damascus knife
Worth a lookShows a sweet-spot price point ($34.90 avg), but a small market ($32K/yr) keeps it on the watch list.
Avg price
Incredible£34.90avg listing price — sweet spot $15–$100
Price range
Great£5.68–£94.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.4%return rate — above 5% kills the launch gate
Brand share
Great50%top-5 brand share — no brand owns this niche
Competition
Great34%top-5 click share — an open shelf
Review moat
Good653.98avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-23.5%90-day search growth — must beat 0% to launch
Market size
Bad£32K£32K/yr · 151K searches
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, damascus knife is a £32K/yr Amazon United Kingdom market (151K searches/yr). The top 5 brands hold 50% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Worth a look — 50/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
damascus knife market data
- Units sold / yr
- 750–1K
- avg 0–100/product
- Revenue / yr
- £26K–£35K
- units × avg price
- Conversion rate
- 0.6%
- Avg BSR
- #222
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 88%
- Out of stock
- 4.1%
- Avg brand age
- 57 months
- Avg seller age
- 174 days
Competition & brand share
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.Brands
33 falling
Sellers
45
Top-5 brand share
50%
Top 20: 90%
Top-5 click share
34%
Top 20: 73%
Open market
44%
- SHAN ZU25%
- Sunnecko8%
- MITSUMOTO SAKARI6%
- hecef6%
- Miyamoto6%
- PAUDIN6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -23.5% search growth over the last 90 days.Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 7.1×
Top damascus knife search terms
- damascus knife75K/yr
- sushi knife13K/yr
- damascus chef knife16K/yr
- personalised knife7K/yr
- tojiro knife6K/yr
- shun knife8K/yr
- sushi knife japanese5K/yr
- damascus steel knife7K/yr
- german knife4K/yr
- katto knives3K/yr
Top damascus knife products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
SHAN ZU Chef Knife 8 Inch Japanese Steel Damascus Kitchen Knife Professional Kitchen Knives Sharp High Carbon Super Steel 67 Layers Kitchen Utility Knife with G10 Handle
SHAN ZU£50.064.6★5,540 rev
Sunnecko Damascus Chef Knife 8 inch Professional Kitchen Knives
Sunnecko£39.814.6★668 rev
Miyamoto Japanese Chef Knife 8 Inch Steel 67 Layers Damascus Kitchen Knife Ultra Sharp Long Lasting Blade High Carbon Super Steel Carving Knife Blue Resin
Miyamoto£64.284.5★34 rev
Damascus Knife Chefs Knife with Extremely Sharp 20cm Blade Made of 67 Layers of VG-10 Damascus Steel Kitchen Knife Damascus Carving Knife Abalone Shell Handle Gift Box
Home Safety£24.494.3★50 rev
hecef Damascus Chef Knife 67 Layer Blade with Olive Wood Handle
hecef£30.064.7★28 rev
Newest
by launch date
hoforife 20cm Damascus Chefs Knife & Ergonomic Handle Blue
hoforife£22.8031 rev
SANHUI Damascus Chef Knife Set 3Pcs - Professional Kitchen Knife Sets with 67 Layers High Carbon Stainless Steel Ultra-Sharp 8 Chef Knife 7 Santoku & 5 Utility Knife - Ergonomic Handle & Gift Box
SANHUI£56.0637 rev
INOMO Kitchen Knife Dad Gifts for Birthday Gifts for Men Japanese Knife High Carbon Stainless Steel Ultra Sharp Chef Knife Chopping Culinary Ideal for Home Cooks
INOMO£15.03363 rev
KEEMAKE Carving Knife 10 Inch - Slicing Knife with Premium High Carbon Stainless Steel Blade for Sushi Brisket and Turkey Kitchen Knife Rosewood Handle Perfect for Professional and Home Chefs
KEEMAKE£43.6815 rev
Miyamoto Japanese Chef Knife 8 Inch Steel 67 Layers Damascus Kitchen Knife Ultra Sharp Long Lasting Blade High Carbon Super Steel Carving Knife Blue Resin
Miyamoto£64.2834 rev
Trending
90-day click momentumhoforife 20cm Damascus Chefs Knife & Ergonomic Handle Blue
hoforife£22.804.4★
Damascus Chefs Knife - Japanese VG10 67-Layer High Carbon Stainless Steel Pro Cooking Knife Gyuto (8 inch)
WeKit£51.514.4★
Sharp Knife Set 5 Pieces Professional Chef Knives Sets Damascus Kitchen Knives with Gift Box High Carbon Stainless Steel Ultra Sharp Blades Ergonomic Handle Home Cooking Gift for Men Women
HUIKAILI£31.154.6★
KEEMAKE Damascus Kitchen Utility Knife - 5 Inch Extra Sharp Multipurpose Kitchen Knives with 67-Layer Damascus Steel VG-10 Blade Fruit Knives and Ergonomic G10 Glass Fiber Handle Paring Knife
KEEMAKE£16.734.3★
SHAN ZU 3 Piece Kitchen Knife Set in Powder Steel Japanese Chef Knives Sets High Carbon 63 HRC Razor Sharp 12 Blade with Pakkawood Handles Including Kitchen Utility Paring Knife
SHAN ZU£42.864.4★
What buyers say about damascus knife
What buyers praise and complain about, mined from review topics.What buyers love
“Always sharp”
“High quality knives”
“Excellent Value”
“Really nice gift”
“comfortable grip”
“Value for money and durable”
“easy to Handle”
“Just as described”
“comfortable,”
“Lightweight”
What buyers complain about
“Not as sharp as advertised”
“seems cheap”
“durability just arent there”
“Started to rust within a couple of days”
“This product too expensive”
“Box spoilt the gift”
“the cut was very uncomfortable for 3 days”
“the handle has split in half”
“Not as illustrated”
“flimsy”
Top return reasons
Common questions
- Is damascus knife profitable to sell on Amazon United Kingdom?
- The niche generates £32K/yr across 52 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -23.5%. Flapen's verdict: Worth a look (50/100).
- How competitive is the damascus knife niche?
- 33 brands and 45 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 50% of demand.
- What do buyers complain about in damascus knife?
- Top complaints mined from reviews: Sharpness, Quality-Overall, Durability. The return rate is 1.4%.
- When does demand for damascus knife peak?
- Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 7.1× the quietest.
- What does it cost to enter the damascus knife niche?
- Listings span £5.68–£94.69; the average listing price is £34.90 (sweet spot $15–$100). The average incumbent carries 654 reviews — the moat a new listing must climb.