Deck Chair
PassDeck Chair scores 69 out of 100, a Pass. Shoppers spend an estimated $49K a year here, search demand grew +188.4% this quarter, and an estimated 0.4% of orders come back.
- Flapen Score
- 69 / 100Top 4% of 5,777 Home & Garden niches · +18 vs the category median of 5169
- Market size
- £49K/yr70K searches / yr
- 90-day growth
- +188.4%search demand this quarter
- Competition
- 33%top-5 click share · 26 brands · 31 sellers
Flapen Score
Deck Chair against its category
The dotted line is the Home & Garden average. Past it, Deck Chair is stronger. Inside it, weaker.
Market
The Deck Chair market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Deck Chair 70K times last year and spent an estimated £49K. The top 5 brands take 58% of clicks. Demand peaks in Apr–May–Jun–Jul–Aug. Flapen scores it 69 out of 100, a Pass.
01 · Demand
An estimated 2.0% of those searches ended in a purchase.
Shoppers searched for this 70K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved +188.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £49K a year.
- Searches, last 12 months
- 70K
- Growth, 90 days vs prior 90
- +188.4%
- Conversion, latest week
- 2.0%
- Market size, estimated
- £49Ka year
- Peak month
- May14.8× the quietest month
- Top search term
- deck chairs for adults35K searches a year
02 · Price
A sale here is worth £35.90.
Listings sell for £35.90 on average, from £8.69 to £92.15. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £35.90 that is £0 to £4K a year per listing.
- Average price
- £35.90inside the $15 to $100 sweet spot
- Price range
- £8.69–£92.15
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 1K–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£4K
- Returns
- 0.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
94% of listings pay for placement with sponsored ads. 24% ship with Prime. On an average day, 8.0% of listings are out of stock. The average listing ranks #97 within Garden Furniture & Accessories. It carries 2,035 reviews at 4.15 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 24%
- Out of stock, average day
- 8.0%
- Average rank
- #97in Garden Furniture & Accessories
- Average rating
- 4.15 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,035per listing
- Listings tracked
- 51
04 · Newcomers
4 of last year's 11 launches cleared the first-year sales bar.
11 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 11
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Deck Chair products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 26, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Oxford Fabric Blue Stripe Sun Lounger - Traditional Wooden Folding Deck Chair - Adults Garden & Seaside
- Price
- £16.37
- Rating
- 3.4/5
- Reviews
- 53
- Age
- 2y ago

Denny International Folding Wood Deck Chair Wooden Beach Chair Seaside Sun Lounger Outdoor Garden Recliner Folding Deck Chair - Blue & White (Beach Chair)
- Price
- £16.49
- Rating
- 3.4/5
- Reviews
- 163
- Age
- 2y ago

NOVECRAFTO Folding Wood Deck Chairs Set of 2 - Marine Style Folding Deck Chair - Navy Blue & White Stripes Canvas Fabric Beach/Garden Seaside Lounger - Outdoor Adjustable Recliner Deckchairs
- Price
- £65.93
- Rating
- 4.1/5
- Reviews
- 38
- Age
- 4y ago

Harbour Housewares Folding Beach Deck Chairs - Green Stripe - Pack of 2 - Metal Outdoor Patio Seat Lightweight Portable Deck Chair for Picnic Garden Camping Fishing
- Price
- £19.88
- Rating
- 4.3/5
- Reviews
- 3,737
- Age
- 8y ago

Rainberg Zero Gravity Lounger Chair Outdoor & Garden Sunloungers Folding Reclining Patio Chair Cup Holder Soft Cushion and Headrest for Poolside Camping Coffee (Recliner Chair)
- Price
- £27.34
- Rating
- 4.4/5
- Reviews
- 337
- Age
- 1y ago
Trending
estimated 90-day click momentum
Crystals Oxford Fabric Blue Stripe Sun Lounger - Traditional Wooden Folding Deck Chair - Adults Garden & Seaside
- Price
- £15.78
- Rating
- 2.5/5
- Reviews
- 14
- Age
- 2y ago

