Deep Fat Fryer
PassDeep Fat Fryer scores 65 out of 100, a Pass. Shoppers spend $1.7M a year here, demand is soft, at -24.9% this quarter, and returns run at 2.2% of orders.
- Flapen Score
- 65 / 100Top 9% of 5,777 Home & Garden niches · +14 vs the category median of 5165
- Market size
- £1.7M/yr1.7M searches / yr
- 90-day growth
- -24.9%search demand this quarter
- Competition
- 35%top-5 click share · 29 brands · 174 sellers
Flapen Score
Deep Fat Fryer against its category
The dotted line is the Home & Garden average. Past it, Deep Fat Fryer is stronger. Inside it, weaker.
Market
The Deep Fat Fryer market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Deep Fat Fryer 1.7M times last year and spent an estimated £1.7M. The top 5 brands take 55% of clicks. Demand peaks in Dec. Flapen scores it 65 out of 100, a Pass.
01 · Demand
3.0% of searches ended in a purchase last week.
Shoppers searched for this 1.7M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -24.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.7M a year.
- Searches, last 12 months
- 1.7M
- Growth, 90 days vs prior 90
- -24.9%
- Conversion, latest week
- 3.0%
- Market size, estimated
- £1.7Ma year
- Peak month
- December1.7× the quietest month
- Top search term
- deep fat fryer972K searches a year
02 · Price
A sale here is worth £32.92.
Listings sell for £32.92 on average, from £16.05 to £86.61. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 750 to 1,000 of them. At £32.92 that is £25K to £33K a year per listing.
- Average price
- £32.92inside the $15 to $100 sweet spot
- Price range
- £16.05–£86.61
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £25K–£33K
- Returns
- 2.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
83% of listings pay for placement with sponsored ads. 57% ship with Prime. On an average day, 6.1% of listings are out of stock. The average listing ranks #23 within Small Kitchen Appliances. It carries 2,580 reviews at 4.24 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 83%
- Prime listings
- 57%
- Out of stock, average day
- 6.1%
- Average rank
- #23in Small Kitchen Appliances
- Average rating
- 4.24 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,580per listing
- Listings tracked
- 46
04 · Newcomers
Amazon counts 6 of last year's 9 launches as successful.
9 products launched here in the last 12 months. Amazon counts 6 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 9
- Successful launches
- 6Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Deep Fat Fryer products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Russell Hobbs Electric Deep Fat Fryer 2.5L capacity/can cook 1kg food Carbon odour filter Large observation window Non-stick coated pan Adjustable thermostat Handle lift system 1800W 24570
- Price
- £28.97
- Rating
- 4.2/5
- Reviews
- 4,199
- Age
- 8y ago
Tristar Stainless Steel Deep Fryer 3L 2000W Electric Fryer with Adjustable Thermostat up to 190C Cool Zone Viewing Window & Filter Lid Dishwasher Safe Cool Touch Housing FR-9327UK
- Price
- £25.30
- Rating
- 4.3/5
- Reviews
- 6,177
- Age
- 9mo ago
Swan 2.5 Litre Deep Fat Fryer with Viewing Window Easy Clean Adjustable temperature control 1800 W White SD6080N
- Price
- £29.25
- Rating
- 4.4/5
- Reviews
- 16,382
- Age
- 10y ago
Chefman 4.3L Deep Fat Fryer with Basket Strainer Adjustable Temp & Timer
- Price
- £40.51
- Rating
- 4.4/5
- Reviews
- 6,968
- Age
- 3y ago
Tefal Easy Pro Deep Fryer 3L Oil Capacity 1.2kg of Food 4 Portions 2100W Semi Professional Compact Design Cool Zone Technology Easy Cleaning Stainless Steel - FR333040
- Price
- £47.64
- Rating
- 4.5/5
- Reviews
- 2,092
- Age
- 10y ago
Trending
90-day click momentum
Deep Fat Fryer 3L 2000W Electric Fryer with Detachable Non-Stick Oil Tank View Window and Adjustable Temperature Control Compact Fryer Machine for Crisp Chips and Everyday Home Cooking
