Damascus Knife Set
FailBuyers convert on only 0.6% of searches, so Damascus Knife Set is a Fail.
- Flapen Score
- 46 / 100Ranks 3,831 of 5,777 Home & Garden niches · −5 vs the category median of 5146
- Market size
- £43K/yr89K searches / yr
- 90-day growth
- -16.8%search demand this quarter
- Competition
- 28%top-5 click share · 27 brands · 32 sellers
Flapen Score
Damascus Knife Set against its category
The dotted line is the Home & Garden average. Past it, Damascus Knife Set is stronger. Inside it, weaker.
Market
The Damascus Knife Set market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Damascus Knife Set 89K times last year and spent an estimated £43K. The top 5 brands take 59% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 46 out of 100, a Fail.
01 · Demand
0.6% of searches ended in a purchase last week.
Shoppers searched for this 89K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -16.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £43K a year.
- Searches, last 12 months
- 89K
- Growth, 90 days vs prior 90
- -16.8%
- Conversion, latest week
- 0.6%
- Market size, estimated
- £43Ka year
- Peak month
- November10.5× the quietest month
- Top search term
- damascus knife set54K searches a year
02 · Price
A sale here is worth £83.10.
Listings sell for £83.10 on average, from £12.31 to £301.36. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £83.10 that is £0 to £8K a year per listing.
- Average price
- £83.10inside the $15 to $100 sweet spot
- Price range
- £12.31–£301.36
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 500–750
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£8K
- Returns
- 1.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #191 within Kitchen Knives. It carries 618 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 5.6%
- Average rank
- #191in Kitchen Knives
- Average rating
- 4.55 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 618per listing
- Listings tracked
- 69
04 · Newcomers
Amazon counts 2 of last year's 9 launches as successful.
9 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.
- Launched, last 12 months
- 9
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 47 months
Products
Top Damascus Knife Set products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Sharp Knife Set 5 Pieces Professional Chef Knives Sets Damascus Kitchen Knives with Gift Box High Carbon Stainless Steel Ultra Sharp Blades Ergonomic Handle Home Cooking Gift for Men Women
- Price
- £31.15
- Rating
- 4.6/5
- Reviews
- 597
- Age
- 4y ago
SHAN ZU Damascus Knife Set of 3 PCS Japanese Damascus Steel 67 Layers Kitchen Knives Set High Carbon Professional Ultra-Sharp Chef Knife Set Ultra Sharp Cooking Utility Knife Set with G10 Handle
- Price
- £80.69
- Rating
- 4.4/5
- Reviews
- 544
- Age
- 2y ago
SHAN ZU Knife Set with Block Damascus Kitchen Knife Sets 7-Piece Professional Knife Damascus Sets for Chef Japanese High Carbon Super Steel 67 Layers Knife Block Set with G10 Handle
- Price
- £186.87
- Rating
- 4.6/5
- Reviews
- 215
- Age
- 4y ago
3PCS Knife Set 12.4-19.9cm Damascus Chefs Knife Set Made of 67 Layers of VG-10 Damascus Steel Kitchen Knifes Set with Ergonomic Abalone Shell Handle for Home Restaurant Gift Box
- Price
- £52.34
- Rating
- 4.4/5
- Reviews
- 25
- Age
- 2y ago
SANHUI Damascus Chef Knife Set 3Pcs - Professional Kitchen Knife Sets with 67 Layers High Carbon Stainless Steel Ultra-Sharp 8 Chef Knife 7 Santoku & 5 Utility Knife - Ergonomic Handle & Gift Box
- Price
- £56.06
- Rating
- 4.8/5
- Reviews
- 37
- Age
- 1y ago
Trending
90-day click momentum
Professional Japanese Style Damascus Steel Kitchen Knife Set 9 Pieces with Wooden Block Includes Chef Knife Bread Knife Santoku Knife Utility and Paring All in a Gift Box Black
- Price
- £95.11
- Rating
- 4.4/5
- Reviews
- 120
- Age
- 2y ago
NANFANG BROTHERS Damascus Knife Set with Premium Box Japanese Knife Set Chefs Knife Sets Professional 6 Pieces Chef Knife Bread Knife Santoku Knife Paring Knife Knife Sharpener Shear
