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Deep Fitted King Size Sheet

Fail

Demand is soft, at -19.0% this quarter, so Deep Fitted King Size Sheet is a Fail.

Flapen Score
46
46 / 100
Ranks 3,831 of 5,777 Home & Garden niches · −5 vs the category median of 51
Market size
£139K/yr244K searches / yr
90-day growth
-19.0%search demand this quarter
Competition
58%top-5 click share · 16 brands · 20 sellers

Flapen Score

Deep Fitted King Size Sheet against its category

The dotted line is the Home & Garden average. Past it, Deep Fitted King Size Sheet is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Deep Fitted King Size Sheet market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Deep Fitted King Size Sheet 244K times last year and spent an estimated £139K. The top 5 brands take 69% of clicks. Demand peaks in Jan. Flapen scores it 46 out of 100, a Fail.

01 · Demand

6.1% of searches ended in a purchase last week.

Shoppers searched for this 244K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.1% of those searches ended in a purchase. Searches in the last 90 days moved -19.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £139K a year.

Searches, last 12 months
244K
Growth, 90 days vs prior 90
-19.0%
Conversion, latest week
6.1%
Market size, estimated
£139Ka year
Peak month
January1.5× the quietest month
Top search term
deep fitted king size sheet143K searches a year

02 · Price

A sale here is worth £9.28.

Listings sell for £9.28 on average, from £6.29 to £27.07. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At £9.28 that is £7K to £9K a year per listing.

Average price
£9.28under the $15 to $100 sweet spot
Price range
£6.29–£27.07
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
750–1,000
Revenue per listing a year
£7K–£9K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 5.2% of listings are out of stock. The average listing ranks #19 within Home Textiles. It carries 16,722 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
81%
Out of stock, average day
5.2%
Average rank
#19in Home Textiles
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
16,722per listing
Listings tracked
21

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
51 months

Products

Top Deep Fitted King Size Sheet products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£14K£21K£28K101001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 falling

Sellers

20

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

58%

Top 20: 99%

Open market

23%

  • Utopia Bedding25%
  • MOONLIGHT2001514%
  • Bedsure11%
  • Aisbo10%
  • Filo Magico9%
  • Tifschlaf8%

Demand

Deep Fitted King Size Sheet search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.5×

Search terms

Top Deep Fitted King Size Sheet search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • deep fitted king size sheet143K/yr
  • king size fitted sheets deep fit55K/yr
  • king size deep fitted sheet43K/yr
  • fitted sheets king size deep fit2K/yr

Reviews and returns

What reviews say buyers love and hate about Deep Fitted King Size Sheet

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall20%+0.80

but far too big

Too small

Does not fit

Quality-Overall14%+0.92

Cheap rubbish

Not good quality

Absolutely rubbish

Material Quality8%−0.07

Cheap and shoddy material

Extremely scratchy material

Not good quality material

Value For Money5%+0.46

Waste of money

not willing to pay half the product price

Not worth the money

Thickness5%−0.01

Not as thick as I thought it was

It isnt the thickest sheet

Very thin

Love

Size-Overall26%+0.80

Brilliant fit

Fits lovely on the bed

Easy to fit

Quality-Overall19%+0.92

A good product as described

Excellent quality bedding

Excellent product

Value For Money14%+0.46

Excellent value

Good value for money

Good price

Soft Feel12%

Cool and smooth

Lovely and soft

soft material

Comfort-Overall6%+0.79

And comfortable

Comfortable to sleep on

comfy sleep

Return

0.5% Return rate 62% Fixable by listing

Size-Overall42%▆█▇▇██

but far too big

Too small

Does not fit

Material Quality15%▇▆▇█▅▇

Cheap and shoddy material

Extremely scratchy material

Not good quality material

Color12%▆█▅▆▆▇
Quality-Overall10%▆▆█▆█▆

Cheap rubbish

Not good quality

Absolutely rubbish

Thin4%▆▆▇█▅▅

FAQ

Common Deep Fitted King Size Sheet questions

Answered from the same tracked data.