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Cutting Mat A3

Fail

Prices span $4.92–$11.59, mostly outside the sweet spot, so Cutting Mat A3 is a Fail.

Flapen Score
32
32 / 100
Ranks 5,473 of 5,777 Home & Garden niches · −19 vs the category median of 51
Market size
£35K/yr53K searches / yr
90-day growth
-29.6%search demand this quarter
Competition
72%top-5 click share · 11 brands · 31 sellers

Flapen Score

Cutting Mat A3 against its category

The dotted line is the Home & Garden average. Past it, Cutting Mat A3 is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cutting Mat A3 market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cutting Mat A3 53K times last year and spent an estimated £35K. The top 5 brands take 83% of clicks. Demand peaks in Jan–Sep–Nov. Flapen scores it 32 out of 100, a Fail.

01 · Demand

9.2% of searches ended in a purchase last week.

Shoppers searched for this 53K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.2% of those searches ended in a purchase. Searches in the last 90 days moved -29.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £35K a year.

Searches, last 12 months
53K
Growth, 90 days vs prior 90
-29.6%
Conversion, latest week
9.2%
Market size, estimated
£35Ka year
Peak month
January2.0× the quietest month
Top search term
a3 cutting mat27K searches a year

02 · Price

A sale here is worth £7.16.

Listings sell for £7.16 on average, from £4.92 to £11.59. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £7.16 that is £2K to £4K a year per listing.

Average price
£7.16under the $15 to $100 sweet spot
Price range
£4.92–£11.59
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 19.7% of listings are out of stock. The average listing ranks #23 within Needlework. It carries 7,115 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
100%
Out of stock, average day
19.7%
Average rank
#23in Needlework
Average rating
4.69 starsAmazon United Kingdom average 4.36 stars
Average reviews
7,115per listing
Listings tracked
14

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
53 months

Products

Top Cutting Mat A3 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

£0£3K£7K£10K£14K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

31

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

11%

  • ANSIO35%
  • Cathedral Products25%
  • anezus10%
  • YIKUBO7%
  • ASelected6%
  • Elan6%
  • Open — no brand owns it (5 brands, 11%)

Demand

Cutting Mat A3 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Sep, Nov · busiest ÷ quietest = 2.0×

Search terms

Top Cutting Mat A3 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • a3 cutting mat27K/yr
  • cutting mat a319K/yr
  • a3 cutting mat self healing7K/yr

Reviews and returns

What reviews say buyers love and hate about Cutting Mat A3

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Strength20%−0.07

it's very bendy despite the thickness

Too flimsy

Flimsy - not recommended

Thickness14%

Rubbish, really thin

Not as thick as previous one i brought

Durability11%−0.03

Safe to say this was not made to last

Warps over time

Grip7%−0.02

No grip on the bottom so can slide if you push it

for sure is NOT anti slippery I need to find a way to attach it to the table

Quality-Overall7%0.00

It ok cheap

not of the same quality as what Id call a self healing mat

the quality is disappointing really

Love

Quality-Overall23%0.00

Good Quality mats

Excellent quality

seens well made

Advertised Vs Actual Product15%+1.81

it does what its supposed to

Does the job

As described

Size-Overall15%+0.31

Good size

A decent size mat

big enough to use for cutting on

Value For Money10%+0.62

Good value for money

Good value

Excellent value for money

Ease Of Use5%+0.38

It is easy to use

easy to follow

A brilliant way of defending your desk from scrapes, cuts and spills

Return

0.5% Return rate 59% Fixable by listing

Size-Overall52%█▆▅▅▆▅
Thin10%▁██▄▃▆
Material Quality8%▁▃▁▁██

its got a hard plastic surface rather than a more traditional rubberised type

Quality-Overall6%▁▄▅█▃▁

It ok cheap

not of the same quality as what Id call a self healing mat

the quality is disappointing really

Thickness5%▁▁▁▆█▁

Rubbish, really thin

Not as thick as previous one i brought

FAQ

Common Cutting Mat A3 questions

Answered from the same tracked data.