Skip to content

Dark Wood Chest of Drawers

Maybe

Returns run at only 0.7% of orders. But buyers convert on only 0.4% of searches, so Dark Wood Chest of Drawers is a Maybe.

Flapen Score
54
54 / 100
Top 36% of 5,777 Home & Garden niches · +3 vs the category median of 51
Market size
£46K/yr119K searches / yr
90-day growth
-19.8%search demand this quarter
Competition
21%top-5 click share · 45 brands · 52 sellers

Flapen Score

Dark Wood Chest of Drawers against its category

The dotted line is the Home & Garden average. Past it, Dark Wood Chest of Drawers is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dark Wood Chest of Drawers market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dark Wood Chest of Drawers 119K times last year and spent an estimated £46K. The top 5 brands take 49% of clicks. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

0.4% of searches ended in a purchase last week.

Shoppers searched for this 119K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -19.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £46K a year.

Searches, last 12 months
119K
Growth, 90 days vs prior 90
-19.8%
Conversion, latest week
0.4%
Market size, estimated
£46Ka year
Top search term
dark wood chest of drawers17K searches a year

02 · Price

A sale here is worth £89.20.

Listings sell for £89.20 on average, from £15.94 to £372.29. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £89.20 that is £0 to £9K a year per listing.

Average price
£89.20inside the $15 to $100 sweet spot
Price range
£15.94–£372.29
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
£0–£9K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

84% of listings pay for placement with sponsored ads. 61% ship with Prime. On an average day, 15.2% of listings are out of stock. The average listing ranks #271 within Furniture. It carries 451 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
61%
Out of stock, average day
15.2%
Average rank
#271in Furniture
Average rating
4.23 starsAmazon United Kingdom average 4.36 stars
Average reviews
451per listing
Listings tracked
117

04 · Newcomers

Amazon counts 19 of last year's 45 launches as successful.

45 products launched here in the last 12 months. Amazon counts 19 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
45
Successful launches
19Amazon's first-year sales bar
Average brand age
38 months

Products

Top Dark Wood Chest of Drawers products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 21% of clicks. An open shelf where new products get seen.

£0£915£2K£3K£4K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

45 rising

Sellers

52

Top-5 brand share

49%

Top 20: 85%

Top-5 click share

21%

Top 20: 47%

Open market

46%

  • SONGMICS14%
  • Vida Designs13%
  • URBNLIVING13%
  • Mews5%
  • CAIYUN5%
  • BTM4%

Demand

Dark Wood Chest of Drawers search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '26DecJanFebMarAprMayJunJul

Peak months: Jan · busiest ÷ quietest = 1.6× · 8 of 12 months tracked

Search terms

Top Dark Wood Chest of Drawers search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dark wood chest of drawers17K/yr
  • oak drawers13K/yr
  • chest of drawers oak10K/yr
  • oak chest of drawers bedroom9K/yr
  • rustic brown chest of drawers9K/yr
  • pine drawers8K/yr
  • oak bedroom furniture8K/yr
  • vasagle chest of drawers7K/yr
  • rustic chest of drawers8K/yr
  • pine bedroom furniture7K/yr

Reviews and returns

What reviews say buyers love and hate about Dark Wood Chest of Drawers

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Assembly/Installation14%+1.08

Bit tricky to assemble

assembly awful

quite difficult to put together

Wood Quality11%−0.13

Very poor Quality - wood split

The wood is of low quality

Looks like wood

Quality-Overall9%−0.09

Looks gooe buy quality is cheap

Nothing like the quality expected

Not Good Quality

Size-Overall9%−0.06

Very small

Not fit for purpose, unbuildable

bigger in size

Value For Money3%+1.21

Do feel its about £50 over priced

Looks much more expensive than it is

Not worth it

Love

Assembly/Installation22%+1.08

Easy assembly

Easy to Assemble

Easy to put together

Value For Money15%+1.21

Amazing Value

Excellent value

Excellent for the money

Quality-Overall14%−0.09

Good quality and easy to put together

Good quality and easy to build

Amazing quality

Strength11%+1.08

good sturdy drawers

Sturdy piece of furniture

Nice and sturdy

Storage Capacity5%+0.52

great storage capacity

Great capacity

Excellent storage

Return

0.7% Return rate 31% Fixable by listing

Defective Material/Parts25%▇▆█▅▅▄

A couple of problems with product

Item came with incorrect parts

Fault in manufacturing

Size-Overall18%▅▆▄▆▅█

Very small

Not fit for purpose, unbuildable

bigger in size

Wood Quality9%▄▆▃▇█▆

Very poor Quality - wood split

The wood is of low quality

Looks like wood

Color8%█▆▅▆▂▇
Quality-Overall8%▁▆▅▄█▄

Looks gooe buy quality is cheap

Nothing like the quality expected

Not Good Quality

FAQ

Common Dark Wood Chest of Drawers questions

Answered from the same tracked data.