cutlery drawer organiser
Skip itPrices mostly outside the sweet spot ($2.47–$12.47) — this niche doesn't clear our bar today.
Returns
Great1.4%return rate — above 5% kills the launch gate
Market size
Good£656K£656K/yr · 1.7M searches
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£8.69avg listing price — sweet spot $15–$100
Review moat
Bad11,461.15avg incumbent reviews — the moat a new listing must climb
Growth
Bad-19.2%90-day search growth — must beat 0% to launch
Price range
Bad£2.47–£12.47cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, cutlery drawer organiser is a £656K/yr Amazon United Kingdom market (1.7M searches/yr). The top 5 brands hold 89% of demand. Verdict: Skip it — 40/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
cutlery drawer organiser market data
- Units sold / yr
- 60K–80K
- avg 2,000–2,500/product
- Revenue / yr
- £521K–£695K
- units × avg price
- Conversion rate
- 4.3%
- Avg BSR
- #8
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 75%
- Out of stock
- 11.0%
- Avg brand age
- 34 months
- Avg seller age
- 184 days
Competition & brand share
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.Brands
10 falling
Sellers
49
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
59%
Top 20: 100%
Open market
7%
- Lifewit49%
- Kitsure15%
- Aujen12%
- Addis9%
- StowBin4%
- MASS DYNAMIC3%
- Open — no brand owns it (4 brands, 7%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -19.2% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top cutlery drawer organiser search terms
- cutlery drawer organiser794K/yr
- cutlery tray268K/yr
- kitchen drawer organiser239K/yr
- utensil drawer organiser79K/yr
- cutlery organiser66K/yr
- cutlery trays for kitchen drawers53K/yr
- cutlery trays26K/yr
- cutlery drawer26K/yr
- drawer organiser kitchen23K/yr
- knife and fork drawer organiser22K/yr
Top cutlery drawer organiser products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Lifewit Extendable Cutlery Drawer Organiser Adjustable Cutlery Tray Plastic Adjustable Kitchen Storage Dividers for Utensil Spoons Forks Knives 7 Compartments 22-36 x 30cm Black
Lifewit£7.154.6★27,423 rev
Aujen Cutlery Drawer Organiser - Expandable Kitchen Drawer Storage Organiser Adjustable Cutlery Tray Multipurpose Utensil Organisation for Forks Knives Black 34 x 4 x 26~50 cm
Aujen£10.124.6★957 rev
Lifewit Extendable Cutlery Drawer Organiser Adjustable Cutlery Tray Utensil Holder for Forks Spoons Knives Plastic Kitchen Organiser and Storage 9 Compartment 30-50 x 38cm Black
Lifewit£9.644.6★9,677 rev
Kitsure Large Cutlery Drawer Organiser for Kitchen - Adjustable Cutlery Tray for Effortless Utensil Sorting Versatile Kitchen Storage & Organisation Solution Black 34.8 x 3.9 x 27.8~50.0 cm
Kitsure£8.924.6★294 rev
Kitsure Silverware Organizer - Expandable Bamboo Kitchen Drawer Organizer Adjustable Cutlery Tray for Kitchen Storage & Organisation 33.6 x 4.5 x 29.0-47.0 cm
Kitsure£12.474.5★152 rev
Newest
by launch date
Kitsure Expandable Cutlery Drawer Organiser Large Cutlery Tray with 5 Compartments Ideal for Kitchen Storage & Organisation Home & Kitchen Essentials Black 34.6 x 3.6 x 28.0~50.5 cm
Kitsure£11.76152 rev
Lifewit Extendable Cutlery Drawer Organiser Adjustable Cutlery Tray Plastic Adjustable Kitchen Storage Dividers for Utensil Spoons Forks Knives 7 Compartments 22-36 x 30cm Black
Lifewit£7.1527,423 rev
Kitsure Large Cutlery Drawer Organiser for Kitchen - Adjustable Cutlery Tray for Effortless Utensil Sorting Versatile Kitchen Storage & Organisation Solution Black 34.8 x 3.9 x 27.8~50.0 cm
Kitsure£8.92294 rev
Extendable Cutlery Drawer Organiser - Adjustable Cutlery Tray Acrylic Kitchen Drawer Organiser Utensil Drawer Storage for Tableware 32-54 x 36-50 x 4.5cm
StowBin£12.0087 rev
Lifewit Cutlery Drawer Organiser Plastic Cutlery Tray for Kitchen Utensil Flatware Silverware Holder Divider for Spoons Forks Knives Tableware 4 Compartments 20 x 32cm Black
Lifewit£9.034,295 rev
Trending
90-day click momentum
Lifewit Extendable Cutlery Drawer Organiser Adjustable Cutlery Tray Plastic Adjustable Kitchen Storage Dividers for Utensil Spoons Forks Knives 8 Compartments 33-57 x 38cm Grey
Lifewit£11.454.6★
Extendable Cutlery Drawer Organiser - Adjustable Cutlery Tray Acrylic Kitchen Drawer Organiser Utensil Drawer Storage for Tableware 32-54 x 36-50 x 4.5cm
StowBin£12.004.9★
Addis Premium Soft touch 6 Compartment kitchen Cutlery Drawer Utensil Organiser Tray White & Grey new 6 Sections
Addis£6.934.7★
MASS DYNAMIC Cutlery Drawer Organiser Expandable Bamboo Cutlery Tray for Kitchen Utensil Adjustable Silverware and Flatware Holder 7 Slots Storage for Spoons Forks Knives
MASS DYNAMIC£12.374.6★
Lifewit Cutlery Drawer Organiser Plastic Cutlery Tray for Kitchen Utensil Flatware Silverware Holder Divider for Spoons Forks Knives Tableware 4 Compartments 20 x 32cm Black
Lifewit£9.034.6★
What buyers say about cutlery drawer organiser
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent fit”
“Very good product as described by the seller”
“Good Value”
“As advertised”
“Solid and sturdy”
“Works well, expands to fit perfectly”
“Easily adjusted to fit”
“Easy to use”
“Plenty of useful storage”
“Nice draw tidy”
What buyers complain about
“Didnt quite fit”
“Not very strong”
“Very poor quality”
“Not what I thought it would be I thought Ill be for 599 a lot of money for one”
“Now I get a whiff of fishy smell every time I open the drawer”
“The organiser is made of a hard”
“Not deep enough”
“Annoyingly slides to the back however you try to prevent that happening”
“Not quite expandable to the exact width”
“Black is different”
Top return reasons
Common questions
- Is cutlery drawer organiser profitable to sell on Amazon United Kingdom?
- The niche generates £656K/yr across 20 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -19.2%. Flapen's verdict: Skip it (40/100).
- How competitive is the cutlery drawer organiser niche?
- 10 brands and 49 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 89% of demand.
- What do buyers complain about in cutlery drawer organiser?
- Top complaints mined from reviews: Size-Overall, Strength, Quality-Overall. The return rate is 1.4%.
- When does demand for cutlery drawer organiser peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the cutlery drawer organiser niche?
- Listings span £2.47–£12.47; the average listing price is £8.69 (sweet spot $15–$100). The average incumbent carries 11,461 reviews — the moat a new listing must climb.