Cutting Mat
prices mostly outside the sweet spot ($3.49–$15.09) — Cutting Mat doesn't clear our bar today.
Flapen Score
Is Cutting Mat profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Cutting Mat is a £213K/yr Amazon United Kingdom market (396K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Jan. Verdict: Skip it — 35/100.
Cutting Mat: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -22.2% over the last 90 days and 7.6% of searches end in a purchase.
£213K
revenue / yr
Who owns the niche?
The top 5 brands hold 93% of demand, so 7% of the market is open.
7%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.
0/100
page quality · 14 products
Top Cutting Mat products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
ANSIO Craft Cutting Mat Self Healing A3 Double Sided 5 Layers - Quilting Sewing Scrapbooking Fabric & Papercraft - Imperial/Metric 17 Inch x 11 Inch / 42cm x 27cm - Green/Green
- Price
- £5.82
- Rating
- 4.8/5
- Reviews
- 29,722
- Age
- 11y ago
Self Healing Sewing Mat Anezus 12 x 18 Rotary Cutting Mat Double Sided 5-Ply Craft Cutting Board for Sewing Crafts Hobby Fabric Precision Scrapbooking Project
- Price
- £6.56
- Rating
- 4.7/5
- Reviews
- 19,915
- Age
- 6y ago
Cathedral Products A3 Double-Sided Self-Healing Cutting Mat | 3mm Thick | Metric and Imperial Grids | Grey
- Price
- £5.15
- Rating
- 4.8/5
- Reviews
- 297
- Age
- 1y ago
Cathedral Products A3 Double-Sided Self-Healing Cutting Mat | 3mm Thick | Metric and Imperial Grids | Pink
- Price
- £4.92
- Rating
- 4.8/5
- Reviews
- 297
- Age
- 1y ago
ANSIO Craft Cutting Mat Self Healing A4 Double Sided 5 Layers - Quilting Sewing Scrapbooking Fabric & Papercraft - Imperial/Metric 11 Inch x 8 Inch / 29cm x 21cm - Green/Green
- Price
- £3.63
- Rating
- 4.8/5
- Reviews
- 29,722
- Age
- 8y ago
Trending
90-day click momentum
YIKUBO Cutter Mat A3 Size Double-Sided Printing Craft Cutting Mat with Grid Lines Fixed Non-Slip for Plastic Model Tools A3 Mat 45 * 30cm*3mm Green
- Price
- £8.63
- Rating
- 4.2/5
- Reviews
- 7
- Age
- 7mo ago
Cathedral Products A3 Double-Sided Self-Healing Cutting Mat | 3mm Thick | Metric and Imperial Grids | Pink
- Price
- £4.92
- Rating
- 4.8/5
- Reviews
- 297
- Age
- 1y ago
ANSIO Craft Cutting Mat Self Healing A4 Double Sided 5 Layers - Quilting Sewing Scrapbooking Fabric & Papercraft - Imperial/Metric 11 Inch x 8 Inch / 29cm x 21cm - Green/Green
- Price
- £3.63
- Rating
- 4.8/5
- Reviews
- 29,722
- Age
- 8y ago
ANSIO Craft Cutting Mat Self Healing A3 Double Sided 5 Layers - Quilting Sewing Scrapbooking Fabric & Papercraft - Imperial/Metric 17 Inch x 11 Inch / 42cm x 27cm - Green/Green
- Price
- £5.82
- Rating
- 4.8/5
- Reviews
- 29,722
- Age
- 11y ago
Cathedral Products A3 Double-Sided Self-Healing Cutting Mat | 3mm Thick | Metric and Imperial Grids | Grey
- Price
- £5.15
- Rating
- 4.8/5
- Reviews
- 297
- Age
- 1y ago
Newest
by launch dateYIKUBO Cutter Mat A3 Size Double-Sided Printing Craft Cutting Mat with Grid Lines Fixed Non-Slip for Plastic Model Tools A3 Mat 45 * 30cm*3mm Green
- Price
- £8.63
- Rating
- 4.2/5
- Reviews
- 7
- Age
- 7mo ago
Cathedral Products A3 Double-Sided Self-Healing Cutting Mat | 3mm Thick | Metric and Imperial Grids | Grey
- Price
- £5.15
- Rating
- 4.8/5
- Reviews
- 297
- Age
- 1y ago
Cathedral Products A3 Double-Sided Self-Healing Cutting Mat | 3mm Thick | Metric and Imperial Grids | Pink
- Price
- £4.92
- Rating
- 4.8/5
- Reviews
- 297
- Age
- 1y ago
Cathedral Products A4 Double-Sided Self-Healing Cutting Mat | 3mm Thick | Metric and Imperial Grids | Pink
- Price
- £3.49
- Rating
- 4.8/5
- Reviews
- 297
- Age
- 1y ago
Miuzei Rotary Cutter Set: A3 Cutting Mat 45mm Fabric Cutter Self-Healing Craft Mat Quilting Kit Suitable for Cutting Fabric Sewing Leather and Paper Green
- Price
- £15.09
- Rating
- 4.6/5
- Reviews
- 998
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.
Brands
8 falling
Sellers
16
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
72%
Top 20: 100%
Open market
4%
- ANSIO43%
- anezus21%
- Cathedral Products19%
- Elan6%
- YIKUBO4%
- SOL3%
- Open — no brand owns it (2 brands, 4%)
Cutting Mat demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan · busiest ÷ quietest = 1.6×
Top Cutting Mat search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- cutting mat172K/yr
- craft mat44K/yr
- self healing cutting mat24K/yr
- a3 cutting mat27K/yr
- cutting mat a319K/yr
- craft cutting mat13K/yr
- cutting mats11K/yr
- cutting board craft9K/yr
- craft board10K/yr
- hobby mat6K/yr
What reviews say buyers love and hate about Cutting Mat
What buyers mention most, as a share of all reviews.
What buyers love
84% of reviews“Excellent quality”
“Does what it says it does”
“Good size”
“Good value for money”
“Easy to use”
What buyers complain about
71% of reviews“Too flimsy”
“Much thicker than I was expecting”
“the cutter keeps failing apart”
“the quality is disappointing really”
“inaccurate size, description says 42cm vs 27cm”
Cutting Mat return rate & reasons
Why buyers send it back, as a share of all return requests.
0.5%
Return rate
65%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Cutting Mat questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
