Cutlery Holder
Cutlery Holder shows no brand lock-in (top 5 brands take 42% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Is Cutlery Holder profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Cutlery Holder is a £218K/yr Amazon United Kingdom market (567K searches/yr). The top 5 brands hold 42% of demand. Verdict: Worth a look — 56/100.
Cutlery Holder: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -16.9% over the last 90 days and 4.2% of searches end in a purchase.
£218K
revenue / yr
Who owns the niche?
The top 5 brands hold 42% of demand, so 58% of the market is open.
58%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 62 products
Top Cutlery Holder products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
OriwarE Utensil Holder 4 Divider 7.1 x 3.39 x 5.1 inch
- Price
- £9.11
- Rating
- 4.6/5
- Reviews
- 1,285
- Age
- 5y ago
Addis 517939 Cutlery Utensil Drainer Caddy with 4 Compartments Black 14 x 14 x 13 cm
- Price
- £1.70
- Rating
- 4.6/5
- Reviews
- 1,878
- Age
- 8y ago
Joseph Joseph Duo Kitchen Sink Cutlery Drainer with Knife Slot Kitchen Sink Drying Rack Cutlery Organiser Grey
- Price
- £7.26
- Rating
- 4.6/5
- Reviews
- 869
- Age
- 3y ago
Simpcozy Utensil Holder Stainless Steel Cutlery Drainer Sink Caddy Rust Proof Sink Tidy Kitchen Sink Organiser Cutlery Organiser for Kitchen Utensil (Black)
- Price
- £7.45
- Rating
- 4.4/5
- Reviews
- 393
- Age
- 3y ago
Kitchen Utensil Holder Cutlery Holder Drainer Stainless Steel Cutlery Drainer for Sink Anti-Rust Kitchen Utensils Holder for Knives Forks and Spoons Space saving Utensil Drainer
- Price
- £7.44
- Rating
- 4.4/5
- Reviews
- 411
- Age
- 4y ago
Trending
90-day click momentum
Addis Eco 100% Recycled Plastic Cutlery Utensil Drainer Tray holder caddy with 4 compartment Light Grey
- Price
- £1.32
- Rating
- 4.6/5
- Reviews
- 2,005
- Age
- 6y ago
Hviww Kitchen Utensil Holder Cutlery Drainer for Sink Cutlery Storage Sink Caddy Spoon Holder Chopsticks Holder Spoon Chopsticks Fork Drain Rack Basket Organizer Compartment Box (Grey)
- Price
- £6.25
- Rating
- 4.6/5
- Reviews
- 134
- Age
- 2y ago
Toski Cutlery Drainer 304 Stainless Steel Holder Quick Drying Cutlery Organiser Easy to Access Sturdy Cutlery Drainer for Sink Ventilated Kitchen Sink Tidy Non-Slip Black
- Price
- £7.51
- Rating
- 4.5/5
- Reviews
- 415
- Age
- 3y ago
OriwarE Utensil Holder 4 Divider 7.1 x 3.39 x 5.1 inch
- Price
- £9.11
- Rating
- 4.6/5
- Reviews
- 1,285
- Age
- 5y ago
Samhita Mango Wood Cutlery Holder Caddy Organizer Wooden Utensils Storage Organizer Countertop for Silverware Fork Spoon Spatula 3 compartments (27.94cm x 10.16cm x 11.43cm)
- Price
- £13.78
- Rating
- 4.7/5
- Reviews
- 234
- Age
- 3y ago
Newest
by launch date
KEEYMENT Kitchen Utensils Holder Quick Drying Hollow Out Stainless Steel Cutlery Drainer Utensil Pot for Organize Drawers Countertops and Tableware Storage
- Price
- £7.03
- Rating
- 4.1/5
- Reviews
- 33
- Age
- 1y ago
Yeqqzq Cutlery Drainer Anti-Rust Sink Tidy Kitchen Utensil Holder Stainless Steel Cutlery Storage Rack for Fork Chopsticks
- Price
- £9.22
- Rating
- 3.5/5
- Reviews
- 12
- Age
- 1y ago
QWORK Stainless Steel Utensil Holder with 4 Compartments and Draining Base - Kitchen Storage for Forks Spoons Knives
- Price
- £7.59
- Rating
- 3.8/5
- Reviews
- 110
- Age
- 1y ago
Carousel Home Stainless Steel Kitchen Cutlery Holder Pot | Kitchen Utensil Drying Rack Cutlery Caddy Case | Multi-Purpose Organiser for Silverware - 13cm
- Price
- £6.55
- Rating
- 4.2/5
- Reviews
- 29
- Age
- 1y ago
PandaHug Wood Cutlery Holder Caddy Organizer Wooden Utensils Organiser with 3 Compartments Large Capacity Kitchen Utensil Holder Multipurpose Flatware Caddy for Forks Spoons Cutters (Black)
- Price
- £11.32
- Rating
- 4.5/5
- Reviews
- 38
- Age
- 1y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.
Brands
53 falling
Sellers
113
Top-5 brand share
42%
Top 20: 76%
Top-5 click share
32%
Top 20: 69%
Open market
54%
- Addis15%
- Joseph Joseph9%
- OriwarE9%
- Simpcozy5%
- ANHORTS5%
- Hviww4%
Cutlery Holder demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.3×
Top Cutlery Holder search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- cutlery drainer189K/yr
- cutlery holder175K/yr
- cutlery drainer for sink40K/yr
- utensil drainer25K/yr
- cutlery caddy19K/yr
- cutlery holder for table19K/yr
- cutlery storage19K/yr
- cutlery basket11K/yr
- cutlery holder for sink9K/yr
- cutlery pot8K/yr
What reviews say buyers love and hate about Cutlery Holder
What buyers mention most, as a share of all reviews.
What buyers love
82% of reviews“Its good solid quality”
“Good for the price”
“fits perfectly in my drawers”
“As advertised”
“Seems quite sturdy”
What buyers complain about
63% of reviews“The item is too short”
“Rubbish”
“Definitely not worth the price”
“Doesnt feel strong at all”
“I am finding it difficult to remove the glue”
Cutlery Holder return rate & reasons
Why buyers send it back, as a share of all return requests.
1.5%
Return rate
86%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Cutlery Holder questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
