Cutlery Set

Shoppers searched for this 3.4M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.4% of those searches ended in a purchase. Searches in the last 90 days moved -8.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.8M a year.

Searches, last 12 months

3.4M

Growth, 90 days vs prior 90

-8.4%

Conversion, latest week

3.4%

Market size, estimated

£1.8Ma year

Peak month

December2.3× the quietest month

Top search term

cutlery set2.1M searches a year

Listings sell for £15.03 on average, from £5.14 to £49.91. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 3,000 to 4,000 of them. At £15.03 that is £45K to £60K a year per listing.

Average price

£15.03inside the $15 to $100 sweet spot

Price range

£5.14–£49.91

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

125K–150K

Units per listing a year

3,000–4,000

Revenue per listing a year

£45K–£60K

Returns

1.3%of orders · Amazon United Kingdom median 0.6%

93% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #78 within Cutlery. It carries 1,395 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings

93%

Prime listings

98%

Out of stock, average day

2.6%

Average rank

#78in Cutlery

Average rating

4.46 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,395per listing

Listings tracked

41

7 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months

7

Successful launches

4Amazon's first-year sales bar

Average brand age

44 months