Cutlery Holder
MaybeThe top 5 brands take only 42% of clicks. But demand is soft, at -16.9% this quarter, so Cutlery Holder is a Maybe.
- Flapen Score
- 56 / 100Top 29% of 5,777 Home & Garden niches · +5 vs the category median of 5156
- Market size
- £218K/yr567K searches / yr
- 90-day growth
- -16.9%search demand this quarter
- Competition
- 32%top-5 click share · 53 brands · 113 sellers
Flapen Score
Cutlery Holder against its category
The dotted line is the Home & Garden average. Past it, Cutlery Holder is stronger. Inside it, weaker.
Market
The Cutlery Holder market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Cutlery Holder 567K times last year and spent an estimated £218K. The top 5 brands take 42% of clicks. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
4.2% of searches ended in a purchase last week.
Shoppers searched for this 567K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.2% of those searches ended in a purchase. Searches in the last 90 days moved -16.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £218K a year.
- Searches, last 12 months
- 567K
- Growth, 90 days vs prior 90
- -16.9%
- Conversion, latest week
- 4.2%
- Market size, estimated
- £218Ka year
- Peak month
- September1.3× the quietest month
- Top search term
- cutlery drainer189K searches a year
02 · Price
A sale here is worth £9.06.
Listings sell for £9.06 on average, from £1.32 to £22.12. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At £9.06 that is £2K to £5K a year per listing.
- Average price
- £9.06under the $15 to $100 sweet spot
- Price range
- £1.32–£22.12
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £2K–£5K
- Returns
- 1.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
73% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #241 within Racks & Holders. It carries 1,022 reviews at 4.42 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 73%
- Prime listings
- 95%
- Out of stock, average day
- 7.7%
- Average rank
- #241in Racks & Holders
- Average rating
- 4.42 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,022per listing
- Listings tracked
- 62
04 · Newcomers
Amazon counts 1 of last year's 15 launches as successful.
15 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 15
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 31 months
Products
Top Cutlery Holder products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
OriwarE Utensil Holder 4 Divider 7.1 x 3.39 x 5.1 inch
- Price
- £9.11
- Rating
- 4.6/5
- Reviews
- 1,285
- Age
- 5y ago

Addis 517939 Cutlery Utensil Drainer Caddy with 4 Compartments Black 14 x 14 x 13 cm
- Price
- £1.70
- Rating
- 4.6/5
- Reviews
- 1,878
- Age
- 8y ago

Joseph Joseph Duo Kitchen Sink Cutlery Drainer with Knife Slot Kitchen Sink Drying Rack Cutlery Organiser Grey
- Price
- £7.26
- Rating
- 4.6/5
- Reviews
- 869
- Age
- 3y ago

Simpcozy Utensil Holder Stainless Steel Cutlery Drainer Sink Caddy Rust Proof Sink Tidy Kitchen Sink Organiser Cutlery Organiser for Kitchen Utensil (Black)
- Price
- £7.45
- Rating
- 4.4/5
- Reviews
- 393
- Age
- 3y ago

Kitchen Utensil Holder Cutlery Holder Drainer Stainless Steel Cutlery Drainer for Sink Anti-Rust Kitchen Utensils Holder for Knives Forks and Spoons Space saving Utensil Drainer
- Price
- £7.44
- Rating
- 4.4/5
- Reviews
- 411
- Age
- 4y ago
Trending
90-day click momentum
Addis Eco 100% Recycled Plastic Cutlery Utensil Drainer Tray holder caddy with 4 compartment Light Grey
- Price
- £1.32
- Rating
- 4.6/5
- Reviews
- 2,005
- Age
- 6y ago

Hviww Kitchen Utensil Holder Cutlery Drainer for Sink Cutlery Storage Sink Caddy Spoon Holder Chopsticks Holder Spoon Chopsticks Fork Drain Rack Basket Organizer Compartment Box (Grey)
- Price
- £6.25
- Rating
- 4.6/5
- Reviews
- 134
- Age
- 2y ago