- Price
- £60.10
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 1y ago
9-Piece Damascus Knife Set with Wooden Block Professional Japanese VG10 Kitchen Knives Premium Black Damascus Chef Knife Collection
- Price
- £93.35
- Rating
- 4.6/5
- Reviews
- 361
- Age
- 1y ago
SHAN ZU 3 Piece Kitchen Knife Set in Powder Steel Japanese Chef Knives Sets High Carbon 63 HRC Razor Sharp 12 Blade with Pakkawood Handles Including Kitchen Utility Paring Knife
- Price
- £42.86
- Rating
- 4.4/5
- Reviews
- 688
- Age
- 2y ago
Rexhan 10 Piece Kitchen Knife Set High Carbon Stainless Steel Knives Set Professional Chef Knife Set Cooking Knife Set Japanese Knife Set Damascus Pattern Sharpener Full Tang Anti-Slip
- Price
- £79.75
- Rating
- 3.9/5
- Reviews
- 3
- Age
- 6y ago
Newest
by launch dateSANHUI Damascus Chef Knife Set 3Pcs - Professional Kitchen Knife Sets with 67 Layers High Carbon Stainless Steel Ultra-Sharp 8 Chef Knife 7 Santoku & 5 Utility Knife - Ergonomic Handle & Gift Box
- Price
- £56.06
- Rating
- 4.8/5
- Reviews
- 37
- Age
- 1y ago
SYOKAMI Chef Knife Set with Roll Bag Professional Japanese Kitchen Knives Sets Damascus Pattern Pakkawood Wooden Handle High Carbon Steel Knives with Case for Camp Outdoor Travel Gift 9 Piece
- Price
- £67.15
- Rating
- 4.5/5
- Reviews
- 86
- Age
- 1y ago
NANFANG BROTHERS Damascus Knife Set with Premium Box Japanese Knife Set Chefs Knife Sets Professional 6 Pieces Chef Knife Bread Knife Santoku Knife Paring Knife Knife Sharpener Shear
- Price
- £60.10
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 1y ago
9-Piece Damascus Knife Set with Wooden Block Professional Japanese VG10 Kitchen Knives Premium Black Damascus Chef Knife Collection
- Price
- £93.35
- Rating
- 4.6/5
- Reviews
- 361
- Age
- 1y ago
HOSHANHO Butcher Knife Set Hand Forged Butcher Chef Knife Set with Roll Bag Sharp Meat Cleaver Bone Chopper Fillet Knife for Home & Camping & BBQ Gift for Men
- Price
- £103.86
- Rating
- 4.7/5
- Reviews
- 782
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 28% of clicks. An open shelf where new products get seen.
Brands
27 falling
Sellers
32
Top-5 brand share
59%
Top 20: 97%
Top-5 click share
28%
Top 20: 65%
Open market
36%
- SHAN ZU20%
- NANFANG BROTHERS14%
- HOSHANHO11%
- HUIKAILI8%
- SYOKAMI7%
- Home Safety5%
Demand
Damascus Knife Set search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 10.5×
Search terms
Top Damascus Knife Set search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- damascus knife set54K/yr
- chef knife set with bag11K/yr
- damascus steel knife set5K/yr
- hoshanho knife set7K/yr
- japanese chef knife set6K/yr
- syokami4K/yr
Reviews and returns
What reviews say buyers love and hate about Damascus Knife Set
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Questionable sharpness
not as sharp as they appear to be
dont stay sharp
Not the best quality if you want good knives
cheap product
Bad quality
the blade snapped with normal use
Useless after few months
Broken very quickly
it rust every time
got slight rust
the blades rust immediately
They are expensive
They look and feel like a more expensive than they are
Expensive
Love
Great looking sharp knives
Really sharp
Excellent knives very sharp
High quality knives
Good quality Knives
Excellent product
Excellent Value
Really good for the money
Value for money
Easy to use
Easy to carry with the case
they're easy to maintain with proper care
Gift
Great present
A great gift set
Return
1.6% Return rate 23% Fixable by listing
Not the best quality if you want good knives
cheap product
Bad quality
Questionable sharpness
not as sharp as they appear to be
dont stay sharp
it rust every time
got slight rust
the blades rust immediately
santoku is a bit small should of really read the description properly
False information
Keep looking
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Best Flapen score
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FAQ
Common Damascus Knife Set questions
Answered from the same tracked data.