Decorative Tray
MaybeThe average product has only 334 reviews. But demand is soft, at -29.5% this quarter, so Decorative Tray is a Maybe.
- Flapen Score
- 50 / 100Ranks 2,970 of 5,777 Home & Garden niches · −1 vs the category median of 5150
- Market size
- £93K/yr625K searches / yr
- 90-day growth
- -29.5%search demand this quarter
- Competition
- 34%top-5 click share · 37 brands · 57 sellers
Flapen Score
Decorative Tray against its category
The dotted line is the Home & Garden average. Past it, Decorative Tray is stronger. Inside it, weaker.
Market
The Decorative Tray market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Decorative Tray 625K times last year and spent an estimated £93K. The top 5 brands take 57% of clicks. Demand peaks in Jan–Nov. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
1.3% of searches ended in a purchase last week.
Shoppers searched for this 625K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -29.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £93K a year.
- Searches, last 12 months
- 625K
- Growth, 90 days vs prior 90
- -29.5%
- Conversion, latest week
- 1.3%
- Market size, estimated
- £93Ka year
- Peak month
- November4.2× the quietest month
- Top search term
- decorative tray114K searches a year
02 · Price
A sale here is worth £11.82.
Listings sell for £11.82 on average, from £4.13 to £38.70. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At £11.82 that is £0 to £1K a year per listing.
- Average price
- £11.82under the $15 to $100 sweet spot
- Price range
- £4.13–£38.70
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 2.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
79% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 8.1% of listings are out of stock. The average listing ranks #60 within Bathroom. It carries 334 reviews at 4.37 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 79%
- Prime listings
- 83%
- Out of stock, average day
- 8.1%
- Average rank
- #60in Bathroom
- Average rating
- 4.37 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 334per listing
- Listings tracked
- 58
04 · Newcomers
Amazon counts 0 of last year's 14 launches as successful.
14 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 14
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 29 months
Products
Top Decorative Tray products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
OHS Decorative Round Tray Ribbed Coffee Table Tray Modern Bathroom Vanity Trays for Dresser Jewellery Toilet Tank Bedroom Kitchen Countertop Candle Holder Storage Organiser Natural
- Price
- £7.61
- Rating
- 3.9/5
- Reviews
- 29
- Age
- 4mo ago

Hanobe Wooden Candle Holder Tray: Round Decorative Candle Plate Farmhouse Table Centerpiece Rustic Wood Tealight Pillar Trays for Christmas Wedding Halloween Home Decor
- Price
- £10.32
- Rating
- 4.4/5
- Reviews
- 3,039
- Age
- 2y ago

OHS Resin Round Decorative Tray Ribbed Coffee Table Tray Modern Bathroom Vanity Trays for Dresser Jewellery Toilet Tank Bedroom Kitchen Countertop Candle Holder Storage Organizer Cream
- Price
- £7.76
- Rating
- 3.9/5
- Reviews
- 29
- Age
- 10mo ago

10.6 Round Decorative Tray with Handle Modern Vanity Tray & Ottoman Serving Tray for Coffee Table Kitchen & Bathroom Plastic Dark Green
- Price
- £9.15
- Rating
- 3.9/5
- Reviews
- 131
- Age
- 4y ago

OHS Rectangle Decorative Tray Ribbed Coffee Table Tray Modern Centrepiece Decoration Kitchen Counter Candle Holder Plastic Organiser Accessory Trays Cream
- Price
- £6.54
- Rating
- 3.3/5
- Reviews
- 7
- Age
- 4mo ago
Trending
90-day click momentum
Round Tray Durable Round Wooden Tray with Wooden Display Surface
- Price
- £5.70
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago

OHS Decorative Round Tray Ribbed Coffee Table Tray Modern Bathroom Vanity Trays for Dresser Jewellery Toilet Tank Bedroom Kitchen Countertop Candle Holder Storage Organiser Natural
- Price
- £7.61
- Rating
- 3.9/5
- Reviews
- 29
- Age
- 4mo ago