Toski Cutlery Drainer 304 Stainless Steel Holder Quick Drying Cutlery Organiser Easy to Access Sturdy Cutlery Drainer for Sink Ventilated Kitchen Sink Tidy Non-Slip Black
- Price
- £7.51
- Rating
- 4.5/5
- Reviews
- 415
- Age
- 3y ago

OriwarE Utensil Holder 4 Divider 7.1 x 3.39 x 5.1 inch
- Price
- £9.11
- Rating
- 4.6/5
- Reviews
- 1,285
- Age
- 5y ago

Samhita Mango Wood Cutlery Holder Caddy Organizer Wooden Utensils Storage Organizer Countertop for Silverware Fork Spoon Spatula 3 compartments (27.94cm x 10.16cm x 11.43cm)
- Price
- £13.78
- Rating
- 4.7/5
- Reviews
- 234
- Age
- 3y ago
Newest
by launch date
KEEYMENT Kitchen Utensils Holder Quick Drying Hollow Out Stainless Steel Cutlery Drainer Utensil Pot for Organize Drawers Countertops and Tableware Storage
- Price
- £7.03
- Rating
- 4.1/5
- Reviews
- 33
- Age
- 1y ago

Yeqqzq Cutlery Drainer Anti-Rust Sink Tidy Kitchen Utensil Holder Stainless Steel Cutlery Storage Rack for Fork Chopsticks
- Price
- £9.22
- Rating
- 3.5/5
- Reviews
- 12
- Age
- 1y ago

QWORK Stainless Steel Utensil Holder with 4 Compartments and Draining Base - Kitchen Storage for Forks Spoons Knives
- Price
- £7.59
- Rating
- 3.8/5
- Reviews
- 110
- Age
- 1y ago

Carousel Home Stainless Steel Kitchen Cutlery Holder Pot | Kitchen Utensil Drying Rack Cutlery Caddy Case | Multi-Purpose Organiser for Silverware - 13cm
- Price
- £6.55
- Rating
- 4.2/5
- Reviews
- 29
- Age
- 1y ago

PandaHug Wood Cutlery Holder Caddy Organizer Wooden Utensils Organiser with 3 Compartments Large Capacity Kitchen Utensil Holder Multipurpose Flatware Caddy for Forks Spoons Cutters (Black)
- Price
- £11.32
- Rating
- 4.5/5
- Reviews
- 38
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 32% of clicks. An open shelf where new products get seen.
Brands
53 falling
Sellers
113
Top-5 brand share
42%
Top 20: 76%
Top-5 click share
32%
Top 20: 69%
Open market
54%
- Addis15%
- Joseph Joseph9%
- OriwarE9%
- Simpcozy5%
- ANHORTS5%
- Hviww4%
Demand
Cutlery Holder search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Cutlery Holder search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- cutlery drainer189K/yr
- cutlery holder175K/yr
- cutlery drainer for sink40K/yr
- utensil drainer25K/yr
- cutlery caddy19K/yr
- cutlery holder for table19K/yr
- cutlery storage19K/yr
- cutlery basket11K/yr
- cutlery holder for sink9K/yr
- cutlery pot8K/yr
Reviews and returns
What reviews say buyers love and hate about Cutlery Holder
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
The item is too short
Didnt quite fit
Bit Small
Rubbish
Poor Quality
its is not perfection
Definitely not worth the price
Not cheap
it too expensive
Doesnt feel strong at all
Bit flimsy
A bit flimsy
I am finding it difficult to remove the glue
The problem is the rediculous sticker that is stuck
annoying sticker
Love
Its good solid quality
the build quality is superb
Excellent product
Good for the price
Good value for money
Excellent value
fits perfectly in my drawers
Excellent fit
Neatly fits on the sink
As advertised
Better than expected
As described
Seems quite sturdy
Sturdy, smart containers
it is a very sturdy unit
Return
1.5% Return rate 86% Fixable by listing
The item is too short
Didnt quite fit
Bit Small
Rubbish
Poor Quality
its is not perfection
Doesnt feel strong at all
Bit flimsy
A bit flimsy
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cutlery Holder questions
Answered from the same tracked data.









