Deep Fitted Single Sheet
FailPrices span $4.08–$11.37, mostly outside the sweet spot, so Deep Fitted Single Sheet is a Fail.
- Flapen Score
- 37 / 100Ranks 5,154 of 5,777 Home & Garden niches · −14 vs the category median of 5137
- Market size
- £27K/yr91K searches / yr
- 90-day growth
- -8.8%search demand this quarter
- Competition
- 55%top-5 click share · 18 brands · 23 sellers
Flapen Score
Deep Fitted Single Sheet against its category
The dotted line is the Home & Garden average. Past it, Deep Fitted Single Sheet is stronger. Inside it, weaker.
Market
The Deep Fitted Single Sheet market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Deep Fitted Single Sheet 91K times last year and spent an estimated £27K. The top 5 brands take 76% of clicks. Demand peaks in Sep. Flapen scores it 37 out of 100, a Fail.
01 · Demand
4.0% of searches ended in a purchase last week.
Shoppers searched for this 91K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -8.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £27K a year.
- Searches, last 12 months
- 91K
- Growth, 90 days vs prior 90
- -8.8%
- Conversion, latest week
- 4.0%
- Market size, estimated
- £27Ka year
- Peak month
- September1.5× the quietest month
- Top search term
- deep fitted single sheet27K searches a year
02 · Price
A sale here is worth £7.30.
Listings sell for £7.30 on average, from £4.08 to £11.37. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £7.30 that is £2K to £4K a year per listing.
- Average price
- £7.30under the $15 to $100 sweet spot
- Price range
- £4.08–£11.37
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £2K–£4K
- Returns
- 0.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
88% of listings pay for placement with sponsored ads. 68% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #33 within Home Textiles. It carries 35,600 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 68%
- Out of stock, average day
- 5.6%
- Average rank
- #33in Home Textiles
- Average rating
- 4.51 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 35,600per listing
- Listings tracked
- 25
04 · Newcomers
Amazon counts 1 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top Deep Fitted Single Sheet products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Utopia Bedding Fitted Sheet Single White - Deep Pocket 14 inch (35 cm) - Easy Care - OEKO-TEX Certified - Soft Brushed Microfibre Fabric - Shrinkage and Fade Resistant - Bottom Sheet
- Price
- £5.62
- Rating
- 4.6/5
- Reviews
- 133,035
- Age
- 8y ago

Bedsure Single Fitted Sheet Deep - Bed Sheets Extra Deep Pocket 16 inch (40 cm) made of Soft Brushed Microfiber for Single Bed Grey 90x190cm
- Price
- £8.05
- Rating
- 4.5/5
- Reviews
- 13,428
- Age
- 5y ago

ACRALI HOME Single Fitted Sheet - White Bottom Sheet for Single Bed with 40cm Extra Deep Fit Pocket- Hotel Quality Soft Microfiber Bedsheet - Breathable Shrinkage and Fade Resistant
- Price
- £7.35
- Rating
- 4.5/5
- Reviews
- 651
- Age
- 2y ago

Single Fitted Sheet - 90 x 190cm with 30cm Deep Pocket Soft Brushed Microfibre Wrinkle-Free Easy Care Fade & Shrink Resistant by MAGNA COLLECTION (Grey Single)
- Price
- £6.19
- Rating
- 4.4/5
- Reviews
- 1,007
- Age
- 1y ago

Amazon Basics Bedding Soft Microfibre Single Fitted Sheet with 12 inch (30 cm) Deep Pocket 90 x 190 cm Navy Blue
- Price
- £5.50
- Rating
- 4.5/5
- Reviews
- 147,147
- Age
- 11y ago
Trending
90-day click momentum
JADELINENS Fitted Sheet Single Polycotton Hotel Collection Cooling Breathable 25 centimetres Deep Pocket Elasticated Bed Sheet Crisp Soft Finish Easy Care Non-iron Machine Washable
- Price
- £6.90
- Rating
- 4.5/5
- Reviews
- 55
- Age
- 7mo ago

Olivia Rocco Fitted Sheet Extra Deep Pocket 16 inch (40 cm) Soft Brushed Microfibre Fabric Shrink & Fade Resistant Easy Care Bottom Sheets Single Blue
- Price
- £4.97
- Rating
- 4.8/5
- Reviews
- 34
- Age
- 6mo ago

