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De Humidifier for House

Maybe

Products sell for $61.17 on average, inside the sweet spot. But demand is soft, at -53.7% this quarter, so De Humidifier for House is a Maybe.

Flapen Score
51
51 / 100
Ranks 2,729 of 5,777 Home & Garden niches · on the category median
Market size
£190K/yr67K searches / yr
90-day growth
-53.7%search demand this quarter
Competition
48%top-5 click share · 20 brands · 36 sellers

Flapen Score

De Humidifier for House against its category

The dotted line is the Home & Garden average. Past it, De Humidifier for House is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The De Humidifier for House market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for De Humidifier for House 67K times last year and spent an estimated £190K. The top 5 brands take 63% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

4.6% of searches ended in a purchase last week.

Shoppers searched for this 67K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.6% of those searches ended in a purchase. Searches in the last 90 days moved -53.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £190K a year.

Searches, last 12 months
67K
Growth, 90 days vs prior 90
-53.7%
Conversion, latest week
4.6%
Market size, estimated
£190Ka year
Peak month
November9.0× the quietest month
Top search term
de humidifier for house58K searches a year

02 · Price

A sale here is worth £61.17.

Listings sell for £61.17 on average, from £6.03 to £151.68. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At £61.17 that is £6K to £15K a year per listing.

Average price
£61.17inside the $15 to $100 sweet spot
Price range
£6.03–£151.68
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
£6K–£15K
Returns
1.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 15.7% of listings are out of stock. The average listing ranks #89 within Heating, Cooling & Air Quality. It carries 5,106 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
86%
Out of stock, average day
15.7%
Average rank
#89in Heating, Cooling & Air Quality
Average rating
4.38 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,106per listing
Listings tracked
29

04 · Newcomers

Amazon counts 3 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
3Amazon's first-year sales bar
Average brand age
25 months

Products

Top De Humidifier for House products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

£0£10K£19K£29K£38K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 falling

Sellers

36

Top-5 brand share

63%

Top 20: 100%

Top-5 click share

48%

Top 20: 88%

Open market

29%

  • EasyAcc21%
  • Pro Breeze11%
  • AROEVE11%
  • Nyxi10%
  • ANSIO10%
  • DREO8%

Demand

De Humidifier for House search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25Prime Day '25Black Friday '25Spike '26Prime Day '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 9.0×

Reviews and returns

What reviews say buyers love and hate about De Humidifier for House

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall18%−0.27

Not effective

Does not work properly

Didnt work

Durability9%−0.07

Broke after a month

Broke

Broke within two and half weeks

Value For Money9%+0.72

Its no better than cheaper ones you can get

Not worth price

It was expensive

Size-Overall7%+0.23

Larger than I imagined

it doesnt fit

A bit small

Water Resistance6%−0.05

doesn't collect water

didnt collect a drop of water

do not absorb any water

Love

Value For Money17%+0.72

Good value for money

Good value for money

Good Price

Quality-Overall16%+0.94

Good affordable quality

Great build quality

Excellent product

Efficiency8%+0.41

the machine is perfect for purpose

Works extremely well

Works well does the job I wanted it for

Ease Of Use8%+0.58

Really handy around the house

Easy to use

It is very easy to operate

Advertised Vs Actual Product8%+0.41

Just what I needed

Works exactly as it says

As described

Return

1.5% Return rate 31% Fixable by listing

Functionality-Overall31%███▇▇▇

Not effective

Does not work properly

Didnt work

Size-Overall21%▇███▆█

Larger than I imagined

it doesnt fit

A bit small

Leak-Proof5%▅▅▄██▃

Leaks

Its leaking

Leaked twice

Water Resistance4%▇█▄▄▅▅

doesn't collect water

didnt collect a drop of water

do not absorb any water

Advertised Vs Actual Product3%▅▄▅▅▃█

FAQ

Common De Humidifier for House questions

Answered from the same tracked data.