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Damascus Knife Set

Fail

Buyers convert on only 0.6% of searches, so Damascus Knife Set is a Fail.

Flapen Score
46
46 / 100
Ranks 3,831 of 5,777 Home & Garden niches · −5 vs the category median of 51
Market size
£43K/yr89K searches / yr
90-day growth
-16.8%search demand this quarter
Competition
28%top-5 click share · 27 brands · 32 sellers

Flapen Score

Damascus Knife Set against its category

The dotted line is the Home & Garden average. Past it, Damascus Knife Set is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Damascus Knife Set market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Damascus Knife Set 89K times last year and spent an estimated £43K. The top 5 brands take 59% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 89K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -16.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £43K a year.

Searches, last 12 months
89K
Growth, 90 days vs prior 90
-16.8%
Conversion, latest week
0.6%
Market size, estimated
£43Ka year
Peak month
November10.5× the quietest month
Top search term
damascus knife set54K searches a year

02 · Price

A sale here is worth £83.10.

Listings sell for £83.10 on average, from £12.31 to £301.36. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £83.10 that is £0 to £8K a year per listing.

Average price
£83.10inside the $15 to $100 sweet spot
Price range
£12.31–£301.36
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
£0–£8K
Returns
1.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #191 within Kitchen Knives. It carries 618 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
5.6%
Average rank
#191in Kitchen Knives
Average rating
4.55 starsAmazon United Kingdom average 4.36 stars
Average reviews
618per listing
Listings tracked
69

04 · Newcomers

2 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
2Amazon's first-year sales bar
Average brand age
47 months

Products

Top Damascus Knife Set products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 28% of clicks, no more. An open shelf where new products get seen.

£0£869£2K£3K£3K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

27 falling

Sellers

32

Est. top-5 brand share

59%

Top 20: 97%

Est. top-5 click share

28%

Top 20: 65%

Open market

36%

  • SHAN ZU20%
  • NANFANG BROTHERS14%
  • HOSHANHO11%
  • HUIKAILI8%
  • SYOKAMI7%
  • Home Safety5%

Demand

Damascus Knife Set search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Black Friday '24Prime Day '25Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 10.5×

Search terms

Top Damascus Knife Set search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • damascus knife set54K/yr
  • chef knife set with bag11K/yr
  • damascus steel knife set5K/yr
  • hoshanho knife set7K/yr
  • japanese chef knife set6K/yr
  • syokami4K/yr

Reviews and returns

What reviews say buyers love and hate about Damascus Knife Set

We read the reviews and the return reasons for every product selling here.

35%of positive reviews mention “Sharpness”
25%of negative reviews mention “Sharpness”
1.6%of orders come back
“Questionable sharpness”
A buyer, on “Sharpness”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Damascus Knife Set questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data