deck chair
Worth a lookShows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Growth
Incredible+188.4%90-day search growth — must beat 0% to launch
Avg price
Incredible£35.90avg listing price — sweet spot $15–$100
Price range
Great£8.69–£92.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Great33%top-5 click share — an open shelf
Brand share
Great58%top-5 brand share — no brand owns this niche
Review moat
Okay2,034.71avg incumbent reviews — the moat a new listing must climb
Conversion
Bad2.0%search→purchase rate — share of searches ending in a sale
Market size
Bad£49K£49K/yr · 70K searches
According to Flapen's Amazon United Kingdom niche tracking, deck chair is a £49K/yr Amazon United Kingdom market (70K searches/yr). The top 5 brands hold 58% of demand. Demand peaks in Apr–May–Jun–Jul–Aug. Verdict: Worth a look — 69/100.
Data updated Jul 26, 2026 · scored weekly · How we score niches
deck chair market data
- Units sold / yr
- 1K–1K
- avg 0–100/product
- Revenue / yr
- £36K–£45K
- units × avg price
- Conversion rate
- 2.0%
- Avg BSR
- #97
- Page quality
- 0%
- Prime
- 24%
- Sponsored
- 94%
- Out of stock
- 8.0%
- Avg brand age
- 44 months
- Avg seller age
- 185 days
Competition & brand share
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.Brands
26 falling
Sellers
31
Top-5 brand share
58%
Top 20: 95%
Top-5 click share
33%
Top 20: 71%
Open market
36%
- Crystals21%
- Harbour Housewares16%
- CASARIA8%
- Denny International7%
- NOVECRAFTO6%
- Straame6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +188.4% search growth over the last 90 days.Peak months: Apr, May, Jun, Jul, Aug · busiest ÷ quietest = 14.8×
Top deck chair search terms
- deck chairs for adults35K/yr
- deckchair12K/yr
- wooden deck chair10K/yr
- deckchairs5K/yr
- deck chairs set of 2 folding5K/yr
- deckchairs folding wooden1K/yr
- deckchairs uk1K/yr
- wood deck chairs494/yr
Top deck chair products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Oxford Fabric Blue Stripe Sun Lounger - Traditional Wooden Folding Deck Chair - Adults Garden & Seaside
Crystals£16.373.4★53 rev
Denny International Folding Wood Deck Chair Wooden Beach Chair Seaside Sun Lounger Outdoor Garden Recliner Folding Deck Chair - Blue & White (Beach Chair)
Denny International£16.493.4★163 rev
NOVECRAFTO Folding Wood Deck Chairs Set of 2 - Marine Style Folding Deck Chair - Navy Blue & White Stripes Canvas Fabric Beach/Garden Seaside Lounger - Outdoor Adjustable Recliner Deckchairs
NOVECRAFTO£65.934.1★38 rev
Harbour Housewares Folding Beach Deck Chairs - Green Stripe - Pack of 2 - Metal Outdoor Patio Seat Lightweight Portable Deck Chair for Picnic Garden Camping Fishing
Harbour Housewares£19.884.3★3,737 rev
Rainberg Zero Gravity Lounger Chair Outdoor & Garden Sunloungers Folding Reclining Patio Chair Cup Holder Soft Cushion and Headrest for Poolside Camping Coffee (Recliner Chair)
Rainberg£27.344.4★337 rev
Newest
by launch date
Harbour Housewares Padded Zero Gravity Chair Set with Cup and Phone Holder - 110KG Load Capacity - Grey - 2 Piece Heavy-Duty Reclining Folding Outdoor Garden Camping Patio Beach Loungers Set
Harbour Housewares£57.0192 rev
Unibos | Outdoor Deck Chair Garden Patio Folding Camping Picnic Beach BBQ Party Outdoor Stripe Chair (1 Striped Chair)
Unibos£10.9182 rev
Outsetter Folding Beach Deck Chairs - Pack of 2 Metal Outdoor Lightweight Deck Chair with Armrests Portable & Easy to Store Suitable for Camping Garden Picnic & Fishing - Black
Outsetter£20.0499 rev
Crystals Folding Wooden Deck Chair Blue & White Striped Beach Lounger Garden Recliner Chair for Outdoor Relaxing Portable Seaside Sun Chairs Classic Foldable Wood Frame Patio Seat
Crystals£17.0513 rev
Rainberg Zero Gravity Lounger Chair Outdoor & Garden Sunloungers Folding Reclining Patio Chair Cup Holder Soft Cushion and Headrest for Poolside Camping Coffee (Recliner Chair)
Rainberg£27.34337 rev
Trending
90-day click momentumCrystals Oxford Fabric Blue Stripe Sun Lounger - Traditional Wooden Folding Deck Chair - Adults Garden & Seaside
Crystals£15.782.5★
Harbour Housewares Padded Zero Gravity Chair Set with Cup and Phone Holder - 110KG Load Capacity - Grey - 2 Piece Heavy-Duty Reclining Folding Outdoor Garden Camping Patio Beach Loungers Set
Harbour Housewares£57.014.2★
Outsetter Folding Beach Deck Chairs - Pack of 2 Metal Outdoor Lightweight Deck Chair with Armrests Portable & Easy to Store Suitable for Camping Garden Picnic & Fishing - Black
Outsetter£20.044.1★
Unibos | Outdoor Deck Chair Garden Patio Folding Camping Picnic Beach BBQ Party Outdoor Stripe Chair (1 Striped Chair)
Unibos£10.913.9★
Mosii Sun Loungers For Garden Chairs Set of 2 Heavy Duty Zero Gravity Chairs With Cup Holders & Headrest Pillow Folding Garden Recliner Chairs Sunloungers For Deck Chair Patio Beach Lounger
Mosii£54.324.6★
What buyers say about deck chair
What buyers praise and complain about, mined from review topics.What buyers love
“Comfortable chair”
“Great deal”
“Excellent Product”
“Very sturdy”
“Easy to use”
“These chairs are very comfortable as stated padded”
“As advertised”
“Attractive and lightweight”
“Good fit”
“Easy to put together”
What buyers complain about
“Ridiculously small”
“so quality control non existent”
“Broke as soon as I sat on it”
“Very low”
“flimsy looking”
“So in couldnt put it together”
“it is heavy to carry about”
“No wonder it was so cheap”
“not a comfortable seating position at all”
“Hard to open at first”
Top return reasons
Common questions
- Is deck chair profitable to sell on Amazon United Kingdom?
- The niche generates £49K/yr across 51 tracked products. 4 of 11 products launched in the last 360 days are still selling. 90-day search growth is +188.4%. Flapen's verdict: Worth a look (69/100).
- How competitive is the deck chair niche?
- 26 brands and 31 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 58% of demand.
- What do buyers complain about in deck chair?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 0.4%.
- When does demand for deck chair peak?
- Demand peaks in Apr–May–Jun–Jul–Aug; the busiest month runs 14.8× the quietest.
- What does it cost to enter the deck chair niche?
- Listings span £8.69–£92.15; the average listing price is £35.90 (sweet spot $15–$100). The average incumbent carries 2,035 reviews — the moat a new listing must climb.