Cutlery Drawer Organiser
FailPrices span $2.47–$12.47, mostly outside the sweet spot, so Cutlery Drawer Organiser is a Fail.
- Flapen Score
- 40 / 100Ranks 4,839 of 5,777 Home & Garden niches · −11 vs the category median of 5140
- Market size
- £656K/yr1.7M searches / yr
- 90-day growth
- -19.2%search demand this quarter
- Competition
- 59%top-5 click share · 10 brands · 49 sellers
Flapen Score
Cutlery Drawer Organiser against its category
The dotted line is the Home & Garden average. Past it, Cutlery Drawer Organiser is stronger. Inside it, weaker.
Market
The Cutlery Drawer Organiser market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Cutlery Drawer Organiser 1.7M times last year and spent an estimated £656K. The top 5 brands take 89% of clicks. Flapen scores it 40 out of 100, a Fail.
01 · Demand
4.3% of searches ended in a purchase last week.
Shoppers searched for this 1.7M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.3% of those searches ended in a purchase. Searches in the last 90 days moved -19.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £656K a year.
- Searches, last 12 months
- 1.7M
- Growth, 90 days vs prior 90
- -19.2%
- Conversion, latest week
- 4.3%
- Market size, estimated
- £656Ka year
- Peak month
- September1.5× the quietest month
- Top search term
- cutlery drawer organiser794K searches a year
02 · Price
A sale here is worth £8.69.
Listings sell for £8.69 on average, from £2.47 to £12.47. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,000 to 2,500 of them. At £8.69 that is £17K to £22K a year per listing.
- Average price
- £8.69under the $15 to $100 sweet spot
- Price range
- £2.47–£12.47
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- £17K–£22K
- Returns
- 1.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
75% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 11.0% of listings are out of stock. The average listing ranks #8 within Racks & Holders. It carries 11,461 reviews at 4.60 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 95%
- Out of stock, average day
- 11.0%
- Average rank
- #8in Racks & Holders
- Average rating
- 4.60 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 11,461per listing
- Listings tracked
- 20
04 · Newcomers
Amazon counts 2 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 34 months
Products
Top Cutlery Drawer Organiser products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Lifewit Extendable Cutlery Drawer Organiser Adjustable Cutlery Tray Plastic Adjustable Kitchen Storage Dividers for Utensil Spoons Forks Knives 7 Compartments 22-36 x 30cm Black
- Price
- £7.15
- Rating
- 4.6/5
- Reviews
- 27,423
- Age
- 11mo ago
Aujen Cutlery Drawer Organiser - Expandable Kitchen Drawer Storage Organiser Adjustable Cutlery Tray Multipurpose Utensil Organisation for Forks Knives Black 34 x 4 x 26~50 cm
- Price
- £10.12
- Rating
- 4.6/5
- Reviews
- 957
- Age
- 1y ago
Lifewit Extendable Cutlery Drawer Organiser Adjustable Cutlery Tray Utensil Holder for Forks Spoons Knives Plastic Kitchen Organiser and Storage 9 Compartment 30-50 x 38cm Black
- Price
- £9.64
- Rating
- 4.6/5
- Reviews
- 9,677
- Age
- 2y ago
Kitsure Large Cutlery Drawer Organiser for Kitchen - Adjustable Cutlery Tray for Effortless Utensil Sorting Versatile Kitchen Storage & Organisation Solution Black 34.8 x 3.9 x 27.8~50.0 cm
- Price
- £8.92
- Rating
- 4.6/5
- Reviews
- 294
- Age
- 1y ago
Kitsure Silverware Organizer - Expandable Bamboo Kitchen Drawer Organizer Adjustable Cutlery Tray for Kitchen Storage & Organisation 33.6 x 4.5 x 29.0-47.0 cm
- Price
- £12.47
- Rating
- 4.5/5
- Reviews
- 152
- Age
- 1y ago
Trending
90-day click momentum
Lifewit Extendable Cutlery Drawer Organiser Adjustable Cutlery Tray Plastic Adjustable Kitchen Storage Dividers for Utensil Spoons Forks Knives 8 Compartments 33-57 x 38cm Grey
- Price
- £11.45
- Rating
- 4.6/5
- Reviews
- 27,423
- Age
- 3y ago
