Decanter

Shoppers searched for this 698K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -1.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £402K a year.

Searches, last 12 months

698K

Growth, 90 days vs prior 90

-1.4%

Conversion, latest week

2.3%

Market size, estimated

£402Ka year

Peak month

December5.7× the quietest month

Top search term

whiskey decanter135K searches a year

Listings sell for £24.90 on average, from £5.57 to £67.09. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At £24.90 that is £2K to £6K a year per listing.

Average price

£24.90inside the $15 to $100 sweet spot

Price range

£5.57–£67.09

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

15K–20K

Units per listing a year

100–250

Revenue per listing a year

£2K–£6K

Returns

1.6%of orders · Amazon United Kingdom median 0.6%

83% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 11.8% of listings are out of stock. The average listing ranks #100 within Dishware & Serving Pieces. It carries 547 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings

83%

Prime listings

87%

Out of stock, average day

11.8%

Average rank

#100in Dishware & Serving Pieces

Average rating

4.29 starsAmazon United Kingdom average 4.36 stars

Average reviews

547per listing

Listings tracked

92

28 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months

28

Successful launches

3Amazon's first-year sales bar

Average brand age

50 months