cutlery holder
Worth a lookShows no brand lock-in (top 5 brands take 42% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Great42%top-5 brand share — no brand owns this niche
Returns
Great1.5%return rate — above 5% kills the launch gate
Competition
Great32%top-5 click share — an open shelf
Review moat
Good1,022.15avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good4.2%search→purchase rate — share of searches ending in a sale
Market size
Okay£218K£218K/yr · 567K searches
Price range
Okay£1.32–£22.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£9.06avg listing price — sweet spot $15–$100
Growth
Bad-16.9%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, cutlery holder is a £218K/yr Amazon United Kingdom market (567K searches/yr). The top 5 brands hold 42% of demand. Verdict: Worth a look — 56/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
cutlery holder market data
- Units sold / yr
- 20K–25K
- avg 250–500/product
- Revenue / yr
- £181K–£227K
- units × avg price
- Conversion rate
- 4.2%
- Avg BSR
- #241
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 73%
- Out of stock
- 7.7%
- Avg brand age
- 31 months
- Avg seller age
- 179 days
Competition & brand share
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.Brands
53 falling
Sellers
113
Top-5 brand share
42%
Top 20: 76%
Top-5 click share
32%
Top 20: 69%
Open market
54%
- Addis15%
- Joseph Joseph9%
- OriwarE9%
- Simpcozy5%
- ANHORTS5%
- Hviww4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -16.9% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top cutlery holder search terms
- cutlery drainer189K/yr
- cutlery holder175K/yr
- cutlery drainer for sink40K/yr
- utensil drainer25K/yr
- cutlery caddy19K/yr
- cutlery holder for table19K/yr
- cutlery storage19K/yr
- cutlery basket11K/yr
- cutlery holder for sink9K/yr
- cutlery pot8K/yr
Top cutlery holder products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
OriwarE Utensil Holder 4 Divider 7.1 x 3.39 x 5.1 inch
OriwarE£9.114.6★1,285 rev
Addis 517939 Cutlery Utensil Drainer Caddy with 4 Compartments Black 14 x 14 x 13 cm
Addis£1.704.6★1,878 rev
Joseph Joseph Duo Kitchen Sink Cutlery Drainer with Knife Slot Kitchen Sink Drying Rack Cutlery Organiser Grey
Joseph Joseph£7.264.6★869 rev
Simpcozy Utensil Holder Stainless Steel Cutlery Drainer Sink Caddy Rust Proof Sink Tidy Kitchen Sink Organiser Cutlery Organiser for Kitchen Utensil (Black)
Simpcozy£7.454.4★393 rev
Kitchen Utensil Holder Cutlery Holder Drainer Stainless Steel Cutlery Drainer for Sink Anti-Rust Kitchen Utensils Holder for Knives Forks and Spoons Space saving Utensil Drainer
ANHORTS£7.444.4★411 rev
Newest
by launch date
KEEYMENT Kitchen Utensils Holder Quick Drying Hollow Out Stainless Steel Cutlery Drainer Utensil Pot for Organize Drawers Countertops and Tableware Storage
KEEYMENT£7.0333 rev
Yeqqzq Cutlery Drainer Anti-Rust Sink Tidy Kitchen Utensil Holder Stainless Steel Cutlery Storage Rack for Fork Chopsticks
Yeqqzq£9.2212 rev
QWORK Stainless Steel Utensil Holder with 4 Compartments and Draining Base - Kitchen Storage for Forks Spoons Knives
QWORK£7.59110 rev
Carousel Home Stainless Steel Kitchen Cutlery Holder Pot | Kitchen Utensil Drying Rack Cutlery Caddy Case | Multi-Purpose Organiser for Silverware - 13cm
Carousel Home£6.5529 rev
PandaHug Wood Cutlery Holder Caddy Organizer Wooden Utensils Organiser with 3 Compartments Large Capacity Kitchen Utensil Holder Multipurpose Flatware Caddy for Forks Spoons Cutters (Black)
PandaHug£11.3238 rev
Trending
90-day click momentum
Addis Eco 100% Recycled Plastic Cutlery Utensil Drainer Tray holder caddy with 4 compartment Light Grey
Addis£1.324.6★
Hviww Kitchen Utensil Holder Cutlery Drainer for Sink Cutlery Storage Sink Caddy Spoon Holder Chopsticks Holder Spoon Chopsticks Fork Drain Rack Basket Organizer Compartment Box (Grey)
Hviww£6.254.6★
Toski Cutlery Drainer 304 Stainless Steel Holder Quick Drying Cutlery Organiser Easy to Access Sturdy Cutlery Drainer for Sink Ventilated Kitchen Sink Tidy Non-Slip Black
Toski£7.514.5★
OriwarE Utensil Holder 4 Divider 7.1 x 3.39 x 5.1 inch
OriwarE£9.114.6★
Samhita Mango Wood Cutlery Holder Caddy Organizer Wooden Utensils Storage Organizer Countertop for Silverware Fork Spoon Spatula 3 compartments (27.94cm x 10.16cm x 11.43cm)
Samhita£13.784.7★
What buyers say about cutlery holder
What buyers praise and complain about, mined from review topics.What buyers love
“Its good solid quality”
“Good for the price”
“fits perfectly in my drawers”
“As advertised”
“Seems quite sturdy”
“helps keep things clean”
“Easy to use”
“Good storage capacity”
“Excellent design”
“Very easy to assemble”
What buyers complain about
“The item is too short”
“Rubbish”
“Definitely not worth the price”
“Doesnt feel strong at all”
“I am finding it difficult to remove the glue”
“Not as advertised”
“Waste of money not designed well”
“I find that it requires a good clean as the room on the inside can get mucky”
“Stability is a bit of an issue too”
“Water often dribbled from underneath”
Top return reasons
Common questions
- Is cutlery holder profitable to sell on Amazon United Kingdom?
- The niche generates £218K/yr across 62 tracked products. 1 of 15 products launched in the last 360 days are still selling. 90-day search growth is -16.9%. Flapen's verdict: Worth a look (56/100).
- How competitive is the cutlery holder niche?
- 53 brands and 113 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 42% of demand.
- What do buyers complain about in cutlery holder?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Value For Money. The return rate is 1.5%.
- When does demand for cutlery holder peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the cutlery holder niche?
- Listings span £1.32–£22.12; the average listing price is £9.06 (sweet spot $15–$100). The average incumbent carries 1,022 reviews — the moat a new listing must climb.