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Daffodils

Maybe

The top 5 brands take only 38% of clicks. But demand is soft, at -86.4% this quarter, so Daffodils is a Maybe.

Flapen Score
57
57 / 100
Top 26% of 5,777 Home & Garden niches · +6 vs the category median of 51
Market size
£59K/yr114K searches / yr
90-day growth
-86.4%search demand this quarter
Competition
29%top-5 click share · 38 brands · 89 sellers

Flapen Score

Daffodils against its category

The dotted line is the Home & Garden average. Past it, Daffodils is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Daffodils market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Daffodils 114K times last year and spent an estimated £59K. The top 5 brands take 38% of clicks. Demand peaks in Feb–Mar–Apr. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

5.2% of searches ended in a purchase last week.

Shoppers searched for this 114K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.2% of those searches ended in a purchase. Searches in the last 90 days moved -86.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £59K a year.

Searches, last 12 months
114K
Growth, 90 days vs prior 90
-86.4%
Conversion, latest week
5.2%
Market size, estimated
£59Ka year
Peak month
March18.0× the quietest month
Top search term
daffodil gifts43K searches a year

02 · Price

A sale here is worth £9.97.

Listings sell for £9.97 on average, from £3.21 to £31.40. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £9.97 that is £0 to £997 a year per listing.

Average price
£9.97under the $15 to $100 sweet spot
Price range
£3.21–£31.40
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
£0–£997
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

70% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 8.8% of listings are out of stock. The average listing ranks #3,346 within Artificial Flora. It carries 150 reviews at 4.19 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
87%
Out of stock, average day
8.8%
Average rank
#3,346in Artificial Flora
Average rating
4.19 starsAmazon United Kingdom average 4.36 stars
Average reviews
150per listing
Listings tracked
54

04 · Newcomers

Amazon counts 0 of last year's 22 launches as successful.

22 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
22
Successful launches
0Amazon's first-year sales bar
Average brand age
31 months

Products

Top Daffodils products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 29% of clicks. An open shelf where new products get seen.

£0£2K£4K£5K£7K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

38 falling

Sellers

89

Top-5 brand share

38%

Top 20: 84%

Top-5 click share

29%

Top 20: 69%

Open market

57%

  • Kklolai13%
  • FloristryWarehouse9%
  • saerryor6%
  • Generic6%
  • GFM5%
  • MINWEGI5%

Demand

Daffodils search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar, Apr · busiest ÷ quietest = 18.0×

Search terms

Top Daffodils search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • daffodil gifts43K/yr
  • artificial daffodils25K/yr
  • daffodil18K/yr
  • daffodils artificial flowers13K/yr
  • fake daffodils8K/yr
  • artificial daffodils flowers realistic8K/yr

Reviews and returns

What reviews say buyers love and hate about Daffodils

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall20%0.00

Cheap looking

Perhaps not quite as good as the real thing

Poor quality

Size-Overall17%−0.17

Very small

Flower heads much smaller than I expected

The ones I have seem smaller flowers

Advertised Vs Actual Product10%−0.06

Advertising very missleading

obviously the photos in the vase can be deceptive

Not as illustrated

Material Quality10%−0.03

Feel and look like rubber not silk

Im disappointed that the flowers are plastic and not silk

These are plastic

Value For Money8%+1.95

Very expensive for what you get

Not value for money

not like the picture at all very expensive for the price

Love

Value For Money21%+1.95

Good value

Great value

Excellent value

Quality-Overall16%0.00

A good quality jug

Excellent quality

Amazing product

Color14%−0.06

The colour is vibrant

Looks good against a dark colour

Fabulous colour and very sparkly

Gifting Purpose9%+0.30

Perfect for a gift

Beautiful gift

Gave this to a friend loves it so much best gift good value for a quick last minute birthday gift it match on the photo too

Brightness/Shine/Glow5%+0.68

far more sparkly than I expected

Good enough to brighten any area

Bright

Return

1.1% Return rate 40% Fixable by listing

Size-Overall29%▇▅▃▃▃█

Very small

Flower heads much smaller than I expected

The ones I have seem smaller flowers

Quality-Overall24%▃▅█▃▆▄

Cheap looking

Perhaps not quite as good as the real thing

Poor quality

Material Quality9%▃▃▄█▃▁

Feel and look like rubber not silk

Im disappointed that the flowers are plastic and not silk

These are plastic

Defective Material/Parts9%▁▁▅▆█▄
Advertised Vs Actual Product6%▁█▄▂▁▃

Advertising very missleading

obviously the photos in the vase can be deceptive

Not as illustrated

FAQ

Common Daffodils questions

Answered from the same tracked data.