Harbour Housewares Padded Zero Gravity Chair Set with Cup and Phone Holder - 110KG Load Capacity - Grey - 2 Piece Heavy-Duty Reclining Folding Outdoor Garden Camping Patio Beach Loungers Set
- Price
- £57.01
- Rating
- 4.2/5
- Reviews
- 92
- Age
- 4mo ago

Outsetter Folding Beach Deck Chairs - Pack of 2 Metal Outdoor Lightweight Deck Chair with Armrests Portable & Easy to Store Suitable for Camping Garden Picnic & Fishing - Black
- Price
- £20.04
- Rating
- 4.1/5
- Reviews
- 99
- Age
- 8mo ago

Unibos | Outdoor Deck Chair Garden Patio Folding Camping Picnic Beach BBQ Party Outdoor Stripe Chair (1 Striped Chair)
- Price
- £10.91
- Rating
- 3.9/5
- Reviews
- 82
- Age
- 6mo ago

Mosii Sun Loungers For Garden Chairs Set of 2 Heavy Duty Zero Gravity Chairs With Cup Holders & Headrest Pillow Folding Garden Recliner Chairs Sunloungers For Deck Chair Patio Beach Lounger
- Price
- £54.32
- Rating
- 4.6/5
- Reviews
- 457
- Age
- 2y ago
Newest
by launch date
Harbour Housewares Padded Zero Gravity Chair Set with Cup and Phone Holder - 110KG Load Capacity - Grey - 2 Piece Heavy-Duty Reclining Folding Outdoor Garden Camping Patio Beach Loungers Set
- Price
- £57.01
- Rating
- 4.2/5
- Reviews
- 92
- Age
- 4mo ago

Unibos | Outdoor Deck Chair Garden Patio Folding Camping Picnic Beach BBQ Party Outdoor Stripe Chair (1 Striped Chair)
- Price
- £10.91
- Rating
- 3.9/5
- Reviews
- 82
- Age
- 6mo ago

Outsetter Folding Beach Deck Chairs - Pack of 2 Metal Outdoor Lightweight Deck Chair with Armrests Portable & Easy to Store Suitable for Camping Garden Picnic & Fishing - Black
- Price
- £20.04
- Rating
- 4.1/5
- Reviews
- 99
- Age
- 8mo ago

Crystals Folding Wooden Deck Chair Blue & White Striped Beach Lounger Garden Recliner Chair for Outdoor Relaxing Portable Seaside Sun Chairs Classic Foldable Wood Frame Patio Seat
- Price
- £17.05
- Rating
- 3.7/5
- Reviews
- 13
- Age
- 1y ago

Rainberg Zero Gravity Lounger Chair Outdoor & Garden Sunloungers Folding Reclining Patio Chair Cup Holder Soft Cushion and Headrest for Poolside Camping Coffee (Recliner Chair)
- Price
- £27.34
- Rating
- 4.4/5
- Reviews
- 337
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 33% of clicks, no more. An open shelf where new products get seen.
Brands
26 falling
Sellers
31
Est. top-5 brand share
58%
Top 20: 95%
Est. top-5 click share
33%
Top 20: 71%
Open market
36%
- Crystals21%
- Harbour Housewares16%
- CASARIA8%
- Denny International7%
- NOVECRAFTO6%
- Straame6%
Demand
Deck Chair search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May, Jun, Jul, Aug · busiest ÷ quietest = 14.8×
Search terms
Top Deck Chair search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- deck chairs for adults35K/yr
- deckchair12K/yr
- wooden deck chair10K/yr
- deckchairs5K/yr
- deck chairs set of 2 folding5K/yr
- deckchairs folding wooden1K/yr
- deckchairs uk1K/yr
- wood deck chairs494/yr
Reviews and returns
What reviews say buyers love and hate about Deck Chair
We read the reviews and the return reasons for every product selling here.
“Ridiculously small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Deck Chair questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