GC GAVENO CAVAILIA Fitted Sheet Single Bed (91 x 190cm) - Bedding Sheets - Plain Dyed Microfiber Bed Sheets Single - (10 inch) 25cm Deep Pocket Bottom Sheet - Easycare - Fade Resistant - Sage Green
- Price
- £4.08
- Rating
- 4.3/5
- Reviews
- 2,237
- Age
- 8mo ago

Utopia Bedding Fitted Sheet Single Black - Deep Pocket 14 inch (35 cm) - Easy Care - OEKO-TEX Certified - Soft Brushed Microfibre Fabric - Shrinkage and Fade Resistant - Bottom Sheet
- Price
- £6.53
- Rating
- 4.6/5
- Reviews
- 133,035
- Age
- 6y ago

ACRALI HOME Single Fitted Sheet - White Bottom Sheet for Single Bed with 40cm Extra Deep Fit Pocket- Hotel Quality Soft Microfiber Bedsheet - Breathable Shrinkage and Fade Resistant
- Price
- £7.35
- Rating
- 4.5/5
- Reviews
- 651
- Age
- 2y ago
Newest
by launch date
Olivia Rocco Fitted Sheet Extra Deep Pocket 16 inch (40 cm) Soft Brushed Microfibre Fabric Shrink & Fade Resistant Easy Care Bottom Sheets Single Blue
- Price
- £4.97
- Rating
- 4.8/5
- Reviews
- 34
- Age
- 6mo ago

JADELINENS Fitted Sheet Single Polycotton Hotel Collection Cooling Breathable 25 centimetres Deep Pocket Elasticated Bed Sheet Crisp Soft Finish Easy Care Non-iron Machine Washable
- Price
- £6.90
- Rating
- 4.5/5
- Reviews
- 55
- Age
- 7mo ago

GC GAVENO CAVAILIA Fitted Sheet Single Bed (91 x 190cm) - Bedding Sheets - Plain Dyed Microfiber Bed Sheets Single - (10 inch) 25cm Deep Pocket Bottom Sheet - Easycare - Fade Resistant - Sage Green
- Price
- £4.08
- Rating
- 4.3/5
- Reviews
- 2,237
- Age
- 8mo ago

Fitted Sheet Single White Pre-Washed Deep Pocket 14 inch (35 cm) - Easy Care - Soft Brushed Microfibre Fabric - Shrinkage and Fade Resistant - Bottom Sheet
- Price
- £7.63
- Rating
- 4.5/5
- Reviews
- 1,005
- Age
- 1y ago

Single Fitted Sheet - 90 x 190cm with 30cm Deep Pocket Soft Brushed Microfibre Wrinkle-Free Easy Care Fade & Shrink Resistant by MAGNA COLLECTION (Grey Single)
- Price
- £6.19
- Rating
- 4.4/5
- Reviews
- 1,007
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.
Brands
18 rising
Sellers
23
Top-5 brand share
76%
Top 20: 100%
Top-5 click share
55%
Top 20: 95%
Open market
19%
- Utopia Bedding33%
- Bedsure13%
- ACRALI HOME11%
- Amazon Basics10%
- MAGNA COLLECTION8%
- Olivia Rocco5%
Demand
Deep Fitted Single Sheet search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep · busiest ÷ quietest = 1.5×
Search terms
Top Deep Fitted Single Sheet search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- deep fitted single sheet27K/yr
- single deep fitted sheet13K/yr
- deep single fitted sheet14K/yr
- single fitted sheet deep fit11K/yr
- extra deep fitted sheet single9K/yr
- deep fitted sheets single bed7K/yr
- deep fitted sheet single4K/yr
- extra deep single fitted sheets4K/yr
- large single fitted sheet3K/yr
Reviews and returns
What reviews say buyers love and hate about Deep Fitted Single Sheet
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
doesn't fit well
another time the wrong size was sent
Find a bit bigger to the right size
Not as deep as it should be
thin
Thinner than I thought
No way this is an Egyptian cotton sheet
These are 100% polyester
Maybe should make it clearer that these are 100% polyester
Poor elastic
Not warm
Love
Excellent product
Quality bedding
Excellent pure white quality
Good fit
As expected fits well
Easy to fit
Smooth to touch
Incredibly soft
Soft sheet
Good value for money
Really worth the money
Good value
Better than expected
Exactly as described
Just what I wanted
Return
0.4% Return rate 56% Fixable by listing
doesn't fit well
another time the wrong size was sent
Find a bit bigger to the right size
No way this is an Egyptian cotton sheet
These are 100% polyester
Maybe should make it clearer that these are 100% polyester
Darker in color than the picture
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Deep Fitted Single Sheet questions
Answered from the same tracked data.









