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Damascus Knife

Maybe

Products sell for $34.90 on average, inside the sweet spot. But shoppers spend only $32K a year here, so Damascus Knife is a Maybe.

Flapen Score
50
50 / 100
Ranks 2,970 of 5,777 Home & Garden niches · −1 vs the category median of 51
Market size
£32K/yr151K searches / yr
90-day growth
-23.5%search demand this quarter
Competition
34%top-5 click share · 33 brands · 45 sellers

Flapen Score

Damascus Knife against its category

The dotted line is the Home & Garden average. Past it, Damascus Knife is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Damascus Knife market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Damascus Knife 151K times last year and spent an estimated £32K. The top 5 brands take 50% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

0.6% of searches ended in a purchase last week.

Shoppers searched for this 151K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -23.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £32K a year.

Searches, last 12 months
151K
Growth, 90 days vs prior 90
-23.5%
Conversion, latest week
0.6%
Market size, estimated
£32Ka year
Peak month
December7.1× the quietest month
Top search term
damascus knife75K searches a year

02 · Price

A sale here is worth £34.90.

Listings sell for £34.90 on average, from £5.68 to £94.69. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £34.90 that is £0 to £3K a year per listing.

Average price
£34.90inside the $15 to $100 sweet spot
Price range
£5.68–£94.69
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
1.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #222 within Kitchen Knives. It carries 654 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
98%
Out of stock, average day
4.1%
Average rank
#222in Kitchen Knives
Average rating
4.52 starsAmazon United Kingdom average 4.36 stars
Average reviews
654per listing
Listings tracked
52

04 · Newcomers

Amazon counts 0 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
57 months

Products

Top Damascus Knife products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 34% of clicks. An open shelf where new products get seen.

£0£951£2K£3K£4K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

33 falling

Sellers

45

Top-5 brand share

50%

Top 20: 90%

Top-5 click share

34%

Top 20: 73%

Open market

44%

  • SHAN ZU25%
  • Sunnecko8%
  • MITSUMOTO SAKARI6%
  • hecef6%
  • Miyamoto6%
  • PAUDIN6%

Demand

Damascus Knife search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 7.1×

Search terms

Top Damascus Knife search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • damascus knife75K/yr
  • sushi knife13K/yr
  • damascus chef knife16K/yr
  • personalised knife7K/yr
  • tojiro knife6K/yr
  • shun knife8K/yr
  • sushi knife japanese5K/yr
  • damascus steel knife7K/yr
  • german knife4K/yr
  • katto knives3K/yr

Reviews and returns

What reviews say buyers love and hate about Damascus Knife

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Sharpness27%+0.58

Not as sharp as advertised

not as sharp as it should be

Super sharp not so safe

Quality-Overall13%+1.57

seems cheap

this one does not look as remotely good

Bad quality

Durability9%−0.05

durability just arent there

Broke after 5 months

Broke

Rusts/Corrodes6%−0.09

Started to rust within a couple of days

it's already started to rust

it rust every time

Value For Money4%+0.71

This product too expensive

Prize expensive

Not worth the money

Love

Sharpness31%+0.58

Always sharp

I liked this knife sharpness good

sharp knife great

Quality-Overall21%+1.57

High quality knives

Good Quality Knife

Excellent product

Value For Money13%+0.71

Excellent Value

Good value

great value for money

Gifting Purpose6%+0.44

Really nice gift

Great gift

Fantastic gift idea

Grip4%+0.46

comfortable grip

It has a decent grip

secure in my hand

Return

1.4% Return rate 41% Fixable by listing

Size-Overall27%▃▅▄▆█▅
Sharpness19%▆▂█▄▆▄

Not as sharp as advertised

not as sharp as it should be

Super sharp not so safe

Quality-Overall10%▇▅▄▄▂█

seems cheap

this one does not look as remotely good

Bad quality

Advertised Vs Actual Product9%▃▃█▅▂▅

Not as illustrated

Not as advertised

Weight Heavy8%▃█▂▃▃▃

FAQ

Common Damascus Knife questions

Answered from the same tracked data.