Is decorative storage boxes with lids profitable to sell on Amazon United Kingdom?

The niche generates £67K/yr across 78 tracked products. 1 of 9 products launched in the last 360 days are still selling. 90-day search growth is -28.6%. Flapen's verdict: Worth a look (52/100).

How competitive is the decorative storage boxes with lids niche?

47 brands and 107 sellers compete. The top 5 products take 23% of clicks and top 5 brands hold 49% of demand.

What do buyers complain about in decorative storage boxes with lids?

Top complaints mined from reviews: Strength, Size-Overall, Quality-Overall. The return rate is 0.4%.

What does it cost to enter the decorative storage boxes with lids niche?

Listings span £4.94–£31.72; the average listing price is £14.77 (sweet spot $15–$100). The average incumbent carries 2,001 reviews — the moat a new listing must climb.

decorative storage boxes with lids

Worth a look

Shows low returns (0.4%), but soft demand (-28.6% this quarter) keeps it on the watch list.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Competition

Great23%

top-5 click share — an open shelf

Brand share

Great49%

top-5 brand share — no brand owns this niche

Avg price

Good£14.77

avg listing price — sweet spot $15–$100

Price range

Good£4.94–£31.72

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,000.56

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad1.5%

search→purchase rate — share of searches ending in a sale

Market size

Bad£67K

£67K/yr · 295K searches

Growth

Bad-28.6%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, decorative storage boxes with lids is a £67K/yr Amazon United Kingdom market (295K searches/yr). The top 5 brands hold 49% of demand. Verdict: Worth a look — 52/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

decorative storage boxes with lids market data

Units sold / yr: 3K–4K; avg 0–100/product
Revenue / yr: £44K–£59K; units × avg price
Conversion rate: 1.5%
Avg BSR: #403
Page quality: 0%
Prime: 74%
Sponsored: 79%
Out of stock: 10.4%
Avg brand age: 38 months
Avg seller age: 188 days

Competition & brand share

Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen.

Brands

47 rising

Sellers

107

Top-5 brand share

49%

Top 20: 83%

Top-5 click share

23%

Top 20: 57%

Open market

47%

Lavatelli20%
SOFTILLO13%
Prandom6%
Robert Frederick5%
BrilliantJo5%
BANKERS BOX4%

Demand

Weekly Amazon search volume, last 17 weeks — -28.6% search growth over the last 90 days.

Open Trend

Top decorative storage boxes with lids search terms

decorative storage boxes with lids82K/yr -30.3%0.5% conv.
decorative boxes44K/yr -27.9%0.3% conv.
decorative storage boxes30K/yr -27.4%0.5% conv.
decorative boxes with lids19K/yr -19.7%0.6% conv.
pretty storage boxes with lid20K/yr -34.8%0.8% conv.
decorative storage box19K/yr -28.1%0.6% conv.
office storage boxes15K/yr -23.3%2.5% conv.
pretty storage boxes12K/yr -21.4%0.9% conv.
decorative cardboard storage boxes14K/yr -46.0%0.5% conv.
patterned storage boxes with lids6K/yr -17.9%0.5% conv.

All search terms

Top decorative storage boxes with lids products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Lavatelli Cardboard Storage Boxes with Lid Peonies 25x35x17.5cm Storage Box

Lavatelli£7.694.5★1,740 rev

BrilliantJo Storage Boxes with Lid Foldable Clothing Storage Basket case with Handle for Closet Bedroom Home 33.5L x 31.75W x 17.5H(cm) 4 mixed colors A

BrilliantJo£20.914.6★1,963 rev

Prandom Storage Boxes with Lids Large.Rose Pattern Fabric Decorative Storage Box Really Useful Box Clothing Storage Cubes Organizers Collapsible Stackable 43x30x30cm Pink[1-Pack]

