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Cutlery Holder

Maybe

The top 5 brands take only 42% of clicks. But demand is soft, at -16.9% this quarter, so Cutlery Holder is a Maybe.

Flapen Score
56
56 / 100
Top 29% of 5,777 Home & Garden niches · +5 vs the category median of 51
Market size
£218K/yr567K searches / yr
90-day growth
-16.9%search demand this quarter
Competition
32%top-5 click share · 53 brands · 113 sellers

Flapen Score

Cutlery Holder against its category

The dotted line is the Home & Garden average. Past it, Cutlery Holder is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cutlery Holder market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cutlery Holder 567K times last year and spent an estimated £218K. The top 5 brands take 42% of clicks. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

4.2% of searches ended in a purchase last week.

Shoppers searched for this 567K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.2% of those searches ended in a purchase. Searches in the last 90 days moved -16.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £218K a year.

Searches, last 12 months
567K
Growth, 90 days vs prior 90
-16.9%
Conversion, latest week
4.2%
Market size, estimated
£218Ka year
Peak month
September1.3× the quietest month
Top search term
cutlery drainer189K searches a year

02 · Price

A sale here is worth £9.06.

Listings sell for £9.06 on average, from £1.32 to £22.12. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At £9.06 that is £2K to £5K a year per listing.

Average price
£9.06under the $15 to $100 sweet spot
Price range
£1.32–£22.12
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
250–500
Revenue per listing a year
£2K–£5K
Returns
1.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

73% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #241 within Racks & Holders. It carries 1,022 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
95%
Out of stock, average day
7.7%
Average rank
#241in Racks & Holders
Average rating
4.42 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,022per listing
Listings tracked
62

04 · Newcomers

Amazon counts 1 of last year's 15 launches as successful.

15 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
15
Successful launches
1Amazon's first-year sales bar
Average brand age
31 months

Products

Top Cutlery Holder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 32% of clicks. An open shelf where new products get seen.

£0£7K£13K£20K£26K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

53 falling

Sellers

113

Top-5 brand share

42%

Top 20: 76%

Top-5 click share

32%

Top 20: 69%

Open market

54%

  • Addis15%
  • Joseph Joseph9%
  • OriwarE9%
  • Simpcozy5%
  • ANHORTS5%
  • Hviww4%

Demand

Cutlery Holder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Cutlery Holder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cutlery drainer189K/yr
  • cutlery holder175K/yr
  • cutlery drainer for sink40K/yr
  • utensil drainer25K/yr
  • cutlery caddy19K/yr
  • cutlery holder for table19K/yr
  • cutlery storage19K/yr
  • cutlery basket11K/yr
  • cutlery holder for sink9K/yr
  • cutlery pot8K/yr

Reviews and returns

What reviews say buyers love and hate about Cutlery Holder

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall37%−0.20

The item is too short

Didnt quite fit

Bit Small

Quality-Overall6%+1.64

Rubbish

Poor Quality

its is not perfection

Value For Money3%+0.39

Definitely not worth the price

Not cheap

it too expensive

Strength3%+0.18

Doesnt feel strong at all

Bit flimsy

A bit flimsy

Adhesion/Stickiness3%−0.02

I am finding it difficult to remove the glue

The problem is the rediculous sticker that is stuck

annoying sticker

Love

Quality-Overall23%+1.64

Its good solid quality

the build quality is superb

Excellent product

Value For Money12%+0.39

Good for the price

Good value for money

Excellent value

Size-Overall11%−0.20

fits perfectly in my drawers

Excellent fit

Neatly fits on the sink

Advertised Vs Actual Product10%+0.24

As advertised

Better than expected

As described

Strength6%+0.18

Seems quite sturdy

Sturdy, smart containers

it is a very sturdy unit

Return

1.5% Return rate 86% Fixable by listing

Size-Overall78%██████

The item is too short

Didnt quite fit

Bit Small

Quality-Overall5%▆▇█▄▆▄

Rubbish

Poor Quality

its is not perfection

Strength3%▅▅▆▄▄█

Doesnt feel strong at all

Bit flimsy

A bit flimsy

Color2%▂▄▄█▂▅
Defective Material/Parts2%█▄▄▃██

FAQ

Common Cutlery Holder questions

Answered from the same tracked data.