Cutlery Drawer Organiser
prices mostly outside the sweet spot ($2.47–$12.47) — Cutlery Drawer Organiser doesn't clear our bar today.
Flapen Score
Is Cutlery Drawer Organiser profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Cutlery Drawer Organiser is a £656K/yr Amazon United Kingdom market (1.7M searches/yr). The top 5 brands hold 89% of demand. Verdict: Skip it — 40/100.
Cutlery Drawer Organiser: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -19.2% over the last 90 days and 4.3% of searches end in a purchase.
£656K
revenue / yr
Who owns the niche?
The top 5 brands hold 89% of demand, so 11% of the market is open.
11%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 20 products
Top Cutlery Drawer Organiser products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Lifewit Extendable Cutlery Drawer Organiser Adjustable Cutlery Tray Plastic Adjustable Kitchen Storage Dividers for Utensil Spoons Forks Knives 7 Compartments 22-36 x 30cm Black
- Price
- £7.15
- Rating
- 4.6/5
- Reviews
- 27,423
- Age
- 11mo ago
Aujen Cutlery Drawer Organiser - Expandable Kitchen Drawer Storage Organiser Adjustable Cutlery Tray Multipurpose Utensil Organisation for Forks Knives Black 34 x 4 x 26~50 cm
- Price
- £10.12
- Rating
- 4.6/5
- Reviews
- 957
- Age
- 1y ago
Lifewit Extendable Cutlery Drawer Organiser Adjustable Cutlery Tray Utensil Holder for Forks Spoons Knives Plastic Kitchen Organiser and Storage 9 Compartment 30-50 x 38cm Black
- Price
- £9.64
- Rating
- 4.6/5
- Reviews
- 9,677
- Age
- 2y ago
Kitsure Large Cutlery Drawer Organiser for Kitchen - Adjustable Cutlery Tray for Effortless Utensil Sorting Versatile Kitchen Storage & Organisation Solution Black 34.8 x 3.9 x 27.8~50.0 cm
- Price
- £8.92
- Rating
- 4.6/5
- Reviews
- 294
- Age
- 1y ago
Kitsure Silverware Organizer - Expandable Bamboo Kitchen Drawer Organizer Adjustable Cutlery Tray for Kitchen Storage & Organisation 33.6 x 4.5 x 29.0-47.0 cm
- Price
- £12.47
- Rating
- 4.5/5
- Reviews
- 152
- Age
- 1y ago
Trending
90-day click momentum
Lifewit Extendable Cutlery Drawer Organiser Adjustable Cutlery Tray Plastic Adjustable Kitchen Storage Dividers for Utensil Spoons Forks Knives 8 Compartments 33-57 x 38cm Grey
- Price
- £11.45
- Rating
- 4.6/5
- Reviews
- 27,423
- Age
- 3y ago
Extendable Cutlery Drawer Organiser - Adjustable Cutlery Tray Acrylic Kitchen Drawer Organiser Utensil Drawer Storage for Tableware 32-54 x 36-50 x 4.5cm
- Price
- £12.00
- Rating
- 4.9/5
- Reviews
- 87
- Age
- 1y ago
Addis Premium Soft touch 6 Compartment kitchen Cutlery Drawer Utensil Organiser Tray White & Grey new 6 Sections
- Price
- £6.93
- Rating
- 4.7/5
- Reviews
- 9,438
- Age
- 4y ago
MASS DYNAMIC Cutlery Drawer Organiser Expandable Bamboo Cutlery Tray for Kitchen Utensil Adjustable Silverware and Flatware Holder 7 Slots Storage for Spoons Forks Knives
- Price
- £12.37
- Rating
- 4.6/5
- Reviews
- 1,921
- Age
- 6y ago
Lifewit Cutlery Drawer Organiser Plastic Cutlery Tray for Kitchen Utensil Flatware Silverware Holder Divider for Spoons Forks Knives Tableware 4 Compartments 20 x 32cm Black
- Price
- £9.03
- Rating
- 4.6/5
- Reviews
- 4,295
- Age
- 1y ago
Newest
by launch date
Kitsure Expandable Cutlery Drawer Organiser Large Cutlery Tray with 5 Compartments Ideal for Kitchen Storage & Organisation Home & Kitchen Essentials Black 34.6 x 3.6 x 28.0~50.5 cm
- Price
- £11.76
- Rating
- 4.6/5
- Reviews
- 152
- Age
- 2mo ago
Lifewit Extendable Cutlery Drawer Organiser Adjustable Cutlery Tray Plastic Adjustable Kitchen Storage Dividers for Utensil Spoons Forks Knives 7 Compartments 22-36 x 30cm Black
- Price
- £7.15
- Rating
- 4.6/5
- Reviews
- 27,423
- Age
- 11mo ago
Kitsure Large Cutlery Drawer Organiser for Kitchen - Adjustable Cutlery Tray for Effortless Utensil Sorting Versatile Kitchen Storage & Organisation Solution Black 34.8 x 3.9 x 27.8~50.0 cm
- Price
- £8.92
- Rating
- 4.6/5
- Reviews
- 294
- Age
- 1y ago
Extendable Cutlery Drawer Organiser - Adjustable Cutlery Tray Acrylic Kitchen Drawer Organiser Utensil Drawer Storage for Tableware 32-54 x 36-50 x 4.5cm
- Price
- £12.00
- Rating
- 4.9/5
- Reviews
- 87
- Age
- 1y ago
Lifewit Cutlery Drawer Organiser Plastic Cutlery Tray for Kitchen Utensil Flatware Silverware Holder Divider for Spoons Forks Knives Tableware 4 Compartments 20 x 32cm Black
- Price
- £9.03
- Rating
- 4.6/5
- Reviews
- 4,295
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.
Brands
10 falling
Sellers
49
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
59%
Top 20: 100%
Open market
7%
- Lifewit49%
- Kitsure15%
- Aujen12%
- Addis9%
- StowBin4%
- MASS DYNAMIC3%
- Open — no brand owns it (4 brands, 7%)
Cutlery Drawer Organiser demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.5×
Top Cutlery Drawer Organiser search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- cutlery drawer organiser794K/yr
- cutlery tray268K/yr
- kitchen drawer organiser239K/yr
- utensil drawer organiser79K/yr
- cutlery organiser66K/yr
- cutlery trays for kitchen drawers53K/yr
- cutlery trays26K/yr
- cutlery drawer26K/yr
- drawer organiser kitchen23K/yr
- knife and fork drawer organiser22K/yr
What reviews say buyers love and hate about Cutlery Drawer Organiser
What buyers mention most, as a share of all reviews.
What buyers love
87% of reviews“Excellent fit”
“Very good product as described by the seller”
“Good Value”
“As advertised”
“Solid and sturdy”
What buyers complain about
74% of reviews“Didnt quite fit”
“Not very strong”
“Very poor quality”
“Not what I thought it would be I thought Ill be for 599 a lot of money for one”
“Now I get a whiff of fishy smell every time I open the drawer”
Cutlery Drawer Organiser return rate & reasons
Why buyers send it back, as a share of all return requests.
1.4%
Return rate
88%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Cutlery Drawer Organiser questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
