Darning Needle

Shoppers searched for this 132K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 16.9% of those searches ended in a purchase. Searches in the last 90 days moved -39.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £78K a year.

Searches, last 12 months

132K

Growth, 90 days vs prior 90

-39.1%

Conversion, latest week

16.9%

Market size, estimated

£78Ka year

Peak month

November2.3× the quietest month

Top search term

darning needles for wool36K searches a year

Listings sell for £3.46 on average, from £2.44 to £5.22. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At £3.46 that is £2K to £3K a year per listing.

Average price

£3.46under the $15 to $100 sweet spot

Price range

£2.44–£5.22

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

20K–25K

Units per listing a year

500–750

Revenue per listing a year

£2K–£3K

Returns

0.2%of orders · Amazon United Kingdom median 0.6%

73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.5% of listings are out of stock. The average listing ranks #162 within Knitting & Crochet. It carries 768 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings

73%

Prime listings

100%

Out of stock, average day

13.5%

Average rank

#162in Knitting & Crochet

Average rating

4.50 starsAmazon United Kingdom average 4.36 stars

Average reviews

768per listing

Listings tracked

30

8 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

8

Successful launches

0Amazon's first-year sales bar

Average brand age

25 months