Skip to content

Cutting Mat

Fail

Prices span $3.49–$15.09, mostly outside the sweet spot, so Cutting Mat is a Fail.

Flapen Score
35
35 / 100
Ranks 5,308 of 5,777 Home & Garden niches · −16 vs the category median of 51
Market size
£213K/yr396K searches / yr
90-day growth
-22.2%search demand this quarter
Competition
72%top-5 click share · 8 brands · 16 sellers

Flapen Score

Cutting Mat against its category

The dotted line is the Home & Garden average. Past it, Cutting Mat is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cutting Mat market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cutting Mat 396K times last year and spent an estimated £213K. The top 5 brands take 93% of clicks. Demand peaks in Jan. Flapen scores it 35 out of 100, a Fail.

01 · Demand

7.6% of searches ended in a purchase last week.

Shoppers searched for this 396K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.6% of those searches ended in a purchase. Searches in the last 90 days moved -22.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £213K a year.

Searches, last 12 months
396K
Growth, 90 days vs prior 90
-22.2%
Conversion, latest week
7.6%
Market size, estimated
£213Ka year
Peak month
January1.6× the quietest month
Top search term
cutting mat172K searches a year

02 · Price

A sale here is worth £7.10.

Listings sell for £7.10 on average, from £3.49 to £15.09. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,000 to 1,250 of them. At £7.10 that is £7K to £9K a year per listing.

Average price
£7.10under the $15 to $100 sweet spot
Price range
£3.49–£15.09
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
1,000–1,250
Revenue per listing a year
£7K–£9K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

64% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #7 within Needlework. It carries 9,910 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
100%
Out of stock, average day
5.3%
Average rank
#7in Needlework
Average rating
4.69 starsAmazon United Kingdom average 4.36 stars
Average reviews
9,910per listing
Listings tracked
14

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Cutting Mat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

£0£21K£43K£64K£85K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

16

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

4%

  • ANSIO43%
  • anezus21%
  • Cathedral Products19%
  • Elan6%
  • YIKUBO4%
  • SOL3%
  • Open — no brand owns it (2 brands, 4%)

Demand

Cutting Mat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.6×

Search terms

Top Cutting Mat search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cutting mat172K/yr
  • craft mat44K/yr
  • self healing cutting mat24K/yr
  • a3 cutting mat27K/yr
  • cutting mat a319K/yr
  • craft cutting mat13K/yr
  • cutting mats11K/yr
  • cutting board craft9K/yr
  • craft board10K/yr
  • hobby mat6K/yr

Reviews and returns

What reviews say buyers love and hate about Cutting Mat

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Strength18%−0.05

Too flimsy

Flimsy - not recommended

it is way too flimsy for my liking

Thickness13%+0.41

Much thicker than I was expecting

Rubbish, really thin

Not as thick as previous one i brought

Durability12%−0.02

the cutter keeps failing apart

Warps over time

Quality-Overall10%−0.01

the quality is disappointing really

Poor quality and flimsy

not of the same quality as what Id call a self healing mat

Advertised Vs Actual Product6%+1.46

inaccurate size, description says 42cm vs 27cm

Not as depicted

Love

Quality-Overall26%−0.01

Excellent quality

Good quality mat

Very good quality set

Advertised Vs Actual Product15%+1.46

Does what it says it does

really what I wanted

As described

Size-Overall14%+0.72

Good size

A decent size mat

big enough to use for cutting on

Value For Money8%+0.50

Good value for money

Good value for money

Good value

Ease Of Use5%+0.49

Easy to use

easy to follow

is handy for that job too

Return

0.5% Return rate 65% Fixable by listing

Size-Overall56%▇▅▅▆▇█
Defective Material/Parts7%▄█▅▂▂▁
Thin6%▁▆█▄▁▃

Very thin

Quality-Overall5%▁▄▇██▁

the quality is disappointing really

Poor quality and flimsy

not of the same quality as what Id call a self healing mat

Material Quality5%▁▃▁▁█▅

its got a hard plastic surface rather than a more traditional rubberised type

FAQ

Common Cutting Mat questions

Answered from the same tracked data.