Dad Mug

Shoppers searched for this 215K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.7% of those searches ended in a purchase. Searches in the last 90 days moved +330.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £70K a year.

Searches, last 12 months

215K

Growth, 90 days vs prior 90

+330.8%

Conversion, latest week

3.7%

Market size, estimated

£70Ka year

Peak month

June15.7× the quietest month

Top search term

dad mug89K searches a year

Listings sell for £8.87 on average, from £5.31 to £21.29. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £8.87 that is £887 to £2K a year per listing.

Average price

£8.87under the $15 to $100 sweet spot

Price range

£5.31–£21.29

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

8K–10K

Units per listing a year

100–250

Revenue per listing a year

£887–£2K

Returns

0.2%of orders · Amazon United Kingdom median 0.6%

80% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 12.3% of listings are out of stock. The average listing ranks #981 within Glassware. It carries 318 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings

80%

Prime listings

80%

Out of stock, average day

12.3%

Average rank

#981in Glassware

Average rating

4.66 starsAmazon United Kingdom average 4.36 stars

Average reviews

318per listing

Listings tracked

46

16 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

16

Successful launches

1Amazon's first-year sales bar

Average brand age

34 months