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Decorative Storage Boxes with Lids

Maybe

Returns run at only 0.4% of orders. But demand is soft, at -28.6% this quarter, so Decorative Storage Boxes with Lids is a Maybe.

Flapen Score
52
52 / 100
Top 44% of 5,777 Home & Garden niches · +1 vs the category median of 51
Market size
£67K/yr295K searches / yr
90-day growth
-28.6%search demand this quarter
Competition
23%top-5 click share · 47 brands · 107 sellers

Flapen Score

Decorative Storage Boxes with Lids against its category

The dotted line is the Home & Garden average. Past it, Decorative Storage Boxes with Lids is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Decorative Storage Boxes with Lids market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Decorative Storage Boxes with Lids 295K times last year and spent an estimated £67K. The top 5 brands take 49% of clicks. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

1.5% of searches ended in a purchase last week.

Shoppers searched for this 295K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -28.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £67K a year.

Searches, last 12 months
295K
Growth, 90 days vs prior 90
-28.6%
Conversion, latest week
1.5%
Market size, estimated
£67Ka year
Top search term
decorative storage boxes with lids82K searches a year

02 · Price

A sale here is worth £14.77.

Listings sell for £14.77 on average, from £4.94 to £31.72. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £14.77 that is £0 to £1K a year per listing.

Average price
£14.77under the $15 to $100 sweet spot
Price range
£4.94–£31.72
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

79% of listings pay for placement with sponsored ads. 74% ship with Prime. On an average day, 10.4% of listings are out of stock. The average listing ranks #403 within Decorative Accessories. It carries 2,001 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
74%
Out of stock, average day
10.4%
Average rank
#403in Decorative Accessories
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,001per listing
Listings tracked
78

04 · Newcomers

Amazon counts 1 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
1Amazon's first-year sales bar
Average brand age
38 months

Products

Top Decorative Storage Boxes with Lids products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 23% of clicks. An open shelf where new products get seen.

£0£1K£3K£4K£5K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

47 rising

Sellers

107

Top-5 brand share

49%

Top 20: 83%

Top-5 click share

23%

Top 20: 57%

Open market

47%

  • Lavatelli20%
  • SOFTILLO13%
  • Prandom6%
  • Robert Frederick5%
  • BrilliantJo5%
  • BANKERS BOX4%

Demand

Decorative Storage Boxes with Lids search demand

Weekly searches over the year. Pick a range.

5K3KApr '26Apr '26May '26May '26May '26Jun '26Jun '26Jul '26Jul '26

Search terms

Top Decorative Storage Boxes with Lids search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • decorative storage boxes with lids82K/yr
  • decorative boxes44K/yr
  • decorative storage boxes30K/yr
  • decorative boxes with lids19K/yr
  • pretty storage boxes with lid20K/yr
  • decorative storage box19K/yr
  • office storage boxes15K/yr
  • pretty storage boxes12K/yr
  • decorative cardboard storage boxes14K/yr
  • patterned storage boxes with lids6K/yr

Reviews and returns

What reviews say buyers love and hate about Decorative Storage Boxes with Lids

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Strength18%−0.14

Not sturdy

Quite flimsy

Not strong enough

Size-Overall16%−0.06

bigger than expected

Not large

Not fit for purpose

Quality-Overall11%−0.08

The quality of the boxes is very poor

Not good quality as expected

Awful quality

Value For Money5%+0.65

Not worth the price

could be less expensive

not much difference in price

Assembly/Installation3%+1.42

didn't line up when assembled

Difficult to assemble

Put together and its MISSING THE LID

Love

Storage Capacity18%+1.62

large capacity

Excellent storage

Easy storage

Assembly/Installation16%+1.42

Very easy to assemble

Easy install

easy to set up

Quality-Overall11%−0.08

Good quality boxes

Excellent product

These basket are good quality

Strength10%−0.14

The box feels sturdy too

Sturdy drawers

Very sturdy

Value For Money8%+0.65

Excellent value for money

Decent price

good value for money

Return

0.4% Return rate 73% Fixable by listing

Size-Overall59%▇▇▇█▇▇

bigger than expected

Not large

Not fit for purpose

Strength8%▆▇█▅▅▆

Not sturdy

Quite flimsy

Not strong enough

Quality-Overall8%▅▆█▅▇█

The quality of the boxes is very poor

Not good quality as expected

Awful quality

Color4%█▆▃▆▆▃

Ribbon colour was also incorrect

two different colours

accepting the ribbon colour doesn't match everything else going in the box

Defective Material/Parts2%█▅▃▃▄▂

FAQ

Common Decorative Storage Boxes with Lids questions

Answered from the same tracked data.