Dad Blanket

Shoppers searched for this 29K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.4% of those searches ended in a purchase. Searches in the last 90 days moved +387.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £19K a year.

Searches, last 12 months

29K

Growth, 90 days vs prior 90

+387.5%

Conversion, latest week

4.4%

Market size, estimated

£19Ka year

Peak month

June15.4× the quietest month

Top search term

dad blanket23K searches a year

Listings sell for £14.57 on average, from £6.62 to £27.41. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £14.57 that is £0 to £1K a year per listing.

Average price

£14.57under the $15 to $100 sweet spot

Price range

£6.62–£27.41

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

2K–2K

Units per listing a year

0–100

Revenue per listing a year

£0–£1K

Returns

0.2%of orders · Amazon United Kingdom median 0.6%

97% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 23.4% of listings are out of stock. The average listing ranks #393 within Home Textiles. It carries 129 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings

97%

Prime listings

89%

Out of stock, average day

23.4%

Average rank

#393in Home Textiles

Average rating

4.65 starsAmazon United Kingdom average 4.36 stars

Average reviews

129per listing

Listings tracked

35

14 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 19 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

14

Successful launches

2Amazon's first-year sales bar

Average brand age

19 months