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Dad Photo Frame

Pass

Dad Photo Frame scores 66 out of 100, a Pass. Shoppers spend an estimated $17K a year here, search demand grew +336.3% this quarter, and an estimated 0.2% of orders come back.

Flapen Score
66
66 / 100
Top 8% of 5,777 Home & Garden niches · +15 vs the category median of 51
Market size
£17K/yr59K searches / yr
90-day growth
+336.3%search demand this quarter
Competition
32%top-5 click share · 36 brands · 63 sellers

Flapen Score

Dad Photo Frame against its category

The dotted line is the Home & Garden average. Past it, Dad Photo Frame is stronger. Inside it, weaker.

66Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dad Photo Frame market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dad Photo Frame 59K times last year and spent an estimated £17K. The top 5 brands take 40% of clicks. Demand peaks in Jun–Dec. Flapen scores it 66 out of 100, a Pass.

01 · Demand

An estimated 3.0% of those searches ended in a purchase.

Shoppers searched for this 59K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved +336.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £17K a year.

Searches, last 12 months
59K
Growth, 90 days vs prior 90
+336.3%
Conversion, latest week
3.0%
Market size, estimated
£17Ka year
Peak month
June14.1× the quietest month
Top search term
dad photo frame29K searches a year

02 · Price

A sale here is worth £9.81.

Listings sell for £9.81 on average, from £3.36 to £25.28. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £9.81 that is £0 to £981 a year per listing.

Average price
£9.81under the $15 to $100 sweet spot
Price range
£3.36–£25.28
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£981
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 65% ship with Prime. On an average day, 5.2% of listings are out of stock. The average listing ranks #1,854 within Artwork. It carries 258 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
65%
Out of stock, average day
5.2%
Average rank
#1,854in Artwork
Average rating
4.36 starsAmazon United Kingdom average 4.36 stars
Average reviews
258per listing
Listings tracked
55

04 · Newcomers

2 of last year's 20 launches cleared the first-year sales bar.

20 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
20
Successful launches
2Amazon's first-year sales bar
Average brand age
28 months

Products

Top Dad Photo Frame products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 32% of clicks, no more. An open shelf where new products get seen.

£0£521£1K£2K£2K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

36 flat

Sellers

63

Est. top-5 brand share

40%

Top 20: 89%

Est. top-5 click share

32%

Top 20: 75%

Open market

54%

  • EDSG10%
  • Aolso8%
  • Gatwrmth8%
  • Widdop and Co7%
  • Star Online6%
  • Jidkhfk6%

Demand

Dad Photo Frame search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KSpike '25Holiday '25Spike '26JulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Jun, Dec · busiest ÷ quietest = 14.1×

Search terms

Top Dad Photo Frame search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • dad photo frame29K/yr
  • fathers day photo frames7K/yr
  • daddy photo frame13K/yr
  • fathers day frame4K/yr
  • dad frame7K/yr

Reviews and returns

What reviews say buyers love and hate about Dad Photo Frame

We read the reviews and the return reasons for every product selling here.

36%of positive reviews mention “Quality-Overall”
26%of negative reviews mention “Quality-Overall”
0.2%of orders come back
“Feels very cheap”
A buyer, on “Quality-Overall”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Dad Photo Frame questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data