Deep Fat Fryer
Deep Fat Fryer shows a sweet-spot price point ($32.92 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Is Deep Fat Fryer profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Deep Fat Fryer is a £1.7M/yr Amazon United Kingdom market (1.7M searches/yr). The top 5 brands hold 55% of demand. Demand peaks in Dec. Verdict: Worth a look — 65/100.
Deep Fat Fryer: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -24.9% over the last 90 days and 3.0% of searches end in a purchase.
£1.7M
revenue / yr
Who owns the niche?
The top 5 brands hold 55% of demand, so 45% of the market is open.
45%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.
0/100
page quality · 46 products
Top Deep Fat Fryer products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Russell Hobbs Electric Deep Fat Fryer 2.5L capacity/can cook 1kg food Carbon odour filter Large observation window Non-stick coated pan Adjustable thermostat Handle lift system 1800W 24570
- Price
- £28.97
- Rating
- 4.2/5
- Reviews
- 4,199
- Age
- 8y ago
Tristar Stainless Steel Deep Fryer 3L 2000W Electric Fryer with Adjustable Thermostat up to 190C Cool Zone Viewing Window & Filter Lid Dishwasher Safe Cool Touch Housing FR-9327UK
- Price
- £25.30
- Rating
- 4.3/5
- Reviews
- 6,177
- Age
- 9mo ago
Swan 2.5 Litre Deep Fat Fryer with Viewing Window Easy Clean Adjustable temperature control 1800 W White SD6080N
- Price
- £29.25
- Rating
- 4.4/5
- Reviews
- 16,382
- Age
- 10y ago
Chefman 4.3L Deep Fat Fryer with Basket Strainer Adjustable Temp & Timer
- Price
- £40.51
- Rating
- 4.4/5
- Reviews
- 6,968
- Age
- 3y ago
Tefal Easy Pro Deep Fryer 3L Oil Capacity 1.2kg of Food 4 Portions 2100W Semi Professional Compact Design Cool Zone Technology Easy Cleaning Stainless Steel - FR333040
- Price
- £47.64
- Rating
- 4.5/5
- Reviews
- 2,092
- Age
- 10y ago
Trending
90-day click momentum
Deep Fat Fryer 3L 2000W Electric Fryer with Detachable Non-Stick Oil Tank View Window and Adjustable Temperature Control Compact Fryer Machine for Crisp Chips and Everyday Home Cooking
- Price
- £27.83
- Rating
- 4.2/5
- Reviews
- 107
- Age
- 6mo ago
YASHE Deep Fat Fryer 3L Electric Fryer 2000W Adjustable Temperature
- Price
- £29.29
- Rating
- 4.2/5
- Reviews
- 46
- Age
- 6mo ago
Tristar Stainless Steel Deep Fryer 3L 2000W Electric Fryer with Adjustable Thermostat up to 190C Cool Zone Viewing Window & Filter Lid Dishwasher Safe Cool Touch Housing FR-9327UK
- Price
- £25.30
- Rating
- 4.3/5
- Reviews
- 6,177
- Age
- 9mo ago
Crystals Electric 2.5L Deep Fryer Deep Fat Fryer Countertop with Non-Stick Coating Non-Stick Frying Pan Internal Mesh Basket with Safety Handle + Viewing Window - 1800 Watts (Black)
- Price
- £23.58
- Rating
- 4.4/5
- Reviews
- 252
- Age
- 3y ago
Swan 3L Stainless Steel Deep Fat Fryer with Viewing Window and Safety Cut Out Non-Slip Easy Clean and Adjustable Temperature Control 2kW 2000 W 3 liters Silver SD6040N
- Price
- £29.35
- Rating
- 4.4/5
- Reviews
- 16,382
- Age
- 16y ago
Newest
by launch dateYASHE Deep Fat Fryer 3L Electric Fryer 2000W Adjustable Temperature
- Price
- £29.29
- Rating
- 4.2/5
- Reviews
- 46
- Age
- 6mo ago
Deep Fat Fryer 3L 2000W Electric Fryer with Detachable Non-Stick Oil Tank View Window and Adjustable Temperature Control Compact Fryer Machine for Crisp Chips and Everyday Home Cooking
- Price
- £27.83
- Rating
- 4.2/5
- Reviews
- 107
- Age
- 6mo ago
Tristar Stainless Steel Deep Fryer 3L 2000W Electric Fryer with Adjustable Thermostat up to 190C Cool Zone Viewing Window & Filter Lid Dishwasher Safe Cool Touch Housing FR-9327UK
- Price
- £25.30
- Rating
- 4.3/5
- Reviews
- 6,177
- Age
- 9mo ago
2L Deep Fat Fryer with Basket & Strainer 304 Stainless Steel Deep Fryer Pot Large Capacity Bacon Grease Container for Kitchen Frying Cooking Camping Oil Filter Container Dishwasher Safe
- Price
- £16.05
- Rating
- 4.2/5
- Reviews
- 72
- Age
- 11mo ago
Deep Fat Fryer 3L Capacity 2000W Stainless Steel Chip Pans chip fryer
- Price
- £21.06
- Rating
- 3.7/5
- Reviews
- 118
- Age
- 1y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.
Brands
29 falling
Sellers
174
Top-5 brand share
55%
Top 20: 95%
Top-5 click share
35%
Top 20: 77%
Open market
40%
- Swan16%
- Tefal14%
- Russell Hobbs11%
- Tristar8%
- Quest7%
- Chefman6%
Deep Fat Fryer demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Dec · busiest ÷ quietest = 1.7×
Top Deep Fat Fryer search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- deep fat fryer972K/yr
- chip fryer134K/yr
- deep fryer115K/yr
- deep fat fryer easy clean81K/yr
- fryer64K/yr
- small deep fat fryer43K/yr
- deep fat fryer 3 litre36K/yr
- deep fat fryers33K/yr
- mini deep fat fryer29K/yr
- deep fat fryer 1.5 litre24K/yr
What reviews say buyers love and hate about Deep Fat Fryer
What buyers mention most, as a share of all reviews.
What buyers love
78% of reviews“I find this fryer great”
“Chips quality is nice”
“I like the size”
“Good for money”
“Easy clean up”
What buyers complain about
59% of reviews“Its HUGE”
“No longer heats up”
“Bad quality”
“little flimsy”
“Hard to clean”
Deep Fat Fryer return rate & reasons
Why buyers send it back, as a share of all return requests.
2.2%
Return rate
56%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Deep Fat Fryer questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