Prandom£12.554.6★4,943 rev

Cardboard Storage Boxes with Lid Decorative Wardrobe Closet Home & Office Organiser with Handle Flat-Packed Stackable File Box Gift for Adults & Kids Set of 2 Large - Watercolor Flowers

SOFTILLO£11.614.3★3,234 rev

Kanguru Collection Fragrant Violet Decorative Storage Box with Handles and Lid MEDIUM Violets

Lavatelli£8.484.6★1,818 rev

Newest

by launch date

William Morris Set of 3 Nesting Storage Boxes | Tulip Jasmine & Willow Bough Designs | Premium Decorative Keepsake Boxes with Magnetic Closures | Elegant Home Storage Solution

Robert Frederick£16.885 rev

4mo ago

William Morris Set of 3 Nesting Storage Boxes | Marigold Willow Bough & Tulip Designs | Premium Decorative Keepsake Boxes with Magnetic Closures | Elegant Home Storage Solution

Robert Frederick£16.152 rev

4mo ago

URBNLIVING Set of 4 Floral Decorative Storage Boxes with Lids Large Nesting Keepsake Gift Boxes for Home Organisation Memory Storage Craft Supplies Photos & Bedroom Décor

URBNLIVING£11.796 rev

8mo ago

StorageWorks Storage Boxes with Lids Large Foldable Storage Boxes for Shelves Decorative Fabric Storage Baskets with Handles for Wardrobe Top Organising Clothes Ivory White 2-Pack

StorageWorks£20.241,266 rev

1y ago

Woodluv Set of 3 Seagrass Storage Box with Lid Lightweight Woven Basket for Shelves Lidded Organiser Hamper Baskets Brown

woodluv£21.13620 rev

1y ago

What buyers say about decorative storage boxes with lids

What buyers praise and complain about, mined from review topics.

What buyers love

Storage Capacity18%

“large capacity”

Assembly/Installation16%

“Very easy to assemble”

Quality-Overall11%

“Good quality boxes”

Strength10%

“The box feels sturdy too”

Value For Money8%

“Excellent value for money”

Size-Overall7%

“its perfect size”

Ease Of Use3%

“Easy to use”

Advertised Vs Actual Product3%

“Does what I need”

Design-Overall3%

“the choice of designs is excellent”

Color3%

“Colour is pretty”

What buyers complain about

Strength18%

“Not sturdy”

Size-Overall16%

“bigger than expected”

Quality-Overall11%

“The quality of the boxes is very poor”

Value For Money5%

“Not worth the price”

Assembly/Installation3%

“didn't line up when assembled”

Advertised Vs Actual Product3%

“Not as expected”

Thickness2%

“Plastic a bit thin”

Durability2%

“Fall apart”

Color2%

“Ribbon colour was also incorrect”

Instructions/User Manual/Troubleshooting2%

“Ruined 2 trying to follow instructions on the actual box”

Top return reasons

Size-Overall59%

Strength8%

Quality-Overall8%

Color4%

Defective Material/Parts2%

Advertised Vs Actual Product2%

Material Quality2%

Storage Capacity1%

Functionality-Overall1%

Assembly/Installation1%

Common questions

Is decorative storage boxes with lids profitable to sell on Amazon United Kingdom?: The niche generates £67K/yr across 78 tracked products. 1 of 9 products launched in the last 360 days are still selling. 90-day search growth is -28.6%. Flapen's verdict: Worth a look (52/100).
How competitive is the decorative storage boxes with lids niche?: 47 brands and 107 sellers compete. The top 5 products take 23% of clicks and top 5 brands hold 49% of demand.
What do buyers complain about in decorative storage boxes with lids?: Top complaints mined from reviews: Strength, Size-Overall, Quality-Overall. The return rate is 0.4%.
What does it cost to enter the decorative storage boxes with lids niche?: Listings span £4.94–£31.72; the average listing price is £14.77 (sweet spot $15–$100). The average incumbent carries 2,001 reviews — the moat a new listing must climb.