damascus knife set
Skip itWeak search conversion (0.6%) — this niche doesn't clear our bar today.
Competition
Great28%top-5 click share — an open shelf
Returns
Great1.6%return rate — above 5% kills the launch gate
Avg price
Great£83.10avg listing price — sweet spot $15–$100
Brand share
Great59%top-5 brand share — no brand owns this niche
Review moat
Good618.09avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay£12.31–£301.36cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-16.8%90-day search growth — must beat 0% to launch
Market size
Bad£43K£43K/yr · 89K searches
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, damascus knife set is a £43K/yr Amazon United Kingdom market (89K searches/yr). The top 5 brands hold 59% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 46/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
damascus knife set market data
- Units sold / yr
- 500–750
- avg 0–100/product
- Revenue / yr
- £42K–£62K
- units × avg price
- Conversion rate
- 0.6%
- Avg BSR
- #191
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 5.6%
- Avg brand age
- 47 months
- Avg seller age
- 193 days
Competition & brand share
Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.Brands
27 falling
Sellers
32
Top-5 brand share
59%
Top 20: 97%
Top-5 click share
28%
Top 20: 65%
Open market
36%
- SHAN ZU20%
- NANFANG BROTHERS14%
- HOSHANHO11%
- HUIKAILI8%
- SYOKAMI7%
- Home Safety5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -16.8% search growth over the last 90 days.Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 10.5×
Top damascus knife set search terms
- damascus knife set54K/yr
- chef knife set with bag11K/yr
- damascus steel knife set5K/yr
- hoshanho knife set7K/yr
- japanese chef knife set6K/yr
- syokami4K/yr
Top damascus knife set products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Sharp Knife Set 5 Pieces Professional Chef Knives Sets Damascus Kitchen Knives with Gift Box High Carbon Stainless Steel Ultra Sharp Blades Ergonomic Handle Home Cooking Gift for Men Women
HUIKAILI£31.154.6★597 rev

SHAN ZU Damascus Knife Set of 3 PCS Japanese Damascus Steel 67 Layers Kitchen Knives Set High Carbon Professional Ultra-Sharp Chef Knife Set Ultra Sharp Cooking Utility Knife Set with G10 Handle
SHAN ZU£80.694.4★544 rev

SHAN ZU Knife Set with Block Damascus Kitchen Knife Sets 7-Piece Professional Knife Damascus Sets for Chef Japanese High Carbon Super Steel 67 Layers Knife Block Set with G10 Handle
SHAN ZU£186.874.6★215 rev

3PCS Knife Set 12.4-19.9cm Damascus Chefs Knife Set Made of 67 Layers of VG-10 Damascus Steel Kitchen Knifes Set with Ergonomic Abalone Shell Handle for Home Restaurant Gift Box
Home Safety£52.344.4★25 rev

SANHUI Damascus Chef Knife Set 3Pcs - Professional Kitchen Knife Sets with 67 Layers High Carbon Stainless Steel Ultra-Sharp 8 Chef Knife 7 Santoku & 5 Utility Knife - Ergonomic Handle & Gift Box
SANHUI£56.064.8★37 rev
Newest
by launch date
SANHUI Damascus Chef Knife Set 3Pcs - Professional Kitchen Knife Sets with 67 Layers High Carbon Stainless Steel Ultra-Sharp 8 Chef Knife 7 Santoku & 5 Utility Knife - Ergonomic Handle & Gift Box
SANHUI£56.0637 rev

SYOKAMI Chef Knife Set with Roll Bag Professional Japanese Kitchen Knives Sets Damascus Pattern Pakkawood Wooden Handle High Carbon Steel Knives with Case for Camp Outdoor Travel Gift 9 Piece
SYOKAMI£67.1586 rev

NANFANG BROTHERS Damascus Knife Set with Premium Box Japanese Knife Set Chefs Knife Sets Professional 6 Pieces Chef Knife Bread Knife Santoku Knife Paring Knife Knife Sharpener Shear
NANFANG BROTHERS£60.102 rev

9-Piece Damascus Knife Set with Wooden Block Professional Japanese VG10 Kitchen Knives Premium Black Damascus Chef Knife Collection
NANFANG BROTHERS£93.35361 rev

HOSHANHO Butcher Knife Set Hand Forged Butcher Chef Knife Set with Roll Bag Sharp Meat Cleaver Bone Chopper Fillet Knife for Home & Camping & BBQ Gift for Men
HOSHANHO£103.86782 rev
Trending
90-day click momentum
Professional Japanese Style Damascus Steel Kitchen Knife Set 9 Pieces with Wooden Block Includes Chef Knife Bread Knife Santoku Knife Utility and Paring All in a Gift Box Black
NANFANG BROTHERS£95.114.4★

NANFANG BROTHERS Damascus Knife Set with Premium Box Japanese Knife Set Chefs Knife Sets Professional 6 Pieces Chef Knife Bread Knife Santoku Knife Paring Knife Knife Sharpener Shear
NANFANG BROTHERS£60.105.0★

9-Piece Damascus Knife Set with Wooden Block Professional Japanese VG10 Kitchen Knives Premium Black Damascus Chef Knife Collection
NANFANG BROTHERS£93.354.6★

SHAN ZU 3 Piece Kitchen Knife Set in Powder Steel Japanese Chef Knives Sets High Carbon 63 HRC Razor Sharp 12 Blade with Pakkawood Handles Including Kitchen Utility Paring Knife
SHAN ZU£42.864.4★

Rexhan 10 Piece Kitchen Knife Set High Carbon Stainless Steel Knives Set Professional Chef Knife Set Cooking Knife Set Japanese Knife Set Damascus Pattern Sharpener Full Tang Anti-Slip
Generic£79.753.9★
What buyers say about damascus knife set
What buyers praise and complain about, mined from review topics.What buyers love
“Great looking sharp knives”
“High quality knives”
“Excellent Value”
“Easy to use”
“Gift”
“Aesthetically stunning”
“a good selection of sizes”
“Better than expected”
“comfortable grip”
“Lovely knife set great weight”
What buyers complain about
“Questionable sharpness”
“Not the best quality if you want good knives”
“the blade snapped with normal use”
“it rust every time”
“They are expensive”
“not dishwasher safe”
“Sadly the wooden handles are not a perfect fit”
“The only drawback and what drops them from 5 to 4 stars is the length of the magnetic holder”
“santoku is a bit small should of really read the description properly”
“False information”
Top return reasons
Common questions
- Is damascus knife set profitable to sell on Amazon United Kingdom?
- The niche generates £43K/yr across 69 tracked products. 2 of 9 products launched in the last 360 days are still selling. 90-day search growth is -16.8%. Flapen's verdict: Skip it (46/100).
- How competitive is the damascus knife set niche?
- 27 brands and 32 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 59% of demand.
- What do buyers complain about in damascus knife set?
- Top complaints mined from reviews: Sharpness, Quality-Overall, Durability. The return rate is 1.6%.
- When does demand for damascus knife set peak?
- Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 10.5× the quietest.
- What does it cost to enter the damascus knife set niche?
- Listings span £12.31–£301.36; the average listing price is £83.10 (sweet spot $15–$100). The average incumbent carries 618 reviews — the moat a new listing must climb.