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Decorative Tray

Maybe

The average product has only 334 reviews. But demand is soft, at -29.5% this quarter, so Decorative Tray is a Maybe.

Flapen Score
50
50 / 100
Ranks 2,970 of 5,777 Home & Garden niches · −1 vs the category median of 51
Market size
£93K/yr625K searches / yr
90-day growth
-29.5%search demand this quarter
Competition
34%top-5 click share · 37 brands · 57 sellers

Flapen Score

Decorative Tray against its category

The dotted line is the Home & Garden average. Past it, Decorative Tray is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Decorative Tray market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Decorative Tray 625K times last year and spent an estimated £93K. The top 5 brands take 57% of clicks. Demand peaks in Jan–Nov. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

1.3% of searches ended in a purchase last week.

Shoppers searched for this 625K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -29.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £93K a year.

Searches, last 12 months
625K
Growth, 90 days vs prior 90
-29.5%
Conversion, latest week
1.3%
Market size, estimated
£93Ka year
Peak month
November4.2× the quietest month
Top search term
decorative tray114K searches a year

02 · Price

A sale here is worth £11.82.

Listings sell for £11.82 on average, from £4.13 to £38.70. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At £11.82 that is £0 to £1K a year per listing.

Average price
£11.82under the $15 to $100 sweet spot
Price range
£4.13–£38.70
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
2.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

79% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 8.1% of listings are out of stock. The average listing ranks #60 within Bathroom. It carries 334 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
83%
Out of stock, average day
8.1%
Average rank
#60in Bathroom
Average rating
4.37 starsAmazon United Kingdom average 4.36 stars
Average reviews
334per listing
Listings tracked
58

04 · Newcomers

Amazon counts 0 of last year's 14 launches as successful.

14 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
14
Successful launches
0Amazon's first-year sales bar
Average brand age
29 months

Products

Top Decorative Tray products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 34% of clicks. An open shelf where new products get seen.

£0£3K£6K£8K£11K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

37 falling

Sellers

57

Top-5 brand share

57%

Top 20: 87%

Top-5 click share

34%

Top 20: 68%

Open market

40%

  • OHS22%
  • Hanobe22%
  • MYMM6%
  • BLESWIN4%
  • DIRXVMC4%
  • Samhita3%

Demand

Decorative Tray search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '25Black Friday '25Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov · busiest ÷ quietest = 4.2×

Search terms

Top Decorative Tray search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • decorative tray114K/yr
  • trays decorative84K/yr
  • round tray55K/yr
  • coffee table tray53K/yr
  • round wooden tray40K/yr
  • candle tray52K/yr
  • drinks tray30K/yr
  • display tray18K/yr
  • round trays17K/yr
  • candle plates and trays34K/yr

Reviews and returns

What reviews say buyers love and hate about Decorative Tray

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall17%

Its bigger than most other options so really stans out visually

Really small

Tiny smaller than a saucer

Quality-Overall15%−0.08

Only cheap and looks cheap

Poor quality

Disappointed with low quality of production of this

Value For Money14%+0.25

a little expensive

I think it's a bit overpriced for what it is

rather expensive

Material Quality7%−0.11

Cheap plasticy look

very poor quality plastic

Plastic feel

Color6%−0.04

Very dark colour

Black comes of it all over everything

Looks nothing like the picture - a lot darker

Love

Quality-Overall26%−0.08

Amazing quality

Good quality and easy to put together

Great build quality

Size-Overall13%

Fits perfectly to the size given

Attractive and practical plus a good size

Great perfect size sits on the table with candles in

Design-Overall9%+1.16

The craftsmanship is noticeable

Beautiful design

The design is genuinely thoughtful

Value For Money9%+0.25

worth the price

GOOD VALUE

Excellent value for money

Advertised Vs Actual Product8%+0.65

Just what I wanted

Exactly as pictured

As described

Return

2.1% Return rate 73% Fixable by listing

Size-Overall46%▇▇▇█▇▇

Its bigger than most other options so really stans out visually

Really small

Tiny smaller than a saucer

Color14%█▇█▆▇▄

Very dark colour

Black comes of it all over everything

Looks nothing like the picture - a lot darker

Quality-Overall8%▅▆█▅▆▇

Only cheap and looks cheap

Poor quality

Disappointed with low quality of production of this

Advertised Vs Actual Product4%▄█▇▇▆█

Looks nothing like the picture - a lot darker

Inaccurate description

Nothing like picture

Defective Material/Parts4%█▃▄▇▇█

FAQ

Common Decorative Tray questions

Answered from the same tracked data.