Is deep fat fryer profitable to sell on Amazon United Kingdom?

The niche generates £1.7M/yr across 46 tracked products. 6 of 9 products launched in the last 360 days are still selling. 90-day search growth is -24.9%. Flapen's verdict: Worth a look (65/100).

How competitive is the deep fat fryer niche?

29 brands and 174 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 55% of demand.

What do buyers complain about in deep fat fryer?

Top complaints mined from reviews: Size-Overall, Heating, Quality-Overall. The return rate is 2.2%.

When does demand for deep fat fryer peak?

Demand peaks in Dec; the busiest month runs 1.7× the quietest.

What does it cost to enter the deep fat fryer niche?

Listings span £16.05–£86.61; the average listing price is £32.92 (sweet spot $15–$100). The average incumbent carries 2,580 reviews — the moat a new listing must climb.

deep fat fryer

Worth a look

Shows a sweet-spot price point ($32.92 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Avg price

Incredible£32.92

avg listing price — sweet spot $15–$100

Price range

Incredible£16.05–£86.61

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Great£1.7M

£1.7M/yr · 1.7M searches

Brand share

Great55%

top-5 brand share — no brand owns this niche

Competition

Great35%

top-5 click share — an open shelf

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Returns

Good2.2%

return rate — above 5% kills the launch gate

Review moat

Okay2,579.67

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay3.0%

search→purchase rate — share of searches ending in a sale

Growth

Bad-24.9%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon United Kingdom niche tracking, deep fat fryer is a £1.7M/yr Amazon United Kingdom market (1.7M searches/yr). The top 5 brands hold 55% of demand. Demand peaks in Dec. Verdict: Worth a look — 65/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

deep fat fryer market data

Units sold / yr: 40K–50K; avg 750–1,000/product
Revenue / yr: £1.3M–£1.6M; units × avg price
Conversion rate: 3.0%
Avg BSR: #23
Page quality: 0%
Prime: 57%
Sponsored: 83%
Out of stock: 6.1%
Avg brand age: 36 months
Avg seller age: 171 days

Competition & brand share

Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.

Brands

29 falling

Sellers

174

Top-5 brand share

55%

Top 20: 95%

Top-5 click share

35%

Top 20: 77%

Open market

40%

Swan16%
Tefal14%
Russell Hobbs11%
Tristar8%
Quest7%
Chefman6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -24.9% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 1.7×

Open Trend

Top deep fat fryer search terms

deep fat fryer972K/yr -20.4%2.4% conv.
chip fryer134K/yr -24.6%2.3% conv.
deep fryer115K/yr -31.4%1.3% conv.
deep fat fryer easy clean81K/yr -36.0%2.3% conv.
fryer64K/yr -32.9%1.7% conv.
small deep fat fryer43K/yr -31.9%2.4% conv.
deep fat fryer 3 litre36K/yr -31.0%3.1% conv.
deep fat fryers33K/yr -26.9%1.8% conv.
mini deep fat fryer29K/yr -45.3%1.2% conv.
deep fat fryer 1.5 litre24K/yr -37.5%3.1% conv.

All search terms

Top deep fat fryer products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Russell Hobbs Electric Deep Fat Fryer 2.5L capacity/can cook 1kg food Carbon odour filter Large observation window Non-stick coated pan Adjustable thermostat Handle lift system 1800W 24570

Russell Hobbs£28.974.2★4,199 rev

Tristar Stainless Steel Deep Fryer 3L 2000W Electric Fryer with Adjustable Thermostat up to 190C Cool Zone Viewing Window & Filter Lid Dishwasher Safe Cool Touch Housing FR-9327UK

Tristar£25.304.3★6,177 rev

Swan 2.5 Litre Deep Fat Fryer with Viewing Window Easy Clean Adjustable temperature control 1800 W White SD6080N

Swan£29.254.4★16,382 rev

Chefman 4.3L Deep Fat Fryer with Basket Strainer Adjustable Temp & Timer

Chefman£40.514.4★6,968 rev

Tefal Easy Pro Deep Fryer 3L Oil Capacity 1.2kg of Food 4 Portions 2100W Semi Professional Compact Design Cool Zone Technology Easy Cleaning Stainless Steel - FR333040

Tefal£47.644.5★2,092 rev

Newest

by launch date

YASHE Deep Fat Fryer 3L Electric Fryer 2000W Adjustable Temperature

YASHE£29.2946 rev

6mo ago

Deep Fat Fryer 3L 2000W Electric Fryer with Detachable Non-Stick Oil Tank View Window and Adjustable Temperature Control Compact Fryer Machine for Crisp Chips and Everyday Home Cooking

Reemix£27.83107 rev

6mo ago

Tristar Stainless Steel Deep Fryer 3L 2000W Electric Fryer with Adjustable Thermostat up to 190C Cool Zone Viewing Window & Filter Lid Dishwasher Safe Cool Touch Housing FR-9327UK

Tristar£25.306,177 rev

9mo ago

2L Deep Fat Fryer with Basket & Strainer 304 Stainless Steel Deep Fryer Pot Large Capacity Bacon Grease Container for Kitchen Frying Cooking Camping Oil Filter Container Dishwasher Safe

Houbobo£16.0572 rev

11mo ago

Deep Fat Fryer 3L Capacity 2000W Stainless Steel Chip Pans chip fryer

Generic£21.06118 rev

1y ago

What buyers say about deep fat fryer

What buyers praise and complain about, mined from review topics.

What buyers love

Frying Quality24%

“I find this fryer great”

Quality-Overall12%

“Chips quality is nice”

Size-Overall9%

“I like the size”

Value For Money8%

“Good for money”

Ease Of Cleaning7%

“Easy clean up”

Ease Of Use6%

“Ease of use”

Advertised Vs Actual Product4%

“exactly as described”

Cooking Experience4%

“GREAT KITCHEN APPLIANCE”

Heating3%

“Heats well and kwik”

Efficiency2%

“Works well”

What buyers complain about

Size-Overall13%

“Its HUGE”

Heating8%

“No longer heats up”

Quality-Overall8%

“Bad quality”

Strength6%

“little flimsy”

Ease Of Cleaning5%

“Hard to clean”

Durability5%

“This does NOT last”

Leak-Proof5%

“Leaking issue”

Design-Overall4%

“Poor design of filter and drain system”

Handle Quality3%

“Handle broke on setting it up”

Advertised Vs Actual Product2%

“Not as good as the pictures suggest”

Top return reasons

Size-Overall42%

Functionality-Overall11%

Heating9%

Quality-Overall4%

Mechanism Issues3%

Advertised Vs Actual Product3%

Handle Quality2%

Leak-Proof2%

Durability2%

Product Condition1%

Common questions

Is deep fat fryer profitable to sell on Amazon United Kingdom?: The niche generates £1.7M/yr across 46 tracked products. 6 of 9 products launched in the last 360 days are still selling. 90-day search growth is -24.9%. Flapen's verdict: Worth a look (65/100).
How competitive is the deep fat fryer niche?: 29 brands and 174 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 55% of demand.
What do buyers complain about in deep fat fryer?: Top complaints mined from reviews: Size-Overall, Heating, Quality-Overall. The return rate is 2.2%.
When does demand for deep fat fryer peak?: Demand peaks in Dec; the busiest month runs 1.7× the quietest.
What does it cost to enter the deep fat fryer niche?: Listings span £16.05–£86.61; the average listing price is £32.92 (sweet spot $15–$100). The average incumbent carries 2,580 reviews — the moat a new listing must climb.