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Deck Chair

Pass

Deck Chair scores 69 out of 100, a Pass. Shoppers spend $49K a year here, search demand grew +188.4% this quarter, and returns run at 0.4% of orders.

Flapen Score
69
69 / 100
Top 4% of 5,777 Home & Garden niches · +18 vs the category median of 51
Market size
£49K/yr70K searches / yr
90-day growth
+188.4%search demand this quarter
Competition
33%top-5 click share · 26 brands · 31 sellers

Flapen Score

Deck Chair against its category

The dotted line is the Home & Garden average. Past it, Deck Chair is stronger. Inside it, weaker.

69Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Deck Chair market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Deck Chair 70K times last year and spent an estimated £49K. The top 5 brands take 58% of clicks. Demand peaks in Apr–May–Jun–Jul–Aug. Flapen scores it 69 out of 100, a Pass.

01 · Demand

2.0% of searches ended in a purchase last week.

Shoppers searched for this 70K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.0% of those searches ended in a purchase. Searches in the last 90 days moved +188.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £49K a year.

Searches, last 12 months
70K
Growth, 90 days vs prior 90
+188.4%
Conversion, latest week
2.0%
Market size, estimated
£49Ka year
Peak month
May14.8× the quietest month
Top search term
deck chairs for adults35K searches a year

02 · Price

A sale here is worth £35.90.

Listings sell for £35.90 on average, from £8.69 to £92.15. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £35.90 that is £0 to £4K a year per listing.

Average price
£35.90inside the $15 to $100 sweet spot
Price range
£8.69–£92.15
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£4K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 24% ship with Prime. On an average day, 8.0% of listings are out of stock. The average listing ranks #97 within Garden Furniture & Accessories. It carries 2,035 reviews at 4.15 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
24%
Out of stock, average day
8.0%
Average rank
#97in Garden Furniture & Accessories
Average rating
4.15 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,035per listing
Listings tracked
51

04 · Newcomers

Amazon counts 4 of last year's 11 launches as successful.

11 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
11
Successful launches
4Amazon's first-year sales bar
Average brand age
44 months

Products

Top Deck Chair products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 33% of clicks. An open shelf where new products get seen.

£0£1K£3K£4K£6K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

26 falling

Sellers

31

Top-5 brand share

58%

Top 20: 95%

Top-5 click share

33%

Top 20: 71%

Open market

36%

  • Crystals21%
  • Harbour Housewares16%
  • CASARIA8%
  • Denny International7%
  • NOVECRAFTO6%
  • Straame6%

Demand

Deck Chair search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul, Aug · busiest ÷ quietest = 14.8×

Search terms

Top Deck Chair search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • deck chairs for adults35K/yr
  • deckchair12K/yr
  • wooden deck chair10K/yr
  • deckchairs5K/yr
  • deck chairs set of 2 folding5K/yr
  • deckchairs folding wooden1K/yr
  • deckchairs uk1K/yr
  • wood deck chairs494/yr

Reviews and returns

What reviews say buyers love and hate about Deck Chair

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall15%−0.21

Ridiculously small

a little large

Not fit for purpose

Quality-Overall8%+0.23

so quality control non existent

No quality

Cheap cheap quality do not buy

Durability6%−0.09

Broke as soon as I sat on it

it collapsed on the first day of use

Fell apart within 2 months

Height5%−0.05

Very low

As other reviewers have said it isn't for tall people

This chair is quite low

Strength4%+0.22

flimsy looking

Not as sturdy as I expected

Quite flimsy

Love

Comfort-Overall27%+2.13

Comfortable chair

Extremely Comfortable

Comfortable to Use

Value For Money18%+1.55

Great deal

Excellent value

Good value for money

Quality-Overall13%+0.23

Excellent Product

The build quality is excellent, it feels sturdy and well-made, and its easy to adjust

Good Quality Chair

Strength9%+0.22

Very sturdy

Good sturdy chairs

Strong chair

Ease Of Use4%+0.15

Easy to use

Very easy to handle

Easy to fold

Return

0.4% Return rate 28% Fixable by listing

Size-Overall21%▆▆█▆▄▅

Ridiculously small

a little large

Not fit for purpose

Comfort-Overall11%▁█▇███

not a comfortable seating position at all

Uncomfortable

Not great for comfort / price

Weight Heavy8%█▃▃▅▆▆

it is heavy to carry about

Very heavy

Quite heavy

Defective Material/Parts6%█▃▄▄▄▂
Quality-Overall5%▁█▂▃▃▃

so quality control non existent

No quality

Cheap cheap quality do not buy

FAQ

Common Deck Chair questions

Answered from the same tracked data.