- Price
- £27.83
- Rating
- 4.2/5
- Reviews
- 107
- Age
- 6mo ago
YASHE Deep Fat Fryer 3L Electric Fryer 2000W Adjustable Temperature
- Price
- £29.29
- Rating
- 4.2/5
- Reviews
- 46
- Age
- 6mo ago
Tristar Stainless Steel Deep Fryer 3L 2000W Electric Fryer with Adjustable Thermostat up to 190C Cool Zone Viewing Window & Filter Lid Dishwasher Safe Cool Touch Housing FR-9327UK
- Price
- £25.30
- Rating
- 4.3/5
- Reviews
- 6,177
- Age
- 9mo ago
Crystals Electric 2.5L Deep Fryer Deep Fat Fryer Countertop with Non-Stick Coating Non-Stick Frying Pan Internal Mesh Basket with Safety Handle + Viewing Window - 1800 Watts (Black)
- Price
- £23.58
- Rating
- 4.4/5
- Reviews
- 252
- Age
- 3y ago
Swan 3L Stainless Steel Deep Fat Fryer with Viewing Window and Safety Cut Out Non-Slip Easy Clean and Adjustable Temperature Control 2kW 2000 W 3 liters Silver SD6040N
- Price
- £29.35
- Rating
- 4.4/5
- Reviews
- 16,382
- Age
- 16y ago
Newest
by launch dateYASHE Deep Fat Fryer 3L Electric Fryer 2000W Adjustable Temperature
- Price
- £29.29
- Rating
- 4.2/5
- Reviews
- 46
- Age
- 6mo ago
Deep Fat Fryer 3L 2000W Electric Fryer with Detachable Non-Stick Oil Tank View Window and Adjustable Temperature Control Compact Fryer Machine for Crisp Chips and Everyday Home Cooking
- Price
- £27.83
- Rating
- 4.2/5
- Reviews
- 107
- Age
- 6mo ago
Tristar Stainless Steel Deep Fryer 3L 2000W Electric Fryer with Adjustable Thermostat up to 190C Cool Zone Viewing Window & Filter Lid Dishwasher Safe Cool Touch Housing FR-9327UK
- Price
- £25.30
- Rating
- 4.3/5
- Reviews
- 6,177
- Age
- 9mo ago
2L Deep Fat Fryer with Basket & Strainer 304 Stainless Steel Deep Fryer Pot Large Capacity Bacon Grease Container for Kitchen Frying Cooking Camping Oil Filter Container Dishwasher Safe
- Price
- £16.05
- Rating
- 4.2/5
- Reviews
- 72
- Age
- 11mo ago
Deep Fat Fryer 3L Capacity 2000W Stainless Steel Chip Pans chip fryer
- Price
- £21.06
- Rating
- 3.7/5
- Reviews
- 118
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 35% of clicks. An open shelf where new products get seen.
Brands
29 falling
Sellers
174
Top-5 brand share
55%
Top 20: 95%
Top-5 click share
35%
Top 20: 77%
Open market
40%
- Swan16%
- Tefal14%
- Russell Hobbs11%
- Tristar8%
- Quest7%
- Chefman6%
Demand
Deep Fat Fryer search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.7×
Search terms
Top Deep Fat Fryer search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- deep fat fryer972K/yr
- chip fryer134K/yr
- deep fryer115K/yr
- deep fat fryer easy clean81K/yr
- fryer64K/yr
- small deep fat fryer43K/yr
- deep fat fryer 3 litre36K/yr
- deep fat fryers33K/yr
- mini deep fat fryer29K/yr
- deep fat fryer 1.5 litre24K/yr
Reviews and returns
What reviews say buyers love and hate about Deep Fat Fryer
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Its HUGE
does not fit properly
Little small
No longer heats up
Takes ages to come up to heat
Doesnt heat up
Bad quality
Rubbish quality
cheap quality
little flimsy
Not hugely robust
Very fragile
Hard to clean
Awful to clean
Firstly it doesn't clean itself
Love
I find this fryer great
Fantastic fryer
Great fryer
Chips quality is nice
Good quality, easy to use, easy to clean
Brilliant quality
I like the size
Good size
Perfect size for my family
Good for money
Best value
Good value for money
Easy clean up
stays so clean
Self cleaning a useful inclusion
Return
2.2% Return rate 56% Fixable by listing
Its HUGE
does not fit properly
Little small
No longer heats up
Takes ages to come up to heat
Doesnt heat up
Bad quality
Rubbish quality
cheap quality
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Deep Fat Fryer questions
Answered from the same tracked data.