Cutlery Set
Cutlery Set shows a $1.8M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Is Cutlery Set profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Cutlery Set is a £1.8M/yr Amazon United Kingdom market (3.4M searches/yr). The top 5 brands hold 58% of demand. Demand peaks in Dec. Verdict: Worth a look — 64/100.
Cutlery Set: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -8.4% over the last 90 days and 3.4% of searches end in a purchase.
£1.8M
revenue / yr
Who owns the niche?
The top 5 brands hold 58% of demand, so 42% of the market is open.
42%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 41 products
Top Cutlery Set products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Cutlery Set BEWOS 16 Piece Stainless Steel Flatware Set Tableware Silverware Set with Spoon Knife and Fork Set Service for 4 Dishwasher Safe/Easy Clean Mirror Polished
- Price
- £6.80
- Rating
- 4.5/5
- Reviews
- 3,790
- Age
- 5y ago
Russell Hobbs Vienna Cutlery Set 24 Piece Stainless Steel
- Price
- £16.14
- Rating
- 4.4/5
- Reviews
- 2,478
- Age
- 8y ago
Cutlery Set BEWOS 32 Piece Stainless Steel Flatware Set Tableware Silverware Set with Spoon Knife and Fork Set Service for 8 Dishwasher Safe/Easy Clean Mirror Polished
- Price
- £12.30
- Rating
- 4.4/5
- Reviews
- 1,764
- Age
- 4y ago
Cutlery Set NINIROR 16 Piece Food-Grade Stainless Steel Flatware Set Silverware Set for 4 People Include Spoon Knife and Fork Sets Mirror Polished Dishwasher Safe for Home Restaurant Modern Design
- Price
- £5.60
- Rating
- 4.6/5
- Reviews
- 555
- Age
- 1y ago
Cutlery Set for 4 People 16 Pieces - Otto Koning Frankfurt- Stainless Steel Flatware Set Mirror Polished. Silverware Set with Spoon Knife and Fork. Classic & Simple Design
- Price
- £6.79
- Rating
- 4.6/5
- Reviews
- 6,555
- Age
- 5y ago
Trending
90-day click momentum
Cutlery Set for 6 People 30 Pieces - Otto Koning Frankfurt- Stainless Steel Flatware Set Mirror Polished. Silverware Set with Spoon Knife and Fork. Classic & Simple Design
- Price
- £9.81
- Rating
- 4.6/5
- Reviews
- 6,555
- Age
- 2y ago
32 Pieces Cutlery Sets Includes Dinner Knife Fork and Tea Spoons Sets for Kitchen Stainless Steel Silverware Sets for Tableware Sets Flatware Sets Service for 8
- Price
- £12.79
- Rating
- 4.5/5
- Reviews
- 1,106
- Age
- 9mo ago
48 Pieces Cutlery Sets Joeczo Stainless Steel Cutlery Set for 12 People Cutlery Set Include 12 Forks 12 Knives 12 Spoons 12 Teaspoons Dishwasher Safe Silverware Set for Home/Restaurant
- Price
- £20.74
- Rating
- 4.4/5
- Reviews
- 23
- Age
- 1y ago
BEWOS 16 Pcs Cutlery Set - Stainless Steel Cutlery Set for 4 People with Ergonomic Handle Silver Knife and Fork Sets Ideal for Family Dining Camping Mirror Polished & Dishwasher Safe
- Price
- £5.93
- Rating
- 3.8/5
- Reviews
- 12
- Age
- 9mo ago
Russell Hobbs Vienna Cutlery Set 24 Piece Stainless Steel
- Price
- £16.14
- Rating
- 4.4/5
- Reviews
- 2,478
- Age
- 8y ago
Newest
by launch date32 Pieces Cutlery Sets Includes Dinner Knife Fork and Tea Spoons Sets for Kitchen Stainless Steel Silverware Sets for Tableware Sets Flatware Sets Service for 8
- Price
- £12.79
- Rating
- 4.5/5
- Reviews
- 1,106
- Age
- 9mo ago
BEWOS 16 Pcs Cutlery Set - Stainless Steel Cutlery Set for 4 People with Ergonomic Handle Silver Knife and Fork Sets Ideal for Family Dining Camping Mirror Polished & Dishwasher Safe
- Price
- £5.93
- Rating
- 3.8/5
- Reviews
- 12
- Age
- 9mo ago
Viners Sicily 16 Pieces Cutlery Set |18/0 Stainless Steel | Teardrop Spoon Shape Mirror Polish | Serves 4 | Dishwasher Safe
- Price
- £16.38
- Rating
- 4.6/5
- Reviews
- 113
- Age
- 10mo ago
20 Pcs Cutlery Set with Steak Knives NINIROR Food-Grade Stainless Steel Flatware Set Silverware Set for 4 People Include Spoon Knife and Fork Sets Mirror Polished Dishwasher Safe for Home Restaurant
- Price
- £9.56
- Rating
- 4.4/5
- Reviews
- 105
- Age
- 10mo ago
16 Piece Cutlery Set for 4 NINIROR Stainless Steel Flatware Set - Mirror Polished Dishwasher Safe Silverware Includes Spoons Knives & Forks - Food-Grade for Home Kitchen Restaurant
- Price
- £5.33
- Rating
- 4.6/5
- Reviews
- 142
- Age
- 11mo ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.
Brands
24 rising
Sellers
43
Top-5 brand share
58%
Top 20: 98%
Top-5 click share
40%
Top 20: 83%
Open market
36%
- BEWOS22%
- NINIROR11%
- Otto Koning11%
- Russell Hobbs8%
- Bestdin6%
- Viners6%
Cutlery Set demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Dec · busiest ÷ quietest = 2.3×
Top Cutlery Set search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- cutlery set2.1M/yr
- cutlery491K/yr
- knife and fork sets187K/yr
- cutlery sets128K/yr
- cutlery set for 6 people95K/yr
- knives and forks set84K/yr
- stainless steel cutlery set57K/yr
- cutlery set for 454K/yr
- knife fork spoon set32K/yr
- cutlery set for 8 people52K/yr
What reviews say buyers love and hate about Cutlery Set
What buyers mention most, as a share of all reviews.
What buyers love
88% of reviews“Good Value”
“Excellent product”
“As described”
“Great sturdy set”
“This is a nice lightweight set, easy to use & ideal for a caravan or motorhome, where weight & size is important”
What buyers complain about
70% of reviews“Cheap and flimsy”
“The tea spoons are very big”
“Actually began to rust”
“Not sharp from the edges at all”
“Slightly thin,”
Cutlery Set return rate & reasons
Why buyers send it back, as a share of all return requests.
1.3%
Return rate
18%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Cutlery Set questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