Extendable Cutlery Drawer Organiser - Adjustable Cutlery Tray Acrylic Kitchen Drawer Organiser Utensil Drawer Storage for Tableware 32-54 x 36-50 x 4.5cm
- Price
- £12.00
- Rating
- 4.9/5
- Reviews
- 87
- Age
- 1y ago
Addis Premium Soft touch 6 Compartment kitchen Cutlery Drawer Utensil Organiser Tray White & Grey new 6 Sections
- Price
- £6.93
- Rating
- 4.7/5
- Reviews
- 9,438
- Age
- 4y ago
MASS DYNAMIC Cutlery Drawer Organiser Expandable Bamboo Cutlery Tray for Kitchen Utensil Adjustable Silverware and Flatware Holder 7 Slots Storage for Spoons Forks Knives
- Price
- £12.37
- Rating
- 4.6/5
- Reviews
- 1,921
- Age
- 6y ago
Lifewit Cutlery Drawer Organiser Plastic Cutlery Tray for Kitchen Utensil Flatware Silverware Holder Divider for Spoons Forks Knives Tableware 4 Compartments 20 x 32cm Black
- Price
- £9.03
- Rating
- 4.6/5
- Reviews
- 4,295
- Age
- 1y ago
Newest
by launch date
Kitsure Expandable Cutlery Drawer Organiser Large Cutlery Tray with 5 Compartments Ideal for Kitchen Storage & Organisation Home & Kitchen Essentials Black 34.6 x 3.6 x 28.0~50.5 cm
- Price
- £11.76
- Rating
- 4.6/5
- Reviews
- 152
- Age
- 2mo ago
Lifewit Extendable Cutlery Drawer Organiser Adjustable Cutlery Tray Plastic Adjustable Kitchen Storage Dividers for Utensil Spoons Forks Knives 7 Compartments 22-36 x 30cm Black
- Price
- £7.15
- Rating
- 4.6/5
- Reviews
- 27,423
- Age
- 11mo ago
Kitsure Large Cutlery Drawer Organiser for Kitchen - Adjustable Cutlery Tray for Effortless Utensil Sorting Versatile Kitchen Storage & Organisation Solution Black 34.8 x 3.9 x 27.8~50.0 cm
- Price
- £8.92
- Rating
- 4.6/5
- Reviews
- 294
- Age
- 1y ago
Extendable Cutlery Drawer Organiser - Adjustable Cutlery Tray Acrylic Kitchen Drawer Organiser Utensil Drawer Storage for Tableware 32-54 x 36-50 x 4.5cm
- Price
- £12.00
- Rating
- 4.9/5
- Reviews
- 87
- Age
- 1y ago
Lifewit Cutlery Drawer Organiser Plastic Cutlery Tray for Kitchen Utensil Flatware Silverware Holder Divider for Spoons Forks Knives Tableware 4 Compartments 20 x 32cm Black
- Price
- £9.03
- Rating
- 4.6/5
- Reviews
- 4,295
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 falling
Sellers
49
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
59%
Top 20: 100%
Open market
7%
- Lifewit49%
- Kitsure15%
- Aujen12%
- Addis9%
- StowBin4%
- MASS DYNAMIC3%
- Open — no brand owns it (4 brands, 7%)
Demand
Cutlery Drawer Organiser search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Cutlery Drawer Organiser search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- cutlery drawer organiser794K/yr
- cutlery tray268K/yr
- kitchen drawer organiser239K/yr
- utensil drawer organiser79K/yr
- cutlery organiser66K/yr
- cutlery trays for kitchen drawers53K/yr
- cutlery trays26K/yr
- cutlery drawer26K/yr
- drawer organiser kitchen23K/yr
- knife and fork drawer organiser22K/yr
Reviews and returns
What reviews say buyers love and hate about Cutlery Drawer Organiser
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Didnt quite fit
Too Big
Too small
Not very strong
Really flimsy
Bit flimsy
Very poor quality
Rubbish, cheap and small
It unfortunately is not as good as the first one
Not what I thought it would be I thought Ill be for 599 a lot of money for one
it's overpriced for what it is
Cost
Now I get a whiff of fishy smell every time I open the drawer
I cant stand the smell
smells
Love
Excellent fit
Easy to adjust and fit
fit my drawer perfectly
Very good product as described by the seller
Excellent quality and fits perfect in my drawer
Excellent product
Good Value
Good value for money
Excellent value for money
As advertised
As described
Just what I needed
Solid and sturdy
The bamboo feels sturdy
Sturdy tray
Return
1.4% Return rate 88% Fixable by listing
Didnt quite fit
Too Big
Too small
Very poor quality
Rubbish, cheap and small
It unfortunately is not as good as the first one
Not very strong
Really flimsy
Bit flimsy
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cutlery Drawer Organiser questions
Answered from the same tracked data.