Deep Fat Fryer
PassDeep Fat Fryer scores 65 out of 100, a Pass. Shoppers spend an estimated $1.7M a year here, demand is soft, at -24.9% this quarter, and an estimated 2.2% of orders come back.
- Flapen Score
- 65 / 100Top 9% of 5,777 Home & Garden niches · +14 vs the category median of 5165
- Market size
- £1.7M/yr1.7M searches / yr
- 90-day growth
- -24.9%search demand this quarter
- Competition
- 35%top-5 click share · 29 brands · 174 sellers
Flapen Score
Deep Fat Fryer against its category
The dotted line is the Home & Garden average. Past it, Deep Fat Fryer is stronger. Inside it, weaker.
Market
The Deep Fat Fryer market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Deep Fat Fryer 1.7M times last year and spent an estimated £1.7M. The top 5 brands take 55% of clicks. Demand peaks in Dec. Flapen scores it 65 out of 100, a Pass.
01 · Demand
An estimated 3.0% of those searches ended in a purchase.
Shoppers searched for this 1.7M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -24.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.7M a year.
- Searches, last 12 months
- 1.7M
- Growth, 90 days vs prior 90
- -24.9%
- Conversion, latest week
- 3.0%
- Market size, estimated
- £1.7Ma year
- Peak month
- December1.7× the quietest month
- Top search term
- deep fat fryer972K searches a year
02 · Price
A sale here is worth £32.92.
Listings sell for £32.92 on average, from £16.05 to £86.61. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 750 to 1,000 of them. At £32.92 that is £25K to £33K a year per listing.
- Average price
- £32.92inside the $15 to $100 sweet spot
- Price range
- £16.05–£86.61
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £25K–£33K
- Returns
- 2.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
83% of listings pay for placement with sponsored ads. 57% ship with Prime. On an average day, 6.1% of listings are out of stock. The average listing ranks #23 within Small Kitchen Appliances. It carries 2,580 reviews at 4.24 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 83%
- Prime listings
- 57%
- Out of stock, average day
- 6.1%
- Average rank
- #23in Small Kitchen Appliances
- Average rating
- 4.24 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,580per listing
- Listings tracked
- 46
04 · Newcomers
6 of last year's 9 launches cleared the first-year sales bar.
9 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 9
- Successful launches
- 6Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Deep Fat Fryer products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Russell Hobbs Electric Deep Fat Fryer 2.5L capacity/can cook 1kg food Carbon odour filter Large observation window Non-stick coated pan Adjustable thermostat Handle lift system 1800W 24570
- Price
- £28.97
- Rating
- 4.2/5
- Reviews
- 4,199
- Age
- 8y ago

Tristar Stainless Steel Deep Fryer 3L 2000W Electric Fryer with Adjustable Thermostat up to 190C Cool Zone Viewing Window & Filter Lid Dishwasher Safe Cool Touch Housing FR-9327UK
- Price
- £25.30
- Rating
- 4.3/5
- Reviews
- 6,177
- Age
- 9mo ago

Swan 2.5 Litre Deep Fat Fryer with Viewing Window Easy Clean Adjustable temperature control 1800 W White SD6080N
- Price
- £29.25
- Rating
- 4.4/5
- Reviews
- 16,382
- Age
- 10y ago

Chefman 4.3L Deep Fat Fryer with Basket Strainer Adjustable Temp & Timer
- Price
- £40.51
- Rating
- 4.4/5
- Reviews
- 6,968
- Age
- 3y ago

Tefal Easy Pro Deep Fryer 3L Oil Capacity 1.2kg of Food 4 Portions 2100W Semi Professional Compact Design Cool Zone Technology Easy Cleaning Stainless Steel - FR333040
- Price
- £47.64
- Rating
- 4.5/5
- Reviews
- 2,092
- Age
- 10y ago
Trending
estimated 90-day click momentum
Deep Fat Fryer 3L 2000W Electric Fryer with Detachable Non-Stick Oil Tank View Window and Adjustable Temperature Control Compact Fryer Machine for Crisp Chips and Everyday Home Cooking
- Price
- £27.83
- Rating
- 4.2/5
- Reviews
- 107
- Age
- 6mo ago

