Decorative Tray
Decorative Tray shows a thin review moat (334 avg reviews), but soft demand (-29.5% this quarter) keeps it on the watch list.
Flapen Score
Is Decorative Tray profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Decorative Tray is a £93K/yr Amazon United Kingdom market (625K searches/yr). The top 5 brands hold 57% of demand. Demand peaks in Jan–Nov. Verdict: Worth a look — 50/100.
Decorative Tray: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -29.5% over the last 90 days and 1.3% of searches end in a purchase.
£93K
revenue / yr
Who owns the niche?
The top 5 brands hold 57% of demand, so 43% of the market is open.
43%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 58 products
Top Decorative Tray products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
OHS Decorative Round Tray Ribbed Coffee Table Tray Modern Bathroom Vanity Trays for Dresser Jewellery Toilet Tank Bedroom Kitchen Countertop Candle Holder Storage Organiser Natural
- Price
- £7.61
- Rating
- 3.9/5
- Reviews
- 29
- Age
- 4mo ago
Hanobe Wooden Candle Holder Tray: Round Decorative Candle Plate Farmhouse Table Centerpiece Rustic Wood Tealight Pillar Trays for Christmas Wedding Halloween Home Decor
- Price
- £10.32
- Rating
- 4.4/5
- Reviews
- 3,039
- Age
- 2y ago
OHS Resin Round Decorative Tray Ribbed Coffee Table Tray Modern Bathroom Vanity Trays for Dresser Jewellery Toilet Tank Bedroom Kitchen Countertop Candle Holder Storage Organizer Cream
- Price
- £7.76
- Rating
- 3.9/5
- Reviews
- 29
- Age
- 10mo ago
10.6 Round Decorative Tray with Handle Modern Vanity Tray & Ottoman Serving Tray for Coffee Table Kitchen & Bathroom Plastic Dark Green
- Price
- £9.15
- Rating
- 3.9/5
- Reviews
- 131
- Age
- 4y ago
OHS Rectangle Decorative Tray Ribbed Coffee Table Tray Modern Centrepiece Decoration Kitchen Counter Candle Holder Plastic Organiser Accessory Trays Cream
- Price
- £6.54
- Rating
- 3.3/5
- Reviews
- 7
- Age
- 4mo ago
Trending
90-day click momentum
Round Tray Durable Round Wooden Tray with Wooden Display Surface
- Price
- £5.70
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago
OHS Decorative Round Tray Ribbed Coffee Table Tray Modern Bathroom Vanity Trays for Dresser Jewellery Toilet Tank Bedroom Kitchen Countertop Candle Holder Storage Organiser Natural
- Price
- £7.61
- Rating
- 3.9/5
- Reviews
- 29
- Age
- 4mo ago
OHS Rectangle Decorative Tray Ribbed Coffee Table Tray Modern Centrepiece Decoration Kitchen Counter Candle Holder Plastic Organiser Accessory Trays Cream
- Price
- £6.54
- Rating
- 3.3/5
- Reviews
- 7
- Age
- 4mo ago
Decorative Trays 23cm Countertop Tray Round Silicone Furniture Decorative Cosmetics Tray Jewelry Storage for Lotion Bottles Perfume Jewelry(Beige)
- Price
- £11.06
- Rating
- 4.0/5
- Reviews
- 93
- Age
- 4mo ago
Grunwerg Non-Slip Round Food and Drink Plastic Serving Tray with High Grip Rubber Surface Round 11 / 27cm Diameter Black
- Price
- £6.02
- Rating
- 4.6/5
- Reviews
- 590
- Age
- 9y ago
Newest
by launch dateRound Tray Durable Round Wooden Tray with Wooden Display Surface
- Price
- £5.70
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago
OHS Decorative Round Tray Ribbed Coffee Table Tray Modern Bathroom Vanity Trays for Dresser Jewellery Toilet Tank Bedroom Kitchen Countertop Candle Holder Storage Organiser Natural
- Price
- £7.61
- Rating
- 3.9/5
- Reviews
- 29
- Age
- 4mo ago
OHS Rectangle Decorative Tray Ribbed Coffee Table Tray Modern Centrepiece Decoration Kitchen Counter Candle Holder Plastic Organiser Accessory Trays Cream
- Price
- £6.54
- Rating
- 3.3/5
- Reviews
- 7
- Age
- 4mo ago
Decorative Trays 23cm Countertop Tray Round Silicone Furniture Decorative Cosmetics Tray Jewelry Storage for Lotion Bottles Perfume Jewelry(Beige)
- Price
- £11.06
- Rating
- 4.0/5
- Reviews
- 93
- Age
- 4mo ago
Round Wooden Tray Decorative Tray 20cm x 20cm Coffee Table Trays Vintage Round Trays Coffee Table Decor Rounds Wood Decorative Candle Plate Applicable to Place Dessert and Candle
- Price
- £7.77
- Rating
- 4.8/5
- Reviews
- 12
- Age
- 8mo ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.
Brands
37 falling
Sellers
57
Top-5 brand share
57%
Top 20: 87%
Top-5 click share
34%
Top 20: 68%
Open market
40%
- OHS22%
- Hanobe22%
- MYMM6%
- BLESWIN4%
- DIRXVMC4%
- Samhita3%
Decorative Tray demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Nov · busiest ÷ quietest = 4.2×
Top Decorative Tray search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- decorative tray114K/yr
- trays decorative84K/yr
- round tray55K/yr
- coffee table tray53K/yr
- round wooden tray40K/yr
- candle tray52K/yr
- drinks tray30K/yr
- display tray18K/yr
- round trays17K/yr
- candle plates and trays34K/yr
What reviews say buyers love and hate about Decorative Tray
What buyers mention most, as a share of all reviews.
What buyers love
84% of reviews“Amazing quality”
“Fits perfectly to the size given”
“The craftsmanship is noticeable”
“worth the price”
“Just what I wanted”
What buyers complain about
76% of reviews“Its bigger than most other options so really stans out visually”
“Only cheap and looks cheap”
“a little expensive”
“Cheap plasticy look”
“Very dark colour”
Decorative Tray return rate & reasons
Why buyers send it back, as a share of all return requests.
2.1%
Return rate
73%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Decorative Tray questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
