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Decorative Storage Boxes with Lids

Maybe

An estimated 0.4% of orders come back. But demand is soft, at -28.6% this quarter, so Decorative Storage Boxes with Lids is a Maybe.

Flapen Score
52
52 / 100
Top 44% of 5,777 Home & Garden niches · +1 vs the category median of 51
Market size
£67K/yr295K searches / yr
90-day growth
-28.6%search demand this quarter
Competition
23%top-5 click share · 47 brands · 107 sellers

Flapen Score

Decorative Storage Boxes with Lids against its category

The dotted line is the Home & Garden average. Past it, Decorative Storage Boxes with Lids is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Decorative Storage Boxes with Lids market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Decorative Storage Boxes with Lids 295K times last year and spent an estimated £67K. The top 5 brands take 49% of clicks. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 1.5% of those searches ended in a purchase.

Shoppers searched for this 295K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -28.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £67K a year.

Searches, last 12 months
295K
Growth, 90 days vs prior 90
-28.6%
Conversion, latest week
1.5%
Market size, estimated
£67Ka year
Top search term
decorative storage boxes with lids82K searches a year

02 · Price

A sale here is worth £14.77.

Listings sell for £14.77 on average, from £4.94 to £31.72. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £14.77 that is £0 to £1K a year per listing.

Average price
£14.77under the $15 to $100 sweet spot
Price range
£4.94–£31.72
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

79% of listings pay for placement with sponsored ads. 74% ship with Prime. On an average day, 10.4% of listings are out of stock. The average listing ranks #403 within Decorative Accessories. It carries 2,001 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
74%
Out of stock, average day
10.4%
Average rank
#403in Decorative Accessories
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,001per listing
Listings tracked
78

04 · Newcomers

1 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
1Amazon's first-year sales bar
Average brand age
38 months

Products

Top Decorative Storage Boxes with Lids products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 23% of clicks, no more. An open shelf where new products get seen.

£0£1K£3K£4K£5K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

47 rising

Sellers

107

Est. top-5 brand share

49%

Top 20: 83%

Est. top-5 click share

23%

Top 20: 57%

Open market

47%

  • Lavatelli20%
  • SOFTILLO13%
  • Prandom6%
  • Robert Frederick5%
  • BrilliantJo5%
  • BANKERS BOX4%

Demand

Decorative Storage Boxes with Lids search demand

Weekly searches over the year. Pick a range.

5K3KApr '26Apr '26May '26May '26May '26Jun '26Jun '26Jul '26Jul '26

Search terms

Top Decorative Storage Boxes with Lids search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • decorative storage boxes with lids82K/yr
  • decorative boxes44K/yr
  • decorative storage boxes30K/yr
  • decorative boxes with lids19K/yr
  • pretty storage boxes with lid20K/yr
  • decorative storage box19K/yr
  • office storage boxes15K/yr
  • pretty storage boxes12K/yr
  • decorative cardboard storage boxes14K/yr
  • patterned storage boxes with lids6K/yr

Reviews and returns

What reviews say buyers love and hate about Decorative Storage Boxes with Lids

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Storage Capacity”
18%of negative reviews mention “Strength”
0.4%of orders come back
“Not sturdy”
A buyer, on “Strength”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Decorative Storage Boxes with Lids questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data