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Deadfast Ant Killer Plus Bait Station

Maybe

Search demand grew +659.2% this quarter. But shoppers spend only $16K a year here, so Deadfast Ant Killer Plus Bait Station is a Maybe.

Flapen Score
55
55 / 100
Top 33% of 5,777 Home & Garden niches · +4 vs the category median of 51
Market size
£16K/yr18K searches / yr
90-day growth
+659.2%search demand this quarter
Competition
67%top-5 click share · 9 brands · 121 sellers

Flapen Score

Deadfast Ant Killer Plus Bait Station against its category

The dotted line is the Home & Garden average. Past it, Deadfast Ant Killer Plus Bait Station is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Deadfast Ant Killer Plus Bait Station market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Deadfast Ant Killer Plus Bait Station 18K times last year and spent an estimated £16K. The top 5 brands take 88% of clicks. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

9.7% of searches ended in a purchase last week.

Shoppers searched for this 18K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.7% of those searches ended in a purchase. Searches in the last 90 days moved +659.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £16K a year.

Searches, last 12 months
18K
Growth, 90 days vs prior 90
+659.2%
Conversion, latest week
9.7%
Market size, estimated
£16Ka year
Top search term
deadfast ant killer plus bait station9K searches a year

02 · Price

A sale here is worth £9.08.

Listings sell for £9.08 on average, from £3.17 to £16.40. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £9.08 that is £908 to £2K a year per listing.

Average price
£9.08under the $15 to $100 sweet spot
Price range
£3.17–£16.40
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£908–£2K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

56% of listings pay for placement with sponsored ads. 63% ship with Prime. On an average day, 13.7% of listings are out of stock. The average listing ranks #104 within Plant Protection & Pest Control. It carries 1,342 reviews at 4.08 stars, so a new listing needs social proof before a better product.

Sponsored listings
56%
Prime listings
63%
Out of stock, average day
13.7%
Average rank
#104in Plant Protection & Pest Control
Average rating
4.08 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,342per listing
Listings tracked
16

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Deadfast Ant Killer Plus Bait Station products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£3K£5K£6K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 rising

Sellers

121

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

8%

  • Deadfast59%
  • NOPE!15%
  • FERRIS5%
  • GOPAL SALES5%
  • TOP SAVER4%
  • Vitax Ltd4%
  • Open — no brand owns it (3 brands, 8%)

Search terms

Top Deadfast Ant Killer Plus Bait Station search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • deadfast ant killer plus bait station9K/yr
  • deadfast ant killer4K/yr
  • dead fast ant killer3K/yr
  • deadfast3K/yr

Reviews and returns

What reviews say buyers love and hate about Deadfast Ant Killer Plus Bait Station

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Pest/Insect Control45%+1.75

it doesn't work for ants

still got ants

Ant baits dont work

Functionality-Overall21%−0.60

Not effective

Doesnt work as expected

Did not work

Value For Money9%−0.10

Over priced

Quite expensive,

Not worth the cost

Quality-Overall4%+0.87

quality control of product seems poor

The construction is cheap

Poor quality

Leak-Proof3%

Leaked everywhere

Arrived completely leaking

the contents has leaked

Love

Pest/Insect Control44%+1.75

Got rid of the ants

No more ants

It killed the ants

Quality-Overall14%+0.87

Very effective product

saw great reviews

Excellent product

Advertised Vs Actual Product10%+0.81

totally works as advertised

As described

Does what it says

Value For Money6%−0.10

Great value

Worth every penny

Good price

Ease Of Use6%+0.52

Easy to use

easy to open

It was straightforward to use

Return

0.1% Return rate 8% Fixable by listing

Leak-Proof28%▁▁█▅▅▅

Leaked everywhere

Arrived completely leaking

the contents has leaked

Functionality-Overall24%█▁▁▃▃▃

Not effective

Doesnt work as expected

Did not work

Pest/Insect Control16%▁▁▆▇██

it doesn't work for ants

still got ants

Ant baits dont work

Advertised Vs Actual Product7%▁▁█▄▆▅

Does not work as advertised

Its completely outrageous and misleading

Misleading

Value For Money5%▁▁▅▇█▇

Over priced

Quite expensive,

Not worth the cost

FAQ

Common Deadfast Ant Killer Plus Bait Station questions

Answered from the same tracked data.