YASHE Deep Fat Fryer 3L Electric Fryer 2000W Adjustable Temperature
- Price
- £29.29
- Rating
- 4.2/5
- Reviews
- 46
- Age
- 6mo ago

Tristar Stainless Steel Deep Fryer 3L 2000W Electric Fryer with Adjustable Thermostat up to 190C Cool Zone Viewing Window & Filter Lid Dishwasher Safe Cool Touch Housing FR-9327UK
- Price
- £25.30
- Rating
- 4.3/5
- Reviews
- 6,177
- Age
- 9mo ago

Crystals Electric 2.5L Deep Fryer Deep Fat Fryer Countertop with Non-Stick Coating Non-Stick Frying Pan Internal Mesh Basket with Safety Handle + Viewing Window - 1800 Watts (Black)
- Price
- £23.58
- Rating
- 4.4/5
- Reviews
- 252
- Age
- 3y ago

Swan 3L Stainless Steel Deep Fat Fryer with Viewing Window and Safety Cut Out Non-Slip Easy Clean and Adjustable Temperature Control 2kW 2000 W 3 liters Silver SD6040N
- Price
- £29.35
- Rating
- 4.4/5
- Reviews
- 16,382
- Age
- 16y ago
Newest
by launch date
YASHE Deep Fat Fryer 3L Electric Fryer 2000W Adjustable Temperature
- Price
- £29.29
- Rating
- 4.2/5
- Reviews
- 46
- Age
- 6mo ago

Deep Fat Fryer 3L 2000W Electric Fryer with Detachable Non-Stick Oil Tank View Window and Adjustable Temperature Control Compact Fryer Machine for Crisp Chips and Everyday Home Cooking
- Price
- £27.83
- Rating
- 4.2/5
- Reviews
- 107
- Age
- 6mo ago

Tristar Stainless Steel Deep Fryer 3L 2000W Electric Fryer with Adjustable Thermostat up to 190C Cool Zone Viewing Window & Filter Lid Dishwasher Safe Cool Touch Housing FR-9327UK
- Price
- £25.30
- Rating
- 4.3/5
- Reviews
- 6,177
- Age
- 9mo ago

2L Deep Fat Fryer with Basket & Strainer 304 Stainless Steel Deep Fryer Pot Large Capacity Bacon Grease Container for Kitchen Frying Cooking Camping Oil Filter Container Dishwasher Safe
- Price
- £16.05
- Rating
- 4.2/5
- Reviews
- 72
- Age
- 11mo ago

Deep Fat Fryer 3L Capacity 2000W Stainless Steel Chip Pans chip fryer
- Price
- £21.06
- Rating
- 3.7/5
- Reviews
- 118
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 35% of clicks, no more. An open shelf where new products get seen.
Brands
29 falling
Sellers
174
Est. top-5 brand share
55%
Top 20: 95%
Est. top-5 click share
35%
Top 20: 77%
Open market
40%
- Swan16%
- Tefal14%
- Russell Hobbs11%
- Tristar8%
- Quest7%
- Chefman6%
Demand
Deep Fat Fryer search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.7×
Search terms
Top Deep Fat Fryer search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- deep fat fryer972K/yr
- chip fryer134K/yr
- deep fryer115K/yr
- deep fat fryer easy clean81K/yr
- fryer64K/yr
- small deep fat fryer43K/yr
- deep fat fryer 3 litre36K/yr
- deep fat fryers33K/yr
- mini deep fat fryer29K/yr
- deep fat fryer 1.5 litre24K/yr
Reviews and returns
What reviews say buyers love and hate about Deep Fat Fryer
We read the reviews and the return reasons for every product selling here.
“Its HUGE”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Deep Fat Fryer questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









