail

Prices span $4.08–$11.37, mostly outside the sweet spot, so Deep Fitted Single Sheet is a Fail.

Flapen Score
37
37 / 100
Ranks 5,154 of 5,777 Home & Garden niches · −14 vs the category median of 51
Market size
£27K/yr91K searches / yr
90-day growth
-8.8%search demand this quarter
Competition
55%top-5 click share · 18 brands · 23 sellers

Flapen Score

Deep Fitted Single Sheet against its category

The dotted line is the Home & Garden average. Past it, Deep Fitted Single Sheet is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Deep Fitted Single Sheet market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Deep Fitted Single Sheet 91K times last year and spent an estimated £27K. The top 5 brands take 76% of clicks. Demand peaks in Sep. Flapen scores it 37 out of 100, a Fail.

01 · Demand

4.0% of searches ended in a purchase last week.

Shoppers searched for this 91K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -8.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £27K a year.

Searches, last 12 months
91K
Growth, 90 days vs prior 90
-8.8%
Conversion, latest week
4.0%
Market size, estimated
£27Ka year
Peak month
September1.5× the quietest month
Top search term
deep fitted single sheet27K searches a year

02 · Price

A sale here is worth £7.30.

Listings sell for £7.30 on average, from £4.08 to £11.37. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £7.30 that is £2K to £4K a year per listing.

Average price
£7.30under the $15 to $100 sweet spot
Price range
£4.08–£11.37
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 68% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #33 within Home Textiles. It carries 35,600 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
68%
Out of stock, average day
5.6%
Average rank
#33in Home Textiles
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
35,600per listing
Listings tracked
25

04 · Newcomers

Amazon counts 1 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
46 months

Products

Top Deep Fitted Single Sheet products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£2K£3K£4K101001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 rising

Sellers

23

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

55%

Top 20: 95%

Open market

19%

  • Utopia Bedding33%
  • Bedsure13%
  • ACRALI HOME11%
  • Amazon Basics10%
  • MAGNA COLLECTION8%
  • Olivia Rocco5%

Demand

Deep Fitted Single Sheet search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Prime Day '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Sep · busiest ÷ quietest = 1.5×

Search terms

Top Deep Fitted Single Sheet search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • deep fitted single sheet27K/yr
  • single deep fitted sheet13K/yr
  • deep single fitted sheet14K/yr
  • single fitted sheet deep fit11K/yr
  • extra deep fitted sheet single9K/yr
  • deep fitted sheets single bed7K/yr
  • deep fitted sheet single4K/yr
  • extra deep single fitted sheets4K/yr
  • large single fitted sheet3K/yr

Reviews and returns

What reviews say buyers love and hate about Deep Fitted Single Sheet

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall16%−0.02

doesn't fit well

another time the wrong size was sent

Find a bit bigger to the right size

Thickness16%−0.09

Not as deep as it should be

thin

Thinner than I thought

Material Quality11%−0.07

No way this is an Egyptian cotton sheet

These are 100% polyester

Maybe should make it clearer that these are 100% polyester

Stretchability/Expandability/Elasticity5%−0.04

Poor elastic

Warmth5%−0.03

Not warm

Love

Quality-Overall28%+2.64

Excellent product

Quality bedding

Excellent pure white quality

Size-Overall21%−0.02

Good fit

As expected fits well

Easy to fit

Soft Feel11%

Smooth to touch

Incredibly soft

Soft sheet

Value For Money11%+0.59

Good value for money

Really worth the money

Good value

Advertised Vs Actual Product5%+0.18

Better than expected

Exactly as described

Just what I wanted

Return

0.4% Return rate 56% Fixable by listing

Size-Overall41%▆▆▇███

doesn't fit well

another time the wrong size was sent

Find a bit bigger to the right size

Material Quality20%▆▇▄█▄▆

No way this is an Egyptian cotton sheet

These are 100% polyester

Maybe should make it clearer that these are 100% polyester

Quality-Overall12%█▄▇▅▅▄
Color10%▁▅█▄▆▅

Darker in color than the picture

Thin4%█▅▄▁▂▂

FAQ

Common Deep Fitted Single Sheet questions

Answered from the same tracked data.