Decanter

Shoppers searched for this 698K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -1.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £402K a year.

Searches, last 12 months

698K

Growth, 90 days vs prior 90

-1.4%

Conversion, latest week

2.3%

Market size, estimated

£402Ka year

Peak month

December5.7× the quietest month

Top search term

whiskey decanter135K searches a year

Listings sell for £24.90 on average, from £5.57 to £67.09. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At £24.90 that is £2K to £6K a year per listing.

Average price

£24.90inside the $15 to $100 sweet spot

Price range

£5.57–£67.09

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

15K–20K

Units per listing a year

100–250

Revenue per listing a year

£2K–£6K

Returns

1.6%of orders · Amazon United Kingdom median 0.6%

83% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 11.8% of listings are out of stock. The average listing ranks #100 within Dishware & Serving Pieces. It carries 547 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings

83%

Prime listings

87%

Out of stock, average day

11.8%

Average rank

#100in Dishware & Serving Pieces

Average rating

4.29 starsAmazon United Kingdom average 4.36 stars

Average reviews

547per listing

Listings tracked

92

28 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months

28

Successful launches

3Amazon's first-year sales bar

Average brand age

50 months