Deck Chair
Deck Chair shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Is Deck Chair profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Deck Chair is a £49K/yr Amazon United Kingdom market (70K searches/yr). The top 5 brands hold 58% of demand. Demand peaks in Apr–May–Jun–Jul–Aug. Verdict: Worth a look — 69/100.
Deck Chair: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +188.4% over the last 90 days and 2.0% of searches end in a purchase.
£49K
revenue / yr
Who owns the niche?
The top 5 brands hold 58% of demand, so 42% of the market is open.
42%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.
0/100
page quality · 51 products
Top Deck Chair products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Oxford Fabric Blue Stripe Sun Lounger - Traditional Wooden Folding Deck Chair - Adults Garden & Seaside
- Price
- £16.37
- Rating
- 3.4/5
- Reviews
- 53
- Age
- 2y ago
Denny International Folding Wood Deck Chair Wooden Beach Chair Seaside Sun Lounger Outdoor Garden Recliner Folding Deck Chair - Blue & White (Beach Chair)
- Price
- £16.49
- Rating
- 3.4/5
- Reviews
- 163
- Age
- 2y ago
NOVECRAFTO Folding Wood Deck Chairs Set of 2 - Marine Style Folding Deck Chair - Navy Blue & White Stripes Canvas Fabric Beach/Garden Seaside Lounger - Outdoor Adjustable Recliner Deckchairs
- Price
- £65.93
- Rating
- 4.1/5
- Reviews
- 38
- Age
- 4y ago
Harbour Housewares Folding Beach Deck Chairs - Green Stripe - Pack of 2 - Metal Outdoor Patio Seat Lightweight Portable Deck Chair for Picnic Garden Camping Fishing
- Price
- £19.88
- Rating
- 4.3/5
- Reviews
- 3,737
- Age
- 8y ago
Rainberg Zero Gravity Lounger Chair Outdoor & Garden Sunloungers Folding Reclining Patio Chair Cup Holder Soft Cushion and Headrest for Poolside Camping Coffee (Recliner Chair)
- Price
- £27.34
- Rating
- 4.4/5
- Reviews
- 337
- Age
- 1y ago
Trending
90-day click momentumCrystals Oxford Fabric Blue Stripe Sun Lounger - Traditional Wooden Folding Deck Chair - Adults Garden & Seaside
- Price
- £15.78
- Rating
- 2.5/5
- Reviews
- 14
- Age
- 2y ago
Harbour Housewares Padded Zero Gravity Chair Set with Cup and Phone Holder - 110KG Load Capacity - Grey - 2 Piece Heavy-Duty Reclining Folding Outdoor Garden Camping Patio Beach Loungers Set
- Price
- £57.01
- Rating
- 4.2/5
- Reviews
- 92
- Age
- 4mo ago
Outsetter Folding Beach Deck Chairs - Pack of 2 Metal Outdoor Lightweight Deck Chair with Armrests Portable & Easy to Store Suitable for Camping Garden Picnic & Fishing - Black
- Price
- £20.04
- Rating
- 4.1/5
- Reviews
- 99
- Age
- 8mo ago
Unibos | Outdoor Deck Chair Garden Patio Folding Camping Picnic Beach BBQ Party Outdoor Stripe Chair (1 Striped Chair)
- Price
- £10.91
- Rating
- 3.9/5
- Reviews
- 82
- Age
- 6mo ago
Mosii Sun Loungers For Garden Chairs Set of 2 Heavy Duty Zero Gravity Chairs With Cup Holders & Headrest Pillow Folding Garden Recliner Chairs Sunloungers For Deck Chair Patio Beach Lounger
- Price
- £54.32
- Rating
- 4.6/5
- Reviews
- 457
- Age
- 2y ago
Newest
by launch dateHarbour Housewares Padded Zero Gravity Chair Set with Cup and Phone Holder - 110KG Load Capacity - Grey - 2 Piece Heavy-Duty Reclining Folding Outdoor Garden Camping Patio Beach Loungers Set
- Price
- £57.01
- Rating
- 4.2/5
- Reviews
- 92
- Age
- 4mo ago
Unibos | Outdoor Deck Chair Garden Patio Folding Camping Picnic Beach BBQ Party Outdoor Stripe Chair (1 Striped Chair)
- Price
- £10.91
- Rating
- 3.9/5
- Reviews
- 82
- Age
- 6mo ago
Outsetter Folding Beach Deck Chairs - Pack of 2 Metal Outdoor Lightweight Deck Chair with Armrests Portable & Easy to Store Suitable for Camping Garden Picnic & Fishing - Black
- Price
- £20.04
- Rating
- 4.1/5
- Reviews
- 99
- Age
- 8mo ago
Crystals Folding Wooden Deck Chair Blue & White Striped Beach Lounger Garden Recliner Chair for Outdoor Relaxing Portable Seaside Sun Chairs Classic Foldable Wood Frame Patio Seat
- Price
- £17.05
- Rating
- 3.7/5
- Reviews
- 13
- Age
- 1y ago
Rainberg Zero Gravity Lounger Chair Outdoor & Garden Sunloungers Folding Reclining Patio Chair Cup Holder Soft Cushion and Headrest for Poolside Camping Coffee (Recliner Chair)
- Price
- £27.34
- Rating
- 4.4/5
- Reviews
- 337
- Age
- 1y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.
Brands
26 falling
Sellers
31
Top-5 brand share
58%
Top 20: 95%
Top-5 click share
33%
Top 20: 71%
Open market
36%
- Crystals21%
- Harbour Housewares16%
- CASARIA8%
- Denny International7%
- NOVECRAFTO6%
- Straame6%
Deck Chair demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Apr, May, Jun, Jul, Aug · busiest ÷ quietest = 14.8×
Top Deck Chair search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- deck chairs for adults35K/yr
- deckchair12K/yr
- wooden deck chair10K/yr
- deckchairs5K/yr
- deck chairs set of 2 folding5K/yr
- deckchairs folding wooden1K/yr
- deckchairs uk1K/yr
- wood deck chairs494/yr
What reviews say buyers love and hate about Deck Chair
What buyers mention most, as a share of all reviews.
What buyers love
85% of reviews“Comfortable chair”
“Great deal”
“Excellent Product”
“Very sturdy”
“Easy to use”
What buyers complain about
56% of reviews“Ridiculously small”
“so quality control non existent”
“Broke as soon as I sat on it”
“Very low”
“flimsy looking”
Deck Chair return rate & reasons
Why buyers send it back, as a share of all return requests.
0.4%
Return rate
28%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Deck Chair questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
