Cutting Mat
FailPrices span $3.49–$15.09, mostly outside the sweet spot, so Cutting Mat is a Fail.
- Flapen Score
- 35 / 100Ranks 5,308 of 5,777 Home & Garden niches · −16 vs the category median of 5135
- Market size
- £213K/yr396K searches / yr
- 90-day growth
- -22.2%search demand this quarter
- Competition
- 72%top-5 click share · 8 brands · 16 sellers
Flapen Score
Cutting Mat against its category
The dotted line is the Home & Garden average. Past it, Cutting Mat is stronger. Inside it, weaker.
Market
The Cutting Mat market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Cutting Mat 396K times last year and spent an estimated £213K. The top 5 brands take 93% of clicks. Demand peaks in Jan. Flapen scores it 35 out of 100, a Fail.
01 · Demand
7.6% of searches ended in a purchase last week.
Shoppers searched for this 396K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.6% of those searches ended in a purchase. Searches in the last 90 days moved -22.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £213K a year.
- Searches, last 12 months
- 396K
- Growth, 90 days vs prior 90
- -22.2%
- Conversion, latest week
- 7.6%
- Market size, estimated
- £213Ka year
- Peak month
- January1.6× the quietest month
- Top search term
- cutting mat172K searches a year
02 · Price
A sale here is worth £7.10.
Listings sell for £7.10 on average, from £3.49 to £15.09. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,000 to 1,250 of them. At £7.10 that is £7K to £9K a year per listing.
- Average price
- £7.10under the $15 to $100 sweet spot
- Price range
- £3.49–£15.09
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £7K–£9K
- Returns
- 0.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
64% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #7 within Needlework. It carries 9,910 reviews at 4.69 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 64%
- Prime listings
- 100%
- Out of stock, average day
- 5.3%
- Average rank
- #7in Needlework
- Average rating
- 4.69 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 9,910per listing
- Listings tracked
- 14
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Cutting Mat products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
ANSIO Craft Cutting Mat Self Healing A3 Double Sided 5 Layers - Quilting Sewing Scrapbooking Fabric & Papercraft - Imperial/Metric 17 Inch x 11 Inch / 42cm x 27cm - Green/Green
- Price
- £5.82
- Rating
- 4.8/5
- Reviews
- 29,722
- Age
- 11y ago

Self Healing Sewing Mat Anezus 12 x 18 Rotary Cutting Mat Double Sided 5-Ply Craft Cutting Board for Sewing Crafts Hobby Fabric Precision Scrapbooking Project
- Price
- £6.56
- Rating
- 4.7/5
- Reviews
- 19,915
- Age
- 6y ago

Cathedral Products A3 Double-Sided Self-Healing Cutting Mat | 3mm Thick | Metric and Imperial Grids | Grey
- Price
- £5.15
- Rating
- 4.8/5
- Reviews
- 297
- Age
- 1y ago

Cathedral Products A3 Double-Sided Self-Healing Cutting Mat | 3mm Thick | Metric and Imperial Grids | Pink
- Price
- £4.92
- Rating
- 4.8/5
- Reviews
- 297
- Age
- 1y ago

ANSIO Craft Cutting Mat Self Healing A4 Double Sided 5 Layers - Quilting Sewing Scrapbooking Fabric & Papercraft - Imperial/Metric 11 Inch x 8 Inch / 29cm x 21cm - Green/Green
- Price
- £3.63
- Rating
- 4.8/5
- Reviews
- 29,722
- Age
- 8y ago
Trending
90-day click momentum
YIKUBO Cutter Mat A3 Size Double-Sided Printing Craft Cutting Mat with Grid Lines Fixed Non-Slip for Plastic Model Tools A3 Mat 45 * 30cm*3mm Green
- Price
- £8.63
- Rating
- 4.2/5
- Reviews
- 7
- Age
- 7mo ago

Cathedral Products A3 Double-Sided Self-Healing Cutting Mat | 3mm Thick | Metric and Imperial Grids | Pink
- Price
- £4.92
- Rating
- 4.8/5
- Reviews
- 297
- Age
- 1y ago