OHS Rectangle Decorative Tray Ribbed Coffee Table Tray Modern Centrepiece Decoration Kitchen Counter Candle Holder Plastic Organiser Accessory Trays Cream
- Price
- £6.54
- Rating
- 3.3/5
- Reviews
- 7
- Age
- 4mo ago

Decorative Trays 23cm Countertop Tray Round Silicone Furniture Decorative Cosmetics Tray Jewelry Storage for Lotion Bottles Perfume Jewelry(Beige)
- Price
- £11.06
- Rating
- 4.0/5
- Reviews
- 93
- Age
- 4mo ago

Grunwerg Non-Slip Round Food and Drink Plastic Serving Tray with High Grip Rubber Surface Round 11 / 27cm Diameter Black
- Price
- £6.02
- Rating
- 4.6/5
- Reviews
- 590
- Age
- 9y ago
Newest
by launch date
Round Tray Durable Round Wooden Tray with Wooden Display Surface
- Price
- £5.70
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago

OHS Decorative Round Tray Ribbed Coffee Table Tray Modern Bathroom Vanity Trays for Dresser Jewellery Toilet Tank Bedroom Kitchen Countertop Candle Holder Storage Organiser Natural
- Price
- £7.61
- Rating
- 3.9/5
- Reviews
- 29
- Age
- 4mo ago

OHS Rectangle Decorative Tray Ribbed Coffee Table Tray Modern Centrepiece Decoration Kitchen Counter Candle Holder Plastic Organiser Accessory Trays Cream
- Price
- £6.54
- Rating
- 3.3/5
- Reviews
- 7
- Age
- 4mo ago

Decorative Trays 23cm Countertop Tray Round Silicone Furniture Decorative Cosmetics Tray Jewelry Storage for Lotion Bottles Perfume Jewelry(Beige)
- Price
- £11.06
- Rating
- 4.0/5
- Reviews
- 93
- Age
- 4mo ago

Round Wooden Tray Decorative Tray 20cm x 20cm Coffee Table Trays Vintage Round Trays Coffee Table Decor Rounds Wood Decorative Candle Plate Applicable to Place Dessert and Candle
- Price
- £7.77
- Rating
- 4.8/5
- Reviews
- 12
- Age
- 8mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 34% of clicks. An open shelf where new products get seen.
Brands
37 falling
Sellers
57
Top-5 brand share
57%
Top 20: 87%
Top-5 click share
34%
Top 20: 68%
Open market
40%
- OHS22%
- Hanobe22%
- MYMM6%
- BLESWIN4%
- DIRXVMC4%
- Samhita3%
Demand
Decorative Tray search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov · busiest ÷ quietest = 4.2×
Search terms
Top Decorative Tray search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- decorative tray114K/yr
- trays decorative84K/yr
- round tray55K/yr
- coffee table tray53K/yr
- round wooden tray40K/yr
- candle tray52K/yr
- drinks tray30K/yr
- display tray18K/yr
- round trays17K/yr
- candle plates and trays34K/yr
Reviews and returns
What reviews say buyers love and hate about Decorative Tray
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Its bigger than most other options so really stans out visually
Really small
Tiny smaller than a saucer
Only cheap and looks cheap
Poor quality
Disappointed with low quality of production of this
a little expensive
I think it's a bit overpriced for what it is
rather expensive
Cheap plasticy look
very poor quality plastic
Plastic feel
Very dark colour
Black comes of it all over everything
Looks nothing like the picture - a lot darker
Love
Amazing quality
Good quality and easy to put together
Great build quality
Fits perfectly to the size given
Attractive and practical plus a good size
Great perfect size sits on the table with candles in
The craftsmanship is noticeable
Beautiful design
The design is genuinely thoughtful
worth the price
GOOD VALUE
Excellent value for money
Just what I wanted
Exactly as pictured
As described
Return
2.1% Return rate 73% Fixable by listing
Its bigger than most other options so really stans out visually
Really small
Tiny smaller than a saucer
Very dark colour
Black comes of it all over everything
Looks nothing like the picture - a lot darker
Only cheap and looks cheap
Poor quality
Disappointed with low quality of production of this
Looks nothing like the picture - a lot darker
Inaccurate description
Nothing like picture
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Decorative Tray questions
Answered from the same tracked data.









