deep fitted king size sheet
Skip itSoft demand (-19.0% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Good6.1%search→purchase rate — share of searches ending in a sale
Brand share
Good69%top-5 brand share — brands hold most of the demand
Price range
Good£6.29–£27.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Market size
Okay£139K£139K/yr · 244K searches
Avg price
Okay£9.28avg listing price — sweet spot $15–$100
Review moat
Bad16,722avg incumbent reviews — the moat a new listing must climb
Growth
Bad-19.0%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, deep fitted king size sheet is a £139K/yr Amazon United Kingdom market (244K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Jan. Verdict: Skip it — 46/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
deep fitted king size sheet market data
- Units sold / yr
- 15K–20K
- avg 750–1,000/product
- Revenue / yr
- £139K–£186K
- units × avg price
- Conversion rate
- 6.1%
- Avg BSR
- #19
- Page quality
- 0%
- Prime
- 81%
- Sponsored
- 95%
- Out of stock
- 5.2%
- Avg brand age
- 51 months
- Avg seller age
- 183 days
Competition & brand share
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.Brands
16 falling
Sellers
20
Top-5 brand share
69%
Top 20: 100%
Top-5 click share
58%
Top 20: 99%
Open market
23%
- Utopia Bedding25%
- MOONLIGHT2001514%
- Bedsure11%
- Aisbo10%
- Filo Magico9%
- Tifschlaf8%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -19.0% search growth over the last 90 days.Peak months: Jan · busiest ÷ quietest = 1.5×
Top deep fitted king size sheet search terms
- deep fitted king size sheet143K/yr
- king size fitted sheets deep fit55K/yr
- king size deep fitted sheet43K/yr
- fitted sheets king size deep fit2K/yr
Top deep fitted king size sheet products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Utopia Bedding Fitted Sheet King Grey - Deep Pocket 14 inch (35 cm) - Easy Care - OEKO-TEX Certified - Soft Brushed Microfibre Fabric - Shrinkage and Fade Resistant - Bottom Sheet
Utopia Bedding£6.444.6★133,035 rev
Moonlight Bedding King Size Fitted Sheets 40 Cm Extra Deep Pocket Grey Bed Sheets 16 inch Ultra Soft Bottom Sheet Brushed Microfiber Breathable Shrinkage and Fade Resistant
MOONLIGHT20015£7.784.5★4,738 rev
Aisbo King Size Fitted Sheet Grey - Extra Deep Pocket Bed Sheet 16 inch 40 cm - Microfiber Bottom Sheet 150x200cm
Aisbo£7.254.5★3,892 rev
200 Thread Count 100% Egyptian Cotton Fitted Sheet - 16/40cm Extra Deep Fitted Bed Sheet - Luxury Ultra Soft Bottom Sheet - Deep Pocket Stretches Up to 16 (White King)
Filo Magico£10.734.2★1,110 rev
Bedsure King Size Fitted Sheets - Bed Sheets Extra Deep Pocket 16 inch (40 cm) made of Soft Brushed Microfiber for Kingsize Bed Grey 150x200cm
Bedsure£8.864.5★13,428 rev
Newest
by launch date
BEDELITE King Fitted Sheet White 150x200cm
BEDELITE£7.2772 rev
Dark Grey Fitted Sheet King Beds (150×200 cm Deep 35 cm) Pack of 1 Soft Microfibre Elasticated Cover Breathable Durable & Easy Care Bottom Sheet
Novo Home£8.05239 rev
MIKI WELL King Size Fitted Sheet Deep - White Bottom Sheet Extra Deep Pocket 16 inch 40 cm Soft Microfiber Kingsize Bed Sheet Wrinkle Resistant & Breathable
MIKI WELL£7.15163 rev
CHCOMFORT King Size Fitted Sheet 150×200 cm with 2 Pillowcases | Extra Deep 40cm Pocket | Soft Wrinkle-Free Fade-Resistant and Breathable Grey Microfiber Bed Sheet(Gray King)
CHCOMFORT£10.39763 rev
Tifschlaf King Size Fitted Sheet Deep - White Kingsize Bed Sheet Extra Deep Pocket 16 inch (40 cm) Soft Brushed Microfiber Mattress Bottom Bedding Sheet 150x200cm
Tifschlaf£7.53462 rev
Trending
90-day click momentumBEDELITE King Fitted Sheet White 150x200cm
BEDELITE£7.274.5★
Tifschlaf King Size Fitted Sheet Deep - Grey Kingsize Bed Sheet Extra Deep Pocket 16 inch (40 cm) Soft Brushed Microfiber Mattress Bottom Bedding Sheet 150x200cm
Tifschlaf£8.934.5★
Linens World Egyptian Cotton Fitted Sheets King Size Breathable Anti Wrinkle 40cm Deep Pocket 200 Thread Count Bed Sheets Bedding & Linen 152 X 200-CM White Bedding King Size Fitted Sheets
Linens World£8.464.3★
Bedsure Double Fitted Sheet Deep - Bed Sheets Extra Deep Pocket 16 inch (40 cm) made of Soft Brushed Microfiber for Double Bed Grey 135x190cm
Bedsure£7.574.5★
Dark Grey Fitted Sheet King Beds (150×200 cm Deep 35 cm) Pack of 1 Soft Microfibre Elasticated Cover Breathable Durable & Easy Care Bottom Sheet
Novo Home£8.054.5★
What buyers say about deep fitted king size sheet
What buyers praise and complain about, mined from review topics.What buyers love
“Brilliant fit”
“A good product as described”
“Excellent value”
“Cool and smooth”
“And comfortable”
“The material is lovely and soft, fairly thick quality”
“As advertised”
“comfortable even after washing”
“The fabric is breathable and lightweight, making it comfortable to sleep on in both warm and cool weather”
“Lovely and thick”
What buyers complain about
“but far too big”
“Cheap rubbish”
“Cheap and shoddy material”
“Waste of money”
“Not as thick as I thought it was”
“By the first wash it was full of bobbles”
“One wash and it has bobbled, not impressed at all”
“Misleading”
“Itchy and Scratchy”
“Uncomfortable”
Top return reasons
Common questions
- Is deep fitted king size sheet profitable to sell on Amazon United Kingdom?
- The niche generates £139K/yr across 21 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -19.0%. Flapen's verdict: Skip it (46/100).
- How competitive is the deep fitted king size sheet niche?
- 16 brands and 20 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 69% of demand.
- What do buyers complain about in deep fitted king size sheet?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Material Quality. The return rate is 0.5%.
- When does demand for deep fitted king size sheet peak?
- Demand peaks in Jan; the busiest month runs 1.5× the quietest.
- What does it cost to enter the deep fitted king size sheet niche?
- Listings span £6.29–£27.07; the average listing price is £9.28 (sweet spot $15–$100). The average incumbent carries 16,722 reviews — the moat a new listing must climb.