ANSIO Craft Cutting Mat Self Healing A4 Double Sided 5 Layers - Quilting Sewing Scrapbooking Fabric & Papercraft - Imperial/Metric 11 Inch x 8 Inch / 29cm x 21cm - Green/Green
- Price
- £3.63
- Rating
- 4.8/5
- Reviews
- 29,722
- Age
- 8y ago

ANSIO Craft Cutting Mat Self Healing A3 Double Sided 5 Layers - Quilting Sewing Scrapbooking Fabric & Papercraft - Imperial/Metric 17 Inch x 11 Inch / 42cm x 27cm - Green/Green
- Price
- £5.82
- Rating
- 4.8/5
- Reviews
- 29,722
- Age
- 11y ago

Cathedral Products A3 Double-Sided Self-Healing Cutting Mat | 3mm Thick | Metric and Imperial Grids | Grey
- Price
- £5.15
- Rating
- 4.8/5
- Reviews
- 297
- Age
- 1y ago
Newest
by launch date
YIKUBO Cutter Mat A3 Size Double-Sided Printing Craft Cutting Mat with Grid Lines Fixed Non-Slip for Plastic Model Tools A3 Mat 45 * 30cm*3mm Green
- Price
- £8.63
- Rating
- 4.2/5
- Reviews
- 7
- Age
- 7mo ago

Cathedral Products A3 Double-Sided Self-Healing Cutting Mat | 3mm Thick | Metric and Imperial Grids | Grey
- Price
- £5.15
- Rating
- 4.8/5
- Reviews
- 297
- Age
- 1y ago

Cathedral Products A3 Double-Sided Self-Healing Cutting Mat | 3mm Thick | Metric and Imperial Grids | Pink
- Price
- £4.92
- Rating
- 4.8/5
- Reviews
- 297
- Age
- 1y ago

Cathedral Products A4 Double-Sided Self-Healing Cutting Mat | 3mm Thick | Metric and Imperial Grids | Pink
- Price
- £3.49
- Rating
- 4.8/5
- Reviews
- 297
- Age
- 1y ago

Miuzei Rotary Cutter Set: A3 Cutting Mat 45mm Fabric Cutter Self-Healing Craft Mat Quilting Kit Suitable for Cutting Fabric Sewing Leather and Paper Green
- Price
- £15.09
- Rating
- 4.6/5
- Reviews
- 998
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.
Brands
8 falling
Sellers
16
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
72%
Top 20: 100%
Open market
4%
- ANSIO43%
- anezus21%
- Cathedral Products19%
- Elan6%
- YIKUBO4%
- SOL3%
- Open — no brand owns it (2 brands, 4%)
Demand
Cutting Mat search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 1.6×
Search terms
Top Cutting Mat search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- cutting mat172K/yr
- craft mat44K/yr
- self healing cutting mat24K/yr
- a3 cutting mat27K/yr
- cutting mat a319K/yr
- craft cutting mat13K/yr
- cutting mats11K/yr
- cutting board craft9K/yr
- craft board10K/yr
- hobby mat6K/yr
Reviews and returns
What reviews say buyers love and hate about Cutting Mat
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Too flimsy
Flimsy - not recommended
it is way too flimsy for my liking
Much thicker than I was expecting
Rubbish, really thin
Not as thick as previous one i brought
the cutter keeps failing apart
Warps over time
the quality is disappointing really
Poor quality and flimsy
not of the same quality as what Id call a self healing mat
inaccurate size, description says 42cm vs 27cm
Not as depicted
Love
Excellent quality
Good quality mat
Very good quality set
Does what it says it does
really what I wanted
As described
Good size
A decent size mat
big enough to use for cutting on
Good value for money
Good value for money
Good value
Easy to use
easy to follow
is handy for that job too
Return
0.5% Return rate 65% Fixable by listing
Very thin
the quality is disappointing really
Poor quality and flimsy
not of the same quality as what Id call a self healing mat
its got a hard plastic surface rather than a more traditional rubberised type
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cutting Mat questions
Answered from the same tracked data.









