decorative tray
Worth a lookShows a thin review moat (334 avg reviews), but soft demand (-29.5% this quarter) keeps it on the watch list.
Review moat
Great334.29avg incumbent reviews — the moat a new listing must climb
Competition
Great34%top-5 click share — an open shelf
Brand share
Great57%top-5 brand share — no brand owns this niche
Returns
Good2.1%return rate — above 5% kills the launch gate
Price range
Good£4.13–£38.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Okay£11.82avg listing price — sweet spot $15–$100
Market size
Bad£93K£93K/yr · 625K searches
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-29.5%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, decorative tray is a £93K/yr Amazon United Kingdom market (625K searches/yr). The top 5 brands hold 57% of demand. Demand peaks in Jan–Nov. Verdict: Worth a look — 50/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
decorative tray market data
- Units sold / yr
- 6K–8K
- avg 0–100/product
- Revenue / yr
- £71K–£95K
- units × avg price
- Conversion rate
- 1.3%
- Avg BSR
- #60
- Page quality
- 0%
- Prime
- 83%
- Sponsored
- 79%
- Out of stock
- 8.1%
- Avg brand age
- 29 months
- Avg seller age
- 183 days
Competition & brand share
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.Brands
37 falling
Sellers
57
Top-5 brand share
57%
Top 20: 87%
Top-5 click share
34%
Top 20: 68%
Open market
40%
- OHS22%
- Hanobe22%
- MYMM6%
- BLESWIN4%
- DIRXVMC4%
- Samhita3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -29.5% search growth over the last 90 days.Peak months: Jan, Nov · busiest ÷ quietest = 4.2×
Top decorative tray search terms
- decorative tray114K/yr
- trays decorative84K/yr
- round tray55K/yr
- coffee table tray53K/yr
- round wooden tray40K/yr
- candle tray52K/yr
- drinks tray30K/yr
- display tray18K/yr
- round trays17K/yr
- candle plates and trays34K/yr
Top decorative tray products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
OHS Decorative Round Tray Ribbed Coffee Table Tray Modern Bathroom Vanity Trays for Dresser Jewellery Toilet Tank Bedroom Kitchen Countertop Candle Holder Storage Organiser Natural
OHS£7.613.9★29 rev
Hanobe Wooden Candle Holder Tray: Round Decorative Candle Plate Farmhouse Table Centerpiece Rustic Wood Tealight Pillar Trays for Christmas Wedding Halloween Home Decor
Hanobe£10.324.4★3,039 rev
OHS Resin Round Decorative Tray Ribbed Coffee Table Tray Modern Bathroom Vanity Trays for Dresser Jewellery Toilet Tank Bedroom Kitchen Countertop Candle Holder Storage Organizer Cream
OHS£7.763.9★29 rev
10.6 Round Decorative Tray with Handle Modern Vanity Tray & Ottoman Serving Tray for Coffee Table Kitchen & Bathroom Plastic Dark Green
MYMM£9.153.9★131 rev
OHS Rectangle Decorative Tray Ribbed Coffee Table Tray Modern Centrepiece Decoration Kitchen Counter Candle Holder Plastic Organiser Accessory Trays Cream
OHS£6.543.3★7 rev
Newest
by launch date
Round Tray Durable Round Wooden Tray with Wooden Display Surface
Kdkoeo£5.700 rev
OHS Decorative Round Tray Ribbed Coffee Table Tray Modern Bathroom Vanity Trays for Dresser Jewellery Toilet Tank Bedroom Kitchen Countertop Candle Holder Storage Organiser Natural
OHS£7.6129 rev
OHS Rectangle Decorative Tray Ribbed Coffee Table Tray Modern Centrepiece Decoration Kitchen Counter Candle Holder Plastic Organiser Accessory Trays Cream
OHS£6.547 rev
Decorative Trays 23cm Countertop Tray Round Silicone Furniture Decorative Cosmetics Tray Jewelry Storage for Lotion Bottles Perfume Jewelry(Beige)
BLESWIN£11.0693 rev
Round Wooden Tray Decorative Tray 20cm x 20cm Coffee Table Trays Vintage Round Trays Coffee Table Decor Rounds Wood Decorative Candle Plate Applicable to Place Dessert and Candle
pozuauoa£7.7712 rev
Trending
90-day click momentumRound Tray Durable Round Wooden Tray with Wooden Display Surface
Kdkoeo£5.700.0★
OHS Decorative Round Tray Ribbed Coffee Table Tray Modern Bathroom Vanity Trays for Dresser Jewellery Toilet Tank Bedroom Kitchen Countertop Candle Holder Storage Organiser Natural
OHS£7.613.9★
OHS Rectangle Decorative Tray Ribbed Coffee Table Tray Modern Centrepiece Decoration Kitchen Counter Candle Holder Plastic Organiser Accessory Trays Cream
OHS£6.543.3★
Decorative Trays 23cm Countertop Tray Round Silicone Furniture Decorative Cosmetics Tray Jewelry Storage for Lotion Bottles Perfume Jewelry(Beige)
BLESWIN£11.064.0★
Grunwerg Non-Slip Round Food and Drink Plastic Serving Tray with High Grip Rubber Surface Round 11 / 27cm Diameter Black
Grunwerg£6.024.6★
What buyers say about decorative tray
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing quality”
“Fits perfectly to the size given”
“The craftsmanship is noticeable”
“worth the price”
“Just what I wanted”
“neutral colour is lovely”
“Great wooden tray and great value”
“Very sturdy”
“this one wipes clean instantly”
“Very stylish”
What buyers complain about
“Its bigger than most other options so really stans out visually”
“Only cheap and looks cheap”
“a little expensive”
“Cheap plasticy look”
“Very dark colour”
“Looks nothing like the picture - a lot darker”
“Not solid wood”
“no screws so will need to be returned”
“bit slippery thou”
“Very light and cheap feel to it definitely not worth the money”
Top return reasons
Common questions
- Is decorative tray profitable to sell on Amazon United Kingdom?
- The niche generates £93K/yr across 58 tracked products. 0 of 14 products launched in the last 360 days are still selling. 90-day search growth is -29.5%. Flapen's verdict: Worth a look (50/100).
- How competitive is the decorative tray niche?
- 37 brands and 57 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 57% of demand.
- What do buyers complain about in decorative tray?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Value For Money. The return rate is 2.1%.
- When does demand for decorative tray peak?
- Demand peaks in Jan–Nov; the busiest month runs 4.2× the quietest.
- What does it cost to enter the decorative tray niche?
- Listings span £4.13–£38.70; the average listing price is £11.82 (sweet spot $15–$100). The average incumbent carries 334 reviews — the moat a new listing must climb.