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Daffodils

Daffodils shows no brand lock-in (top 5 brands take 38% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

57
Worth a look
Market size 15Growth 0Conversion 60Competition 86Returns 93Price range 58Avg price 33Brand share 95Review moat 92Quality gap 82
This niche Category average

Is Daffodils profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Daffodils is a £59K/yr Amazon United Kingdom market (114K searches/yr). The top 5 brands hold 38% of demand. Demand peaks in Feb–Mar–Apr. Verdict: Worth a look — 57/100.

Daffodils: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -86.4% over the last 90 days and 5.2% of searches end in a purchase.

£59K

revenue / yr

Units sold / yr5K
Search volume / yr-86.4%114K
Conversion rate5.2%
Avg price£9.97

Who owns the niche?

The top 5 brands hold 38% of demand, so 62% of the market is open.

62%

open market share

Brands · sellers38 · 89
Top-5 product click share29%
Open market62%
Avg brand age31 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 54 products

Sponsored placement70%
New entrants (1y)22· 0 succeeded
Avg rating4.2★
Avg reviews150

Top Daffodils products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.

£0£2K£4K£5K£7K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

38 falling

Sellers

89

Top-5 brand share

38%

Top 20: 84%

Top-5 click share

29%

Top 20: 69%

Open market

57%

  • Kklolai13%
  • FloristryWarehouse9%
  • saerryor6%
  • Generic6%
  • GFM5%
  • MINWEGI5%

Daffodils demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume114KCVR5.2%Products54Brands38Top 5 Brands38%OOS Rate8.8%Rating4.2★Reviews150Avg BSR#3,346
15K10KSpike '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar, Apr · busiest ÷ quietest = 18.0×

Top Daffodils search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • daffodil gifts43K/yr
  • artificial daffodils25K/yr
  • daffodil18K/yr
  • daffodils artificial flowers13K/yr
  • fake daffodils8K/yr
  • artificial daffodils flowers realistic8K/yr

What reviews say buyers love and hate about Daffodils

What buyers mention most, as a share of all reviews.

What buyers love

81% of reviews
Value For Money21%

Good value

Quality-Overall16%

A good quality jug

Color14%

The colour is vibrant

Gifting Purpose9%

Perfect for a gift

Brightness/Shine/Glow5%

far more sparkly than I expected

What buyers complain about

83% of reviews
Quality-Overall20%

Cheap looking

Size-Overall17%

Very small

Advertised Vs Actual Product10%

Advertising very missleading

Material Quality10%

Feel and look like rubber not silk

Value For Money8%

Very expensive for what you get

Daffodils return rate & reasons

Why buyers send it back, as a share of all return requests.

1.1%

Return rate

40%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
29%
2Quality-Overall
24%
3Material Quality
9%
4Defective Material/Parts
9%
5Advertised Vs Actual Product
6%

Common Daffodils questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Daffodils 57/100 on Amazon United Kingdom — Worth a look. The niche generates £59K/yr across 54 tracked products. 0 of 22 products launched in the last 360 days are still selling. Search demand moved -86.4% over the last 90 days.
Search demand for Daffodils on Amazon United Kingdom peaks in Feb–Mar–Apr, where the busiest month runs 18.0× the quietest.